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# Arth Gupta

**Headline:** Product, Brand, and Go\-to\-Market
**Profession:** Product, Brand, and Go\-to\-Market
**Location:** Toronto, ON, Canada

## About

Arth Gupta is a product, brand, and go\-to\-market consultant working independently\. Arth’s strengths are research\-led product strategy, deep ethnographic fieldwork, cultural research, user research, and concept testing\. Arth has led research teams and owned end\-to\-end research engagements, from study design and fieldwork through synthesis, recommendations, and client communication\. This work has informed product roadmaps, budgets, and follow\-on engagements\. Previously, Arth progressed from Intern to Strategist to Senior Strategist at Gemic, where Arth worked as a research strategist for Meta, Google, and Ford\. In automotive work, Arth developed customer insights that reframed priorities around luxury\. Arth also served as a Product Manager at DeepSpatial AI and built an AI workflow that accelerated research analysis\. Across consulting and product roles, Arth connects customer and cultural insight to product direction, brand work, and go\-to\-market decisions\. Arth holds a BA in Economics and Philosophy from the University of British Columbia and is interested in collaborative AI\-startup product ownership\.

## Highlights

- Works independently across product, brand, and go\-to\-market\.
- Progressed from Intern to Strategist to Senior Strategist at Gemic\.
- Worked as a research strategist for Meta, Google, and Ford\.
- Led research teams and owned end\-to\-end research projects from design through recommendations\.
- Conducted deep ethnographic fieldwork and cultural research to inform product strategy\.
- Conducted user research and concept testing to inform product roadmaps\.
- Developed automotive customer insights that reframed priorities around luxury\.
- Delivered research insights that informed roadmaps, budgets, and follow\-on work\.
- Built an AI workflow that accelerated research analysis\.
- Served as a Product Manager at DeepSpatial AI\.
- Earned a BA in Economics and Philosophy from the University of British Columbia\.

## Experience

- **Product, Brand, and Go\-to\-Market at Independent Consulting** (2025\-01\-01–present)
- **Intern → Strategist → Senior Strategist at Gemic** (2021\-01\-01–2025\-01\-01)
- **Product Manager at DeepSpatial AI** (2020\-01\-01–2021\-01\-01)

## Education

- BA, Economics, Philosophy — University of British Columbia (2021\-01\-01)

## FAQ

### What does Arth do now?

Arth Gupta works independently across product, brand, and go\-to\-market\.

### What are Arth’s core strengths?

Arth is strongest in research\-led product strategy, deep ethnographic fieldwork, cultural research, user research, concept testing, and translating findings into product direction\.

### What research leadership experience does Arth have?

Arth has led research teams and owned end\-to\-end research projects, including research design, fieldwork, synthesis, recommendations, and client communication\.

### How has Arth’s research influenced business decisions?

Arth’s research and recommendations have informed product roadmaps, budgets, and follow\-on work\.

### What was Arth’s career progression at Gemic?

At Gemic, Arth advanced from Intern to Strategist to Senior Strategist\.

### Which clients did Arth support at Gemic?

At Gemic, Arth worked as a research strategist for Meta, Google, and Ford\.

### What automotive insight work has Arth done?

In automotive research, Arth developed customer insights that reframed priorities around luxury\.

### What did Arth do at DeepSpatial AI?

Arth served as a Product Manager at DeepSpatial AI\.

### What AI workflow did Arth build?

Arth built an AI workflow that accelerated research analysis\.

### Where did Arth study?

Arth holds a BA in Economics and Philosophy from the University of British Columbia\.

### What kinds of future product opportunities interest Arth?

Arth is interested in collaborative product\-ownership opportunities at AI startups\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAB4kemwB0aSeSaNPrcR0HMsVw\_CVq\-ZdiQM

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