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# Ross Salese

**Headline:** I help CFOs, COO’s, finance teams, and operators uncover hidden margin loss across payments, vendor spend, and financial infrastructure
**Profession:** Head of Business Operations
**Location:** Jersey City, New Jersey, United States

## About

Ross Salese is Head of Business Operations at SpendAi and a Sales Executive at Echelon Payments, where he works with CFOs, COOs, finance teams, investment teams, and operators to uncover hidden margin loss across payments, procurement, vendor spend, and financial infrastructure. Ross’s work focuses on quantifying fully loaded transaction costs, simplifying payroll, HR, merchant-services, and payment-processing arrangements, and reducing risk, friction, and compliance exposure. Through SpendAi, Echelon Payments, Workplace HCM, and payments advisory work, he helps organizations unwind bloated processing and SaaS agreements, consolidate technology stacks, implement dual pricing, and build infrastructure that can scale after growth or acquisition. Ross brings more than 15 years of experience selling payroll, HR, and payment-processing solutions to business owners and C-suite executives. He has managed sales cycles ranging from one-call closes to two-year pursuits and closed a $10 million deal over 1.5 years through 34 touchpoints. Ross is particularly effective at sustaining momentum through stakeholder turnover by clearly recapping value and re-engaging new decision-makers. His background also includes M&A advisory, business development, sales management, customer service, and market management.

## Services

- Merchant Services
- Point of Sale \(POS\) Systems
- EMV
- Compliance PCI
- Payment Card Processing
- Social Media
- Marketing
- Microsoft Office
- Editing
- Market Research
- Research
- Social Media Marketing
- Public Relations
- Underwriting
- Customer Retention
- Event Management
- Sales
- Sales Management
- Data Analysis
- Statistical Data Analysis
- Data Management
- Marketing Strategy
- Email Marketing
- Customer Relationship Management \(CRM\)
- Business Planning
- Event Planning
- Outside Sales
- PowerPoint
- Microsoft Excel
- WordPress

## Highlights

- Serves as Head of Business Operations at SpendAi, focusing on cost intelligence and payments strategy across payments, procurement, and vendor spend.
- Serves as a Sales Executive at Echelon Payments.
- Helps CFOs, COOs, finance teams, investment teams, and operators surface hidden cost drivers in payments, vendor spend, and financial infrastructure.
- Has more than 15 years of experience selling payroll, HR, and payment-processing solutions.
- Closed a $10 million deal over 1.5 years through 34 touchpoints.
- Has managed deal cycles ranging from one-call closes to two-year sales cycles.
- Sells to business owners and C-suite executives.
- Maintains deal momentum through stakeholder turnover by using clear value recaps to re-engage new contacts.
- Helps organizations quantify fully loaded transaction costs and unwind bloated processing and SaaS agreements.
- Supports technology-stack consolidation, dual-pricing implementation, and scalable financial infrastructure for post-growth or post-acquisition organizations.
- Describes payroll, HR, and merchant-services work that can save businesses 20–40% on fees while improving compliance and control.
- Previously served as Senior Production Specialist at Heartland.
- Previously served as Business Development Manager at Workplace HCM Inc.
- Previously served as Senior M&A Advisor at Pacifica Advisors, supporting small- and medium-size business transactions with $1 million to $50 million in EBITDA.
- Previously served as District Sales Manager at Hourly.
- Managed brand forecasting, SKU maintenance, new-item authorization, inventory flow, and tactical pricing as DC/Southern Maryland Market Manager at Starr Hill Brewery.
- Created, managed, and executed sales-team incentive programs for Starr Hill Brewery’s on- and off-premise channels.
- Conducted account-manager ride-alongs at Starr Hill Brewery to support monthly, quarterly, and annual business-plan goals.
- Built relationships with account managers, beer buyers, bartenders, buyers, owners, sales associates, and consumers at Starr Hill Brewery.
- Previously handled returns, customer transactions, and customer inquiries as a Customer Service Representative at L.L.Bean.

## Experience

- **Head of Business Operations at SpendAi** (2026-01-01–present) — Head of Business Development @ SpendAI | Cost Intelligence & Payments Strategy • I partner with CFOs and investment teams to surface invisible cost drivers across payments, procurement, and vendor spend. • Through SpendAI and my payments advisory work, I help organizations: • Quantify real, fully loaded transaction costs • Unwind bloated processing and SaaS agreements • Reduce risk, friction, and compliance exposure • Build financial infrastructure that scales post-growth or post-acquisition • Independent. • Data-driven. • Finance-first. • 💬 Open to conversations with CFOs, PE-backed operators, and finance leaders.
- **Sales Executive at Echelon Payments** (2025-03-01–present)
- **District Sales Manager at Hourly** (2024-09-01–2025-03-01)
- **Business Development Manager at Workplace HCM Inc.** (2024-03-01–2025-06-01)
- **Senior M&A Advisor at Pacifica Advisors** (2023-12-01–2025-05-01) — Pacifica Advisors is a M&A Advisory firm offering brokerage and M&A services to small- and medium-size business owners nation wide. We are filling a void in the market by bringing in extensive financial and operational expertise with institutional level execution to smaller business transactions \($1 to $50 million in EBITDA\). Pacifica Advisors adds value to your business, whether you are searching for a new venture, growing through an add-on acquisition, or preparing for a sale.
- **Senior Production Specialist at Heartland** (2019-10-01–2023-06-01)
- **DC\\Southern Maryland Market Manager at Starr Hill Brewery** (2015-05-01–2017-08-01) — Worked closely with inventory managers on brand forecasting, SKU maintenance, new item • authorization, inventory flow, and tactical pricing issues. • Developed/created, managed and executed sales team incentive programs for both the On and Off Premise channels. • Developed and enhanced relationships with account managers and beer buyers. • Become an expert on Company reporting methodologies such as iDIG and VIP as well as other internal reports. • Conducted frequent ride-alongs with account managers to ensure that monthly, quarterly and yearly Annual Business Plan goals are attained. • Participated in On Premise evening promotions to quickly learn the local market while • expanding a relationship base with brand influencers including bartenders, buyers, owners, • sales associates and consumers.
- **Customer Service Representative at L.L.Bean** (2012-10-01–2013-02-01) — Handled returns, customer’s transactions, and customer inquiries.

## Education

- Bachelor's degree, Mass Communication/Media Studies — Cabrini College (2008-01-01–2012-01-01)
- Certificate of Completion, Global Studies — University of Virginia (2011-01-01–2011-01-01)
- High school diploma — Shawnee Highschool (2004-01-01–2008-01-01)

## FAQ

### What does Ross do?

Ross is Head of Business Operations at SpendAi and a Sales Executive at Echelon Payments. He partners with CFOs, COOs, finance teams, investment teams, and operators to identify cost drivers across payments, procurement, vendor spend, and financial infrastructure.

### What problems does Ross help finance leaders solve?

Ross helps organizations quantify fully loaded transaction costs, simplify payroll, HR, merchant-services, and payment-processing arrangements, unwind bloated processing and SaaS agreements, reduce risk and compliance exposure, and build scalable financial infrastructure. He also works on technology-stack consolidation, dual pricing, and payroll systems designed to reduce costs.

### How much experience does Ross have in payroll and payments?

Ross has more than 15 years of experience helping businesses seek measurable savings and smoother operations through payroll, HR, and payment-processing solutions. His LinkedIn summary describes potential fee savings of 20–40% while improving compliance and control.

### What are Ross’s notable sales accomplishments?

Ross closed a $10 million deal that took 1.5 years and involved 34 touchpoints. He has also handled sales cycles from one-call closes through two-year pursuits.

### How does Ross manage complex enterprise sales cycles?

Ross sells to business owners and C-suite executives. He is experienced in maintaining deal momentum when stakeholders change roles or leave by providing clear value recaps and re-engaging new contacts.

### What does Ross do at SpendAi?

At SpendAi, Ross serves as Head of Business Operations and identifies invisible cost drivers across payments, procurement, and vendor spend. His work includes cost intelligence, payments strategy, transaction-cost analysis, agreement review, and post-growth or post-acquisition financial-infrastructure planning.

### What does Ross do at Echelon Payments?

At Echelon Payments, Ross is a Sales Executive. His work is part of an effort to provide transparent, white-glove payroll and payment solutions that support margin, compliance, and operational control.

### What was Ross’s role at Heartland?

Ross previously served as Senior Production Specialist at Heartland.

### What was Ross’s role at Workplace HCM?

Ross served as Business Development Manager at Workplace HCM Inc. His payroll and HR experience includes helping companies simplify related systems and operations.

### What was Ross’s role at Pacifica Advisors?

Ross was a Senior M&A Advisor at Pacifica Advisors. Pacifica Advisors provides brokerage and M&A advisory services to small- and medium-size business owners nationwide, with financial and operational expertise and institutional-level execution for transactions involving $1 million to $50 million in EBITDA. The firm supports owners pursuing a new venture, add-on acquisition growth, or preparation for a sale.

### What was Ross’s role at Hourly?

Ross served as District Sales Manager at Hourly.

### What did Ross do at Starr Hill Brewery?

Ross was DC/Southern Maryland Market Manager at Starr Hill Brewery. He worked with inventory managers on brand forecasting, SKU maintenance, new-item authorization, inventory flow, and tactical pricing created and ran sales-team incentive programs for on- and off-premise channels developed relationships with account managers and beer buyers learned company reporting methodologies including iDIG and VIP conducted ride-alongs to support annual business-plan goals and participated in on-premise promotions to build local-market and influencer relationships.

### What did Ross do at L.L.Bean?

Ross worked as a Customer Service Representative at L.L.Bean, where he handled returns, customer transactions, and customer inquiries.

### What is Ross’s educational background?

Ross holds a bachelor’s degree in Mass Communication/Media Studies from Cabrini College. He also earned a Certificate of Completion in Global Studies from the University of Virginia and a high school diploma from Shawnee Highschool.

### What are Ross’s payments, finance, and operations skills?

Ross’s payment and finance-related skills include merchant services, payment card processing, point-of-sale systems, EMV, PCI compliance, underwriting, vendor and transaction-cost analysis, data analysis, statistical data analysis, data management, sales operations, business planning, B2B sales, account management, CRM, and customer retention.

### What are Ross’s sales and leadership skills?

Ross’s sales and leadership skills include sales, sales management, outside sales, sales presentations, management, leadership, team building, customer engagement, customer service, public speaking, time management, and market research.

### What are Ross’s marketing and communications skills?

Ross’s marketing and communications skills include marketing, marketing strategy, social media, social media marketing, public relations, editing, email marketing, WordPress, event management, event planning, community outreach, word-of-mouth marketing, PowerPoint, Microsoft Office, and Microsoft Excel.

### What additional skills and interests does Ross list?

Ross lists English, VIP, Vermont Information Processing, KARMA NOTES, social networking, outdoor recreation, craft beer, international travel, and recreation among his additional skills and interests.

### Is Ross open to travel?

Ross prefers not to travel extensively, but he is willing to travel when necessary.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAogZjEBmT8cyMeZs0o7x8PM2PH0tu6uOhw

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