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# Allen Stone

**Headline:** Senior Mixed Methods UX Researcher  \| AI Strategy \| Product Research \| Human\-Centered Design
**Profession:** Founder & Principal Researcher
**Location:** Greater Seattle Area

## About

Allen Stone is a Senior Mixed Methods UX Researcher and the Founder and Principal Researcher of Factor The Human, an independent UX research and product strategy practice focused on decision quality, AI\-assisted workflows, and human\-centered product development\. With more than 15 years of experience, Allen helps product teams make evidence\-driven decisions through mixed\-methods research, usability testing, benchmarking, competitive analysis, and user\-centered design\. Allen has led research and UX practice work across cloud products, advertising platforms, mobile applications, government\-facing programs, training and certification websites, and online retail\. At Octo, an IBM Company, Allen established and led the User Experience Design Practice, which generated $8 million annually in sales for customers including the National Geospatial\-Intelligence Agency and Defense Intelligence Agency\. Allen’s work has also included Azure research at Microsoft, where mobile research contributed to 24% revenue growth, and UX proof that helped win a $4 million recompete\. Allen holds a Bachelor of Arts in Psychology from George Mason University\.

## Services

- AI for Research
- Benchmarking
- Mixed Methods Research
- Usability Testing
- Agile Testing
- User\-centered Design
- Competitive Analysis
- Project Management
- Agile Project Management
- Laboratory Skills
- User Experience \(UX\)
- Agile Methodologies
- Software Project Management
- Mobile Applications
- Web Applications
- Online Advertising
- Rapid Prototyping
- Wireframing
- Research
- User Experience Design \(UED\)

## Highlights

- Founded Factor The Human, an independent UX research and product strategy practice focused on decision quality, AI\-assisted workflows, and human\-centered product development\.
- Has more than 15 years of experience helping product teams make evidence\-driven decisions\.
- Helped establish and led the User Experience Design Practice at Octo, an IBM Company\.
- Generated $8 million annually in sales through Octo’s User Experience Design Practice\.
- Supported Octo customers including the National Geospatial\-Intelligence Agency and Defense Intelligence Agency\.
- Helped win a $4 million recompete through UX proof\.
- Scaled a one\-person UX practice to a team of 20\.
- Conducted Azure mobile research that contributed to 24% revenue growth\.
- Supported Microsoft Ads through mixed\-methods research that drove design decisions for the Microsoft Advertising platform and mobile application, Digital Marketing Center, and Unified Customer Manager\.
- Conducted UX research across Azure PIE in partnership with product managers, designers, and engineers\.
- Selected research methods and participant sources based on product questions and project constraints for Azure research\.
- Drove Azure user research to define and evangelize design direction for a seamless cloud\-customer experience\.
- Supported user research for Navy personnel training and certification websites at Bespoke Creative, Inc\.
- Supported usability studies for an online retail outlet at Bespoke Creative, Inc\.
- Selected vendors and managed operational projects, including infrastructure upgrades, at Zeta Associates\.
- Earned a Bachelor of Arts in Psychology from George Mason University\.

## Experience

- **Founder & Principal Researcher at Factor The Human** (2025\-12\-01–present) — Founded an independent UX research and product strategy practice focused on decision quality, AI\-assisted workflows and human\-centered product development
- **User Researcher II at Microsoft Corporation** (2020\-10\-01–2025\-02\-01) — I drive user research efforts on Azure to define and evangelize the design direction for a seamless user experience that empowers cloud customers\.
- **User Experience Researcher at Microsoft Corporation** (2020\-05\-01–2020\-10\-01) — I engaged with PM’s, designers, and engineers across Azure \- PIE to conduct UX research by selecting the most appropriate methods and sources for participants based on product questions and project constraints\.
- **User Experience Researcher at Microsoft Corporation** (2019\-03\-01–2020\-05\-01) — I supported the Microsoft Ads team through mixed methods research that drove design decisions on products including the Microsoft Advertising platform and mobile application, Digital Marketing Center and Unified Customer Manager\.
- **UX PM at Bespoke Creative, Inc\.** (2015\-11\-01–2019\-03\-01) — I supported user research needs on projects including Training & Certification websites for Navy personnel and usability studies supporting an online retail outlet\.
- **Product Manager at Octo, an IBM Company** (2012\-10\-01–2015\-11\-01) — I helped to establish and led the User Experience Design Practice at Octo, generating $8M annually in sales supporting customers including the National Geospatial\-Intelligence Agency and Defense Intelligence Agency\.
- **Associate at Zeta Associates** (2007\-02\-01–2012\-10\-01) — I was responsible for the selection of vendors and managed the execution of projects supporting the company's operational needs, including infrastructure upgrades and project management\.
- **Audio Visual Specialist at CACI International Inc** (2002\-09\-01–2007\-02\-01)

## Education

- Bachelor of Arts \- BA, Psychology — George Mason University (2006\-01\-01–2010\-01\-01)

## FAQ

### What does Allen do?

Allen is a Senior Mixed Methods UX Researcher, AI strategy practitioner, product researcher, and human\-centered design professional\. Allen currently leads Factor The Human, an independent UX research and product strategy practice focused on decision quality, AI\-assisted workflows, and human\-centered product development\.

### What are Allen’s core areas of expertise?

Allen’s strengths include mixed\-methods research, AI for research, usability testing, benchmarking, competitive analysis, user\-centered design, product strategy, and translating research insights into measurable product delivery\. Allen also has experience with Agile methodologies, project management, rapid prototyping, wireframing, mobile applications, web applications, and online advertising\.

### What is Allen’s role at Factor The Human?

Allen founded Factor The Human and serves as its Principal Researcher\. The practice focuses on decision quality, AI\-assisted workflows, and human\-centered product development\.

### What did Allen accomplish at Octo, an IBM Company?

At Octo, an IBM Company, Allen helped establish and led the User Experience Design Practice\. The practice generated $8 million annually in sales while supporting customers including the National Geospatial\-Intelligence Agency and Defense Intelligence Agency\.

### What notable UX practice\-growth and business outcomes has Allen delivered?

Allen’s UX work helped provide proof that contributed to winning a $4 million recompete\. Allen also scaled a one\-person UX practice to a team of 20\.

### What did Allen do for Microsoft Ads?

At Microsoft, Allen supported the Microsoft Ads team with mixed\-methods research that informed design decisions for the Microsoft Advertising platform and mobile application, Digital Marketing Center, and Unified Customer Manager\.

### What did Allen do in Azure UX research at Microsoft?

Allen worked with product managers, designers, and engineers across Azure PIE to conduct UX research\. Allen selected appropriate research methods and participant sources based on product questions and project constraints\.

### What was Allen’s focus as a User Researcher II at Microsoft?

As a User Researcher II at Microsoft, Allen drove research efforts on Azure to define and evangelize the design direction for a seamless user experience that empowers cloud customers\.

### What measurable outcome did Allen’s Azure mobile research support?

Allen’s Azure mobile research contributed to 24% revenue growth\.

### What did Allen do at Bespoke Creative, Inc\.?

At Bespoke Creative, Inc\., Allen supported user\-research needs for projects including training and certification websites for Navy personnel and usability studies for an online retail outlet\.

### What did Allen do at Zeta Associates?

At Zeta Associates, Allen selected vendors and managed project execution for operational needs, including infrastructure upgrades and project management\.

### What was Allen’s role at CACI International Inc\.?

Allen worked as an Audio Visual Specialist at CACI International Inc\.

### What is Allen’s educational background?

Allen holds a Bachelor of Arts in Psychology from George Mason University\.

### How much experience does Allen have?

Allen has more than 15 years of experience helping product teams build better products through evidence\-driven decision making\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAClKQFMBrfLECUOxo8liNXoNRMglxXQSDGM

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