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# Dakota Ludwin

**Headline:** SaaS Sales & Customer Success \| Account Executive \| Full Sales Cycle Experience
**Profession:** Commercial Account Executive
**Location:** Tampa, Florida, United States

## About

Dakota Ludwin is a SaaS sales and customer\-success professional with more than nine years of experience across B2B sales, account management, customer onboarding, and SaaS operations\. Most recently, Dakota served as a Customer Success Advisor at Housecall Pro, helping customers improve platform adoption, retention, and business growth through onboarding, coaching, operational troubleshooting, CRM software, and Salesforce integrations\. Dakota’s strengths include full\-cycle selling, pipeline management, consultative discovery, account expansion, renewal retention, and translating operational needs into practical technology solutions\. Dakota works comfortably with CRM, analytics, and reporting tools including Salesforce, HubSpot, Pipedrive, Zoho CRM, LinkedIn Sales Navigator, and Microsoft Excel\. At Housecall Pro, Dakota held the \#1 position for 13 consecutive months, achieved a 95% renewal rate, set a company net monthly revenue record by surpassing the prior record by 270%, and led a CRM integration campaign that secured a strategic partnership with Thumbtack\. Dakota has also delivered measurable results in pharmaceutical sales, logistics, telecommunications, public adjusting, and client\-account management, combining outbound prospecting, customer education, cross\-functional collaboration, and long\-term relationship building\.

## Services

- Zoho Recruit
- Key Account Development
- Pipeline Management and organization
- Salesforce Training
- CRM Databases
- Health Seminars
- New Product Rollout
- QuickBooks
- Microsoft Teams
- Teamwork
- BA/BE studies
- Account Expansion
- Executive Coaching
- Plumbers
- Software Integration
- Re\-Roofing
- Business Acquisition
- Account Executives
- Consulting Agreements
- Computer Literacy
- Adjustable
- Stripe \(Software\)
- Renewal Retention
- Strategic Account Growth
- Team Facilitation
- Pipeline Construction
- Customer Success
- Account Growth
- Electronic Payment Processing
- Client Onboarding

## Highlights

- Held the \#1 position at Housecall Pro for 13 consecutive months as a Customer Success Advisor\.
- Set a new all\-time Housecall Pro net monthly revenue record, surpassing the prior record by 270%\.
- Maintained a 95% customer renewal rate at Housecall Pro, nearly three times the company average\.
- Led a Housecall Pro CRM integration campaign that secured a strategic partnership with Thumbtack\.
- Increased sales from Thumbtack leads by 93% in the first month of the Housecall Pro integration campaign, from a 19% baseline\.
- Ranked \#1 at Housecall Pro across sales revenue, gross margins, monthly profits, service and product metrics, and customer retention\.
- Exceeded quota by up to 200%\+ as a Commercial Account Executive at Housecall Pro\.
- Improved lead conversion rates by 27% at DermAdvance Pharmaceuticals through presentations to decision\-makers\.
- Achieved a 26% close rate at DermAdvance Pharmaceuticals, exceeding expectations by 50% through an outbound strategy for warm leads\.
- Grew new revenue by 35% in Q3 at DermAdvance Pharmaceuticals by recruiting physicians and staff for product\-training programs\.
- Generated $127,000 in retention revenue at DermAdvance Pharmaceuticals\.
- Upsold $300,000 in revenue at DermAdvance Pharmaceuticals\.
- Increased new\-product adoption by 31% at DermAdvance Pharmaceuticals through clinical training and customer education\.
- Managed a Pipedrive pipeline of more than 160 active opportunities at DermAvance Pharmaceuticals\.
- Improved closing rates by 36% at DermAvance Pharmaceuticals through structured follow\-up and data tracking\.
- Expanded Fusion Logistics’ clientele portfolio to 106 clients as an Account Executive\.
- Ranked as Fusion Logistics’ \#1 highest\-earning Account Executive for six consecutive months\.
- Increased a Fusion Logistics client portfolio by more than 115 accounts as a Customer Success Advisor\.
- Increased qualified lead generation by 30% at Noble Public Adjusting Group through segmented HubSpot email marketing campaigns\.
- Managed full\-cycle telecommunications sales, including lead generation, discovery, negotiation, Salesforce tracking, and revenue forecasting at Savoy Consulting LLC\.
- Led onboarding and field training for new sales representatives at Savoy Consulting LLC and Savoy Consulting, Inc\.
- Used Zoho CRM analytics at QuickPro, Inc\. to identify account upsell and cross\-sell opportunities and support lifetime\-value growth\.
- Was promoted from Receptionist to Activities Director at Alba Court based on initiative and leadership potential\.
- Designed resident engagement programs, community events, and monthly programming calendars at Alba Court to support participation, family involvement, and resident satisfaction\.
- Created safe, effective fitness programs and tracked client progress as a group fitness instructor and personal trainer at LA Fitness\.

## Experience

- **Commercial Account Executive at Housecall Pro** (2022\-10\-01–2023\-11\-01) — Built and maintained a strong sales pipeline, consistently exceeding quota by up to 200%\+ Leveraged CRM data and reporting tools to forecast revenue, track KPIs, and optimize conversion, expansion strategized, and retention\. Onboarded new customers and delivered consultative training sessions to drive up product adoption efficiently and effectively for long term engagement\. Developed account growth strategies focused specifically on retention, upselling, cross selling, and maximizing LTV\. Collaborated cross\-functionally with product, integrations, and marketing teams to improve the customer’s experience, and support strategic partnerships within the company\.
- **Customer Success Advisor at Housecall Pro** (2022\-09\-01–2023\-11\-01) — Top earner, smashing monthly revenue sales targets and KPI benchmarks and holding the \#1 position for 13 consecutive months\. • Cultivated strong clientele relationships by listening, acknowledging the needs of their business, and demonstrating how the capabilities of the CRM software and related Salesforce Integrations could ensure they achieve the unique goals of their business\. • Recognised for outstanding sales achievement after setting a new all\-time company sales record, surpassing the prior one for net monthly revenue by 270%\. • Consistently maintained a 95% renewal rate among customer base through persistence, a positive attitude, and strong interpersonal skills\. • Almost three time the company average\. • Youngest employee ever entrusted by leadership to spearhead a CRM integration campaign, which was a huge success: resulting in securing a strategic partnership with Thumbtack, and boosting sales from Thumbtack leads from 19% by 93% in just the first month alone\. • Dominated t
- **Account Director at Alba Court** (2021\-08\-01–2022\-11\-01) — Promoted from Receptionist to Activities Director based on initiative and leadership potential\. Managed front desk operations, including but not limited to inbound call handling, appointment scheduling, and visitor coordination for prospective residents and families\. Designed and executed resident engagement programs, events, and community initiative to increase participation and overall satisfaction of the residents\. Developed and maintained monthly programming calendars to drive family involvement and community engagement\. Coordinated cross\-functionality with staff and leadership to ensure smooth event executi9on and positive resident experiences\.
- **Receptionist at Alba Court Residences & Adult Day Care Center** (2020\-11\-01–2022\-12\-01) — Worked as the receptionist and Activities Director\. Ran the front desk, answered phone calls, was responsible for family and friends who wanted to come and visit our clients signing in and out as well\. I also  planned months of activities that got the residents moving their bodies such as yoga, and also puzzle and move night all while being closely monitored by myself and other care directors,\.
- **Outside Sales Representative at Noble Public Adjusting Group** (2020\-03\-01–2021\-11\-01) — Spearheaded sales efforts as a representative for public adjusting services, employing standard sales tactics including cold calling while prioritizing establishing a strong referral network with contractors such as restoration, plumbing, and roofing companies\. • Conducted needs assessments and consultations with prospective clients to understand their insurance claim challenges and determine how to address their needs\. • Delivered compelling presentations and demonstrations of the company's services, highlighting key benefits and value propositions to persuade prospective clients\. • Tracked sales activities, maintained accurate client interactions and transaction records, and provided regular reports and updates to management on sales performance, pipeline development, and revenue projections\.
- **Revenue Accountant at Noble Public Adjusting Group** (2020\-03\-01–2020\-11\-01) — Conducted independent lead research and prospecting through cold calling, outbound outreach, and digital sourcing platforms including Yelp and Thumbtack\. Built and managed a targeted pipeline of contractors and skilled trade professionals \(plumbing, roofing, restoration etc\)\. Utilized Hubspot CRM to design and execute segmented email marketing campaigns, increasing qualified generation by 30%\. Leveraged market research and social media outreach to identify and engage new prospective leads\. Maintained accurate CRM records, tracked engagement metrics, and optimized outreach strategies based on performance data\.
- **Pharmaceutical Sales Representative at DermAdvance Pharmaceuticals** (2017\-04\-01–2019\-05\-01) — Assisted in assessing new products, offering valuable clinical insights to inform marketing and sales strategies\. • Documented comprehensive notes in Salesforce to facilitate onboarding customer service reps and account managers to customer profiles\. • Acted as the dependable single point of contact for customers, fostering enduring professional relationships and ensuring exceptional service delivery\. • KEY ACHIEVEMENTS • Drove a 27% improvement in lead conversion rates by crafting and delivering impactful presentations to decision\-makers\. • Accomplished a close rate of 26%, surpassing expectations by 50% by implementing an effective outbound calling strategy to engage warm leads\. • Succeeded a 35% growth in new revenue during Q3 by managing the recruitment of physicians and staff for DermAvance product training programs at local, regional, and national levels\. • Generated retention revenue of $127,000 by collaborating closely with existing customers to discern their needs\. • Upsold $
- **Commercial Account Executive at DermAvance Pharmaceuticals** (2017\-04\-01–2019\-05\-01) — Executed full cycle B2B sales targeting plastic surgeons, dermatologists and medical decision makers\. Conducted high\-volume cold calling and outbound prospecting to generate new business opportunities and expand territory revenue\. Delivered consultative product presentations and clinical education sessions to healthcare professionals to drive adoption of serums and injectables\. Managed a pipeline of 160\+ active opportunities us8ing Pipedrive CRM, improving closing rates by 36% thr9ough structured follow\-up and data tracking\. Collaborated with marketing and product teams to evaluate new product launches and provide field\-based clinical and customer insights to refine go\-to\-market strategy\.
- **Account Manager at QuickPro, Inc\.** (2016\-06\-01–2017\-04\-01) — Managed a portfolio of client accounts, serving as the primary point of contact for relationship management, issue resolution, and account growth\. Leveraged Zoho CRM analytics to identify upsell and cross\-selling opportunities, driving expansion revenue and improving LTV\. Conducted consultative needs assessments to align technical solutions with business objectives\. Partnered cross\-functionally with technical teams to scope, position, and deliver tailored service solutions\. Developed retention strategies to reduce churn and increase long\-term account engagement\.
- **Customer Success Advisor at Fusion Logistics, Inc\.** (2015\-09\-01–2017\-11\-01) — Managed a portfolio of B2B client accounts, serving as the primary point of contact for all onboarding, relationship management, and revenue growth\. Leveraged Salesforce CRM and LinkedIn Sales Navigator to conduct prospect research, pipeline management, and account expansion initiatives\- increasing my client portfolio by over 115 accounts\. Scheduled and led executive\-level discovery meetings and solution presentations, aligning logistics solutions to client operational and financial objectives\. Negotiated contracts, pricing, and service terms to drive mutually beneficial agreements while maximizing account profitability\. Proactively identified upsell and cross\-sell opportuniti8es to expand revenue and strengthen long term retention\.
- **Account Executive at Fusion Logistics** (2015\-09\-01–2017\-11\-01) — Excelled in account management and customer service, orchestrating appointments with executive decision\-makers\. • Utilized and developed proficiency in third\-party logistics services encompassing UPS small package, truckload palletized freight, air freight, and ocean cargo freight shipping\. • Deepened expertise in Business\-to\-Business \(B2B\) sales, honing cold calling and prospecting skills, leveraging tools like Salesforce and LinkedIn Sales Navigator, contributing to expanding clientele portfolio of 106 clients\. • Served as the main point of contact for clients, addressing any inquiries or concerns they may have and providing ongoing support to ensure their satisfaction\. • Negotiated contracts, rates, and terms with clients to ensure mutual satisfaction and profitable business relationships\. • KEY ACHIEVEMENT: • Managed to maintain the rank of \#1 highest\-earning account executive during a consecutive six\-month period\.
- **Account Manager at Savoy Consulting LLC** (2015\-01\-01–2016\-12\-01) — Drove new business acquisition through outbound prospecting, cold outreach, and territory\-based sales strategies\. Managed full sales cycle from lead generation and discovery through negation\. Engaged directly with hiring managers and executive decision makers to identify business needs and position telecommunications solutions accordingly\. Utilized Salesforce to manage pipeline activity, track KPIs, forecast revenue, and maintain accurate documentation\. Led onboarding and field training for new sales representatives, coached on prospecting strategies, CRM utilization and consultative selling techniques\.
- **Account Manager at Savoy Consulting, Inc** (2015\-01\-01–2016\-01\-01) — Executed sales of telecommunications packages, mastering sales and prospecting strategies such as door\-to\-door and cold calling\. • Cultivated a keen understanding of hiring managers and executive personnel's criteria for top\-tier candidates through hands\-on training and unwavering determination\. • Headed training initiatives, mentoring new hires in the field and imparting expertise in Salesforce utilization and the art of becoming a successful door\-to\-door account executive\.
- **Group fitness intructor and personal trainer at LA Fitness** (2010\-10\-01–2016\-05\-01) — Responsible for creating fun, effective and safe work out programs for clients while keeping up with their progress and helping them reach their personal health and fitness goals\.
- **Bartender and mixology apprentice at Grille 116 and the Vine wine and bar** (2010\-06\-01–2014\-02\-01)
- **Camp director for children in Applied Behavioral Analysis program at ABA Therapy For Life** (2010\-04\-01–2015\-07\-01)

## Education

- Bachelor of Arts \- BA, Psychology — University of South Florida (2011\-08\-01–2015\-05\-01)
- IB diploma, University of South Florida for Biological and Psychological Sciences — Carrollwood Day School (2009\-01\-01–2011\-01\-01)
- B\.A\. Psychology & Minor in Biology — University of South Florida

## FAQ

### What does Dakota do?

Dakota works in SaaS sales, customer success, account management, and full\-cycle B2B sales\. Dakota helps businesses adopt software, address operational challenges, improve customer retention, and expand the value they receive from technology\.

### What are Dakota’s core strengths?

Dakota is strongest in consultative selling, customer onboarding, account growth, renewal retention, CRM\-based pipeline management, outbound prospecting, product education, stakeholder management, and cross\-functional collaboration\. Dakota’s work centers on understanding how customers operate and helping them implement practical solutions that support their goals\.

### What did Dakota do at Housecall Pro as a Commercial Account Executive?

At Housecall Pro, Dakota served as both a Commercial Account Executive and a Customer Success Advisor\. As a Commercial Account Executive, Dakota built sales pipelines, exceeded quota by up to 200%\+, forecast revenue and tracked KPIs through CRM reporting, onboarded customers, delivered consultative training, developed retention, upsell, cross\-sell, and lifetime\-value strategies, and partnered with product, integrations, and marketing teams to improve customer experience and support strategic partnerships\.

### What did Dakota accomplish as a Customer Success Advisor at Housecall Pro?

As a Customer Success Advisor at Housecall Pro, Dakota was the top earner and held the \#1 position for 13 consecutive months while surpassing monthly revenue targets and KPI benchmarks\. Dakota maintained a 95% renewal rate, nearly three times the company average, set a new all\-time company net monthly revenue record by exceeding the prior record by 270%, and ranked \#1 across sales revenue, gross margins, monthly profits, service and product metrics, and customer retention\. Dakota also led a CRM integration campaign that secured a strategic partnership with Thumbtack and increased sales from Thumbtack leads by 93% in its first month from a 19% baseline\.

### What did Dakota accomplish as a Pharmaceutical Sales Representative at DermAdvance Pharmaceuticals?

At DermAdvance Pharmaceuticals, Dakota supported new\-product assessment with clinical insights, maintained Salesforce customer notes to support customer\-service representatives and account managers, and served as a primary customer contact\. Dakota improved lead conversion by 27%, achieved a 26% close rate that exceeded expectations by 50%, grew new revenue by 35% in Q3 through physician and staff recruitment for product\-training programs, generated $127,000 in retention revenue, upsold $300,000 in revenue, and increased new\-product adoption by 31% through clinical training and education\.

### What did Dakota do as a Commercial Account Executive at DermAvance Pharmaceuticals?

As a Commercial Account Executive at DermAvance Pharmaceuticals, Dakota executed full\-cycle B2B sales to plastic surgeons, dermatologists, and medical decision\-makers\. Dakota conducted high\-volume cold calling and outbound prospecting, delivered consultative product presentations and clinical education for serums and injectables, managed more than 160 active opportunities in Pipedrive CRM, improved closing rates by 36% through structured follow\-up and data tracking, and worked with marketing and product teams on product launches and go\-to\-market insights\.

### What did Dakota do at Fusion Logistics as an Account Executive?

At Fusion Logistics, Dakota worked as both an Account Executive and a Customer Success Advisor\. As an Account Executive, Dakota managed customer relationships, scheduled executive\-decision\-maker appointments, negotiated contracts, rates, and terms, and developed knowledge of UPS small\-package shipping, truckload palletized freight, air freight, and ocean cargo freight\. Dakota used Salesforce and LinkedIn Sales Navigator for B2B prospecting and helped expand the clientele portfolio to 106 clients, while ranking as the \#1 highest\-earning Account Executive for six consecutive months\.

### What did Dakota do at Fusion Logistics as a Customer Success Advisor?

As a Customer Success Advisor at Fusion Logistics, Dakota managed B2B accounts across onboarding, relationship management, and revenue growth\. Dakota used Salesforce and LinkedIn Sales Navigator for research, pipeline management, and account expansion, increasing the client portfolio by more than 115 accounts\. Dakota also led executive discovery meetings and solution presentations, aligned logistics solutions to operational and financial objectives, negotiated pricing and service terms, and identified upsell and cross\-sell opportunities to strengthen retention\.

### What did Dakota do at Noble Public Adjusting Group?

At Noble Public Adjusting Group, Dakota served as an Outside Sales Representative and Revenue Accountant\. In outside sales, Dakota conducted cold calling, built referral networks with restoration, plumbing, and roofing contractors, completed insurance\-claim needs assessments, delivered service presentations, and reported on pipeline and revenue projections\. In the Revenue Accountant role, Dakota researched and sourced leads through cold outreach, Yelp, Thumbtack, market research, and social media built a contractor and skilled\-trades pipeline and used HubSpot to run segmented email campaigns that increased qualified lead generation by 30%\.

### What did Dakota do at Savoy Consulting?

At Savoy Consulting LLC, Dakota acquired new business through outbound prospecting, cold outreach, and territory\-based telecommunications sales\. Dakota managed the sales cycle from lead generation and discovery through negotiation, engaged hiring managers and executive decision\-makers, used Salesforce to manage KPIs and revenue forecasting, and led onboarding and field training for new representatives\. At Savoy Consulting, Inc\., Dakota also sold telecommunications packages through door\-to\-door and cold\-calling strategies and mentored new hires in field sales, Salesforce use, and door\-to\-door account\-executive practices\.

### What did Dakota do at QuickPro, Inc\.?

As an Account Manager at QuickPro, Inc\., Dakota managed client accounts as the primary contact for relationship management, issue resolution, and account growth\. Dakota used Zoho CRM analytics to identify upsell and cross\-sell opportunities, conducted consultative needs assessments, partnered with technical teams to scope and deliver tailored service solutions, and developed retention strategies to reduce churn and increase long\-term engagement\.

### What did Dakota do at Alba Court and Alba Court Residences & Adult Day Care Center?

Dakota began at Alba Court Residences & Adult Day Care Center as a Receptionist and Activities Director and was promoted from Receptionist to Activities Director at Alba Court based on initiative and leadership potential\. Dakota managed front\-desk operations, inbound calls, appointment scheduling, visitor coordination and sign\-in processes for residents’ families and friends, and created monthly resident programs such as yoga and puzzle and movie nights\. Dakota also designed engagement events and community initiatives, supported family involvement, and coordinated with staff and leadership to support positive resident experiences\.

### What other professional experience does Dakota have?

Dakota was a camp director for children in an Applied Behavioral Analysis program at ABA Therapy For Life\. Dakota also worked as a bartender and mixology apprentice at Grille 116 and the Vine wine and bar, and as a group fitness instructor and personal trainer at LA Fitness, where Dakota created safe, effective workout programs, tracked client progress, and supported clients’ health and fitness goals\.

### What is Dakota’s educational background?

Dakota earned a Bachelor of Arts in Psychology from the University of South Florida in 2015 and also lists a Psychology B\.A\. with a minor in Biology from the University of South Florida\. Dakota completed an IB diploma in Biological and Psychological Sciences at Carrollwood Day School in 2011\.

### What tools and systems does Dakota use?

Dakota has worked with Salesforce\.com, Salesforce Sales Cloud, HubSpot CRM, Pipedrive CRM, Zoho CRM, Zoho Recruit, LinkedIn Sales Navigator, Stripe, QuickBooks, Microsoft Teams, Microsoft Excel, and Microsoft Office\. Dakota’s CRM experience includes database management, Salesforce training, CRM consulting, pipeline construction, pipeline organization, forecasting, KPI tracking, customer onboarding, account expansion, renewal retention, and software integration\.

### What additional skills does Dakota list?

Dakota’s listed capabilities include SaaS sales, customer success, account management, key\-account development, strategic account growth, business acquisition, new\-business development, B2B sales, direct sales, outside sales, pharmaceutical sales, territory management, cold calling, sales presentations, product demonstrations, sales\-process management, negotiation, customer relationship management, client relations, customer engagement, customer service management, customer experience, stakeholder management, leadership, team facilitation, executive coaching, communication training, project management, strategic planning, business analysis, financial analysis, analytical skills, marketing, advertising, online advertising, product lifecycle management, and problem solving\.

### What customer, operational, and industry skills does Dakota bring?

Dakota’s experience includes customer relationship management, business relationship management, relationship building, relationship development, customer satisfaction, customer retention, client onboarding, onboarding, account growth, account expansion, electronic payment processing, sales\-target management, sales pipeline management, new\-product rollout, health seminars, consulting agreements, BA/BE studies, computer literacy, remote work, teamwork, management, time management, interpersonal skills, and adaptability\. Dakota also lists familiarity with plumbers, re\-roofing, medical\-device territory management, and Salesforce\.com consulting\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/dakota\-ludwin\-661474113

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