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# Sheema Atta

**Headline:** HR Professional \| Driving Organizational Success
**Profession:** Talent and Training Manager
**Location:** Sugar Land, Texas, United States

## About

Sheema Atta is an HR professional driving organizational success through talent acquisition, training, organizational development, and workplace administration\. She currently serves as Talent and Training Manager at Xclusive Trading Inc\. \(XTI\), a multi\-state franchise company, where she leads enterprise\-wide training and full\-cycle recruitment across more than 20 markets and 300 retail locations\. Sheema is strongest in end\-to\-end recruitment, leadership and capability development, employee engagement, onboarding, performance management, and translating workforce needs into practical people programs\. Her experience spans talent acquisition, training, organizational development, HR management, business operations, and employee communications\. At PakArab Fertilizers Limited, Sheema recruited for technical and non\-technical roles across Fatima Group businesses, including fertilizer, sugar, energy, textile, sacks, mining, airline, and trust hospitals\. She has also led talent acquisition, training, and workplace administration teams of about 10 people\. Sheema takes a consultative approach with leadership, using market mapping and competitive intelligence to define executive\-search profiles and advise on the talent needed for key roles\. Her work includes filling a critical Sales Director role for a 15\-state franchise operation and building standardized, performance\-focused learning initiatives\.

## Services

- Confidentiality
- Executive Correspondence
- Communication
- Organization Skills
- Tracking Systems
- Applicant Tracking Systems
- Marketing Research
- Market Research
- Competitive Analysis
- SPSS
- Advertising
- Social Media Marketing
- Financial Analysis
- Public Relations
- Brand Activation
- Microsoft Office
- Teamwork
- Brand Management
- Market Planning
- Marketing Management

## Highlights

- Currently serves as Talent and Training Manager at Xclusive Trading Inc\. \(XTI\), a multi\-state franchise company\.
- Leads enterprise\-wide training programs and full\-cycle recruitment across more than 20 markets and 300 retail locations at Xclusive Trading Inc\.
- Drives talent\-pipeline development, standardized training execution, and performance\-focused learning initiatives at Xclusive Trading Inc\.
- Filled a critical Sales Director role for a franchise operation spanning 15 states\.
- Uses competitive intelligence and market mapping to define and execute executive searches\.
- Takes a consultative approach to advising leadership on the profile of strong talent\.
- Has led talent acquisition, training, and workplace administration teams of about 10 people\.
- Uses LinkedIn primarily for candidate sourcing and networking\.
- Joined PakArab Fertilizers Limited as a Management Trainee in 2012 and was confirmed in the Recruitment Team in 2013 as Assistant Recruitment Manager\.
- Managed end\-to\-end, full\-cycle recruitment for technical and non\-technical positions across Fatima Group businesses in fertilizer, sugar, energy, textile, sacks, mining, airline, and trust hospitals\.
- Designed and implemented capability\-development and leadership\-development frameworks at PakArab Fertilizers Limited\.
- Contributed to training and organizational\-development policies, procedures, and automation at PakArab Fertilizers Limited\.
- Worked on competency\-development frameworks and revised talent\-management tools for individual development plans, succession planning, and career planning\.
- Supported HR process re\-engineering, new\-employee onboarding and orientation, employer branding, values and behavior models, employee\-engagement initiatives, appraisal clinics, and culture\-strengthening initiatives at PakArab Fertilizers Limited\.
- Supported employee\-engagement programs and initiatives aligned with organizational goals at OLX Pakistan\.
- Defined workplace values and developed a strategic plan for a cohesive value system at OLX Pakistan\.
- Conducted exit interviews and prepared monthly reports to inform organizational\-development initiatives and recruitment strategies at OLX Pakistan\.
- Managed company\-wide communications and oversaw annual performance\-management completion at OLX Pakistan\.
- Reviewed and finalized job descriptions, updated organizational charts, and revamped orientation and onboarding at OLX Pakistan\.
- Supported recruitment, onboarding, orientation, training materials, employee engagement, and retention for StretchLab locations in Riverstone, Texas Beverly, Los Angeles and Studio City, Los Angeles\.
- Led full\-cycle recruiting for virtual assistant positions at Reachout Central, including sourcing, interviews, assessments, and reference checks\.
- Developed HR processes, training programs, policy manuals, handbooks, performance\-management frameworks, and recruitment\-metric analysis at Reachout Central\.
- Oversaw operations, sales, and human resources at Two Maids & A Mop, including sales planning, hiring, training, scheduling, quality checks, and customer\-feedback processes\.
- Served as Team Lead Talent Acquisition and freelance recruiter for SYNGRO Consulting\.
- Served as a student mentor at SAVE NGO, an Internee at Grey Media Company, a Freelance Researcher at Iris Communication, and an internee at MCB Bank Limited\.
- Earned an MBA in Marketing and a BBA \(Hons\) in Marketing with a minor in Media Studies from Lahore School of Economics\.
- Completed A Levels at Beacon House School System\.

## Experience

- **Talent and Training Manager at Xclusive Trading Inc** (2025\-12\-01–present) — Lead enterprise\-wide training programs across 20\+ markets and 300\+ retail locations and full cycle recruitment\. xDrive talent pipeline development, standardized training execution, and performance\-focused learning initiatives while balancing strategic planning with hands\-on operational support\.
- **Human Resources Manager at Reachout Central** (2024\-10\-01–2025\-12\-01) — Recruitment Efforts \(70%\) • Led full\-cycle recruitment process, successfully sourcing and placing top talent for virtual assistant positions\. • Developed and implemented innovative recruitment strategies, including leveraging social media and job boards to attract diverse candidates\. • Conducted interviews, assessments, and reference checks to ensure alignment with company culture and job requirements\. • Maintained strong candidate relationships, fostering a positive experience throughout the recruitment journey\. • Collaborated with senior leadership to forecast staffing needs and align recruitment goals with business objectives\. • Process Development & Training \(30%\) • Designed and implemented HR processes and systems to streamline recruitment, onboarding, and employee management\. • Created comprehensive training programs for new hires to ensure a smooth onboarding process, focusing on company culture and operational standards\. • Developed policy manuals and handbooks, ensuring compli
- **Talent Specialist at StretchLab Franchise** (2024\-09\-01–2025\-11\-01) — StretchLab is a leading provider of assisted stretching services, dedicated to enhancing clients' overall wellness and flexibility\. • I look after 3 locations, one on site and two locations remotely: Riverstone Texas, Beverly Los Angeles and Studio City Los Angeles\. • As Talent Specialist my position plays a crucial role in attracting, recruiting, and onboarding top talent to support our growth and maintain our high standards of service\. • Recruitment: • Develop and implement effective recruiting strategies to attract qualified candidates for various positions\. • Manage the full recruitment cycle, including job postings, screening resumes, conducting interviews, and facilitating selection processes • Onboarding: • Coordinate and manage the onboarding process for new hires, ensuring a positive and seamless transition into the company\. • Conduct orientation sessions to familiarize new employees with StretchLab’s culture, values, and operational procedures\. • Develop onboarding materials
- **Organizational Development Specialist at OLX Pakistan** (2022\-09\-01–2024\-11\-01) — Employee Engagement: Supported and maintained employee engagement programs and initiatives that aligned with organizational goals, promoting a strong culture and shared values\. Building Values and Culture: Defined workplace values and developed a strategic plan to implement a cohesive value system, fostering a unified workplace culture\. Analyzed data to identify areas for improvement within the organization\. Exit Interviews: Conducted exit interviews and prepared monthly reports, utilizing insights to inform the following year’s organizational development initiatives and recruitment strategies\. Corporate Communication: Managed company\-wide communication efforts to ensure alignment and clarity across the organization\. Performance Management: Oversaw the completion of the annual performance management system, ensuring accurate evaluations and feedback processes\. Revamping Projects: Reviewed and finalized job descriptions, updated organizational charts, and revamped the orientation a
- **Business Office Manager at Two Maids & A Mop** (2018\-02\-01–2022\-04\-01) — As the Business Office Manager, I oversaw Operations, Sales, and Human Resources, focusing on continuous growth and employee development while ensuring exceptional customer service\. Key Responsibilities: Sales Strategy: Developed and executed a sales plan for sustainable growth and managed lead follow\-up\. Talent Management: Led hiring, onboarding, and ongoing training to foster team development\. Operational Oversight: Ensured smooth daily operations, scheduled teams and customers, and maintained quality checks on services\. Customer Satisfaction: Enhanced client experience through follow\-up calls and automated feedback surveys\. My approach integrates strategic planning with operational excellence to drive business success and enhance employee engagement
- **Team Lead Talent Acquisition at SYNGRO Consulting** (2017\-10\-01–2018\-05\-01) — Freelance Recruiter for SYNGRO CONSULTING as Team Lead Talent Acquisition\.
- **Officer Training and Organizational Development at PakArab Fertilizers Limited** (2014\-10\-01–2016\-05\-01) — Designing & implementing Capability Development and Leadership Development Frameworks Formulation of Training & OD Policy, Procedures & Automation with the Team Lead Working on Competency Development Framework Revision in Talent Management Tools \- Framework for IDPs, Succession Planning,  and Career Planning HR Process Re\-engineering New Employee on\-boarding and orientation program Designing & overlook Execution Employer Branding Design & Execution of Values & Behavior inculcation model On Going Employee Engagement Activities and Initiatives Running Just in Time Appraisal Clinics On Going Initiatives to Strengthen Fatima Group's Culture
- **Recruitment Officer / Assistant Manager Recruitment at PakArab Fertilizers Limited** (2012\-08\-01–2014\-10\-01) — Taken in as an Management Trainee in 2012\. Confirmed in Recruitment Team in 2013 as Assistant Recruitment Manager\. I have had an enriching experience of end to end, full cycle recruitment for Technical and Non Technical positions in every business of Fatima Group, including Fertilizer, Sugar, Energy, Textile, Sacks, Mining, Airline and Trust Hospitals\.
- **Freelance Researcher at Iris Communication** (2012\-02\-01–2012\-03\-01)
- **internee at MCB Bank Limited** (2011\-06\-01–2011\-08\-01)
- **Internee at Grey Media Company** (2010\-06\-01–2010\-07\-01)
- **student mentor at SAVE NGO** (2009\-06\-01–2009\-08\-01)

## Education

- MBA, Marketing — Lahore School of Economics (2011\-01\-01–2012\-01\-01)
- BBA \(Hons\), majors marketing minor media studies — Lahore School of Economics (2007\-01\-01–2011\-01\-01)
- A Levels — Beacon House School System (2005\-01\-01–2007\-01\-01)

## FAQ

### What does Sheema do?

Sheema is an HR professional focused on talent acquisition, training, organizational development, employee engagement, onboarding, performance management, and workplace administration\. Her work combines strategic people planning with hands\-on operational support\.

### What does Sheema do at Xclusive Trading Inc\.?

Sheema currently serves as Talent and Training Manager at Xclusive Trading Inc\. \(XTI\), a multi\-state franchise company\. She leads enterprise\-wide training programs and full\-cycle recruitment across more than 20 markets and 300 retail locations, with responsibility for talent\-pipeline development, standardized training execution, and performance\-focused learning initiatives\.

### What leadership experience does Sheema have?

Sheema has led talent acquisition, training, and workplace administration teams, including teams of about 10 people\. She balances strategic planning with operational execution across recruiting, onboarding, training, employee development, and workplace support\.

### What executive\-search work has Sheema completed?

Sheema filled a critical Sales Director role for a franchise operation spanning 15 states\. She used competitive intelligence and market mapping to define the search, identify the attributes of the desired leader, and present a data\-backed candidate profile to executives\.

### How does Sheema approach talent sourcing and recruiting strategy?

Sheema primarily uses LinkedIn for sourcing and candidate networking\. She takes a consultative approach to recruiting by advising leadership on what strong talent looks like and using competitor insights and market mapping to define and execute searches\.

### What did Sheema do at PakArab Fertilizers Limited?

At PakArab Fertilizers Limited, Sheema joined as a Management Trainee in 2012 and was confirmed in the Recruitment Team in 2013 as Assistant Recruitment Manager\. She gained end\-to\-end, full\-cycle recruitment experience for technical and non\-technical positions across Fatima Group businesses in fertilizer, sugar, energy, textile, sacks, mining, airline, and trust hospitals\. She later served as Officer Training and Organizational Development, where her work included capability and leadership\-development frameworks, training and OD policy and procedure development, competency frameworks, talent\-management tools, HR process re\-engineering, onboarding, employer branding, values and behavior models, employee engagement, appraisal clinics, and culture\-strengthening initiatives\.

### What did Sheema do at OLX Pakistan?

As an Organizational Development Specialist at OLX Pakistan, Sheema supported employee\-engagement programs aligned with organizational goals, helped define workplace values and a cohesive value\-system implementation plan, and analyzed data to identify improvement areas\. She conducted exit interviews and prepared monthly reports to inform organizational\-development and recruitment initiatives\. Her responsibilities also included company\-wide communications, annual performance\-management completion, job\-description review and finalization, organizational\-chart updates, and orientation and onboarding revamps\.

### What did Sheema do at StretchLab Franchise?

At StretchLab Franchise, Sheema served as Talent Specialist supporting Riverstone, Texas Beverly, Los Angeles and Studio City, Los Angeles\. She supported one location on site and two remotely\. Her responsibilities included recruiting strategy, full\-cycle recruiting, job postings, resume screening, interviews, selection processes, onboarding coordination, orientation, onboarding materials and training programs, and employee\-engagement and retention initiatives, including follow\-up surveys and feedback sessions\.

### What did Sheema do at Reachout Central?

As Human Resources Manager at Reachout Central, Sheema led full\-cycle recruitment for virtual assistant positions, including sourcing, social\-media and job\-board recruiting, interviews, assessments, reference checks, candidate relationship management, and staffing forecasting with senior leadership\. She also designed HR processes and systems, new\-hire training, policy manuals and handbooks, performance\-management frameworks for a remote\-work environment, and recruitment\-metric analysis to improve efficiency and effectiveness\.

### What did Sheema do at Two Maids & A Mop?

As Business Office Manager at Two Maids & A Mop, Sheema oversaw operations, sales, and human resources\. She developed and executed sales plans, managed lead follow\-up, led hiring, onboarding, and training, scheduled teams and customers, maintained service\-quality checks, and supported customer satisfaction through follow\-up calls and automated feedback surveys\.

### What other organizations has Sheema worked with?

Sheema has also been Team Lead Talent Acquisition and a freelance recruiter for SYNGRO Consulting, a student mentor at SAVE NGO, an Internee at Grey Media Company, a Freelance Researcher at Iris Communication, and an internee at MCB Bank Limited\.

### What is Sheema’s education?

Sheema earned an MBA in Marketing and a BBA \(Hons\), majoring in Marketing with a minor in Media Studies, from Lahore School of Economics\. She also completed A Levels at Beacon House School System\.

### What skills does Sheema bring to her work?

Sheema’s listed skills include confidentiality, executive correspondence, communication, organization skills, tracking systems, applicant tracking systems, marketing research, market research, competitive analysis, SPSS, advertising, social media marketing, financial analysis, public relations, brand activation, Microsoft Office, teamwork, brand management, market planning, and marketing management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/sheema\-atta\-0202b835

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