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# Hamza El Sousi

**Headline:** Helping SMBs with digital presence and internal tooling at @Social\-automate \| Changing Resume building from hours to minutes @ResumeKickstarter\.com \| \#OpenToWork as Full\-Stack Software Engineer / AI Engineer
**Profession:** Founder & Software Engineer
**Location:** Canada

## About

Hamza El Sousi is a founder and software engineer who helps small and medium\-sized businesses build digital presences, internal tools, business automations, and full software products through Social Automate\. He is also the founder and software engineer behind Resume Kickstarter, a SaaS application for building and tailoring resumes, and is open to Full\-Stack Software Engineer and AI Engineer opportunities\. Hamza’s strongest work sits at the intersection of Python and React development, modular system architecture, high\-availability SaaS platforms, AI integration, and end\-to\-end delivery—from discovery and requirements gathering through deployment and ongoing care\. His core stack includes Python with Django and FastAPI, TypeScript, React, PostgreSQL, and Docker Compose\. At BSCINTEC, Hamza architected a modular service\-oriented backend that reduced post\-deployment defects by 40%, improved delivery velocity by 25%, and enabled independent scaling of high\-traffic modules\. At STAGE Windows & Doors, he automated production constraints into software workflows, reducing operational downtime by 30%, while building API integrations, SQL pipelines, ERP logic, and BI reporting\. He has also built recruitment trackers, custom ERPs, and permission\-controlled AI\-agent systems grounded in structured data, business context, and enforceable guardrails\.

## Services

- Front\-End Development
- C\#
- Flask
- Software as a Service \(SaaS\)
- React\.js
- Python \(Programming Language\)
- SaaS Development
- PostgreSQL
- Django
- AI Integration
- Python \(Django/Flask/FastAPI\)
- React \(TypeScript\)
- Systems Design
- Computer Engineering
- Linux
- \.NET Framework
- Soft Skills
- Generative AI
- Data Analysis
- Coding Standards
- WebSocket
- MongoDB
- Linux System Administration
- Network Protocols
- Microservices
- Infrastructure as a Service \(IaaS\)
- Algorithm Development
- Attention to Detail
- Customer Requirements
- Web Applications

## Highlights

- Founded Social Automate, a productized software studio serving Canadian small and medium\-sized businesses\.
- Handles Social Automate engagements end to end: discovery calls, scoping, architecture, development, deployment, and ongoing monthly care\.
- Built Social Automate from scratch, including its brand, social\-automate\.com, more than 40 free business tools, and a growing content library\.
- Evolved Social Automate from a social\-media\-automation SaaS into its current software\-studio model\.
- Delivers SEO\- and speed\-optimized professional websites, custom business automations, and full software products with accounts, email, payments, and hosting through Social Automate\.
- Provides fixed, transparent pricing and direct engineer access through Social Automate\.
- Founded Resume Kickstarter, a SaaS application for building and tailoring resumes designed to reduce resume\-building time from hours to minutes\.
- Architected a modular service\-oriented backend at BSCINTEC that reduced post\-deployment defects by 40% and enabled independent scaling of high\-traffic modules\.
- Improved delivery velocity by 25% at BSCINTEC through unified coding standards, team code reviews, and structured engineering mentorship\.
- Architected a multi\-stage CI/CD pipeline at BSCINTEC with automated testing, security scanning, quality validation, and containerized builds\.
- Eliminated production deployment failures and reduced delivery lead time from hours to minutes at BSCINTEC\.
- Reduced operational downtime by 30% at STAGE Windows & Doors by automating manual production constraints into reproducible software workflows\.
- Optimized ERP performance bottlenecks at STAGE Windows & Doors\.
- Built custom API integrations and SQL\-based data pipelines to synchronize manufacturing machinery with business systems and maintain real\-time plant data accuracy\.
- Engineered custom business logic and BI reporting tools in the Fenevision ERP ecosystem\.
- Systemized client data, created database schemas, and developed APIs and MCPs that AI agents can consume for unified business insights\.
- Improved business processes and operations to prepare organizations for effective AI\-agent deployment\.
- Deployed Hermes and OpenClaw AI agents with controlled permissions and enforceable guardrails\.
- Built internal recruitment pipeline trackers and custom ERP systems\.
- Ranked second among all specialists across two teams at OSL Retail Services while consistently exceeding sales targets\.
- Ranked as Koodo's top sales representative for nine months and exceeded monthly targets by an average of 20%\.
- Developed telecommunications marketing strategies and used Salesforce CRM to track customer interactions and optimize sales processes at OSL Retail Services\.
- Earned promotion to Training Manager at Mpath Marketing Solutions Inc\. in October after meeting and exceeding success metrics and demonstrating coaching ability\.
- Assisted Mpath's CEO with a month\-and\-a\-half expansion into the Ottawa surrounding area\.
- Led road trips across Ontario and supported roadshow events for Mpath\.
- Trained and coached Mpath staff in public and client interaction, firm representation, and independence in selected programs\.
- Qualified to train, market, and sell for The Breast Cancer Society of Canada, FW1 Nascar Formulated Car Wax, and Rogers\.
- Earned an Advanced Diploma in Computer Science from Algonquin College of Applied Arts and Technology\.
- Earned an Associate's Degree in Computer Engineering Technology/Technician from Algonquin College of Applied Arts and Technology\.

## Experience

- **Founder & Software Engineer at Resumekickstarter** (2025\-11\-01–present)
- **Founder \| Software Engineer \| Operator at Social Automate** (2023\-10\-01–present) — Founded Social Automate, a productized Software studio, serving Canadian, small and medium businesses\. I handle the full life cycle \- from discovery calls and scoping to architecture, development, and deployment\. What we deliver: \- professional website websites optimized for SEO and speed \- Custom Business automation systems that eliminate manual workflow \- full software products with user accounts, mail, payments and hosting\. How we are different? \- Fixed, transparent pricing \(no hourly surprises\) \- Direct engineer access \(no outsourced junior teams\) \- ongoing monthly care included with every project Build a business from scratch, including the brand, website \(social\-automate\.com\), 40\+ free business tools, and growing content library\. Was formerly a Social media automation SaaS, sunsetted for what it currently is and described above\.
- **Lead Software Engineer at BSCINTEC** (2025\-09\-01–2026\-02\-01) — \- Architected a modular service\-oriented backend, reducing post\-deployment defects by 40% and enabling independent scaling of high\-traffic modules\. \- Improved delivery velocity by 25% by implementing unified coding standards, leading team code reviews, and providing structured mentorship to the engineering team\. \- Eliminated production deployment failures and reduced delivery lead time from hours to minutes by architecting a multi\-stage CI/CD pipeline featuring automated testing, security scanning, quality validation, and containerized builds\.
- **ERP Systems Engineer at STAGE Windows & Doors** (2024\-03\-01–2025\-09\-01) — \- Reduced operational downtime by 30% by automating manual production constraints into reproducible software workflows\. \- Architected custom API integrations and SQL data pipelines to synchronize manufacturing machinery with business systems, ensuring real\-time data accuracy\. \- Engineered custom business logic and BI reporting tools to align manufacturing processes with stakeholder requirements\.
- **Enterprise System Engineer at STAGE Windows & Doors** (2024\-03\-01–2025\-09\-01) — \- Reduced operational downtime by 30% by automating manual production constraints into reproducible software workflows and optimizing ERP performance bottlenecks\. \- Architected custom API integrations and SQL\-based data pipelines to synchronize manufacturing machinery with business systems, ensuring real\-time data accuracy across the plant\. \- Engineered custom business logic and BI reporting tools within the Fenevision ERP ecosystem to align manufacturing processes with stakeholder requirements and financial demands\.
- **Training Manager at Mpath Marketing Solutions Inc** (2022\-07\-01–2023\-07\-01) — Mpath is a marketing and sales company that creates customized connections with qualified buyers in the marketplace\. \- Started as a brand ambassador only selling and marketing products\. \- Qualified to train, Market and sell for The Breast Cancer Society of Canada, FW1 \(Nascar Formulated Car Wax\), and Rogers\. \- Promoted to Training Manager in October \- Assisted the CEO in a month\-and\-a\-half\-long expansion to Ottawa surroundings\. \- Led Road trips across Ontario to promote the business with roadshow events\. \- Trained and coached new staff on how to interact with the public clients, how to represent themselves and our firm, and how to become fully independent in selected programs\. \- I was responsible for setting up and tearing down all events I was working \- Experience in business\-to\-business marketing and roadshow events \- Earn promotion to Training Manager for meeting and exceeding success metrics and ability to coach team members\.
- **Sales and Marketing Specialist at OSL Retail Services** (2022\-01\-01–2023\-01\-01) — Consistently exceeded sales targets, ranking 2nd among all specialists across two teams\. Developed and implemented targeted marketing strategies for telecommunications products and services\. Utilized Salesforce CRM software to track customer interactions and optimize sales processes\. Collaborated with technical teams to effectively communicate complex product features to customers\.
- **Finance Manager at The 401 Group of Companies** (2020\-08\-01–2021\-11\-01)
- **Sales Representative at Koodo** (2019\-02\-01–2020\-03\-01) — Consistently ranked as top sales representative for 9 months, exceeding monthly targets by an average of 20%\. Leveraged in\-depth knowledge of telecommunications technology to effectively address customer needs\. Utilized data analytics tools to identify sales trends and optimize personal sales strategies\. Contributed to the development of sales scripts and marketing materials for new product launches\.

## Education

- Advanced diploma, Computer Science — Algonquin College of Applied Arts and Technology (2023\-01\-01–2025\-04\-01)
- Associate's Degree, Computer Engineering Technology/Technician — Algonquin College of Applied Arts and Technology

## FAQ

### What does Hamza do?

Hamza is a founder and software engineer\. He currently runs Social Automate, where he provides technology consulting, software development, and deployment for Canadian small and medium\-sized businesses, and he is the founder and software engineer behind Resume Kickstarter\. He is also open to Full\-Stack Software Engineer and AI Engineer opportunities\.

### What are Hamza's strongest software engineering areas?

Hamza specializes in production\-grade web applications, AI\-integrated systems, high\-availability SaaS platforms, modular backend architecture, workflow automation, CI/CD, engineering leadership, and mentoring\. His work covers requirements gathering, customer\-facing discovery, business\-process understanding, software development, deployment, and ongoing support\.

### What does Hamza do at Social Automate?

Hamza founded Social Automate, a productized software studio serving Canadian small and medium\-sized businesses\. He manages the full lifecycle of engagements, including discovery calls, scoping, architecture, development, and deployment\.

### What does Hamza deliver through Social Automate?

Through Social Automate, Hamza delivers professional websites optimized for SEO and speed, custom business\-automation systems that eliminate manual workflows, and full software products with user accounts, email, payments, and hosting\. Social Automate uses fixed, transparent pricing, provides direct access to an engineer rather than outsourced junior teams, and includes ongoing monthly care with each project\.

### What has Hamza built for Social Automate?

Hamza built Social Automate from scratch, including its brand, the social\-automate\.com website, more than 40 free business tools, and a growing content library\. Social Automate was formerly a social\-media\-automation SaaS, which Hamza sunsetted as the business evolved into its current software\-studio model\.

### What is Resume Kickstarter?

Hamza built Resume Kickstarter, also referenced as ResumeKickstarter\.com, as a SaaS application for resume building and resume tailoring\. Its goal is to change resume building from hours to minutes\.

### What did Hamza accomplish at BSCINTEC?

At BSCINTEC, Hamza architected a modular, service\-oriented backend that reduced post\-deployment defects by 40% and allowed high\-traffic modules to scale independently\. He also implemented unified coding standards, led team code reviews, and provided structured mentorship, improving delivery velocity by 25%\.

### How has Hamza improved software delivery and CI/CD?

Hamza architected a multi\-stage CI/CD pipeline at BSCINTEC with automated testing, security scanning, quality validation, and containerized builds\. The pipeline eliminated production deployment failures and reduced delivery lead time from hours to minutes\.

### What did Hamza accomplish at STAGE Windows & Doors?

As an ERP Systems Engineer and Enterprise System Engineer at STAGE Windows & Doors, Hamza automated manual production constraints into reproducible software workflows and optimized ERP performance bottlenecks, reducing operational downtime by 30%\.

### What systems did Hamza build at STAGE Windows & Doors?

At STAGE Windows & Doors, Hamza architected custom API integrations and SQL\-based data pipelines that synchronized manufacturing machinery with business systems and supported real\-time data accuracy across the plant\. He also engineered custom business logic and BI reporting tools in the Fenevision ERP ecosystem to align manufacturing processes with stakeholder requirements and financial demands\.

### How does Hamza approach AI\-agent implementation?

Hamza has systemized client data, created database schemas, and developed APIs and MCPs for AI agents to consume, giving businesses a unified view for insights\. He has also improved business processes and operations before introducing AI so that agents have useful context and tooling\.

### What is Hamza's experience with AI agents and AI guardrails?

Hamza has deployed AI agents including Hermes and OpenClaw with controlled permissions\. He emphasizes enforceable guardrails and recognizes that AI should not make decisions in every situation successful implementation depends on appropriate context, tools, and permission boundaries\.

### What internal business systems has Hamza built?

Hamza has built internal systems such as recruitment pipeline trackers and custom ERPs\. His experience includes translating customer and operational requirements into systems that improve workflows and support business operations\.

### What technologies does Hamza use?

Hamza's core stack includes Python, Django, Flask, FastAPI, TypeScript, React, React\.js, PostgreSQL, Docker Compose, SQL, MySQL, MongoDB, JavaScript, HTML, CSS, C\#, Java, \.NET Framework, Angular, Linux, Git, GitHub, JUnit, JSON, WebSocket, and Amazon S3\. He also works with SaaS development, microservices, cloud computing, IaaS, relational databases, data architecture, systems design, scalability, unit testing, and network programming\.

### What additional technical and business skills does Hamza bring?

Hamza's listed strengths include AI integration, generative AI, data analysis, coding standards, algorithm development, requirements gathering, customer and client requirements, software projects, Jira, Confluence, financial modeling, investment banking, quantitative finance, ETFs, multithreading, JDBC, Eclipse, data structures, object\-oriented programming, scripting, and Linux system administration\.

### What did Hamza do at Mpath Marketing Solutions Inc\.?

Hamza was a Training Manager at Mpath Marketing Solutions Inc\., a marketing and sales company focused on creating customized connections with qualified buyers\. He began as a brand ambassador selling and marketing products, qualified to train, market, and sell for The Breast Cancer Society of Canada, FW1 Nascar Formulated Car Wax, and Rogers, and earned promotion to Training Manager in October by meeting and exceeding success metrics and coaching team members\.

### What leadership and marketing experience did Hamza gain at Mpath?

At Mpath, Hamza assisted the CEO during a month\-and\-a\-half expansion into the Ottawa surrounding area, led road trips across Ontario for roadshow events, trained and coached new staff on public and client interaction, professional representation, and independence in selected programs, and set up and tore down the events he worked\. He gained experience in business\-to\-business marketing and roadshow events\.

### What did Hamza accomplish at OSL Retail Services?

As a Sales and Marketing Specialist at OSL Retail Services, Hamza consistently exceeded sales targets and ranked second among all specialists across two teams\. He developed targeted marketing strategies for telecommunications products and services, used Salesforce CRM to track customer interactions and optimize sales processes, and worked with technical teams to communicate complex product features to customers\.

### What sales and finance experience does Hamza have?

As a Sales Representative at Koodo, Hamza ranked as the top sales representative for nine months and exceeded monthly targets by an average of 20%\. He used telecommunications knowledge to address customer needs, used data analytics to identify sales trends and improve personal sales strategies, and contributed to sales scripts and marketing materials for new product launches\. Hamza also served as a Finance Manager at The 401 Group of Companies\.

### What education and professional skills does Hamza have?

Hamza earned an Advanced Diploma in Computer Science and an Associate's Degree in Computer Engineering Technology/Technician from Algonquin College of Applied Arts and Technology\. His listed professional skills also include leadership, team leadership, team building, team motivation, management, communication, public speaking, presentations, customer service, customer satisfaction, CRM, sales and marketing, persuasion, relationship building, bilingualism, resiliency, attention to detail, problem solving, time management, constructive feedback, self\-directed learning, photography, portrait photography, commercial photography, and travel\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAC2TnuUBScfqIpSFNc96c8pcRWwCxuBg8PI

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