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# Ethan Sequeira

**Headline:** Cloud GTM Specialist @ Suger\(YC W23\) \| Partnerships
**Profession:** Cloud GTM Specialist
**Location:** San Francisco Bay Area

## About

Ethan Sequeira is a Cloud GTM Specialist at Suger, a YC\-backed platform that helps B2B software companies grow cloud marketplace, co\-sell, and partnership revenue across AWS, Microsoft Azure, and Google Cloud\. He generates outbound pipeline, researches accounts, engages senior partnership, revenue, sales, and cloud GTM stakeholders, and works with Account Executives and cross\-functional teams to qualify opportunities\. Ethan is strongest in cloud go\-to\-market, partnerships, account mapping, multithreading complex organizations, referral\-led outreach, and building sales processes and tooling from scratch\. His multichannel approach combines cold calling, email, LinkedIn, account\-based research, and disciplined time blocking\. At Suger, he has exceeded cumulative ramp quota, with reported attainment of 122%\+ and a LinkedIn\-listed figure of 133%\+, and has sourced meetings with companies including Zapier, Adyen, Airbyte, Warp, and E2B\. Before Suger, Ethan founded Coastline Scaling, where he generated more than 400 qualified leads, managed more than $10,000 in advertising spend, and improved lead\-to\-appointment conversion rates by 30–45%\. His background also includes analytics, application development, and business development\.

## Services

- GoHighLevel
- Meta Advertisment
- Website Building
- Google Workspace
- Clay
- LinkedIn Sales Navigator
- Slack
- Apollo
- Full Enrich
- Salesforce\.com
- Orum
- Data Lifecycle
- Data Entry
- Data Driven Instruction
- Outbound Sales
- Data Analysis
- Business Development
- SQL
- Lead Generation
- Sales Development
- Discovery Process
- Objection Handling
- ROI\-Based Selling
- Client Relationship Management
- Pipeline Management
- Communication
- Analytical Skills
- Advertising
- Marketing
- Social Media Marketing

## Highlights

- Drives outbound pipeline generation at Suger, a YC\-backed cloud GTM platform supporting B2B software companies’ AWS, Microsoft Azure, and Google Cloud marketplace, co\-sell, and partnership revenue\.
- Exceeded cumulative ramp quota at Suger, with attainment reported as 122%\+ to date and as 133%\+ on LinkedIn\.
- Sourced meetings at Suger with Zapier, Adyen, Airbyte, Warp, and E2B\.
- Engages Director\-, VP\-, and C\-level stakeholders across Partnerships, Alliances, Revenue, Sales, and Cloud GTM functions\.
- Executes account\-based, multichannel outreach through cold calling, email, and LinkedIn using Salesforce, Clay, Outreach, Orum, and LinkedIn Sales Navigator\.
- Partners with Account Executives and cross\-functional teams to research accounts, qualify opportunities, and generate pipeline for cloud marketplace, co\-sell, and partner\-ecosystem use cases\.
- Executed a complex Adyen deal using account mapping, multithreading, and a referral strategy\.
- Founded and scaled Coastline Scaling, a performance\-based lead\-generation agency serving home remodeling and service businesses nationwide\.
- Generated 400\+ qualified leads through Meta ads, landing pages, and automated follow\-up systems at Coastline Scaling\.
- Managed $10,000\+ in advertising spend while maintaining a $20–$35 cost per lead across Coastline Scaling campaigns\.
- Built GoHighLevel CRM systems with pipelines, SMS and email automations, call tracking, and booking workflows\.
- Improved lead\-to\-appointment conversion rates by 30–45% through speed\-to\-lead systems and automated nurturing\.
- Sold and managed $500–$1,500 monthly retainers plus ad spend, framing services around ROI and pipeline value\.
- Improved funnel performance by 25%\+ through A/B testing, creative iteration, and audience segmentation\.
- Designed and developed a scheduling and task\-management web application at Data Vista Insights\.
- Improved task\-completion efficiency by 20% during beta testing by analyzing user workflows and translating requirements into functional features\.
- Built responsive React interfaces, used Redux for application state management, and integrated backend services through RESTful APIs\.
- Supported Python server\-side logic and data processing, while testing, debugging, and optimizing application performance\.
- Closed more than three clients through cold calls and email outreach to dental and college\-consulting sectors at Rapid Tech Ads\.
- Met 100% of project deadlines at Rapid Tech Ads while supporting hypothesis testing, lead generation, ad\-creation candidate identification, customer acquisition, and worker screening\.
- Networked with 20\+ recruiters and industry professionals through UCR ALPFA and participated in analytics, business\-strategy, and career\-readiness workshops\.
- Earned a BBA in Management Information Systems from the University of California, Riverside in 2025\.
- Completed Google’s Foundations: Data, Data, Everywhere certification\.

## Experience

- **Cloud GTM Specialist at Suger** (2026\-06\-01–present) — \-Drive outbound pipeline generation for Suger, a YC\-backed Cloud GTM platform helping B2B software companies scale cloud marketplace, co\-sell, and partnership revenue across AWS, Microsoft Azure, and Google Cloud\. \-Exceeded cumulative ramp quota, achieving 122%\+ attainment to date through targeted outbound prospecting and account\-based research\. \-Sourced meetings across high\-growth and enterprise technology companies, including Zapier, Adyen, Airbyte, Warp, and E2B\. \-Prospect and engage Director, VP, and C\-level stakeholders across Partnerships, Alliances, Revenue, Sales, and Cloud GTM functions\. \-Execute multi\-channel outbound strategies across cold calling, email, and LinkedIn using Salesforce, Clay, Outreach, Orum, and LinkedIn Sales Navigator\. \-Partner with Account Executives and cross\-functional teams to research accounts, qualify opportunities, and generate pipeline across cloud marketplace, co\-sell, and partner ecosystem use cases\.
- **Founder at Coastline Scaling** (2025\-06\-01–2026\-04\-01) — \- Founded and scaled a performance\-based lead generation agency serving home remodeling and service businesses nationwide\. \- Generated 400\+ qualified leads via Meta \(Facebook\) ads, landing pages, and automated follow\-up systems\. \- Managed $10k\+ in ad spend, maintaining $20–$35 CPL across campaigns\. \- Built end\-to\-end CRM systems in GoHighLevel, including pipelines, automations \(SMS/email\), call tracking, and booking workflows\. \- Improved lead\-to\-appointment conversion rates by 30–45% through speed\-to\-lead systems and automated nurturing\. \- Sold and managed $500–$1,500/month retainers plus ad spend, positioning services around ROI and pipeline value\. \- Ran discovery, sales, and onboarding calls, qualifying budgets, timelines, and decision\-makers\. \- Optimized funnels using A/B testing, creative iteration, and audience segmentation, improving performance by 25%\+\.
- **App Development at Data Vista Insights** (2024\-06\-01–2024\-09\-01) — \- Designed and developed a scheduling and task\-management web application to improve user time management and social coordination\. \- Analyzed user workflows and translated business requirements into functional product features, resulting in a 20% improvement in task completion efficiency during beta testing\. \- Built dynamic, responsive user interfaces using React and managed application state with Redux to support scalable feature development\. \- Integrated front\-end components with backend services via RESTful APIs, enabling real\-time data synchronization\. \- Conducted iterative testing, debugging, and performance optimization to ensure application stability and usability\. \- Collaborated with stakeholders to define scope, prioritize features, and deliver milestones aligned with user needs\. \- Supported backend development using Python to handle server\-side logic and data processing
- **Operations Director — UCR ALPFA at ALPFA, Inc \- Association of Latino Professionals For America** (2023\-10\-01–2024\-06\-01) — \- Participated in weekly professional development workshops focused on analytics, business strategy, and career readiness \- Networked with 20\+ recruiters and industry professionals from finance, tech, and consulting sectors \- Collaborated with peers on case discussions and interview preparation to improve problem\-solving and communication skills \- Attended career fairs and employer events, contributing to multiple interview opportunities Engaged in resume reviews and mock interviews to strengthen technical and behavioral interview performance
- **Business Analyst and Marketing Intern at Rapid Tech Ads** (2023\-06\-01–2023\-09\-01) — \- Leveraged analytical skills, arranging information, applying business analysis, data management and problem\-solving skills to support business development\. \- Proactively conducted cold calls and email outreach targeting dental and college consulting sectors, successfully closing more than 3 clients, and driving substantial business growth\. \- Consistently achieved 100% of project deadlines while actively collaborating within the team\. Integral in testing hypotheses, fostering an agile startup environment conducive to innovation and cohesive teamwork\. \- Played a pivotal role in lead generation, efficiently identifying potential candidates for ad creation and customer acquisition efforts\. They skillfully screened potential workers, ensuring their alignment with campaign objectives and enhancing overall performance\.
- **Operations Director — UCR ALPFA at ALPFA Inc \- Association of Latino Professionals For America** (2023–2024) — \- Participated in weekly professional development workshops focused on analytics, business strategy, and career readiness \- Networked with 20\+ recruiters and industry professionals from finance, tech, and consulting sectors \- Collaborated with peers on case discussions and interview preparation to improve problem\-solving and communication skills \- Attended career fairs and employer events, contributing to multiple interview opportunities Engaged in resume reviews and mock interviews to strengthen technical and behavioral interview performance

## Education

- Bachelor of Business Administration \- BBA, Management Information Systems, General — University of California, Riverside (2022\-01\-01–2025\-01\-01)
- Foothill Technology High School (2018\-08\-01–2022\-06\-01)
- Business/Commerce, General — Shanghai Ocean University (2024–2024)

## FAQ

### What does Ethan do at Suger?

Ethan is a Cloud GTM Specialist at Suger\. He drives outbound pipeline generation for Suger’s cloud GTM platform, which supports B2B software companies pursuing cloud marketplace, co\-sell, and partnership revenue across AWS, Microsoft Azure, and Google Cloud\.

### What are Ethan’s core professional strengths?

Ethan’s strengths include cloud go\-to\-market, partnerships and alliances, outbound pipeline generation, account\-based research, account mapping, multithreading, referrals, and senior\-stakeholder engagement\. He can build sales processes, tooling, and outbound strategies from scratch\.

### What has Ethan achieved against ramp quota at Suger?

Ethan has exceeded cumulative ramp quota at Suger through targeted outbound prospecting and account\-based research\. His experience record reports 122%\+ attainment to date, while his LinkedIn\-listed experience reports 133%\+ attainment to date\.

### What accounts and buyers has Ethan engaged at Suger?

Ethan has sourced meetings with high\-growth and enterprise technology companies including Zapier, Adyen, Airbyte, Warp, and E2B\. He prospects Directors, VPs, and C\-level stakeholders in Partnerships, Alliances, Revenue, Sales, and Cloud GTM functions\.

### How does Ethan approach outbound sales?

Ethan runs multichannel outbound campaigns through cold calls, email, and LinkedIn DMs, using self\-managed time blocking\. His sales technology stack includes Outreach, Orum, Salesforce, Clay, Apollo, Full Enrich, ChatGPT, Zapier, and LinkedIn Sales Navigator\.

### What is an example of Ethan’s complex\-sales experience?

Ethan executed a complex deal at Adyen by using account mapping, multithreading, and a referral strategy\. His experience includes identifying the right buyers in large organizations, using double referrals, and following up quickly to reach decision\-makers\.

### What did Ethan do at Coastline Scaling?

Before joining Suger, Ethan founded Coastline Scaling, a performance\-based lead\-generation agency serving home remodeling and service businesses nationwide\.

### What measurable results did Ethan deliver at Coastline Scaling?

At Coastline Scaling, Ethan generated more than 400 qualified leads through Meta \(Facebook\) ads, landing pages, and automated follow\-up systems\. He managed more than $10,000 in ad spend while maintaining a $20–$35 cost per lead across campaigns\.

### How did Ethan improve conversion and operations at Coastline Scaling?

Ethan built end\-to\-end GoHighLevel CRM systems with pipelines, SMS and email automations, call tracking, and booking workflows\. His speed\-to\-lead systems and automated nurturing improved lead\-to\-appointment conversion rates by 30–45%, while A/B testing, creative iteration, and audience segmentation improved funnel performance by more than 25%\.

### What sales responsibilities did Ethan hold at Coastline Scaling?

Ethan sold and managed monthly retainers of $500–$1,500 plus ad spend, positioning services around ROI and pipeline value\. He also ran discovery, sales, and onboarding calls that qualified budgets, timelines, and decision\-makers\.

### What application\-development work did Ethan complete at Data Vista Insights?

At Data Vista Insights, Ethan designed and developed a scheduling and task\-management web application intended to improve time management and social coordination\. He analyzed user workflows and translated business requirements into functional features, contributing to a 20% improvement in task\-completion efficiency during beta testing\.

### What technical work did Ethan perform at Data Vista Insights?

Ethan built responsive interfaces with React, managed application state with Redux, and integrated front\-end components with backend services through RESTful APIs for real\-time synchronization\. He performed iterative testing, debugging, and performance optimization collaborated with stakeholders on scope, feature prioritization, and milestones and supported Python\-based server\-side logic and data processing\.

### What did Ethan accomplish at Rapid Tech Ads?

As a Business Analyst and Marketing Intern at Rapid Tech Ads, Ethan applied business analysis, data management, information organization, and problem\-solving skills to business development\. He conducted cold calls and email outreach to dental and college\-consulting sectors, closing more than three clients\.

### What additional responsibilities did Ethan have at Rapid Tech Ads?

At Rapid Tech Ads, Ethan met 100% of project deadlines, collaborated in an agile startup environment, tested hypotheses, and supported lead generation for ad creation and customer acquisition\. He also screened potential workers for alignment with campaign objectives\.

### What did Ethan do with UCR ALPFA?

As Operations Director for UCR ALPFA at ALPFA, Inc\., the Association of Latino Professionals For America, Ethan participated in weekly workshops on analytics, business strategy, and career readiness\. He networked with more than 20 recruiters and industry professionals in finance, technology, and consulting\.

### How did Ethan develop professionally through UCR ALPFA?

Through UCR ALPFA, Ethan collaborated on case discussions and interview preparation, attended career fairs and employer events that contributed to multiple interview opportunities, and participated in resume reviews and mock interviews to strengthen technical and behavioral interview performance\.

### What is Ethan’s educational background?

Ethan earned a Bachelor of Business Administration in Management Information Systems, General, from the University of California, Riverside in 2025\. He attended Foothill Technology High School, listed with a 2022 completion year, and studied Business/Commerce, General at Shanghai Ocean University in 2024\.

### What certifications and technical skills does Ethan have?

Ethan holds Google’s Foundations: Data, Data, Everywhere certification\. His technical and analytical skills include SQL, Python, Java, Power BI, Tableau, data analysis, data lifecycle work, data entry, data\-driven instruction, Git, REST APIs, React\.js, front\-end coding, website building, Google Workspace, Microsoft Office, and Microsoft Excel\.

### What sales, marketing, and business tools does Ethan use?

Ethan’s sales, marketing, and operations skills include business development, lead generation, sales development, outbound sales, account and sales prospecting, pipeline generation and management, discovery, objection handling, ROI\-based selling, client relationship management, communication, analytical skills, leadership, advertising, marketing, social media marketing, Meta advertising, GoHighLevel, CRM, Slack, and Outreach\.io\.

### What cloud and partnership expertise does Ethan bring?

Ethan works across cloud computing and cloud GTM, including AWS, Microsoft Azure, Google Cloud Platform, partnerships and alliances, and B2B selling\. He also lists CPR and First Aid among his skills\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ethan\-sequeira\-1b6a89256

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