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# Sambit Behera

**Headline:** Founder, CEO at BotFlip
**Profession:** Founder, CEO
**Location:** San Francisco, California, United States

## About

Sambit Behera is the founder and CEO of BotFlip, where he builds AI-powered shopping agents, search, and price-comparison experiences for web, desktop, and mobile. He leads product development end to end, with a focus on user experience, perceived speed, product analytics, and agentic AI workflows. Sambit has independently scaled a product to thousands of monthly active users and has deep technical experience optimizing LLM infrastructure and latency, including parallel agentic workflows that improve the speed of customer search experiences. Across more than a decade in product management, Sambit has owned retention, revenue, new-feature prototyping, platform initiatives, data products, and roadmap strategy. His background spans WealthTech, mobile and social gaming, consumer products, and data platforms. At BlackRock, he worked in Aladdin Wealth Technology and SMA Solutions, supporting the integration of wealth-management software and institutional asset-management capabilities for financial institutions and advisors. Earlier, he helped enable Earnest’s first two securitizations, totaling $337 million, and drove engagement, retention, platform launches, and partner features for Zynga properties including Words with Friends and Scramble with Friends. Sambit holds a BA in Economics and Computer Science from Grinnell College.

## Services

- Product Leadership
- Evals
- Software Product Management
- Big Data
- OpenTelemetry
- Large Language Models \(LLM\)
- Martial Arts Black Belt
- Product Development
- AWS Lambda
- Business Analysis
- Loan Securitization
- Experimental Analysis
- Disruptive Technologies
- User-centered Design
- High-Net-Worth Individuals \(HNWI\)
- Docker Products
- Product Validation
- Product Launch
- Programmatic Media Buying
- User Provisioning
- Platform Development
- React.js
- Apache Airflow
- Snowflake Cloud
- Technical Specs
- Data Ingestion
- Product Innovation
- Program Management
- Product Analytics
- Jira

## Highlights

- Founded and leads BotFlip, which develops AI-powered shopping agents, search, and price-comparison products.
- Established BotFlip partnerships with Walmart, Home Depot, and eBay.
- Delivered comparison-shopping and product-research experiences across web, desktop, and mobile platforms.
- Independently scaled a product to thousands of monthly active users.
- Optimizes LLM infrastructure and latency, including through parallel agentic workflows and a focus on perceived speed.
- Prototypes with agentic AI tools including Codex and Cerebras and can build and ship products end to end.
- Served as Vice President, Product Management at BlackRock within Aladdin Wealth Technology and SMA Solutions, including the Aperio and SpiderRock acquisitions.
- Supported BlackRock’s wealth-management and institutional asset-management offerings for banks, financial-services providers, and financial advisors.
- Led platform initiatives as Senior Product Manager at FutureAdvisor, a major component of BlackRock’s Digital Wealth Unit.
- Enabled Earnest’s first two securitizations, valued at $112 million and $225 million.
- Delivered data solutions at Earnest to improve leverage and efficiency for other teams while supporting rapid growth in underwritten loans.
- Increased revenue and retention for Zynga properties including Words with Friends and Scramble with Friends.
- Delivered engagement and user-delight features for Zynga with Friends products.
- Obtained many millions of installs for Zynga properties without meaningful ad-spend budgets.
- Launched existing Zynga properties on tablet and web platforms.
- Helped obtain multiple Apple features for Zynga products, including “Best New Game.”
- Negotiated partner terms for Zynga with Friends products.
- Assessed and shared Zynga With Friends Division best practices for company-wide deployment through Central Product.
- Improved Zynga cross-promotion through stronger inter-studio partnerships.
- Delivered a self-help customer-support portal and automated reports at Zynga, saving meaningful operational costs.
- Delivered Zynga solutions aimed at improving long-term retention.
- Brought a quantitative product-management focus to Fingerprint, a children’s education and entertainment mobile technology company.
- Holds a BA in Economics and Computer Science from Grinnell College.
- Completed Harvard Business School Online studies in Disruptive Strategy, Business Analytics, Economics for Managers, and Financial Accounting.
- Speaks English, Hindi, Marathi, Odia, and Spanish.

## Experience

- **Founder, CEO at BotFlip** (2024-09-01–present) — Founded and lead BotFlip, focusing on developing shopping agents to enhance online shopping experiences. Established partnerships with major retailers like Walmart, HomeDepot, and eBay to broaden service offerings. Delivered superior comparison shopping and product research across web, desktop, and mobile platforms.
- **Vice President, Product Management at BlackRock** (2019-01-01–2024-09-01) — Our mission is to democratize access to best-in-class investment management, whatever your financial goals may be. We partner with major banks, other financial services providers and also directly with financial advisors who want to bring our best-in-class Wealth Management software and Institutional asset-management expertise into their practice. I used to be part of the Aladdin Wealth Technology group at BlackRock, and was a part of the SMA Solutions group within BlackRock, which included acquisitions such as Aperio and SpiderRock.
- **Sr. Product Manager at FutureAdvisor** (2018-07-01–2019-01-01) — I lead Platform initiatives at FutureAdvisor - A major component of BlackRock's Digital Wealth Unit.
- **Director of Product Management at Fingerprint** (2016-06-01–2018-07-01) — Fingerprint is a global mobile technology company focused on the children's market for education and entertainment products and services. Fingerprint is funded by leading media and technology investors including Corus Entertainment, DreamWorks Animation and Reed Elsevier Ventures. I was part of the Product team at Fingerprint and provided a quantitative focus towards Product Management.
- **Product Manager - Data at Earnest Inc.** (2015-08-01–2016-07-01) — Delivered data solutions to help other teams within the company become highly leveraged and efficient. Played a key role in enabling Earnest’s first two securitizations of $112M and $225M respectively. Supported data needs for company while growing underwritten loans at an unprecedented pace.
- **Product Manager - Zynga with Friends at Zynga** (2013-08-01–2014-02-01) — Increased revenue and retention meaningfully within properties like Words with Friends and Scramble with Friends. Delivered many features focusing on engagement and user-delight. Negotiated various terms with partners. Obtained many millions of installs often without meaningful ad-spend budgets. Launched existing properties on new platforms such as Tablet and Web. Worked closely with Zynga's partner relationship team to obtain multiple Apple Features including "Best New Game".
- **Product Manager - Central Product at Zynga** (2013-04-01–2013-08-01) — Assessed best practices within the Zynga With Friends Division and shared with CPM team in order to deploy them company wide. Improved cross promotion within the company through better inter-studio partnerships. Delivered self-help Customer Support portal and automated reports to save company meaningful operational costs. Delivered solutions for improving long term retention.

## Education

- International Baccalaureate, Economics, Film Studies, Physics — UWC Mahindra College
- BA, Economics, Computer Science — Grinnell College
- Business Analytics, Economics for Managers, and Financial Accounting — Harvard Business School Online
- Disruptive Strategy — Harvard Business School Online

## FAQ

### What does Sambit do at BotFlip?

Sambit is the founder and CEO of BotFlip. He founded and leads the company’s work on shopping agents that enhance online shopping through AI-powered search, comparison shopping, and product research.

### What has Sambit built at BotFlip?

BotFlip develops AI-powered search and price-comparison products across web, desktop, and mobile platforms. Sambit has established partnerships with Walmart, Home Depot, and eBay to broaden BotFlip’s service offerings.

### What are Sambit’s strongest product-management capabilities?

Sambit independently scaled a product to thousands of monthly active users. His product ownership has included retention, revenue, new-feature prototyping, user experience, and speed optimization.

### How does Sambit apply AI and technical depth to product development?

Sambit has expertise in LLM infrastructure optimization and latency management. He prototypes with agentic AI tools including Codex and Cerebras, uses parallel agentic workflows to address latency, and focuses on perceived speed because faster experiences drove more customer searches.

### What did Sambit do at BlackRock?

Sambit previously served as Vice President, Product Management at BlackRock. He was part of the Aladdin Wealth Technology group and the SMA Solutions group, which included acquisitions such as Aperio and SpiderRock.

### What was the focus of Sambit’s WealthTech work at BlackRock?

At BlackRock, Sambit’s work supported the goal of democratizing access to investment management. He collaborated in an environment serving major banks, financial-services providers, and financial advisors that integrate wealth-management software and institutional asset-management expertise into their practices.

### What did Sambit do at FutureAdvisor?

Sambit was a Senior Product Manager at FutureAdvisor, where he led platform initiatives. FutureAdvisor was a major component of BlackRock’s Digital Wealth Unit.

### What did Sambit accomplish at Earnest?

At Earnest, Sambit delivered data solutions intended to make other teams more leveraged and efficient. He played a key role in enabling Earnest’s first two securitizations of $112 million and $225 million, while supporting the company’s data needs as underwritten loans grew at an unprecedented pace.

### What did Sambit accomplish at Zynga with Friends?

As Product Manager for Zynga with Friends, Sambit increased revenue and retention for properties including Words with Friends and Scramble with Friends. He delivered engagement and user-delight features, negotiated partner terms, obtained many millions of installs without meaningful ad-spend budgets, launched existing properties on tablet and web, and worked with Zynga’s partner relationship team to obtain multiple Apple features, including “Best New Game.”

### What did Sambit do in Zynga Central Product?

As Product Manager for Central Product at Zynga, Sambit assessed best practices in the Zynga With Friends Division and shared them with the CPM team for company-wide deployment. He improved cross-promotion through inter-studio partnerships, delivered a self-help customer-support portal and automated reports that saved meaningful operational costs, and delivered solutions to improve long-term retention.

### What was Sambit’s role at Fingerprint?

Sambit was Director of Product Management at Fingerprint, a global mobile technology company focused on children’s education and entertainment products and services. He brought a quantitative focus to Fingerprint’s product-management team. Fingerprint was funded by Corus Entertainment, DreamWorks Animation, and Reed Elsevier Ventures.

### What is Sambit’s educational background?

Sambit holds a BA in Economics and Computer Science from Grinnell College. He completed Disruptive Strategy at Harvard Business School Online, as well as Harvard Business School Online coursework in Business Analytics, Economics for Managers, and Financial Accounting. He also completed an International Baccalaureate in Economics, Film Studies, and Physics at UWC Mahindra College.

### What certifications has Sambit completed?

Sambit’s certifications include Ruby on Rails: An Introduction from Coursera Unmasking HTML Emails Try SQL Try Git Fundamentals of Market-Driven Product Management Practical Product Management Product Management Requirements that Work and Try Ruby.

### What languages does Sambit speak?

Sambit speaks English, Hindi, Marathi, Odia, and Spanish.

### What professional and technical skills does Sambit bring?

Sambit’s skills include product leadership, software product management, product development, product innovation, product validation, product launch, strategic roadmaps, program management, product analytics, product management, cross-functional team leadership, new business development, business strategy, strategy, leadership, management, entrepreneurship, and forecasting. His technical and data skills include evals, large language models, OpenTelemetry, big data, AWS Lambda, Docker products, React.js, Apache Airflow, Snowflake Cloud, data ingestion, infrastructure as code, Azure IaaS, ServiceNow, GraphQL, Kubernetes, Looker, Python, Ruby, Ruby on Rails, Bash, Scheme, Java, Linux, Drupal, HTML, CSS, jQuery, web development, web application development, mobile application design and development, and computer science. He also works across business analysis, loan securitization, experimental analysis, user-centered design, technical specifications, user provisioning, platform development, Jira, business intelligence, data analysis, analytics, research, public speaking, and strategic partnerships.

### What additional areas of experience does Sambit have?

Sambit’s additional experience includes disruptive technologies, high-net-worth individuals, programmatic media buying, economics, mobile devices, new media, user experience, social networking, Microsoft Excel, OmniGraffle, persuasive web user-experience design, start-ups, Microsoft Office, Keynote, mobile applications, user interface design, Microsoft PowerPoint, user acquisition, corporate partnership development, and a martial arts black belt.

### How did Sambit’s early career shape his product background?

Sambit started his career in mobile gaming and social gaming, working at established companies such as Zynga as well as smaller startups. He brings mobile-application product-management experience with a focus on product analytics and long-term roadmap strategy.

## Links

- LinkedIn: https://www.linkedin.com/in/sambehera

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