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# Maxfield Rodriguez, MBA

**Headline:** Sales Leadership \| Growth & Enterprise Sales \| GTM Strategy & Execution \| Healthcare SaaS
**Profession:** Enterprise Sales Director
**Location:** Washington DC\-Baltimore Area

## About

Maxfield Rodriguez, MBA, is the Enterprise Sales Director at RXNT, where he leads strategic enterprise sales initiatives, manages Account Executives, and drives revenue growth across electronic health records, ePrescribing, and revenue\-cycle\-management/practice\-management SaaS\. Maxfield’s strengths include growth strategy, enterprise sales execution, MEDDPICC\-based complex\-deal management, C\-suite negotiation, strategic partnerships, and cross\-functional alignment\. He builds scalable sales motions and playbooks, coaches sales teams, improves pipeline quality and forecast accuracy, and works with stakeholders across hospitals, MSOs, PBMs, payers, RCM organizations, and IT leadership\. Earlier at RXNT, Maxfield led a sales team of more than seven AEs, developed channel\-partner pipelines, supported government procurement, and served as a trusted advisor on health IT strategy, workflow optimization, and scalability\. As an Account Executive, he attained 115% of quota in 2012, 124% in 2013, and 140% in 2014\. He holds an MBA from Charleston Southern University and a BBA from Washington College\.

## Services

- Strategic Planning for Growth
- Coaching & Mentoring
- Financial Reporting
- Operational Efficiency
- Recruiting
- Channel Partners
- Building Business Relationships
- Business Administration
- Revenue & Profit Growth
- Small and Medium\-Sized Enterprises \(SME\)
- Full Life Cycle Recruiting
- Developing New Markets
- Executive Team Alignment
- Cross\-functional Partnerships
- Clinical Strategy
- Business Expansion
- Problem Solving
- Establishing Strategic Partnerships
- Team Building
- Strategic Partnerships

## Highlights

- Leads strategic enterprise sales initiatives and manages Account Executives as Enterprise Sales Director at RXNT\.
- Drives enterprise revenue growth across RXNT’s EHR, ePrescribing, and RCM/practice\-management SaaS verticals\.
- Uses MEDDPICC execution to support complex\-deal close rates and alignment with C\-suite and IT stakeholders\.
- Builds scalable enterprise sales motions and playbooks and optimizes sales processes\.
- Improves forecast accuracy, revenue predictability, and pipeline quality through structured pipeline management\.
- Leads C\-suite negotiations involving hospitals, MSOs, PBMs, payers, and RCM organizations\.
- Scaled and led a sales team of more than 7 AEs at RXNT, including hiring, training, and performance coaching\.
- Led end\-to\-end enterprise sales cycles, complex solution design, and multi\-stakeholder executive negotiations\.
- Created and nurtured channel\-partner pipeline, sold to independent software vendors, and managed existing partners\.
- Advised clients on health IT strategy, workflow optimization, and scalability\.
- Supported federal, state, and local government procurement\.
- Was invited to speak before a U\.S\. Congressional Committee, enhancing brand credibility\.
- Achieved 115% of quota as an RXNT Account Executive in 2012\.
- Achieved 124% of quota as an RXNT Account Executive in 2013\.
- Achieved 140% of quota as an RXNT Account Executive in 2014\.
- Generated new business through outbound prospecting, cold calling, lead generation, referrals, and strategic relationship building\.
- Managed and expanded hospital and large\-practice accounts and led RFP and RFI responses for Fortune 500 organizations\.
- Completed three consecutive summer internships at Aerotek, achieving 100% quota attainment in each summer and outperforming some full\-time recruiters\.
- Recruited, sourced, and interviewed candidates during Aerotek internships\.
- Conducted market and fund research, DCF modeling, sensitivity analysis, debt/equity evaluation, reporting, and client support during Merrill Lynch internships\.

## Experience

- **Enterprise Sales Director at RXNT** (2024\-08\-01–present) — RxNT is a well\-known US\-based eHealth software solution company \(SaaS\) offering three powerful verticals: Electronic Health Records with AI Ambient Listening, ePrescribing, and RCM/Practice Management Software\. RxNT is CCHIT & ONC\-ATCB Certified and is recognized by SureScripts as a gold\-rated software Vendor\. RxNT is utilized by more than 80,000 licensed Practitioners in the United States and offers an integrated multi\-platform product that arms healthcare providers of all sizes with a flexible cloud\-based solution\. As Enterprise Sales Director, I lead strategic sales initiatives and manage a team of AEs, driving enterprise revenue growth across three SaaS verticals\. Through disciplined MEDDPICC execution, I help increase close rates on complex deals and strengthen alignment with C\-suite and IT stakeholders\. I collaborate cross\-functionally to ensure successful deployments and long\-term account expansion while improving forecast accuracy and revenue predictability through structured
- **Sales Director at RXNT** (2015\-05\-01–2024\-08\-01) — Accelerated revenue growth across three SaaS verticals, driving market expansion and adoption via the MEDDPICC methodology\. • Scaled and led a sales team of 7\+ AE’s overseeing hiring, training, and performance coaching\. • Delivered sustained revenue growth across EHR, ePrescribing, and Practice Management\. • Led end\-to\-end enterprise sales cycles alongside Account Executives, driving complex solution design and multi\-stakeholder executive negotiations\. • Created/Nurtured channel partner pipeline, sold to independent software vendors \(ISV\)’s, managed & oversaw existing partners\. • Served as a trusted advisor to clients on health IT strategy, workflow optimization, and scalability\. • Federal, State, Local Government Procurement\. • Invited speaker before a U\.S\. • Congressional Committee, enhancing brand credibility
- **Account Executive at RXNT** (2010\-07\-01–2015\-05\-01) — 115% quota attainment in 2012\. • 124% quota attainment in 2013\. • 140% quota attainment in 2014\. • Generated new business through outbound prospecting, referrals, and strategic relationship building\. • Managed and expanded hospital and large\-practice accounts\. • Led RFP and RFI responses for Fortune 500 organizations\. • Cold calling and lead generation to develop new business relationships • Developed new business through hunter\-type personality and referrals
- **Intern at Merrill Lynch** (2009\-06\-01–2009\-08\-01) — Conducted market and fund research, DCF modeling, and sensitivity analysis\. Supported client\-facing teams with financial analysis and reporting\.
- **Internship at Merrill Lynch** (2009\-06\-01–2009\-08\-01) — Market research • Fund analysis • Client support • Pivot tables • Sensitivity analysis through DCF modeling • Debt/Equity evaluation
- **Internship at Aerotek** (2007\-06\-01–2009\-08\-01) — 100% quota attainment all three summers\. • Outperformed some Full\-Time Recruiters • Interned three summers in a row for the largest privately held staffing firm in the country • Recruiting • Sourcing resumes • Interviewing potential candidates
- **Recruiting Intern at Aerotek** (2007\-06\-01–2009\-08\-01) — Recruited, sourced, and interviewed candidates for a leading national staffing firm\. Exceeded performance goals all three summers outperformed full\-time recruiters\.

## Education

- Master of Business Administration — Charleston Southern University (2015\-01\-01)
- Bachelor of Business Administration, Business Administration and Management, General — Washington College (2010\-01\-01)

## FAQ

### What does Maxfield do at RXNT?

Maxfield is the Enterprise Sales Director at RXNT\. He leads strategic enterprise sales initiatives, manages Account Executives, and drives enterprise revenue growth across RXNT’s healthcare SaaS offerings\.

### What are Maxfield’s professional strengths?

Maxfield’s core strengths include enterprise sales leadership, growth and go\-to\-market strategy, MEDDPICC execution, complex sales\-cycle leadership, C\-suite negotiation, sales\-process optimization, strategic partnerships, coaching, and cross\-functional alignment\.

### What does Maxfield’s employer RXNT provide?

RXNT provides eHealth SaaS solutions across electronic health records with AI Ambient Listening, ePrescribing, and RCM/practice\-management software\. RXNT is CCHIT and ONC\-ATCB certified, is recognized by SureScripts as a gold\-rated software vendor, and is used by more than 80,000 licensed practitioners in the United States\.

### How does Maxfield lead enterprise sales at RXNT?

Maxfield leads and coaches Account Executives, builds scalable enterprise sales motions and playbooks, improves forecast accuracy and pipeline quality through structured pipeline management, and collaborates across functions to support successful deployments and long\-term account expansion\.

### What types of enterprise sales does Maxfield lead?

Maxfield works on complex enterprise opportunities involving hospital, MSO, PBM, payer, and RCM stakeholders\. He uses disciplined MEDDPICC execution to support close rates and alignment with C\-suite and IT stakeholders\.

### What did Maxfield accomplish as Sales Director at RXNT?

As Sales Director at RXNT, Maxfield accelerated growth and market adoption across EHR, ePrescribing, and practice\-management SaaS\. He scaled and led a team of more than seven AEs, including hiring, training, and performance coaching\.

### What was Maxfield’s enterprise\-sales and partner work at RXNT?

Maxfield led end\-to\-end enterprise sales cycles with Account Executives, including complex solution design and executive negotiations with multiple stakeholders\. He also created and nurtured channel\-partner pipeline, sold to independent software vendors, and managed existing partners\.

### What advisory and procurement experience does Maxfield have?

Maxfield served clients as a trusted advisor on health IT strategy, workflow optimization, and scalability\. His RXNT responsibilities also included federal, state, and local government procurement\.

### What public\-speaking recognition has Maxfield received?

Maxfield was invited to speak before a U\.S\. Congressional Committee, an opportunity that enhanced brand credibility\.

### What quota attainment did Maxfield achieve as an Account Executive at RXNT?

As an Account Executive at RXNT, Maxfield achieved 115% of quota in 2012, 124% in 2013, and 140% in 2014\.

### What did Maxfield do as an Account Executive at RXNT?

Maxfield generated new business through outbound prospecting, cold calling, lead generation, referrals, and strategic relationship building\. He managed and expanded hospital and large\-practice accounts and led RFP and RFI responses for Fortune 500 organizations\.

### What did Maxfield accomplish during his Aerotek internships?

Maxfield interned at Aerotek for three consecutive summers\. He recruited, sourced resumes, and interviewed candidates, attained 100% of quota in all three summers, exceeded performance goals, and outperformed some full\-time recruiters\.

### What did Maxfield do during his Merrill Lynch internships?

At Merrill Lynch, Maxfield conducted market and fund research, performed DCF modeling and sensitivity analysis, evaluated debt and equity, and supported client\-facing teams with financial analysis, reporting, pivot tables, and client support\.

### Where did Maxfield earn his MBA?

Maxfield earned a Master of Business Administration from Charleston Southern University\.

### Where did Maxfield complete his undergraduate education?

Maxfield earned a Bachelor of Business Administration in Business Administration and Management, General, from Washington College\.

### What additional business capabilities does Maxfield bring?

Maxfield’s experience includes strategic planning for growth, revenue and profit growth, business expansion, developing new markets, operational efficiency, financial reporting, clinical strategy, recruiting, full\-life\-cycle recruiting, and problem solving\.

### What relationship\-building and team capabilities does Maxfield bring?

Maxfield’s relationship and leadership capabilities include coaching and mentoring, team building, executive\-team alignment, cross\-functional partnerships, channel partners, building business relationships, establishing strategic partnerships, and work with small and medium\-sized enterprises\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/maxfield\-rodriguez\-mba\-7518694b

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