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# Nathan Bliss

**Headline:** Chief Sales Officer \| SaaS & PaaS \| GTM Strategy & Operations, PE/VC Growth Leadership
**Profession:** Chief Sales Officer
**Location:** Dallas\-Fort Worth Metroplex

## About

He builds repeatable, efficient revenue systems for growth\-stage SaaS and PaaS businesses, with particular strength in agency\- and partner\-led GTM, enterprise deal strategy, executive selling, competitive displacement, technical solutions, and the full customer lifecycle from acquisition through retention and expansion\. Nathan partners closely with Marketing, Product, and Customer Success, and is a hands\-on leader in high\-stakes customer opportunities\. At Kinsta, Nathan built the revenue engine from an early\-stage environment with no CRM, forecast, or playbook into a compounding GTM system\. He helped scale ARR from $10 million to $57\.5 million at more than 30% year\-over\-year growth in a category described as growing at 9%, drove a 395%\+ increase in MRR, and built an inside\-sales organization from two to more than 30 seats across multiple countries\. He also helped take Kinsta to \#1 in G2 Best Web Hosting, built a 350\+ agency partner program, and led AI\-driven qualification and deal handling initiatives\. Nathan is based in the DFW metro and is open to hybrid or fully remote CSO, CRO, and VP Sales opportunities with growth\-stage SaaS companies\.

## Services

- Go\-to\-Market Strategy
- SaaS Growth Strategy
- Leadership Development
- Digital Strategy
- Revenue Generation
- Sales
- Sales Operations
- Leadership
- Management
- Sales Process
- CRM
- Customer Retention
- Customer Satisfaction
- Sales Effectiveness
- Direct Sales
- Contract Recruitment
- Recruiting
- Customer Relationship Management \(CRM\)
- Hiring
- Start\-ups
- Business Intelligence
- Business Development
- Sales Management
- Salesforce\.com
- Microsoft Office
- Windows
- WordPress
- Customer Service
- Strategic Partnerships
- Telephone Skills

## Highlights

- Served as Kinsta Chief Sales Officer for six and a half years and led GTM for Kinsta and Sevalla\.
- Built Kinsta's revenue engine from an early\-stage environment with no CRM, forecast, or playbook into a compounding GTM system\.
- Helped scale Kinsta ARR from $10 million to $57\.5 million, at more than 30% year\-over\-year growth in a category described as growing at 9%\.
- Drove a 395%\+ increase in Kinsta monthly recurring revenue during his tenure, averaging 30% per year\.
- Scaled Kinsta ARR roughly sixfold at approximately 30% CAGR, about twice the market rate\.
- Co\-founded Kinsta's reputation strategy, helping take the product to \#1 in G2 Best Web Hosting with a 4\.8/5 rating and 1,350\+ reviews\.
- Established agencies as Kinsta's core ICP and built the GTM strategy around them for more than six years\.
- Built Kinsta's Agency Partner Program from scratch to 350\+ agencies with lifetime commissions, bi\-directional referrals, and co\-marketing\.
- Scaled Kinsta's inside\-sales organization from 2 to 30\+ seats across multiple countries using structured hiring, scorecards, and ramp frameworks\.
- Led AI qualification filtering for 80%\+ of unqualified inbound demand and agentic handling of low\-value deals under an efficiency mandate\.
- Owned account management as a customer\-success function from 2023, stabilizing gross churn and leading a plan restructuring and price increase while maintaining a 4\.8/5 G2 score\.
- Ran separate managed WordPress and Sevalla application\-hosting GTM motions, each with its own ICP and pipeline\.
- Won a $3 million ARR competitive\-displacement deal involving management of all customer websites\.
- Turned Rally Education from a near\-churn account into a six\-figure monthly account representing approximately 1% to 2% of total revenue\.
- Implemented an OKR framework and operating systems to manage hypergrowth\.
- As Flywheel Inside Sales Manager, led a team that contributed to a 528% revenue increase over 3\.5 years\.
- Achieved 111% of quota in 2018 as Flywheel Inside Sales Manager and a 94% employee\-engagement job\-satisfaction score in Q2 2019\.
- Developed seven Flywheel team members who later earned promotions in sales leadership and operations roles\.
- Achieved 112% of quota as a Flywheel Sales Coach and was named Flywheel Sales Team Member of the Year in 2016 as an Account Executive\.
- At PayPal, maintained more than 90% of quota and project\-managed the department's largest sale, projected at $300M\+ in payment volume and $6M in revenue\.
- At Aureus Medical Group, generated $100,000\+ in gross revenue through two Southern California healthcare partnerships and recruited 20\+ allied healthcare professionals who completed contract assignments\.
- At AmeriPride Services, generated $90,000\+ in rental and catalog revenue and launched a garment program that produced $250\+ in weekly revenue and increased weekly revenue by 70%\+\.
- At Cox Communications, helped launch the Nebraska Furniture Mart Digital Center in Q4 2007 and exceeded biweekly sales quota throughout his employment\.
- Earned Cox recognition as a Quarterly Leaders Club member in Q1 2008 and Q1 2011, one of four Circle of Excellence winners in Q4 2009, Village Pointe Solutions Store top sales performer in 2010, and Winners Circle second runner\-up from Q2 through Q4 2010\.
- Selected as one of only three Solutions Specialists for Cox's Village Pointe Solutions Store in 2010 and contributed to testing Cox's one\-time\-charge initiative in Q3 2008\.

## Experience

- **Chief Sales Officer at Kinsta®** (2021\-08\-01–present) — As Chief Sales Officer, I lead global go\-to\-market strategy and execution, driving consistent ARR growth and customer retention across multiple segments and regions\. • My focus is building scalable, efficient revenue systems that deliver predictable growth while maintaining a premium customer experience\. • Scope & Leadership • Oversee sales and account management operations across a distributed international organization\. • Partner cross\-functionally with Marketing, Product, and Customer Success to align strategy and execution\. • Selected Achievements • Drove a 395%\+ increase in Monthly Recurring Revenue \(MRR\) during tenure, or an average of 30% per year\. • Built a high\-performing global sales organization that consistently exceeds targets and accelerates market share expansion\. • Designed and implemented a data\-driven sales framework that improved retention and account expansion rates\.
- **Member at RevGenius** (2020\-09\-01–present) — RevGenius is a community of revenue\-generating sales and marketing professionals brought together to learn, share, support, and grow with each other\. Essentially, an alt work family\! You can learn more at revgenius\.com\.
- **Vice President of Sales and Marketing at Kinsta®** (2020\-02\-01–2021\-08\-01)
- **Outbound Sales Manager at Kinsta®** (2019\-10\-01–2020\-02\-01)
- **Inside Sales Manager at Flywheel** (2017\-04\-01–2019\-07\-01) — \(Flywheel was acquired by WPEngine in June 2019\) • As Inside Sales Manager, it was my job to drive revenue growth at Flywheel and make sure that the members of my team LOVED their jobs\. • I managed all aspects of our team including spotting opportunities for growth, deal and pipeline strategy, coaching, training, hiring, and closing high\-value deals\. • Some highlights during my tenure include: • Contributed to and oversaw a team that achieved a 528% increase in revenue during my 3\.5 years • Percentage to quota 2018 \- 111% • Employee Engagement job satisfication score Q2 2019 \- 94% • 7 former members of my team went on to earn promotions at the company within the sales organization including the current Sr\. • Account Executive Manager, Account Executive Manager, Sales Operations Manager, AM Team Manager, and Sales Development Manager
- **Sales Coach at Flywheel** (2016\-11\-01–2017\-04\-01) — Percentage to quota \- 112%
- **Account Executive at Flywheel** (2016\-02\-01–2016\-11\-01) — Sales team member of the year \- 2016
- **Senior Account Executive at PayPal** (2014\-03\-01–2015\-06\-01) — PayPal is the world's largest digital wallet\. • Its mission is to make commerce simple and giving people better ways to connect with their money\. • The way they enable commerce is by providing buyers and sellers with a global platform that is elegantly designed, secure, and easy to use\. • Maintained a percentage to quota above 90% throughout the duration of my time as a Senior Account Executive\. • Project managed the largest sale in department history, projected to process more than $300M in payment volume and generate $6M in revenue\. • Assisted with training our Chandler, AZ sales team in learning Braintree, PayPal's newest processing solution \(November 2014\)\. • Represented PayPal at the Customer Engage World Conference in New York City \(November 2014\)\. • Participated in strategic alignment meetings between the Braintree and PayPal sales departments in Chicago \(November 2014\)\. • Represented PayPal at the Home Delivery World Trade Show in Atlanta \(April, 2015\)\.
- **Account Executive at PayPal** (2013\-06\-01–2014\-03\-01)
- **Account Manager at Aureus Medical Group** (2012\-03\-01–2013\-06\-01) — As an Account Manager, I built new business relationships with hospitals and allied healthcare professionals\. • Made cold calls, assessed the hiring needs of hospitals nationwide and recruited qualified candidates to fill those needs\. • Successfully formed strategic partnerships with two separate healthcare centers in southern California that resulted in more than $100,000 in gross revenue in 2012\-2013\. • Reached an agreement with a large academic medical center in Tennessee that resulted in the first traveling health care professional for Aureus Medical Group working within that hospital in the last 7 years\. • Negotiated Terms and reached an agreement with a comprehensive, integrated, non\-profit health system in Michigan to provide supplemental staffing to their Neurodiagnostic program\. • Formed similar relationships with other Health Care systems in Louisiana, Indiana, and Colorado\. • Recruited more than 20 allied healthcare professionals that went on to complete contract assignments
- **Solutions Specialist at AmeriPride Services** (2011\-05\-01–2012\-03\-01) — Provided high\-level sales and service support to the Account Management Team, identify and provide timely and profitable solutions to our current clients, and focus on establishing and retaining key customer relationships\. • Generated over $90,000 in rental and catalog revenue with AmeriPride Services since employment began in May 2011\. • Successfully initiated and implemented a garment program for a leading company in the trailer manufacturing industry with over 40 employees in uniform, generating over $250 in weekly revenue, an increase in weekly revenue of over 70% \-\- Q4 2011\.
- **Digital Sales Consultant at Cox Communication** (2007\-04\-01–2011\-05\-01) — Responsible for driving sales as a primary delivery channel for all Cox residential services while ensuring customer satisfaction\. • Met and exceeded bi\-weekly sales quota throughout the duration of employment\. • Demonstrated extensive knowledge and expertise with the existing bundle of Cox services\. • Proficient in the use of Oracle® and Microsoft Office software • Contributed to the launch and opening of the Nebraska Furniture Mart Digital Center as one of the initial Digital Sales Consultants \- Q4 2007\. • Member of the Quarterly Leaders Club \- Q1 2008\. • Participated in a test group that helped evaluate and implement Cox's new one time charge initiative \- Q3 2008\. • One of four winners of the Circle of Excellence contest \- Q4 2009\. • Selected as one of only 3 Solutions Specialists for the Village Pointe Solutions Store, Cox's new corporate\-wide retail store \- 2010 • Top sales performer for the Village Pointe Solutions Store \- 2010 • 2nd runner\-up for the Winners Circle contest \-Q2
- **Digital Sales Consultant at Cox Communications** (2007–2011) — Responsible for driving sales as a primary delivery channel for all Cox residential services while ensuring customer satisfaction\. • Met and exceeded bi\-weekly sales quota throughout the duration of employment\. • Demonstrated extensive knowledge and expertise with the existing bundle of Cox services\. • Proficient in the use of Oracle® and Microsoft Office software • Contributed to the launch and opening of the Nebraska Furniture Mart Digital Center as one of the initial Digital Sales Consultants \- Q4 2007\. • Member of the Quarterly Leaders Club \- Q1 2008\. • Participated in a test group that helped evaluate and implement Cox's new one time charge initiative \- Q3 2008\. • One of four winners of the Circle of Excellence contest \- Q4 2009\. • Selected as one of only 3 Solutions Specialists for the Village Pointe Solutions Store, Cox's new corporate\-wide retail store \- 2010 • Top sales performer for the Village Pointe Solutions Store \- 2010 • 2nd runner\-up for the Winners Circle contest \-Q2

## Education

- Health, Exercise, and Sports Science — Texas Tech University (2002\-01\-01–2006\-01\-01)

## FAQ

### What does Nathan do?

Nathan is the Chief Sales Officer at Kinsta\.

### What are Nathan's core strengths?

Nathan specializes in building repeatable sales motions from founder\-led complexity, agency\- and partner\-led GTM, full\-lifecycle revenue leadership, enterprise deal strategy, executive selling, technical solutions, competitive displacement, and AI\-native revenue operations\. His leadership scope includes strategy, board design, enterprise sponsorship, team building, and operating systems\.

### What did Nathan accomplish as Chief Sales Officer at Kinsta?

Nathan served as Chief Sales Officer at Kinsta for six and a half years\. He led GTM for Kinsta and Sevalla, a bootstrapped and profitable managed\-hosting business, and built the revenue engine from an environment without a CRM, forecast, or playbook into a scalable GTM system\.

### How did Nathan scale revenue at Kinsta?

Nathan helped grow Kinsta ARR from $10 million to $57\.5 million, with more than 30% year\-over\-year growth in a category described as growing at 9%\. He also drove a 395%\+ increase in monthly recurring revenue during his tenure, or an average of 30% per year, and scaled ARR roughly sixfold at approximately 30% CAGR\.

### How did Nathan help Kinsta reach \#1 on G2?

Nathan co\-founded the reputation strategy that took Kinsta to \#1 in G2 Best Web Hosting\. Kinsta held a 4\.8 out of 5 G2 rating with more than 1,350 reviews, creating what Nathan describes as the category's strongest review moat\.

### What was Nathan's approach to agency and partner GTM at Kinsta?

Nathan established agencies as Kinsta's core ideal customer profile and architected the GTM strategy around them, a sales catalyst for more than six years\. He built the Agency Partner Program from scratch to more than 350 agencies, including lifetime commissions, bi\-directional referrals, and co\-marketing\.

### How did Nathan build Kinsta's sales organization?

Nathan scaled Kinsta's inside\-sales organization from two to more than 30 seats across multiple countries\. He implemented structured hiring, scorecards, and ramp frameworks, while building a global sales organization designed to exceed targets and expand market share\.

### How has Nathan used AI in revenue operations?

Nathan led AI integration under a CEO and CFO efficiency mandate\. The work included AI qualification that filtered more than 80% of unqualified inbound demand and agentic handling of low\-value deals, with the goal of making the revenue organization more efficient\.

### What has Nathan done for retention and account expansion at Kinsta?

Nathan owned account management as a customer\-success function beginning in 2023, focused on churn prevention and expansion\. He stabilized gross churn and executed a major plan restructuring and price increase while maintaining Kinsta's 4\.8 out of 5 G2 score\.

### What GTM motions has Nathan led at Kinsta?

Nathan ran two parallel GTM motions: managed WordPress hosting and Sevalla application hosting\. Each motion had its own ICP and pipeline, and he partnered cross\-functionally with Marketing, Product, and Customer Success to align strategy and execution\.

### What notable enterprise deals has Nathan led?

Nathan won a $3 million ARR displacement deal against a major competitor involving management of all customer websites\. He also turned Rally Education from a near\-churn account into a six\-figure monthly account representing approximately 1% to 2% of total revenue\.

### What other roles has Nathan held at Kinsta?

Before becoming Chief Sales Officer, Nathan held Vice President of Sales and Marketing and Outbound Sales Manager roles at Kinsta\. These positions preceded his full\-scope CSO leadership of global GTM and the customer lifecycle\.

### What did Nathan accomplish at Flywheel?

As Inside Sales Manager at Flywheel, Nathan managed growth opportunities, pipeline and deal strategy, coaching, training, hiring, and high\-value deal closing\. His team contributed to a 528% revenue increase over 3\.5 years, achieved 111% of quota in 2018, and recorded a 94% employee\-engagement job\-satisfaction score in Q2 2019\. Seven former team members later earned sales\-organization promotions, including leaders in account executive management, sales operations, account management, and sales development\. Flywheel was acquired by WP Engine in June 2019\.

### What were Nathan's earlier roles at Flywheel?

Nathan was a Sales Coach at Flywheel and achieved 112% of quota\. Earlier, as an Account Executive, he was named Sales Team Member of the Year in 2016\.

### What did Nathan accomplish at PayPal?

As a Senior Account Executive at PayPal, Nathan maintained more than 90% of quota throughout his tenure\. He project\-managed the department's largest sale, projected to process more than $300 million in payment volume and generate $6 million in revenue\. He also helped train the Chandler, Arizona, sales team on Braintree in November 2014 represented PayPal at Customer Engage World in New York City in November 2014 and Home Delivery World in Atlanta in April 2015 and participated in Braintree\-PayPal sales alignment meetings in Chicago in November 2014\. Nathan also held an earlier Account Executive role at PayPal\.

### What did Nathan accomplish at Aureus Medical Group?

At Aureus Medical Group, Nathan built relationships with hospitals and allied healthcare professionals, assessed hospital hiring needs, recruited candidates, and gained experience in hiring decisions, employee management, payroll, interviewing, unemployment, and reassignment\. He formed two Southern California healthcare\-center partnerships that generated more than $100,000 in gross revenue in 2012–2013 placed Aureus's first traveling healthcare professional at a large Tennessee academic medical center in seven years negotiated Neurodiagnostic supplemental\-staffing services with a Michigan nonprofit health system formed relationships in Louisiana, Indiana, and Colorado and recruited more than 20 allied healthcare professionals who completed contract assignments\.

### What did Nathan accomplish at AmeriPride Services?

At AmeriPride Services, Nathan provided sales and service support to account management, developed profitable solutions for existing clients, and built key customer relationships\. He generated more than $90,000 in rental and catalog revenue after starting in May 2011\. In Q4 2011, he initiated and implemented a garment program for a trailer\-manufacturing company with more than 40 uniformed employees, generating more than $250 in weekly revenue and increasing weekly revenue by more than 70%\.

### What did Nathan accomplish at Cox Communications?

As a Digital Sales Consultant at Cox Communications, Nathan drove sales for Cox residential services while maintaining customer satisfaction, met and exceeded biweekly quota throughout his employment, and developed expertise in Cox service bundles, Oracle, and Microsoft Office\. He helped launch the Nebraska Furniture Mart Digital Center in Q4 2007 joined the Quarterly Leaders Club in Q1 2008 and Q1 2011 helped test Cox's one\-time\-charge initiative in Q3 2008 was one of four Circle of Excellence winners in Q4 2009 was selected as one of three Solutions Specialists for the Village Pointe Solutions Store in 2010 was that store's top sales performer in 2010 and finished second runner\-up in the Winners Circle contest from Q2 through Q4 2010\.

### What is Nathan's involvement with RevGenius?

Nathan is a current member of RevGenius, a community of revenue\-generating sales and marketing professionals who learn, share, support, and grow together\.

### What is Nathan's education and language background?

Nathan studied Health, Exercise, and Sports Science at Texas Tech University, with 2006 listed for his LinkedIn education entry\. He speaks English\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/nathanbliss1

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