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# Guillermo Fiksman

**Headline:** Strategic Leader in Sports & Wellness ► Padel & Pickleball Enthusiast ► Spa & Gym Operations Expert ► Innovation in Fitness ► Customer Experience Champion ► Community Engagement ►Wellness Advocate
**Profession:** Business Development Manager
**Location:** Miami\-Fort Lauderdale Area

## About

Guillermo Fiksman is a strategic business development and operations leader currently driving growth at Tap to Score and Tower, with a focus on padel, pickleball, sports technology, wellness, and global partnerships\. At Tap to Score, he expands adoption of a digital scoring system for padel, tennis, and pickleball across clubs, academies, and tournament organizers\. At Tower, Guillermo develops partnerships, revenue opportunities, and market positioning for a global padel lifestyle ecosystem spanning apparel, technology, club development, and experiential activations\. Guillermo is strongest at assessing business systems from a big\-picture perspective, establishing clear growth targets, and translating findings into practical, incremental improvements\. His background spans strategy analysis, business development, general management, project management, telecommunications, logistics, events, and sports\-facility operations\. He has worked with international teams and stakeholders across Asia, South America, and Europe, and is comfortable operating in fast\-paced, ambiguous environments while bringing structure to growth initiatives\. His concrete accomplishments include improving broker quality, financial reporting, delivery routes, and client acquisition at Fusión Ingeniería y Servicios establishing a connection with Telefónica’s trading network at SICA and earning a 2011 commendation from Celistics’ Logistics Director for value\-added operational contributions\.

## Services

- Pickleball
- Health & Wellness
- Padel
- Site Analysis
- Business Relationship Management
- Strategic Sourcing
- Operational Planning
- Business Strategy
- Global Operations
- transportation logistics
- Telecommunications
- Marketing
- Strategy
- Business Development
- Marketing Strategy
- B2B
- Business Analysis
- International Business
- Project Management
- Market Research

## Highlights

- Leads worldwide business development for Tap to Score, a digital scoreboard solution for padel, tennis, and pickleball with real\-time scoring, highlights capture, and live data\.
- Builds Tap to Score partnerships with clubs, academies, tournament organizers, technology platforms, and federations\.
- Leads Tower’s growth strategy, strategic partnerships, revenue expansion, and market positioning across a global padel lifestyle ecosystem\.
- Develops Tower collaborations with clubs, retailers, athletes, and investors, spanning apparel, technology, club development, and experiential activations\.
- Advanced Fusión Ingeniería y Servicios from D\-rated sales brokers to top A\-rated brokers\.
- Gained two direct clients and identified potential for one additional direct client at Fusión Ingeniería y Servicios\.
- Updated Fusión Ingeniería y Servicios financials to achieve a clean P&L and current balance sheets\.
- Improved cargo\-delivery efficiency and expanded routes at Fusión Ingeniería y Servicios by revamping equipment delivery and tracking systems\.
- Established a business connection with Telefónica’s trading network while at Spectrum Intelligence Communications Agency LLC \(SICA\)\.
- Received a 2011 commendation letter from CELISTICS’ Logistics Director for contributing “optimal value\-added results\.”
- Co\-created a CELISTICS control table that unified lanes, prices, suppliers, and routes to support efficient routes and competitive pricing for clients\.
- Directed the design and creation of a CELISTICS intranet to improve communication with the executive team and share its vision across employees\.
- Compiled and analyzed CELISTICS performance indicators across countries where the company operated\.
- Supported CELISTICS operations implementation in Venezuela and Argentina through market research, recruiting, and vendor analysis\.
- Negotiated freight\-forwarder arrangements with a subsidiary CEO at CELISTICS to meet pricing and delivery targets\.
- Organized worldwide\-event logistics and coordinated brand consistency in merchandising with national soccer\-team staff at Ideapolis S\.A\.C\.
- Executed actions before and during the World Cup in Brazil to help increase advertising sales for the time\-limited event\.
- Managed operational, strategic, and administrative functions as General Manager at Rally Club, including sports\-technology integration, facility management, growth, and customer experience\.
- Contributed expertise to a team facilitating the sale of a Latin American telecommunications company with more than 33% market share\.
- Analyzed business problems at Minsait using quantitative and qualitative methods, selected methodologies, managed project phases, and presented practical client solutions\.

## Experience

- **Business Development Manager at Tower** (2025\-07\-01–present) — At Tower, we’re building a global lifestyle ecosystem around padel — spanning apparel, technology, club development, and experiential activations\. As Business Development Manager, I lead the growth strategy across all Tower\. My role focuses on strategic partnerships, revenue expansion, and market positioning — connecting Tower with clubs, retailers, athletes, and investors worldwide\. I work closely with our creative and operations teams to identify opportunities, develop new business lines, and execute collaborations that elevate Tower’s presence in the padel industry\. Driven by innovation, relationships, and measurable results, I help shape Tower’s vision of merging sport, design, and culture into a unified global brand\.
- **Business Development Manager at Tap To Score** (2025\-02\-01–present) — Tap to Score is a digital scoreboard solution designed for padel, tennis, and pickleball — created to ensure players never lose track of the score and every match runs smoother than ever\. As Business Development Manager, I lead the growth of Tap to Score across clubs, academies, and tournament organizers worldwide\. Our system integrates seamlessly into any court, offering real\-time scoring, highlights capture, and live data for players and spectators\. My focus is on expanding partnerships, onboarding clubs, and building strategic collaborations with tech platforms and federations to redefine how racket sports are experienced — both on and off the court\. At Tap to Score, we’re on a mission to make every point count\.
- **General Manager at Rally Club** (2024\-01\-01–2024\-11\-01) — As the General Manager at Rally, a leading\-edge sports facility, I am responsible for overseeing all operational, strategic, and administrative functions\. My role encompasses driving growth, ensuring the highest standards of athlete training and facility management, and integrating advanced sports technologies\. I lead a diverse team, focusing on optimizing performance, enhancing customer experiences, and maintaining our status as a premier destination for sports excellence\.
- **Director of Business Development at 10by20** (2023\-01\-01–2024\-01\-01)
- **Chief Executive Officer at Top Turf Artificial Grass** (2021\-11\-01–2022\-12\-01)
- **Chief Operating Officer at Fusión Ingeniería y Servicios** (2019\-03\-01–2021\-04\-01) — Initially I was hired by the parent company’s CEO to increase sales\. The discovery of multiple areas needing attention and improvement ultimately led to assuming management of the entire operation\. Separately and in cooperation with the CPA and others, implemented several improvements, including: ► Advanced from using D\-rated sales brokers to top A\-rated brokers\. ► Gained two direct clients and uncovered the potential for one more\. ►Updated the financials to achieve a clean P&L and current balance sheets\. ► Increased cargo delivery efficiency and expanded the routes by revamping the entire delivery and tracking system for all equipment\.
- **Business Development Manager at LeFik managment** (2016\-06\-01–2020\-11\-01) — I provide services to clients of this boutique consulting firm based on intake of suitable client projects, particularly in Latin American telecommunications\. Recently I contributed expertise on the team that has been facilitating the sale of a telecommunications company with more than 33% of market share\.
- **Business Development Manager at Spectrum Intelligence Communications Agency LLC, \(SICA\)** (2015\-07\-01–2016\-06\-01) — I mainly worked on trading international VOIP minutes and both building and maintaining productive relationships with the company’s most valued clients\. In particular, I focused on relationships with regional telecom operators\. During my time with SICA, I established a business connection with Telefonica’s trading network, which was a highly desirable goal\.
- **Strategy Analyst at Minsait** (2014\-12\-01–2015\-06\-01) — Using both quantitative and qualitative methods, I analyzed business problems to provide a sound basis for decision\-making\. I organized the project phases from start to finish, determined the most appropriate methodology, and presented practical solutions to the clients\.
- **Product Manager at Ideapolis S\.A\.C\.** (2014\-04\-01–2014\-09\-01) — The company represented events held worldwide, and my role focused on organizing and managing the logistics for those events\. I coordinated efforts to maintain brand consistency in merchandising and other areas by interacting with the staff of national soccer teams\. Before and during the World Cup in Brazil, I executed actions to help increase the sale of advertisements for the time\-limited event\.
- **Project Manager at CELISTICS** (2008\-09\-01–2013\-09\-01) — My role in this company centered on planning and contributing to projects that would enhance company operations\. It involved interaction and cooperation with geographically dispersed work teams\. I also partnered with the CEO of a subsidiary to negotiate arrangements with freight forwarders that would meet pricing and delivery targets\. In 2011 I received a commendation letter from the Logistics Director for contributing “optimal value\-added results” to Celistics\. The letter referenced three key contributions: ► Co\-created a control table to unify all lanes, prices, suppliers, and routes used by the company, which helped guarantee clients the most effective and efficient route while maintaining the best possible prices\. ► Directed the design and creation of a company intranet to ensure closer communication with the executive team and share their vision for the company with all employees\. ► Cooperated on compilation and analysis of performance indicators for countries where Celistics had

## Education

- Bachelor of Science \- BS, Business Administration and Management, General — Lynn University (2013\-01\-01–2014\-01\-01)
- Bachelor of Science \- BS, Business Administration and Management, General — St\. Louis University (2009\-01\-01–2013\-01\-01)
- BS, International Business — The George Washington University (2008\-01\-01–2009\-01\-01)

## FAQ

### What does Guillermo do?

Guillermo is a strategic leader in sports, wellness, business development, and operations\. He currently works as Business Development Manager at both Tap to Score and Tower, helping grow partnerships, revenue opportunities, and market presence in the padel ecosystem\.

### What does Guillermo do at Tap to Score?

At Tap to Score, Guillermo leads growth across clubs, academies, and tournament organizers worldwide\. Tap to Score is a digital scoreboard solution for padel, tennis, and pickleball that provides real\-time scoring, highlights capture, and live data for players and spectators, and is designed to integrate into any court\.

### What does Guillermo do at Tower?

At Tower, Guillermo leads growth strategy across the company’s padel\-focused lifestyle ecosystem, which includes apparel, technology, club development, and experiential activations\. He focuses on strategic partnerships, revenue expansion, market positioning, new business lines, and collaborations with clubs, retailers, athletes, investors, creative teams, and operations teams worldwide\.

### What did Guillermo do at Minsait?

Guillermo served as a Strategy Analyst at Minsait, where he used quantitative and qualitative methods to analyze business problems\. He organized projects from start to finish, selected appropriate methodologies, and presented practical solutions to clients to support decision\-making\.

### What did Guillermo accomplish at Fusión Ingeniería y Servicios?

As Chief Operating Officer at Fusión Ingeniería y Servicios, Guillermo was initially hired by the parent company’s CEO to increase sales and later assumed management of the full operation after identifying multiple areas for improvement\. He helped move from D\-rated to A\-rated sales brokers, gained two direct clients and identified potential for another, updated financial reporting for a clean P&L and current balance sheets, and improved cargo\-delivery efficiency, routes, delivery processes, and equipment tracking\.

### What was Guillermo’s role at Rally Club?

Guillermo was General Manager at Rally Club, a sports facility\. He oversaw operational, strategic, and administrative functions drove growth supported athlete\-training and facility\-management standards integrated sports technologies led a diverse team optimized performance and worked to enhance customer experiences\.

### What did Guillermo do at Ideapolis S\.A\.C\.?

At Ideapolis S\.A\.C\., Guillermo served as Product Manager for a company representing events held worldwide\. He organized and managed event logistics, coordinated with national soccer\-team staff to maintain brand consistency in merchandising and other areas, and executed actions before and during the World Cup in Brazil to help increase advertising sales for the time\-limited event\.

### What did Guillermo do at CELISTICS?

Guillermo was a Project Manager at CELISTICS, where he planned and contributed to operational\-improvement projects with geographically dispersed teams\. He partnered with the CEO of a subsidiary to negotiate freight\-forwarder arrangements that met pricing and delivery targets\.

### What recognition and accomplishments did Guillermo receive at CELISTICS?

In 2011, Guillermo received a commendation letter from CELISTICS’ Logistics Director recognizing “optimal value\-added results\.” The letter cited his co\-creation of a control table unifying lanes, prices, suppliers, and routes his direction of the design and creation of a company intranet his work compiling and analyzing performance indicators across countries and his support for operations implementation in Venezuela and Argentina through market research, recruiting, and vendor analysis\.

### What did Guillermo accomplish at SICA?

At Spectrum Intelligence Communications Agency LLC \(SICA\), Guillermo traded international VOIP minutes and built and maintained relationships with valued clients, particularly regional telecommunications operators\. He established a business connection with Telefónica’s trading network, a highly desirable objective\.

### What did Guillermo do at LeFik managment?

At LeFik managment, a boutique consulting firm, Guillermo provided services on suitable client engagements, particularly in Latin American telecommunications\. He contributed expertise to a team facilitating the sale of a telecommunications company with more than 33% market share\.

### What other leadership roles has Guillermo held?

Guillermo also held roles as Director of Business Development at 10by20 and Chief Executive Officer at Top Turf Artificial Grass\.

### What are Guillermo’s core strengths and areas of expertise?

Guillermo’s strengths include business development, business strategy, strategic sourcing, operational planning, business analysis, project management, market research, business relationship management, marketing strategy, B2B work, international business, global operations, transportation logistics, telecommunications, and site analysis\. He also has professional interests in padel, pickleball, health, and wellness\.

### How does Guillermo approach strategy and operations?

Guillermo approaches problems from a big\-picture perspective: he audits existing systems, sets clear targets and next steps for growth, and implements incremental improvements\. He is a generalist operator who can work across building, selling, partnerships, and operations, including in fast\-paced environments that require both adaptability and structure\.

### What is Guillermo’s experience with global and early\-stage work?

Guillermo is comfortable collaborating across global time zones, including Asia, South America, and Europe\. He prefers building initiatives from scratch and working closely with executive and leadership teams to advance a shared vision\.

### What is Guillermo’s educational background?

Guillermo holds a Bachelor of Science in Business Administration and Management, General, from St\. Louis University a Bachelor of Science in Business Administration and Management, General, from Lynn University and a Bachelor of Science in International Business from The George Washington University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAZOhUEBX3C\-KpLmb503sUGPSpG7E\_NMBeo

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