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# Alejandro Calderon

**Headline:** Founder & Developer
**Profession:** Founder & Developer
**Location:** Washington, DC, USA

## About

Alejandro Calderon is the founder and developer of rodara, an AI\-powered script breakdown tool designed to automate production planning for filmmakers\. Alejandro combines business information technology training with strengths in marketing strategy, analytics, creative content development, and technical product building\. At rodara, Alejandro independently built a full\-stack application that parses screenplays in PDF, Final Draft, and plain\-text formats to identify scenes, characters, locations, props, and department needs\. The platform includes a serverless backend for secure API integration, AI\-powered vision processing for scanned or non\-standard documents, and a deterministic rules engine for identifying scheduling conflicts involving day\-load limits, location moves, and cast turnaround\. Alejandro also conducted cold outreach and user validation with indie filmmakers, scriptwriters, and film\-school faculty\. Beyond rodara, Alejandro has experience in social\-media strategy, business development, blockchain and Web3 security research, venture\-capital and startup analysis, translation, sales, coaching, and social\-media design\. Alejandro has developed media\-strategy recommendations through competitive research, used Sprout Social for analytics and dashboard tracking, and built technical projects including a peer\-evaluation system for Singapore Management University and an e\-commerce platform with an integrated database\.

## Highlights

- Founded and independently built rodara, an AI\-powered screenplay breakdown tool for production planning\.
- Built rodara to parse PDF, Final Draft, and plain\-text screenplays and extract scenes, characters, locations, props, and department needs\.
- Architected rodara as a full\-stack web application with a serverless backend for secure API integration\.
- Implemented AI\-powered vision processing for scanned and non\-standard screenplay documents in rodara\.
- Built a custom deterministic rules engine that identifies shoot\-calendar conflicts involving day\-load limits, location moves, and cast turnaround\.
- Executed a cold\-outreach and validation plan for rodara across social platforms and direct email\.
- Engaged indie filmmakers, scriptwriters, and film\-school faculty to test rodara, evaluate parsing accuracy, provide product feedback, and validate demand\.
- Developed media\-strategy recommendations through competitive research\.
- Created specialized\-brand content ideas that were adopted and reused by an employer\.
- Used employee stories to help humanize a remote brand\.
- Used Sprout Social for social\-media analytics and dashboard tracking\.
- Analyzed engagement and growth metrics, conducted competitive research, and benchmarked performance\.
- Built a peer\-evaluation system for Singapore Management University\.
- Built an e\-commerce platform with an integrated database\.
- Used Google Cloud SQL and created databases for complex systems\.
- Served as a Social Media Strategy Intern at MARA\.
- Completed the HP Tech Venture Capital & Startup Analysis Externship through Extern\.
- Completed the Webacy Blockchain and Web3 Security Research Externship through Extern\.
- Served as a Business Development Intern at Lifetime Green Coatings\.
- Worked remotely as a Translator at the Satoshi Nakamoto Institute\.
- Worked as a Seasonal Sales Associate at Old Navy\.
- Worked as a Swim Coach at Westwood Country Club\.
- Worked as a Social Media Designer at Latinas 4 Latinas\.
- Earned a Bachelor of Science in Business Information Technology from Virginia Tech’s Pamplin College of Business\.

## Experience

- **Founder & Developer at rodara** (2026\-08\-01–2026\-08\-01) — Founded and independently built rodara, an AI\-powered script breakdown tool that parses screenplays \(PDF, Final Draft, or plain text\) to extract scenes, characters, locations, props, and department needs, replacing hours of manual production planning with an automated workflow\. Architected a full\-stack web application featuring a serverless backend for secure API integration, AI\-powered vision processing for scanned/non\-standard documents, and a custom deterministic rules engine that detects scheduling conflicts \(day\-load limits, location moves, cast turnaround\) across a shoot calendar\. Executed a cold\-outreach and validation plan across social platforms and direct email for user testing and feedback, engaging indie filmmakers, script writers, and film school faculty to assess parsing accuracy, gather product feedback, and validate real\-world demand before further development\.
- **Social Media Strategy Intern at MARA** (2025\-06\-01–2025\-08\-01)
- **Webacy Blockchain and Web3 Security Research Extern at Extern** (2024\-08\-01–2024\-09\-01)
- **HP Tech Venture Capital & Startup Analysis Extern at Extern** (2024\-08\-01–2024\-09\-01)
- **Business Development Intern at Lifetime Green Coatings** (2024\-06\-01–2024\-08\-01)
- **Remote Translator at Satoshi Nakamoto Institute** (2024\-06\-01–2024\-08\-01)
- **Seasonal Sales Associate at Old Navy** (2022\-12\-01–2023\-01\-01)
- **Social Media Designer at Latinas 4 Latinas** (2020\-10\-01–2021\-05\-01)
- **Swim Coach at Westwood Country Club** (2019\-05\-01–2022\-07\-01)

## Education

- Bachelor of Science \- BS, Business Information Technology — Virginia Tech (2022\-01\-01–2026\-01\-01)
- Virginia Tech \- Pamplin College of Business

## FAQ

### What does Alejandro do now?

Alejandro Calderon is the founder and developer of rodara, an AI\-powered script breakdown tool for production planning\.

### What is rodara?

rodara parses screenplays in PDF, Final Draft, or plain\-text formats to extract scenes, characters, locations, props, and department needs\. Its purpose is to replace hours of manual production planning with an automated workflow\.

### What did Alejandro build at rodara?

Alejandro independently founded and built rodara as a full\-stack web application\. The product has a serverless backend for secure API integration, AI\-powered vision processing for scanned and non\-standard documents, and a custom deterministic rules engine that detects shoot\-calendar conflicts involving day\-load limits, location moves, and cast turnaround\.

### How did Alejandro validate rodara?

Alejandro executed a cold\-outreach and validation plan using social platforms and direct email\. Alejandro engaged indie filmmakers, scriptwriters, and film\-school faculty for user testing, feedback on parsing accuracy, product feedback, and validation of real\-world demand before further development\.

### What are Alejandro’s core professional strengths?

Alejandro’s strengths include strategic thinking, competitive research, media\-strategy recommendations, creative content ideation, social\-media planning, brand messaging, engagement analysis, growth analysis, and performance benchmarking\. Alejandro aims to combine marketing and analytics in a career\.

### What content\-strategy experience does Alejandro have?

Alejandro has created content ideas for specialized brands, and multiple ideas were adopted and reused by an employer\. Alejandro also developed employee\-story content to help humanize a remote brand\.

### What social\-media analytics tools and methods has Alejandro used?

Alejandro has used Sprout Social for social\-media analytics and dashboard tracking\. Alejandro has also analyzed engagement and growth metrics, conducted competitive research, and benchmarked performance\.

### What did Alejandro do at MARA?

Alejandro worked as a Social Media Strategy Intern at MARA\. The work included strategic thinking through competitive research and developing media\-strategy recommendations, as well as content creation, planning, messaging, and strategy development\.

### What was Alejandro’s experience with HP Tech Venture Capital and Extern?

Alejandro completed an HP Tech Venture Capital & Startup Analysis Externship through Extern\.

### What was Alejandro’s experience with Webacy and Extern?

Alejandro completed a Webacy Blockchain and Web3 Security Research Externship through Extern\.

### What was Alejandro’s role at Lifetime Green Coatings?

Alejandro worked as a Business Development Intern at Lifetime Green Coatings\.

### What was Alejandro’s role at the Satoshi Nakamoto Institute?

Alejandro worked remotely as a Translator at the Satoshi Nakamoto Institute\.

### What other customer\-facing and coaching roles has Alejandro held?

Alejandro worked as a Seasonal Sales Associate at Old Navy and as a Swim Coach at Westwood Country Club\.

### What was Alejandro’s role at Latinas 4 Latinas?

Alejandro worked as a Social Media Designer at Latinas 4 Latinas\.

### What technical projects and database experience does Alejandro have?

Alejandro worked on a peer\-evaluation system for Singapore Management University and an e\-commerce platform with an integrated database\. Alejandro has hands\-on experience with Google Cloud SQL and creating databases for complex systems\.

### What is Alejandro’s education?

Alejandro earned a Bachelor of Science in Business Information Technology from Virginia Tech and studied through Virginia Tech’s Pamplin College of Business\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/alejandrocalder%C3%B3n

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