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# Linea Johnson

**Headline:** Co\-Founder at We Out Here
**Profession:** Co\-Founder \+ Public Relations Specialist
**Location:** Elizabeth City, North Carolina, United States

## About

Linea Johnson is Chief of Staff at HBCUs Outside and Co\-Founder and Public Relations Specialist at We Out Here, a husband\-and\-wife travel experience company\. At HBCUs Outside, she leads multi\-channel content strategy for a national nonprofit building outdoor\-equity infrastructure at HBCU campuses\. She oversees the editorial lifecycle from concept through publication and develops communications, partner\-activation, fundraising, and event strategies that advance inclusive outdoor access and engagement for HBCU communities\. Linea is strongest at building programs and systems from the ground up, combining public relations, client relations, marketing, event planning, partnership development, and detailed execution\. She created the Welcome Outside program, which brings outdoor brands to HBCU campuses to provide students with career exposure, and secured major corporate partnerships, including REI as a title sponsor, through sustained relationship building\. Her background includes special\-event coordination at 21c Museum Hotels, programs and events leadership at Loft Gardens, and restaurant operations management at Island Breeze Grill\. Linea holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Elizabeth City State University and is certified in COVID\-19 Contact Tracing\. She prioritizes remote roles and is open to travel, including international travel of 30% or less\.

## Services

- Client Relations
- Event Planning
- Customer Service
- Microsoft Office
- Management
- Microsoft Excel
- Sales
- Leadership
- Marketing
- Event Management
- Social Media
- Time Management
- Strategic Planning
- Team Building
- Microsoft Word
- Public Speaking
- Microsoft PowerPoint
- Training
- Marketing Strategy
- Research
- Public Relations
- Team Leadership
- Teamwork
- Hospitality Management
- Sales Management
- Customer Satisfaction
- Advertising
- Social Media Marketing
- Negotiation
- Project Management

## Highlights

- Leads multi\-channel content strategy at HBCUs Outside, a national nonprofit committed to building outdoor\-equity infrastructure at HBCU campuses\.
- Oversees the editorial lifecycle from concept through publication to deliver consistent messaging across partner activations and fundraising initiatives\.
- Created the Welcome Outside program, bringing outdoor brands to HBCU campuses for student career exposure\.
- Built programs from scratch, including partnerships, programming, and execution\.
- Secured major corporate partnerships through sustained relationship building, including REI as a title sponsor\.
- Co\-founded We Out Here, a husband\-and\-wife travel experience company focused on helping guests recreate responsibly during COVID\.
- Served as Special Event Coordinator at 21c Museum Hotels, managing client relationships, vendor sourcing, budget\-conscious negotiations, and event\-development meetings\.
- Served as Director of Programs & Events and Event Specialist at Loft Gardens\.
- Managed fundraisers, grand openings, corporate meetings, weddings, galas, and meet\-and\-greet gatherings at Loft Gardens\.
- Developed a referral program that expanded hotel clientele and increased business by 7% in eight months\.
- Designed affordable, all\-inclusive, trendy wedding packages for millennials, increasing events to more than two per week\.
- Served as General Manager at Island Breeze Grill, overseeing operations, inventory, menu planning, staffing, customer service, financials, and regulatory compliance\.
- Created a new menu and redesigned Island Breeze Grill’s interior for a younger, trendier client base, contributing to a significant sales increase\.
- Replaced a low\-performing server team with high performers at Island Breeze Grill, increasing customer traffic and satisfaction while reducing turnover\.
- Led a 2026 TEDx talk campaign by drafting the application and speech, coaching speakers, building local partnerships, coordinating virtual programming, and securing local media coverage\.
- Generated significant university and community\-organization partnerships through the 2026 TEDx campaign\.
- Produced grant proposals that secured critical funding for HBCUs Outside\.
- Led HBCUs Outside’s participation in Outside Fest, coordinating partnership relationships, a complex schedule, and student Ambassadors who represented the organization\.
- Earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Elizabeth City State University\.
- Holds a COVID\-19 Contact Tracing certification\.

## Experience

- **Co\-Founder \+ Public Relations Specialist at We Out Here** (2020\-07\-01–present)
- **Special Event Coordinator at 21c Museum Hotels** (2018\-10\-01–2019\-06\-01) — Serves as point of contact for individual, group and corporate clients who are interested in booking 21c Museum Hotel and its facilities for special events\. Conducts research and actively sources the best vendors and suppliers for clients while staying within the parameters of the budget\. Negotiates with vendors and suppliers for the best terms, conditions and arrangements\. The objective of the negotiation is to increase the value of service without compromising the budget\. Schedules and presides over meetings with the client and members of the event value chain to make sure everyone is on\-board the development timetable\.
- **Chief of Staff at HBCUs Outside** (2022–present)
- **Director Of Programs & Events at Loft Gardens** (2019–2020)
- **Event Specialist at Loft Gardens** (2015–2018) — Designed and managed small\- and large\-scale business and social events\. Partnered closely with clients to create the desired setting for whatever occasion\. Managed budgets and developed strong vendor relationships to ensure customer and company goals were met\. Ensured social media presence was current\. Tracked key performance metrics and evaluated results for opportunities\. Key accomplishments include: \-Examples of events managed included fund raisers, grand openings, corporate meetings, weddings, galas, and “meet and greet” gatherings\. \-Developed a referral program that expanded the hotel’s clientele and offered discounts on bookings which increased business by 7% in eight months\. \-To target millennials, creatively designed all\-inclusive affordable trendy wedding packages that increased events to 2\+ a week\.
- **General Manager at Island Breeze Grill** (2008–2015) — Oversaw the daily operations of this Caribbean style restaurant\. Managed the inventory and directed menu planning\. Hired, trained, and mentored the staff\. Ensured excellence in customer service and developed relationships with the customers\. Handled the financials\. Enforced federal and state regulations for both the kitchen and dining areas\. Key accomplishments include: \-Created a new menu and redesigned the interior to meet the needs of a younger trendier client base sales significantly increased\. \-Replaced a low performing server team with high performers which increased customer traffic and satisfaction and reduced turnover\.

## Education

- Bachelor of Arts \- BA, Public Relations, Advertising, and Applied Communication — Elizabeth City State University (2010\-01\-01–2012\-01\-31)
- English Language and Literature/Letters — Wake Forest University (2008–2010)

## FAQ

### What does Linea do?

Linea Johnson is Chief of Staff at HBCUs Outside and Co\-Founder and Public Relations Specialist at We Out Here\. Her work spans communications, public relations, marketing, partnership development, client relations, event planning, and program execution\.

### What is Linea’s role at HBCUs Outside?

At HBCUs Outside, Linea leads multi\-channel content strategy for a national nonprofit committed to building outdoor\-equity infrastructure at HBCU campuses\. She oversees content from concept through publication and manages messaging across partner activations and fundraising initiatives\.

### What programs has Linea built at HBCUs Outside?

Linea created the Welcome Outside program, which brings outdoor brands to HBCU campuses to provide students with career exposure\. She has also built programs from scratch, including their partnerships, programming, and execution\.

### What has Linea accomplished in partnership development?

Linea has secured major corporate partnerships through sustained relationship building, including REI as a title sponsor\. Her partnership work supports HBCUs Outside’s mission and programming\.

### What is We Out Here?

We Out Here is a husband\-and\-wife travel experience company co\-founded by Linea\. The company focuses on helping guests recreate responsibly during COVID\.

### What did Linea do at 21c Museum Hotels?

As a Special Event Coordinator at 21c Museum Hotels, Linea served as a point of contact for individual, group, and corporate clients interested in booking the hotel and its facilities for special events\. She researched and sourced vendors and suppliers, negotiated terms and arrangements within budget parameters, and scheduled and led meetings with clients and event stakeholders to keep development timetables aligned\.

### What was Linea’s experience at Loft Gardens?

At Loft Gardens, Linea served as both Director of Programs & Events and Event Specialist\. She designed and managed small\- and large\-scale business and social events, partnered with clients to create desired settings, managed budgets, built vendor relationships, maintained social\-media presence, and tracked performance metrics to identify opportunities\.

### What were Linea’s key event\-management accomplishments at Loft Gardens?

Linea managed fundraisers, grand openings, corporate meetings, weddings, galas, and meet\-and\-greet gatherings\. She developed a referral program that expanded hotel clientele and increased business by 7% in eight months\. She also designed affordable, all\-inclusive, trendy wedding packages to target millennials, increasing events to more than two per week\.

### What did Linea do at Island Breeze Grill?

As General Manager at Island Breeze Grill, Linea oversaw daily operations for a Caribbean\-style restaurant\. She managed inventory, directed menu planning, hired, trained, and mentored staff, handled financials, developed customer relationships, maintained customer\-service standards, and enforced federal and state regulations in the kitchen and dining areas\.

### What did Linea accomplish at Island Breeze Grill?

Linea created a new menu and redesigned the interior to serve a younger, trendier client base, contributing to a significant sales increase\. She also replaced a low\-performing server team with high performers, increasing customer traffic and satisfaction while reducing turnover\.

### What are Linea’s professional strengths and skills?

Linea combines public relations, communications strategy, marketing, social\-media marketing, event management, hospitality management, client relations, vendor negotiation, project management, strategic planning, sales, leadership, team building, training, research, and budget\-conscious execution\. She also has experience with P&L management, food and beverage operations, account management, business development, customer satisfaction, and Microsoft Office tools including Excel, Word, PowerPoint, and Outlook\.

### What is Linea’s education?

Linea earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Elizabeth City State University in 2012\. She also studied English Language and Literature/Letters at Wake Forest University in 2010\.

### What certification does Linea hold?

Linea holds a COVID\-19 Contact Tracing certification\.

### What language does Linea use professionally?

Linea works in English\.

### What are Linea’s work and travel preferences?

Linea prioritizes remote positions\. She considers travel to San Francisco acceptable and within her desired range, and she is interested in an international\-travel component limited to 30% or less because she has a toddler at home\.

### What do references say about Linea?

Christina Rosario Bowers, who worked with Linea as a peer and later reported to her, describes Linea as an outstanding written and verbal communicator who is highly professional, people\-focused, helpful, intelligent, resilient, and deeply passionate about her work\. Christina noted that during an understaffed, high\-pressure day, Linea managed her own private event while also supporting Christina’s section so both areas were covered\. Christina also praised Linea as thorough yet decisive, saying she gathers information, makes decisions, acts, and follows through without being impulsive, and gave her a 5/5 recommendation\.

### How has Hannah Bessette described Linea’s work at HBCUs Outside?

Hannah Bessette, a coworker and direct report at HBCUs Outside who had previously collaborated with Linea as a volunteer, calls Linea extraordinarily organized, clear, reliable, and encouraging, with strong leadership, administrative, troubleshooting, goal\-tracking, and accountability skills\. Hannah highlighted Linea’s grant\-writing work, which produced high\-quality proposals that secured critical funding, and her coordination of HBCUs Outside’s Outside Fest participation, including partnerships, schedules, and student Ambassadors\. Hannah said Linea always delivers and that any position would be lucky to have her\.

### What did CJ Goulding say about Linea’s communications and TEDx work?

CJ Goulding, who has worked with Linea in several capacities over six years, credits her with leading marketing, communications, media placement, and related projects\. In 2026, Linea led a TEDx talk campaign by drafting the application and speech, coaching speakers, building local partnerships, coordinating virtual programming, and securing local media coverage\. CJ said the effort resulted in significant partnerships with universities and community organizations and recommended Linea without hesitation, citing her passion, expertise, determination, and eagerness to learn and grow\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/linea\-johnson\-85935216b

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