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# Kieron N. Goring

**Headline:** Marketing | Operations | Event Planning
**Profession:** Director, Marketing Operations
**Location:** Linden, New Jersey, United States

## About

Kieron N. Goring is Director of Marketing Operations at Sony Music Entertainment, where Kieron leads operational change initiatives spanning software deployment, data asset management, digital transition, stakeholder collaboration, and worldwide digital-product scheduling for commercial and promotional use. Kieron’s strengths include marketing operations, event planning, budget management, vendor and contract negotiation, artist logistics, cross-functional project execution, and confidential executive support. At RCA Records, Kieron co-developed and launched a real-time scheduling system that tracks due dates, clearances, and digital rights for commercial assets, reducing manual entry by 90%. Kieron also directed an organization-wide data asset management rollout that reduced operational expenses by 15%. Earlier Sony Music roles included product management for multi-million-dollar artist campaigns and events, A&R administration for recording budgets and artist services, executive support for the Chief Marketing Officer, and an internship supporting an Executive Vice President. Kieron holds both a Bachelor of Science in Business Management and an Associate of Science in Business, Management, Marketing, and Related Support Services from Johnson & Wales University-Florida.

## Services

- Cross-functional Initiatives
- Constructive Feedback
- Problem Solving
- Route Planning
- Timeline Management
- Team Management
- Multitasking
- Events
- Contract Negotiation
- Operations
- Vendor Contracts
- Onsite Management
- Google Drive
- Executing Events
- Airtable
- Soundscan
- Microsoft Office
- Microsoft Teams
- PowerPoint
- Microsoft Word
- Slack
- Outlook
- Zoom
- Microsoft Excel
- Notion Productivity Software
- SharePoint
- Mac & PC platforms
- Smartsheet
- Business-to-Business \(B2B\)
- Client Relations

## Highlights

- Leads marketing-operations change management at Sony Music Entertainment, including software deployment, data asset management, digital transition, operational efficiency, and stakeholder collaboration.
- Oversees scheduling of all digital products for commercial and promotional use to support timely worldwide distribution.
- Co-developed and launched a real-time scheduling system that tracks due dates, clearances, and digital rights for commercial assets, reducing manual entry by 90%.
- Directed an organization-wide data asset management system rollout that reduced operational expenses by 15%.
- Conducts weekly C-suite meetings addressing project delays caused by insufficient assets or changes in marketing strategies.
- Provides leadership, insight, and mentoring to newly hired employees on company programs.
- Spearheaded multi-million-dollar marketing campaigns, including artist promotional tours, live performances, fan activations, music-video shoots, and festival performances.
- Oversaw budgets exceeding $3 million and coordinated travel logistics for more than 200 artists.
- Developed and executed event plans for large-scale corporate events.
- Negotiated vendor contracts in alignment with organizational objectives and financial constraints.
- Provided on-site client and vendor support, including technical-production oversight, throughout pre-event and post-event phases.
- Managed a team focused on increasing artist exposure in targeted markets through Indie Marketing strategies.
- Coordinated travel for artists, managers, songwriters, and producers for studio sessions, artist showcases, and meetings.
- Directed multi-million-dollar recording budgets, monitored expenses, and reconciled financial statements for artist-recording projects.
- Distributed mixes, label information, and mastered songs to support A&R project advancement.
- Managed payment letters, correspondence, wire transfers, and monthly credit-card reconciliations for artists and producers.
- Handled confidential financial records and information for globally recognized artists and producers with discretion and sound judgment.
- Supported Sony Music Entertainment’s Chief Marketing Officer with calendar management, agendas, minutes, email, appointments, events, reservations, troubleshooting, and proactive administrative support.
- Researched and coordinated domestic and international travel for executives, families, and recording artists.
- Prepared correspondence, memos, reports, contract-management materials, presentations, and project-coordination deliverables.
- Prepared business expense reports and supported an Executive Vice President’s calendar as a Sony Music Entertainment intern.
- Arranged press kits and prepared and distributed BDS radio sheets for the Promotion department.
- Coordinated flights, drivers, car bookings, and hotel accommodations.
- Served as Head Resident Assistant at Johnson & Wales University’s North Miami campus, supervising Resident Assistants in a coeducational residence hall.
- Provided emergency support to students during Hurricanes Katrina and Wilma.
- Planned and delivered monthly educational, cultural, and social programming for diverse student groups.
- Earned a Bachelor of Science in Business Management from Johnson & Wales University-Florida.
- Earned an Associate of Science in Business, Management, Marketing, and Related Support Services from Johnson & Wales University-Florida.

## Experience

- **Director, Marketing Operations at Sony Music Entertainment** (2017-02-01–present) — ●	Led change management initiatives at RCA Records, emphasizing software deployment, data asset management, digital transition, operational efficiency, and stakeholder collaboration. ●	Oversee the scheduling of all digital products for commercial and promotional use, ensuring timely worldwide distribution. ●	Co-developed and launched a real-time scheduling system with tooling to track due dates, clearances, and digital rights for commercial assets, reducing manual entry by 90%. ●	Directed the rollout of a thorough data asset management system across the organization, accomplishing a 15% decrease in operational expenses. ●	Provided leadership, insight, and mentoring to newly hired employees to enhance knowledge of various company programs. ●	Conducted weekly meetings for C-suite executives to address project delays caused by insufficient assets or changes in marketing strategies.
- **Product Manager at Sony Music Entertainment** (2012-02-01–2017-02-01) — ●	Spearheaded multi-million-dollar marketing campaigns including artist promotional tours, live performances, fan activations, music video shoots and festival performances, from start to finish. ●	Oversaw budgets exceeding $3 million and coordinated travel arrangements for over 200 artists, ensuring effective logistics, client documentation, and operational productivity. ●	Developed and executed comprehensive event execution plans, ensuring seamless delivery of large-scale corporate events. ●	Engaged in contract negotiations with vendors, ensuring alignment with organizational objectives and financial constraints. ●	Provided on-site support to clients, and vendors for a seamless experience during both the pre-event and post-event phases, including technical production oversight. ●	Applied strategic leadership to manage a team aimed at boosting artist exposure in targeted by utilizing Indie Marketing strategies.
- **Manager, A&R Administration at Sony Music Entertainment** (2010-03-01–2012-02-01) — ●	Coordinated travel arrangements for artists, managers, songwriters, and producers, ensuring seamless studio sessions, artists showcases and meetings. ●	Directed multi-million-dollar budgets for artist recordings, observed expenses, and reconciled financial statements. ●	Distributed mixes, label information, and mastered songs to the A&R department, aiding in project advancement. ●	Supervise the development of in-house promotional materials and office supplies for the administrative department, providing an efficient work environment. ●	Prepared and managed payment letters, correspondence, and wire transfers for artists and producers, as well as reconciled monthly credit card statements. ●	Handled sensitive financial records and confidential information of globally recognized artists and producers with discretion and sound judgement.
- **Executive Assistant to Chief Marketing Officer at Sony Music Entertainment** (2006-05-01–2010-05-01) — ●	Provided administrative support, including calendar coordination, agenda and minute preparation, email handling, appointment scheduling, event planning, reservation booking, troubleshooting and proactive need anticipation. ●	Performed comprehensive research to arrange all aspects of domestic and international travel arrangements for executives, families, and recording artists. ●	Utilized the ability to work independently preparing correspondence, memos, reports, contract management, presentations and project coordination. ●	Handle confidential information with discretion and professionalism.
- **Intern to Executive Vice President at Sony Music Entertainment** (2005-12-01–2006-05-01) — Prepare business expense reports in a timely, accurate and efficient manner. • Assisted in maintaining EVP’s calendar for appointments, calls, meetings, external visitors, and expenses. • Arranged press kits, prepared and distributed BDS radio sheets for Promotion department. • Coordinate travel arrangements including flight booking, driver, car booking, and hotel accommodations.
- **Head Resident Assistant at Johnson & Wales University \(JWU\) - North Miami** (2003-08-01–2005-11-01) — Performed monthly room inspections, delegated assignments to my staff, assisted with maintenance issues around the property, scheduled desk shift, and provided emergency support to students during hurricane Katrina and Wilma. Supervised a staff of Resident Assistants in a coeducational Residence Hall occupied by a mixture of upperclassman and freshman students. Planned, organized and implemented various educational, cultural, and social programming to a diverse group of students monthly.

## Education

- Bachelor of Science - BS, Business management — Johnson & Wales University-Florida (2004-09-01–2006-05-01)
- Associate of Science - AS, Business, Management, Marketing, and Related Support Services — Johnson & Wales University-Florida (2002-09-01–2004-05-01)

## FAQ

### What does Kieron do at Sony Music Entertainment?

Kieron is Director of Marketing Operations at Sony Music Entertainment. Kieron leads change management work involving software deployment, data asset management, digital transition, operational efficiency, and stakeholder collaboration, and oversees scheduling for digital products used commercially and promotionally worldwide.

### What scheduling-system work has Kieron completed?

Kieron co-developed and launched a real-time scheduling system with tools to track due dates, clearances, and digital rights for commercial assets. The system reduced manual entry by 90%.

### What did Kieron accomplish with data asset management?

Kieron directed the rollout of a data asset management system across the organization, reducing operational expenses by 15%.

### How does Kieron support executives and new employees?

Kieron conducts weekly meetings for C-suite executives to address project delays arising from insufficient assets or changes in marketing strategy. Kieron also provides leadership, insight, and mentoring to newly hired employees on company programs.

### What did Kieron do as a Product Manager at Sony Music Entertainment?

As a Product Manager at Sony Music Entertainment, Kieron spearheaded multi-million-dollar marketing campaigns from start to finish. The work included artist promotional tours, live performances, fan activations, music-video shoots, and festival performances.

### What event, budget, and logistics experience does Kieron have?

Kieron oversaw budgets exceeding $3 million and coordinated travel arrangements for more than 200 artists. Kieron also developed event-execution plans for large-scale corporate events, negotiated vendor contracts, provided on-site client and vendor support, and oversaw technical production during pre-event and post-event phases.

### How has Kieron supported artist exposure and marketing teams?

Kieron applied strategic leadership to manage a team focused on increasing artist exposure in targeted markets through Indie Marketing strategies.

### What did Kieron do in A&R Administration?

As Manager, A&R Administration at Sony Music Entertainment, Kieron coordinated travel for artists, managers, songwriters, and producers for studio sessions, artist showcases, and meetings. Kieron also directed multi-million-dollar artist-recording budgets, monitored expenses, and reconciled financial statements.

### What administrative and financial responsibilities did Kieron manage in A&R?

Kieron distributed mixes, label information, and mastered songs to the A&R department to support project advancement. Kieron also managed payment letters, correspondence, wire transfers, monthly credit-card reconciliation, in-house promotional materials, and office supplies while handling confidential financial records for globally recognized artists and producers with discretion and sound judgment.

### What did Kieron do as Executive Assistant to Sony Music Entertainment’s Chief Marketing Officer?

As Executive Assistant to the Chief Marketing Officer at Sony Music Entertainment, Kieron provided calendar coordination, agenda and minute preparation, email handling, appointment scheduling, event planning, reservations, troubleshooting, and proactive support. Kieron also researched and arranged domestic and international travel for executives, their families, and recording artists, and prepared correspondence, memos, reports, contract-management materials, presentations, and project coordination deliverables.

### What did Kieron do as an intern to an Executive Vice President at Sony Music Entertainment?

Kieron prepared business expense reports, assisted with an Executive Vice President’s calendar, arranged press kits, prepared and distributed BDS radio sheets for the Promotion department, and coordinated flights, drivers, car bookings, and hotel accommodations.

### What leadership experience did Kieron gain at Johnson & Wales University?

As Head Resident Assistant at Johnson & Wales University’s North Miami campus, Kieron performed monthly room inspections, delegated staff assignments, assisted with property maintenance issues, scheduled desk shifts, and provided emergency support to students during Hurricanes Katrina and Wilma. Kieron supervised Resident Assistants in a coeducational residence hall serving upperclassmen and freshmen and organized monthly educational, cultural, and social programming for diverse student groups.

### What is Kieron’s educational background?

Kieron earned a Bachelor of Science in Business Management and an Associate of Science in Business, Management, Marketing, and Related Support Services from Johnson & Wales University-Florida.

### What operations and project-management skills does Kieron bring?

Kieron’s operational and project skills include cross-functional initiatives, problem solving, route planning, timeline management, team management, multitasking, operations, budget management, project management, product management, strategic thinking, critical thinking, attention to detail, data manipulation, pivot tables, and constructive feedback.

### What client, vendor, and event-management skills does Kieron have?

Kieron has experience in event planning and event management, executing events, onsite management, client relations, customer service, relationship development, vendor relations, vendor contracts, contract negotiation, and business-to-business relationships.

### What software and marketing tools does Kieron use?

Kieron works with Airtable, Smartsheet, Notion Productivity Software, Google Drive, SharePoint, Soundscan, Microsoft Office, Microsoft Teams, PowerPoint, Microsoft Word, Slack, Outlook, Zoom, Microsoft Excel, and Mac and PC platforms. Kieron also has skills in Photoshop, digital marketing, social media, social media marketing, marketing, social networking, presentation development, and the music industry.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAgva9kBnKgiBnaI_j3vSWWAG6dORIw7kJg

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