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# Marc G. Melikian

**Headline:** Sales & Business Development | B2B Lead Generation & Qualification | C-Level Engagement | Advanced Account Research Techniques | Call Data Analysis | Pipeline Growth
**Profession:** Business Development Representative
**Location:** Hingham, Massachusetts, United States

## About

Marc G. Melikian is a sales and business-development professional focused on B2B lead generation and qualification, executive engagement, account research, call-data analysis, and pipeline growth. He builds research-driven outbound programs that turn cold conversations with C-suite and other senior decision-makers into qualified meetings and revenue opportunities. Marc’s strongest capabilities include targeted prospecting, consultative and solution selling, sales-script and cadence development, prospect intelligence, CRM-based activity analysis, and close collaboration with account executives and outside sales teams. Across technology consulting, cloud services, digital transformation, analytics, and professional-services environments, Marc has supported outreach to Financial Services, Healthcare, Life Sciences, Manufacturing, Energy, and Technology/Media/Telecommunications organizations. He has generated $12 million in revenue opportunities at Accenture, added $2.6 million in pipeline value through five opportunities in eight months at OSF Digital, and identified more than $1.4 million in potential revenue at Point B within three months. Marc also landed a $1.2 million deal through cold outbound prospecting to a C-level executive. He uses ChatGPT and other AI tools to develop tailored messaging, scripts, and outreach cadences, while independently researching target accounts and equipping sellers with detailed meeting-preparation insights.

## Services

- ChatGPT
- Sales Pipeline Development
- Social Media Marketing
- Key Account Development
- Phone Manner
- Sales Processes
- ZoomInfo SalesOS
- Research Skills
- Office 365
- Marketing Strategy
- Predictive Dialers
- Cloud Applications
- Analytical Skills
- Lead Qualification
- CRM
- Cloud Computing
- Management
- Business Development
- Sales Process
- Sales Operations
- Consulting
- Business Intelligence
- B2B
- Sales
- Solution Selling
- Professional Services
- Business Analysis
- Customer Relationship Management \(CRM\)
- Business Process
- CRM Strategy

## Highlights

- Generated opportunities contributing to $12 million in revenue at Accenture during fiscal year 2018, from September 1, 2017 through August 31, 2018.
- Added $2.6 million in OSF Digital pipeline value through five major opportunities within his first eight months.
- Identified two Point B opportunities representing more than $1.4 million in potential revenue within his first three months.
- Landed a $1.2 million deal through cold outbound prospecting to a C-level executive.
- Achieved 130% of on-target earnings at Cloud Sherpas in 2015 after achieving 110% in 2014, when he was recognized as a top meeting generator.
- Exceeded his 2011 annual qualified-meeting goal at Innoveer Solutions by 117%.
- At Point B, surpassed a 100-call daily quota and ranked as a top producer for qualified meetings.
- At Penrod, consistently exceeded the required 100-plus call volume and ranked among top performers in qualified-meeting generation.
- At Simplus, surpassed the 100-plus call-volume requirement and qualified-meeting quotas.
- At Everstream Analytics, consistently achieved or approached 100% of meeting-production quotas and exceeded call-volume expectations.
- At OSF Digital, used AI tools to create correspondence, BDR scripts, talking points, and email campaigns supporting pipeline growth.
- At Accenture, helped define requirements for selecting and implementing an automated dialer application on Salesforce.
- At Innoveer Solutions, was selected to help develop business requirements for migration from Siebel to Salesforce.
- At Innoveer Solutions, was selected to help define and scope new inside-sales roles supporting Outside Sales Directors in opportunity qualification and pursuit.

## Experience

- **Business Development Representative at OSF Digital** (2025-08-01–2026-07-01) — I contributed to pipeline opportunity growth for OSF Digital, an information technology consulting and digital transformation company, by discovering and developing new business opportunities across the Financial Services, Healthcare, Life Sciences, and Technology/Media/Telecommunications industries. I gathered and communicated prospect intel and meeting preparation notes to a team of account executives, serving as a strategic partner between marketing and sales. ► Added $2.6M in value to the pipeline through five major opportunities within my first eight months with the organization. ► Served as a trusted collaborator with sales and marketing teams to strengthen target account strategies, translating research into new pipeline opportunities and qualified meetings. ► Leveraged AI tools to produce correspondence, BDR scripts, talking points, and email campaigns that drive consistent pipeline growth.
- **Sales Development Representative - Manufacturing and Energy at Point B** (2025-01-01–2025-07-01) — Joined this management consulting firm to research and engage with prospects in the Manufacturing and Energy industries, connecting with C-level executives, vice presidents, directors, and other key decision- makers within IT, Customer Service, Sales, and Marketing organizations. ► Identified two opportunities representing more than $1.4M in potential revenue within the first three months. ► Recognized for consistently meeting and exceeding goals for calls, emails, and qualified meetings — surpassed a 100-call daily quota and ranked as a top producer for securing qualified meetings. ► Advised account executives on high-potential prospects, providing detailed insights and summaries from prospect interviews to support meeting preparation.
- **Sales Development Representative at AllCloud** (2024-10-01–2025-01-01) — Sourced new business opportunities for this provider of AWS and Salesforce cloud consulting services, fostering connections with C-level executives, directors, and vice presidents across multiple prospect departments. Leveraged a high volume of cold calls to exceed targets for qualified meetings. ► Researched and interviewed prospects to gather insights and information that was instrumental in helping account executives close deals for consulting engagements. ► Consistently exceeded qualified meeting targets through strategic cold calling and targeted outreach to senior decision-makers.
- **Senior Inside Sales Representative \(Business/Sales Development Role\) at Penrod** (2022-01-01–2023-01-01) — Senior Inside Sales Representative – Specializing in Healthcare & Life Sciences \(HLS\) Only  Conducted outreach within HLS industries, focusing on Medical Device and Medical Technology sectors spanning startups to Fortune 500 companies, encompassing stages from Pre-FDA approval to full commercialization.  Consistently surpassed the mandated 100+ call volume, consistently ranking among the top performers in generating qualified meetings.  Utilized in-depth account research techniques to identify and engage C-suite, VP, and Director- level executives across departments including Sales, Marketing, Customer Service, Revenue Cycle Management, Supply Chain, Compliance, IT, and related CRM and operational functions.  Exemplified teamwork by readily assisting colleagues with inquiries, fostering a collaborative atmosphere.  Partnered with Account Executives to evaluate the progress of account penetration, identify high- potential accounts and prospects, and consistently achieve or exceed
- **Executive Inside Sales Representative \(Business/Sales Development Role\) at Simplus** (2021-08-01–2022-08-01) — Simplus is a Platinum Salesforce Partner and leader in Quote-to-Cash implementations. Provides enterprise-wide digital transformation through advisory, implementation, change management, custom configuration, and managed services. Senior Inside Sales Analyst - Remote  Conducted outreach across diverse industries including Fortune 500 and companies with $500M+ revenue and 2,000+ employees.  Achieved consistent success by surpassing the 100+ call volume requirement and excelling in qualified meeting quotas.  Employed strategic account research to engage C-suite, VP, and Director-level executives in Sales, Marketing, Customer Service, IT etc.  Proven team player, always ready to assist colleagues with questions or issues.  Collaborated effectively with Account Executives to assess account penetration progress and identify potential targets, leading to consistent achievement of qualified meeting goals.  Provided vital prospect interview data to brief Account Executives for initial
- **Senior Inside Sales Analyst \(Business/Sales Development Role\) at Everstream Analytics** (2018-01-01–2021-01-01) — As of March 2, 2020, Resilience360, Riskpulse, and Rising Tide Digital are now combined into a single brand called Everstream Analytics. Get in Front of What's Ahead! Senior Inside Sales Analyst – Remote  Called into a diverse array of industries with $750M+ revenue and 2,000+ employees.  Initiated conversations with C-suite, VP, and Director-level executives in various areas such as supply chain, procurement, sourcing, logistics, risk management, quality, transportation, and compliance.  Executed telephone-based lead generation and sales intelligence activities, including arranging meetings and demos.  Achieved or approached 100% of meeting production quotas consistently.  Exemplified team spirit by always supporting colleagues with inquiries and issues.  Collaborated closely with Account Executives to assess account penetration progress and identify target accounts, leading to consistent surpassing of qualified meeting objectives as well as exceeded call volume expectations c
- **Inside Sales Analyst, Cloud First Applications Group \(Business/Sales Development Role\) at Accenture** (2016-01-01–2018-01-01) — Inside Sales Analyst, Cloud First Applications - Hybrid  Following Accenture's acquisition of Cloud Sherpas, seamlessly continued role and  Regularly crafted and refined comprehensive SFDC reports to enhance data-driven decision- making.  Collaborated closely with the team to establish precise business requirements, leading to the selection and implementation of an automated dialer application on the SFDC platform.  Successfully generated opportunities that contributed to an impressive $12M in revenue during the 2018 fiscal year \(9/1/17-8/31/18\).  Collaborated effectively with Outside Sales and Client Account Leaders to devise strategic approaches for initial meetings, ensuring optimal engagement and relationship development.
- **Senior Account Manager \(Business/Sales Development Role\) at Innoveer Solutions** (2012-03-01–2012-12-01) — Senior Inside Sales Representative \(SISR\)  Promoted to SISR, continued same duties as depicted for ISR below and meeting/exceeding production quotas.  Chosen for team to develop business requirements for migration from Siebel to SFDC.  Chosen for team to help define and scope for new roles for Inside Sales to collaborate with Outside Sales Directors \(OSDs\) in further qualifying and pursuing opportunities.
- **Senior Account Manager \(Business/Sales Development Role\) at Cloud Sherpas** (2012-01-01–2016-01-01) — Senior Inside Sales Manager - Onsite  Following Cloud Sherpas' acquisition of Innoveer Solutions, seamlessly maintained identical role and responsibilities as detailed below: and revenue contribution. top meeting generator, underscoring consistent excellence.
- **Account Manager \(Business/Sales Development Role\) at Innoveer Solutions** (2010-07-01–2012-03-01) —  Collaborated with the Inside Sales Manager to shape goals, quotas, and roles for inside sales representatives.  Consistently exceeded the stipulated call volume, consistently ranking among the top for qualified meeting production quotas.  Achieved an impressive 117% of the 2011 annual goal for qualified meetings.  Earned a reputation as a genuine team player, readily assisting colleagues with questions or issues.  Engaged with OSDs to assess progress in account penetration and identify promising prospects.  Provided OSDs with comprehensive prospect interview data to ensure preparedness for initial meetings and strategy formulation.  Produced data from prospect interviews that was acknowledged for its relevance, detail, and quality.  Efficiently synthesized call data and composed meeting notes while adhering to tight timelines.  Enhanced and refined calling scripts to effectively introduce Innoveer and evaluate prospect fit.  Initiated conversations with C-suite, VP, and Dir

## Education

- MS, Library and Information Science — Simmons College Graduate School of Library and Information Science
- JD, Law — New England School of Law
- BA, Political Science and Economics — Boston College

## FAQ

### What does Marc do?

Marc is a sales and business-development professional specializing in B2B lead generation and qualification, cold calling, executive outreach, account research, pipeline development, and sales intelligence. He focuses on research-driven outreach to C-suite, vice president, director, and other senior decision-makers, then provides account executives with prospect intelligence and meeting-preparation notes.

### What are Marc’s core sales strengths?

Marc’s strengths include strategic account research, targeted cold outreach, executive dialogue, consultative and solution selling, script design and optimization, call-data analysis, CRM management, stakeholder management, and collaboration with field sales and account-executive teams. He works independently to identify target accounts, build sales scripts and cadences, and make strategic decisions, while also collaborating closely with sales and marketing colleagues.

### Which industries and environments has Marc worked in?

Marc has worked in technology consulting, cloud services, digital transformation, analytics, and professional-services settings. His outreach experience spans Financial Services, Healthcare, Life Sciences, Manufacturing, Energy, and Technology/Media/Telecommunications, with his strongest experience in professional services.

### What did Marc accomplish at Point B?

At Point B, Marc served as a Sales Development Representative focused on Manufacturing and Energy. He researched and engaged C-level executives, vice presidents, directors, and other decision-makers in IT, Customer Service, Sales, and Marketing. Within his first three months, he identified two opportunities representing more than $1.4 million in potential revenue. He consistently met or exceeded call, email, and qualified-meeting goals, surpassed a daily 100-call quota, ranked as a top producer of qualified meetings, and briefed account executives on high-potential prospects using detailed interview insights and summaries.

### What did Marc accomplish at OSF Digital?

At OSF Digital, an IT consulting and digital-transformation company, Marc was a Business Development Representative serving Financial Services, Healthcare, Life Sciences, and Technology/Media/Telecommunications markets. In his first eight months, he added $2.6 million in pipeline value through five major opportunities. Marc partnered with sales and marketing on target-account strategies, translated research into qualified meetings and new pipeline opportunities, and used AI tools to create correspondence, BDR scripts, talking points, and email campaigns.

### What did Marc accomplish at Accenture?

At Accenture, Marc was an Inside Sales Analyst in the Cloud First Applications Group, continuing his role after Accenture acquired Cloud Sherpas. He consistently exceeded quotas and on-target earnings expectations, generated opportunities contributing to $12 million in revenue in fiscal year 2018, from September 1, 2017 through August 31, 2018, and created and refined Salesforce reports for data-driven decision-making. He also helped define business requirements that led to selecting and implementing an automated dialer on Salesforce, and partnered with Outside Sales and Client Account Leaders on strategies for initial meetings.

### What was Marc’s work at Everstream Analytics?

At Everstream Analytics, Marc served remotely as a Senior Inside Sales Analyst. Everstream Analytics combined Resilience360, Riskpulse, and Rising Tide Digital into one brand as of March 2, 2020. Marc called into organizations with more than $750 million in revenue and more than 2,000 employees, engaging C-suite, VP, and director-level leaders in supply chain, procurement, sourcing, logistics, risk management, quality, transportation, and compliance. He arranged meetings and demos, consistently achieved or approached 100% of meeting-production quotas, exceeded call-volume expectations, and used Salesforce and SalesLoft to log activity, track progress, and report results. He also refined scripts, delivered high-quality prospect interview data and time-sensitive meeting notes, advised the Inside Sales Director on best practices, and supported colleagues.

### What was Marc’s work at Penrod?

At Penrod, Marc was a Senior Inside Sales Representative specializing in Healthcare and Life Sciences, particularly Medical Device and Medical Technology companies from startups through Fortune 500 enterprises and from pre-FDA approval through commercialization. He surpassed the required 100-plus call volume and ranked among top qualified-meeting producers. Marc researched and engaged senior leaders across Sales, Marketing, Customer Service, Revenue Cycle Management, Supply Chain, Compliance, IT, CRM, and operational functions partnered with account executives on account penetration and high-potential targets and delivered detailed interview insights, call data, meeting notes, reports, call lists, and refined qualification scripts through Salesforce and SalesLoft.

### What did Marc do at Simplus?

At Simplus, a Platinum Salesforce Partner focused on Quote-to-Cash implementations and enterprise digital transformation services, Marc was an Executive Inside Sales Representative in a Senior Inside Sales Analyst role. He conducted outreach to Fortune 500 organizations and companies with more than $500 million in revenue and more than 2,000 employees. Marc exceeded the 100-plus call requirement and qualified-meeting quotas, used account research to engage senior sales, marketing, customer service, and IT leaders, partnered with account executives on account penetration, and maintained activity and reporting in Salesforce and SalesLoft. He supplied detailed prospect-interview data, produced time-sensitive meeting notes, improved scripts, shared inside-sales practices with the Inside Sales Director, and assisted colleagues.

### What did Marc do at AllCloud?

At AllCloud, Marc was a Sales Development Representative for an AWS and Salesforce cloud-consulting provider. He sourced new business opportunities, built relationships with C-level executives, directors, and vice presidents across prospect departments, and used high-volume cold calling to exceed qualified-meeting targets. His prospect research and interviews supplied information that helped account executives close consulting engagements.

### What did Marc accomplish at Innoveer Solutions?

At Innoveer Solutions, Marc held Account Manager and Senior Account Manager business-development roles, including promotion to Senior Inside Sales Representative. He collaborated with the Inside Sales Manager on goals, quotas, and representative roles exceeded call-volume requirements ranked highly in qualified-meeting production and achieved 117% of his 2011 annual qualified-meeting goal. Marc worked with Outside Sales Directors on account penetration and prospects, delivered detailed prospect-interview data and meeting notes, refined calling scripts, and engaged C-suite, VP, and director-level leaders in Sales, Marketing, Customer Service, IT, and CRM operations. He was selected to help develop requirements for migration from Siebel to Salesforce and to help define new inside-sales roles supporting Outside Sales Directors in opportunity qualification and pursuit.

### What did Marc accomplish at Cloud Sherpas?

Following Cloud Sherpas’ acquisition of Innoveer Solutions, Marc continued the same responsibilities in a Senior Inside Sales Manager role. He achieved 110% of on-target earnings in 2014 and was recognized as a top meeting generator. In 2015, he achieved 130% of on-target earnings.

### How does Marc use AI in sales outreach?

Marc uses ChatGPT and other AI tools to build tailored sales cadences, messaging, correspondence, BDR scripts, talking points, and email campaigns. His approach emphasizes account-specific preparation, targeted persistence, and relevant prospect intelligence rather than untargeted outreach. He also independently creates and refines calling scripts and cadences.

### What cold-outbound result has Marc delivered?

Marc landed a $1.2 million deal through cold outbound prospecting to a C-level executive. This result reflects his experience conducting executive outreach, independently researching target accounts, and building pipelines through targeted cold conversations.

### What is Marc’s educational background?

Marc earned a Juris Doctor from New England School of Law, a Master of Science in Library and Information Science from Simmons College Graduate School of Library and Information Science, and a Bachelor of Arts in Economics and Political Science, cum laude, from Boston College.

### What tools and professional skills does Marc use?

Marc’s tools and functional skills include ChatGPT, ZoomInfo SalesOS, Salesforce.com, Siebel, Salesforce/SFDC, SalesLoft, predictive dialers, Microsoft Office 365, Excel, Word, PowerPoint, and Workday. His broader capabilities cover sales pipeline development, key-account development, sales processes and operations, lead qualification, CRM and CRM strategy, cloud applications and cloud computing, analytics, business intelligence, business analysis, requirements analysis, business-process improvement, strategy, consulting, enterprise software, SaaS, email and social-media marketing, direct sales, strategic partnerships, new-business development, account management, management, leadership, teamwork, communication, and professional communication.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAH7aYgBbrIv6rG3pWwZ43tNhBWkWJEen8w

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