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# Jose Atienza

**Headline:** Sr\. Associate, AI Strategy and Ops @ Genesys
**Profession:** Sr\. Associate, AI Strategy and Ops
**Location:** Boston, Massachusetts, United States

## About

Jose Atienza is a Senior Associate in AI Strategy and Operations at Genesys, a call center software company, where he drives enterprise GenAI strategy and operationalizes the company’s enterprise change\-management practice\. Working with the VP of ECM, Jose is developing the methodology, governance model, and coordination system for launching and scaling AI tools company\-wide\. He leads workflow transformation across IT and Customer Success through time studies, workshops, baseline surveys, workflow mapping, pain\-point analysis, and pilot\-success measurement\. Jose is strongest at connecting AI strategy with hands\-on delivery: shaping roadmaps, identifying high\-impact use cases, architecting and launching pilots, building adoption and ROI analytics, and guiding change management through trainings and communications\. At Genesys, he helped scale a 500\-user ChatGPT pilot into a company\-wide initiative with 10 workflow transformations, secured leadership buy\-in through external credibility and internal results, and supported vendor selection and procurement negotiations, including the OpenAI contract\. Previously, Jose held consulting leadership roles with TAMID Group, conducted strategy and ESG work at ADL Ventures, researched transit and insurance markets at Tomorrowmade Transit, and reported and fact\-checked at Rappler\. He holds a BA in Economics with a minor in Chinese from Tufts University\.

## Services

- Leadership
- Analytical Skills
- Microsoft Excel
- Writing
- Strategy
- English

## Highlights

- Drives enterprise GenAI strategy as Senior Associate, AI Strategy and Operations at Genesys\.
- Operationalizes Genesys’s enterprise change\-management practice with the VP of ECM, developing the methodology, governance model, and coordination system for company\-wide AI launches and scaling\.
- Leads AI workflow transformation across IT and Customer Success using time studies, workshops, baseline surveys, workflow mapping, pain\-point analysis, and pilot\-success measurement\.
- Helped scale a 500\-user ChatGPT pilot into a company\-wide initiative with 10 workflow transformations at Genesys\.
- Delivered enterprise\-ready AI pilots and launches at Genesys, including end\-to\-end ownership of the Q Business pilot and key parts of the ChatGPT rollout\.
- Shapes AI roadmaps by helping teams identify high\-impact use cases, architect pilots, and measure value for scaling decisions\.
- Built GenAI analytics, dashboards, ROI analyses, and value\-measurement frameworks combining self\-reported feedback and performance data\.
- Secured leadership buy\-in for a methodical AI\-transformation approach through external credibility and internal results\.
- Led AI change\-management activities, including trainings and communications\.
- Supported vendor selection and procurement negotiations, including securing the OpenAI contract\.
- Launched Business Transformation’s summer intern program at Genesys\.
- Led GAIN initiatives highlighting Filipino culture and drove internal team\-building at Genesys\.
- Led six local Directors of Consulting across three countries as Global Director of Consulting at TAMID Group\.
- Standardized consulting best practices, defined the Director of Consulting role, and built or updated recruiting and client\-project resource banks across all 63 active TAMID chapters\.
- Interviewed student leaders from 37 university chapters and analyzed survey data to identify organization\-wide challenges and targeted solutions\.
- Directed a TAMID case competition with McKinsey Chicago that drew 53 group submissions and more than 200 participating members\.
- Spearheaded TAMID recruiting\-event collaborations with Bain and Simon\-Kucher at Tufts\.
- Organized weekly TAMID consulting programming, including case\-preparation sessions, speaking engagements, and technical\-skills workshops\.
- Led development of an in\-house ESG consulting arm at ADL Ventures, including market sizing, ESG\-score analysis across 67 industries, service design, and an implementation plan\.
- Supported market and technical analysis for a large U\.S\.\-based energy utility and a cleantech startup at ADL Ventures\.
- Managed three student consultants for a med\-tech AI startup’s U\.S\. EHR\-market project and met weekly with its COO and CTO\.
- Created a Tomorrowmade Transit M&A pitch deck and white paper that led to 6,000 additional truckloads and projected $700,000 in monthly revenue\.
- Built market research and quantitative models for blockchain\- and NFT\-based supplier credit insurance at Tomorrowmade Transit\.
- Published 15 articles as a Rappler Research Intern, including fact checks, context pieces, and an analysis of President Duterte’s infrastructure agenda\.
- Investigated false or misleading claims by public officials and prominent groups across Facebook, Twitter, and TikTok for Rappler\.
- Earned a BA in Economics, with a minor in Chinese, from Tufts University\.

## Experience

- **Sr\. Associate, AI Strategy and Ops at Genesys** (2026\-02\-01–present) — \- Operationalizing Genesys's enterprise change management practice with the VP of ECM, developing the methodology, governance model, and coordination system to standardize how AI tools are launched and scaled company\-wide \- Leading AI workflow transformation across IT and Customer Success teams, using time studies, workshops, and baseline surveys to surface automation and augmentation opportunities
- **Associate, AI Strategy and Ops at Genesys** (2024\-07\-01–2026\-02\-01) — On a team of 3 within Business Transformation driving Genesys’ enterprise GenAI strategy: \- Delivered enterprise\-ready AI pilots and launches, owning the Q Business pilot end to end and key parts of the ChatGPT rollout to drive compliant execution, actionable insights, and reusable delivery patterns\. \- Partnered across the company to shape AI roadmaps, helping teams identify high\-impact use cases, architect pilots, and measure value to inform scaling decisions\. \- Built the analytics and ROI backbone for GenAI adoption, creating frameworks, dashboards, and analyses that serve as the single source of truth for usage, impact, and value\. \- Built and scaled programs beyond core scope, including launching Business Transformation’s summer intern program, leading GAIN initiatives highlighting Filipino culture, and driving internal team\-building\.
- **Intern, Strategy and Ops at Genesys** (2023\-06\-01–2023\-08\-01)
- **Global Director of Consulting at TAMID Group** (2023\-01\-01–2023\-12\-01) — \- Led committee consisting of six local Directors of Consulting \(DOC\) across three countries to build/update consulting recruiting and client project resource banks, define DOC role, and standardize best practices across all 63 active chapters\. \- Conducted 1\-on\-1 interviews with student leaders from 37 university chapters and leveraged extensive survey data to identify prevailing organization\-wide challenges and devise targeted solutions based on discerned patterns and needs\. \- Directed effort with McKinsey Chicago to host TAMID case competition liaised with McKinsey recruiting team, marketed to chapters, coordinated with and onboarding judges – 53 group submissions w/ 200\+ members participating\.
- **Consulting Analyst at ADL Ventures** (2022\-05\-01–2022\-08\-01) — \- Leading effort to develop an in\-house ESG consulting arm in collaboration with a manager and two partners – writing a comprehensive proposal: market sizing, quantitative analysis of worldwide companies’ ESG scores in 67 industries, service offerings developed through competitor analysis and networking with industry experts, and a detailed implementation plan\. \- Assisting team with market and technical analysis for a large US\-based energy utility and a cleantech startup – tasks include developing excel models from publicly available datasets, contributing to business strategy meetings, and market research\.
- **Tufts Co\-Director of Consulting at TAMID Group** (2022\-04\-01–2022\-12\-01) — \- Spearheaded collaboration with Bain and Simon\-Kucher to co\-sponsor and promote on\-campus recruiting events\. \- Organized weekly consulting vertical events including case\-prep sessions, speaking engagements, technical skill workshops\.
- **Project Manager at TAMID Group** (2021\-12\-01–2022\-05\-01) — \- Managed team of three student consultants: directing brainstorming sessions, delegating tasks based on individual skillsets, and leading client\-facing meetings – project scope includes market research and quantitative analyses from public datasets\. \- Met weekly with COO and CTO of a med\-tech AI startup looking to penetrate the United States EHR market to discuss team progress, adjust project scope, and address questions/concerns\.
- **Market Research Intern at Tomorrowmade Transit** (2021\-09\-01–2021\-11\-01) — \- Created pitch deck and white paper for M&A meeting with Bach Polymers and Canusa Cooperation leading to additional 6,000 truckloads and a projected $700,000 in revenue per month\. \- Conducted market research and quantitative models for a novel supplier credit insurance built on blockchain and NFTs\.
- **Student Consultant at TAMID Group** (2021\-09\-01–2021\-12\-01)
- **Research Intern at Rappler** (2021\-05\-01–2021\-08\-01) — \- Published 15 articles including context pieces, fact checks, and an analysis on President Duterte’s infrastructure agenda\. \- Investigated false/misleading claims of public officials and prominent groups on Facebook, Twitter, and Tiktok to combat the spread of misinformation and fake news\. \- Interviewed government officials, industry experts, and members of the academe, conducted extensive research, and analyzed qualitative and quantitative information to ensure accuracy and fairness in published stories\.

## Education

- Bachelor of Arts \- BA, Economics — Tufts University (2020\-09\-01–2024\-05\-01)
- High School Diploma, International Baccalaureate — International School Manila (2016\-08\-01–2020\-05\-01)
- NOLS (2018\-06\-01–2018\-07\-01)

## FAQ

### What does Jose do at Genesys?

Jose is a Senior Associate in AI Strategy and Operations at Genesys\. He drives enterprise GenAI strategy, leads AI workflow transformation, and helps establish the change\-management systems needed to launch and scale AI tools across the company\.

### What is Jose’s current AI change\-management work at Genesys?

Jose operationalizes Genesys’s enterprise change\-management practice with the VP of ECM\. He is developing its methodology, governance model, and coordination system to standardize how AI tools are launched and scaled company\-wide\.

### How does Jose approach AI workflow transformation?

Jose leads AI workflow transformation across IT and Customer Success\. His approach includes time studies, workshops, baseline surveys, workflow mapping, pain\-point analysis, and measuring pilot success to identify automation and augmentation opportunities\.

### What did Jose accomplish as an Associate in AI Strategy and Operations at Genesys?

As an Associate on a three\-person Business Transformation team, Jose helped drive Genesys’s enterprise GenAI strategy\. He delivered enterprise\-ready pilots and launches, owned the Q Business pilot end to end, and owned key parts of the ChatGPT rollout to support compliant execution, actionable insights, and reusable delivery patterns\.

### What results has Jose delivered for GenAI adoption at Genesys?

Jose helped scale Genesys from a 500\-user ChatGPT pilot to a company\-wide initiative with 10 workflow transformations\. He gained leadership buy\-in for a methodical transformation approach through external credibility and internal results\.

### How does Jose measure the value of AI pilots?

Jose partners across Genesys to shape AI roadmaps, helping teams identify high\-impact use cases, architect pilots, and measure value for scaling decisions\. He has built analytics frameworks, dashboards, ROI analyses, and value\-measurement frameworks that combine self\-reported feedback with performance data and serve as a single source of truth for GenAI usage, impact, and value\.

### What change management and vendor experience does Jose have?

Jose has led change\-management efforts for AI transformation, including trainings and communications\. He also has vendor\-selection and procurement\-negotiation experience, including securing the OpenAI contract\.

### What programs has Jose built beyond his core role at Genesys?

Beyond his core AI scope, Jose launched Business Transformation’s summer intern program, led GAIN initiatives highlighting Filipino culture, and drove internal team\-building\.

### What did Jose do as Global Director of Consulting at TAMID Group?

Jose was Global Director of Consulting at TAMID Group, leading a committee of six local Directors of Consulting across three countries\. The committee built and updated consulting recruiting and client\-project resource banks, defined the Director of Consulting role, and standardized best practices across all 63 active chapters\.

### What organization\-wide work did Jose lead at TAMID Group?

At TAMID, Jose conducted one\-on\-one interviews with student leaders from 37 university chapters and used extensive survey data to identify organization\-wide challenges and devise targeted solutions\. He also directed a TAMID case competition with McKinsey Chicago, coordinating with the recruiting team, marketing to chapters, and onboarding judges the competition received 53 group submissions and involved more than 200 members\.

### What did Jose do as Tufts Co\-Director of Consulting at TAMID Group?

As Tufts Co\-Director of Consulting at TAMID Group, Jose spearheaded collaborations with Bain and Simon\-Kucher to co\-sponsor and promote on\-campus recruiting events\. He also organized weekly consulting\-vertical programming, including case\-preparation sessions, speaking engagements, and technical\-skills workshops\.

### What ESG consulting work did Jose do at ADL Ventures?

At ADL Ventures, Jose led the development of an in\-house ESG consulting arm with a manager and two partners\. He wrote a comprehensive proposal covering market sizing, quantitative analysis of worldwide companies’ ESG scores across 67 industries, service offerings informed by competitor analysis and industry\-expert networking, and an implementation plan\.

### What other work did Jose do at ADL Ventures?

At ADL Ventures, Jose also supported market and technical analysis for a large U\.S\.\-based energy utility and a cleantech startup\. His work included building Excel models from public datasets, contributing to business\-strategy meetings, and conducting market research\.

### What did Jose do as a Project Manager at TAMID Group?

As a Project Manager at TAMID Group, Jose managed three student consultants\. He directed brainstorming sessions, assigned work based on individual skill sets, led client\-facing meetings, and oversaw market research and quantitative analysis using public datasets for a med\-tech AI startup entering the U\.S\. EHR market\. He met weekly with the startup’s COO and CTO to review progress, adjust scope, and address questions and concerns\.

### What other TAMID Group roles has Jose held?

Jose was also a Student Consultant at TAMID Group\. He later served as a Project Manager, Tufts Co\-Director of Consulting, and Global Director of Consulting within the organization\.

### What was Jose’s earlier role at Genesys?

Jose was an Intern in Strategy and Operations at Genesys before becoming an Associate and then a Senior Associate in AI Strategy and Operations\.

### What did Jose accomplish at Tomorrowmade Transit?

At Tomorrowmade Transit, Jose created a pitch deck and white paper for an M&A meeting with Bach Polymers and Canusa Cooperation\. The work led to an additional 6,000 truckloads and projected revenue of $700,000 per month\. He also conducted market research and built quantitative models for novel supplier credit insurance based on blockchain and NFTs\.

### What did Jose do at Rappler?

As a Research Intern at Rappler, Jose published 15 articles, including context pieces, fact checks, and an analysis of President Duterte’s infrastructure agenda\. He investigated false or misleading claims by public officials and prominent groups on Facebook, Twitter, and TikTok to combat misinformation and fake news\.

### How did Jose support reporting quality at Rappler?

At Rappler, Jose interviewed government officials, industry experts, and members of academia\. He conducted extensive research and analyzed qualitative and quantitative information to support accuracy and fairness in published stories\.

### What is Jose’s educational background?

Jose earned a Bachelor of Arts in Economics from Tufts University and minored in Chinese\. He also earned an International Baccalaureate high school diploma from International School Manila and has NOLS listed in his education\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jose\-iii\-atienza

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