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# Ashwani Sharma

**Headline:** GROWTH || TECHNOLOGY STRATEGY || AI TRANSFORMATION || GTM LEADERSHIP || PARTNERSHIPS                                                                           Talks about ##Digital Transformation & ##Customer Experience
**Profession:** GTM/Customer Experience\(CX\)/Google Cloud Consulting, Americas
**Location:** United States

## About

Ashwani Sharma is a growth, technology strategy, AI transformation, and go-to-market leader currently advising SaaS and AI founders through FeodoreLLC and leading GTM, customer experience, and Google Cloud consulting work across the Americas. Ashwani combines consulting, professional and managed services, product, field engineering, solution architecture, partnerships, sales, and customer-success leadership across manufacturing, financial services, healthcare, retail/CPG, public sector/SLED, and high-tech/TMT environments. Ashwani is strongest in building and transforming cross-functional organizations, designing customer-success journeys and health-index systems, growing strategic accounts through upsell, cross-sell, and expansion, and guiding senior IT and business executives through complex technology adoption. Ashwani has led global teams across APAC, Europe, and the Americas, including organizations of up to 100+ resources and 10+ direct reports, with experience spanning startups, mid-sized companies, and large enterprises. Concrete results include doubling a major Data ISV’s ARR from $50 million to $100 million in 18 months at Google, improving NPS by 59% at Cisco while achieving GRR around 95% and NRR around 120%, and driving 40% annual year-over-year revenue growth at Tata Communications from 2016 to 2019.

## Services

- Strategic Partnerships
- Artificial Intelligence \(AI\)
- Google Cloud Platform \(GCP\)
- Telecommunications
- Product Management
- Vendor Management
- Managed Services
- Program Management
- Business Development
- Business Strategy
- CRM
- Professional Services
- Service Delivery
- Engineering
- Resource Management
- Cross-functional Team Leadership
- Customer Service
- Management
- Contract Negotiation
- Networking
- Technology Management
- Contract Negotiations
- Vendor Relations
- Account Management
- Project Management
- Sales Process
- Sales & Marketing
- Coaching
- Software Development
- Cloud Computing

## Highlights

- Doubled ARR for a major Data ISV from $50 million to $100 million in 18 months at Google.
- Delivered 30% year-over-year growth, 100% iACV in subscription bookings, and 100% CSAT for a major Data ISV at Google.
- Leads strategic enterprise partnerships and AI/data ISV engagement across Google Cloud, including GCP, BigQuery, Gemini Enterprise, generative AI and agentic frameworks, cloud security, and infrastructure.
- Led Google Cloud resell, co-sell, and marketplace GTM strategies executive briefings and QBRs new-workload migrations and pricing and incentive negotiations.
- Improved average NPS by 59% at Cisco through customer-success plans, adoption-barrier identification, quarterly reviews, and cross-functional enablement.
- Achieved gross retention around 95% and net retention around 120% at Cisco while driving multimillion-dollar revenue growth.
- Led a Cisco organization of more than 50 professionals, including 10 direct reports, serving global enterprise accounts across regulated industries.
- Contributed to a 200% iACV multimillion-dollar Enterprise Agreement by demonstrating Cisco Digital Network Architecture and expanding SaaS and security adoption.
- Generated 40% annual year-over-year revenue growth at Tata Communications from 2016 to 2019.
- Helped deliver a 40% EBITDA increase at Tata Communications through process management, performance improvement, and business-transformation engagements.
- Improved average NPS by 56% over four years at Tata Communications.
- Led a Tata Communications team of more than 70 resources, including eight direct reports, serving CSPs and OTT media services.
- Enabled customers to pursue added revenue and subscription services through IoT, optical and transport networks, and MVNO solutions.
- Engineered AT&T’s AIO Wireless prepaid offering with AT&T’s platform and Amdocs BSS/OSS capabilities.
- Helped AIO Wireless reach 100,000 customers in five states and guided its integration into Cricket Wireless after AT&T acquired Cricket Wireless in 2013.
- Planned integration of more than 100,000 acquired ACS wireless accounts into GCI’s wireless network.
- Managed engineering and operations for GCI’s combined wireless business serving 350,000 retail customers plus commercial and enterprise accounts.
- Led more than 75 personnel and managed a $250 million budget at GCI.
- Integrated siloed engineering, operations, and system-design teams at GCI to support cross-training, job enrichment, and efficiency.
- Managed AT&T network-upgrade work at Axis Teknologies that generated $50 million in annual revenue.
- Led a large-scale T-Mobile Michigan network-upgrade project, supervising three project managers and 11 engineers to implement 3G capabilities.
- Managed Nokia’s North American professional and managed services P&L for a business generating $250 million in annual revenue.
- Led 75 onshore and 25 offshore engineers, product managers, designers, developers, and support personnel at Nokia.
- Designed customer-success health indexes, customer journeys, processes, and playbooks to reduce churn and support customer business value.
- Has led global cross-functional teams across APAC, Europe, and the Americas, including organizations of up to 100+ resources and 10+ direct reports.
- Has experience in full P&L responsibility for ARR exceeding $1 billion in revenue and EBITDA growth of up to 40% year over year.
- Advises SaaS and AI founders and executive leaders at FeodoreLLC on product direction and product-led go-to-market growth.

## Experience

- **GTM/Customer Experience\(CX\)/Google Cloud Consulting, Americas at Google** (2022-08-01–present) — Appointed to a high-impact leadership role managing strategic partnerships for premier Enterprise customers across different industry verticals, AI and Data ISV accounts. Supervised and led cross-functional team, advising C-level IT and business leaders on accelerating the adoption of Google Cloud products and professional/managed services. Leverage deep technical domain expertise across GCP, Data/Analytics \(BigQuery\), AI/ML \(Gemini Enterprise\), Gen AI/Agentic frameworks, Cloud Security, and Infrastructure. Orchestrate cross-functional collaboration with Google sales, product, and engineering teams to deliver bespoke technical solutions that maximize customer business value and catalyze revenue growth through new workload migrations. Spearheaded partner engagement models encompassing resell, co-sell, and marketplace GTM strategies to optimize ecosystem health and drive significant pipeline acceleration. Mobilized multi-disciplinary teams to fast-track customer adoption of Google Cloud
- **Advisor/Investor at FeodoreLLC** (2019-01-01–present) — Strategic advisor/investor to founders and executive leadership within the SaaS, AI, in defining product direction and go-to-market strategies to drive product-led revenue growth.
- **Customer Experience/Success Executive, Americas /APJC at Cisco** (2019-11-01–2022-07-01) — Recruited to a highly strategic role leading the team serving Global Enterprise accounts across different regulated industry verticals. Worked directly with upper-level IT and enterprise executives at client companies. Supervised a team of 50+ professionals, including 10 direct reports, focused on ensuring customers onboard, adopt, use, and derive value from company products,solutions and professional/managed services. Assignment encompassed account management, sales, and customer advocacy to achieve customer success and satisfaction. Member of Cisco’s Engagement Advisory Board. Representative achievements: Improved average Net Promoter Score \(NPS\) by 59%, GRR in range of 95% and NRR in range of 120% by creating Customer Success Plans specifying priorities, adoption barriers. Established quarterly review cycle and called on cross-functional teams to ensure customers receive necessary instruction and are able to successfully employ Cisco’s SaaS, Networking, Observability, Security produ
- **General Manager / Director, Sales & Business Development \(Americas Region\) at Tata Communications** (2014-09-01–2019-11-01) — Recruited to lead Americas products & services sales efforts with Communications Service Providers \(CSP’s\) including AT&T, Verizon, Bell Canada, America Movil and with Over the Top \(OTT\) media services \(e.g., Google, Meta\). Managed team of 70+ resources including eight direct reports selling technology services including professional/managed services including BSS/OSS enablement,business enablement as well as professional engagements such as process management, operational performance improvement, benchmarking, and security audits. Generated 40% annual YOY revenue growth \(2016-2019\) by positioning the company as a business process authority and by forming alliances with other Tata subsidiaries to present integrated, advanced solutions to target customers. Drove sales of process management, performance improvement, and business transformation engagement to large CSP customers. These initiatives transformed the unit’s services portfolio and delivered a 40% increase in EBITDA. Examples: P
- **Executive Consultant at Avion Systems** (2012-10-01–2014-08-01) — Working under contract for Avion Systems, engineered successful new venture in the prepaid wireless market for AT&T. Worked with AT&T’s IT and Engineering teams to leverage AT&T’s platform including BSS/OSS with Amdocs for a distinct prepaid solution, termed “AIO Wireless”. Within a short time, AIO Wireless was serving 100,000 customers in five states. Sensing an opportunity to further penetrate the prepaid segment, AT&T acquired the Cricket Wireless business in 2013. Thereafter, I was tasked with guiding the integration of AIO Wireless into the larger Cricket operation.
- **VP Strategy, Engineering & Operations at GCI General Communication, Inc.** (2012-03-01–2012-10-01) — Served as company’s V.P., Strategy, Engineering & Operations. • Responsible for two significant work streams: 1\) Developed detailed plans to integrate the recently acquired wireless assets of the Alaska Communications System Group, Inc. • \(ACS\) consisting of 100,000+ accounts into GCI’s wireless network and 2\) Managed all engineering and operations functions of the combined wireless business serving 350,000 retail customers in addition to commercial and enterprise accounts. • Managed team of 75+ directors, managers, engineers, operations, and support services staff and a $250M budget. • Restructured organization by integrating previously siloed teams of engineers, operators, and system designers. • Restructure achieved valuable job enrichment, cross-training, and efficiency benefits.
- **Engineering Consultant at Tech Mahindra** (2010-03-01–2011-01-01) — Contracted through LLC later absorbed by Tech Mahindra. Responsible for delivering large-scale network upgrade project for T-Mobile in Michigan. Supervised three Project Managers and eleven engineers in planning, designing, and implementing 3G network capabilities.
- **Executive Director at Axis Teknologies** (2010-02-01–2012-02-01) — Took on General Manager/Executive Director role responsible for selling professional/managed services, managing engineering projects, and maintaining client relations for a major AT&T network upgrade generating $50M in annual revenue for Axis. Led IT/Software services/executive level consulting for Broadband projects including  Engineering/Operations, SW/HW services, Project/Program management,  Deployment & System Integration, Resource Planning, Customer Relationship Management, and IT Consulting.
- **North America Regional Services Product Manager at Nokia** (2005-08-01–2010-08-01) — Reporting to the Head of Customer Operations, North America responsible for sales, service and product delivery to U.S. and Canadian Network Carriers – a business that generated $250M in annual revenue. Managed P&L of professional/managed services business and 75 on-shore and 25 off-shore engineers, product managers and designers, developers, and support personnel.

## Education

- MBA, Business Administration and Management, General — Keller Graduate School of Management of DeVry University
- BE, Electronics & Communications — Deenbandhu Chhotu Ram University of Science and Technology, Murthal

## FAQ

### What does Ashwani do?

Ashwani leads growth, technology strategy, AI transformation, go-to-market, partnerships, and customer-experience initiatives. Ashwani’s work spans cloud, SaaS, enterprise technology, telecommunications, managed services, customer success, and professional services, with particular emphasis on account expansion, adoption, retention, and customer business value.

### What are Ashwani’s areas of expertise?

Ashwani’s core strengths include strategic partnerships, AI, Google Cloud Platform, customer success, telecommunications, product and program management, vendor management, professional and managed services, business development, business strategy, CRM, service delivery, engineering, resource management, cross-functional leadership, contract negotiation, networking, technology management, account management, project management, sales process, sales and marketing, cloud computing, SaaS, change management, DevOps, enterprise software, forecasting, IoT, wireless technologies, business integration, P&L management, customer satisfaction, cost reduction, and network optimization.

### What does Ashwani do at Google?

At Google, Ashwani manages strategic partnerships for enterprise customers across industry verticals and AI and data ISV accounts. Ashwani leads cross-functional teams advising C-level IT and business leaders on Google Cloud products and professional and managed services, including GCP, BigQuery, Gemini Enterprise, generative AI and agentic frameworks, cloud security, and infrastructure. Ashwani has led resell, co-sell, and marketplace GTM models executive briefings and QBRs workload-migration initiatives and technical and commercial negotiations. For a major Data ISV, Ashwani doubled ARR from $50 million to $100 million within 18 months, delivered 30% year-over-year growth and 100% iACV in subscription bookings, and maintained 100% CSAT.

### What does Ashwani do at FeodoreLLC?

As an advisor and investor at FeodoreLLC, Ashwani works with founders and executive leadership in SaaS and AI to define product direction and go-to-market strategies that support product-led revenue growth.

### What did Ashwani accomplish at Cisco?

At Cisco, Ashwani led a customer experience and success team serving global enterprise accounts in regulated industries across the Americas and APJC. Ashwani supervised more than 50 professionals, including 10 direct reports, and served on Cisco’s Engagement Advisory Board. By creating customer success plans, identifying adoption barriers, establishing quarterly reviews, and coordinating cross-functional support, Ashwani improved average NPS by 59%, achieved GRR around 95% and NRR around 120%, and supported customer adoption of Cisco SaaS, networking, observability, and security offerings. Ashwani also demonstrated Cisco Digital Network Architecture to telecom and enterprise customers, contributing to additional SaaS and security purchases and a 200% iACV multimillion-dollar Enterprise Agreement.

### What did Ashwani accomplish at Tata Communications?

As General Manager and Director of Sales & Business Development for the Americas, Ashwani led products and services sales to communications service providers including AT&T, Verizon, Bell Canada, and America Movil, as well as OTT media services such as Google and Meta. Ashwani managed more than 70 resources, including eight direct reports, selling BSS/OSS enablement, business enablement, professional and managed services, process management, operational-performance improvement, benchmarking, and security audits. From 2016 to 2019, Ashwani generated 40% annual year-over-year revenue growth, helped deliver a 40% EBITDA increase, and improved average NPS by 56% over four years. Ashwani also helped customers pursue revenue and subscription opportunities through IoT, optical and transport networks, and MVNO solutions.

### What was Ashwani’s work with Avion Systems and AT&T?

At Avion Systems, Ashwani engineered a new prepaid-wireless venture for AT&T. Ashwani worked with AT&T IT and engineering teams to use AT&T’s platform, including BSS/OSS with Amdocs, for AIO Wireless. AIO Wireless served 100,000 customers in five states in a short period. After AT&T acquired Cricket Wireless in 2013, Ashwani guided the integration of AIO Wireless into the larger Cricket operation.

### What did Ashwani do at GCI General Communication, Inc.?

As VP of Strategy, Engineering & Operations at GCI General Communication, Inc., Ashwani developed plans to integrate recently acquired Alaska Communications System Group wireless assets comprising more than 100,000 accounts into GCI’s wireless network. Ashwani also managed engineering and operations for the combined wireless business, serving 350,000 retail customers as well as commercial and enterprise accounts. Ashwani led more than 75 directors, managers, engineers, operations personnel, and support staff, managed a $250 million budget, and integrated previously siloed engineering, operations, and system-design teams to support job enrichment, cross-training, and efficiency.

### What did Ashwani do at Axis Teknologies?

At Axis Teknologies, Ashwani served as General Manager and Executive Director, selling professional and managed services, managing engineering projects, and maintaining client relationships for a major AT&T network upgrade that generated $50 million in annual revenue for Axis. Ashwani also led executive-level IT and software-services consulting for broadband projects involving engineering and operations, software and hardware services, program management, deployment and systems integration, resource planning, customer relationship management, and IT consulting.

### What did Ashwani do at Nokia?

At Nokia, Ashwani was North America Regional Services Product Manager, reporting to the Head of Customer Operations. Ashwani was responsible for sales, service, and product delivery to U.S. and Canadian network carriers in a business generating $250 million in annual revenue. Ashwani managed the P&L for the professional and managed services business and led 75 onshore and 25 offshore engineers, product managers, designers, developers, and support personnel.

### What did Ashwani do at Tech Mahindra?

At Tech Mahindra, after initially contracting through an LLC and later being absorbed by the company, Ashwani delivered a large-scale T-Mobile network-upgrade project in Michigan. Ashwani supervised three project managers and 11 engineers in planning, designing, and implementing 3G network capabilities.

### How does Ashwani approach customer success and growth?

Ashwani has led customer-success teams at North American and global levels and has experience across pre-sales and post-sales professional services, including consulting, implementation, onboarding, and support. Ashwani has designed health-index systems and customer-success journey architecture to reduce churn and create customer business value managed accounts and escalations built processes and playbooks and scaled customer-success organizations. Ashwani’s primary growth focus is upsell, cross-sell, and account expansion.

### What is Ashwani’s leadership experience?

Ashwani has led global, cross-functional teams across multiple regions, including teams of 8–10 direct reports and total organizations of 100–250 people. Ashwani has worked in startups, mid-sized companies, and large enterprises, and has experience both building teams from scratch and transforming established organizations. Ashwani prefers the flexibility and responsibility to build and adapt functions across an organization.

### What is Ashwani’s education?

Ashwani earned an MBA in Business Administration and Management, General, from Keller Graduate School of Management of DeVry University. Ashwani also earned a BE in Electronics & Communications from Deenbandhu Chhotu Ram University of Science and Technology, Murthal.

## Links

- LinkedIn: https://www.linkedin.com/in/ashwanisharma1

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