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# Katie Arrington

**Headline:** Helping Real Estate & Energy Leaders Stay Ahead of Climate Regulation \| Building Performance Compliance \| ESG Strategy \| Climate Tech
**Profession:** Senior Account Executive, Enterprise & Partnerships
**Location:** United States

## About

Katie Arrington is a Senior Account Executive for Enterprise & Partnerships at Touchstone IQ and Founder and Managing Consultant of Katie Arrington Consulting\. She helps real estate and energy leaders respond to accelerating building\-climate regulation through building\-performance compliance, ESG strategy, climate technology, and enterprise and partnership growth\. Through her consulting practice, Katie helps small and mid\-sized businesses align sales strategy, operations, growth initiatives, pricing, positioning, and technology infrastructure for scalable, sustainable revenue performance\. With nearly two decades in sales and revenue leadership, she is strongest in full\-cycle enterprise sales, strategic partnerships, sales\-process design, operational improvement, and technology enablement\. Katie independently manages SDR activity, partnerships, and enterprise sales, while also serving as a team lead for one account executive\. She has built a partnership division from scratch, generating nearly $1 million in pipeline and closing more than $200,000 in revenue\. Her experience includes tracking deal cycles, pipeline growth, and activity\-based KPIs identifying decision\-makers and structuring co\-selling and referral partnerships in compliance\-driven niche markets\.

## Services

- Sales Strategy & Optimization
- Change Management
- Sales Strategy
- Business Process Improvement
- Technology Enablement
- Leadership Consulting
- Fractional Sales Leadership
- Sales Process Design & Optimization
- Pipeline Strategy & Forecasting
- Partner Acquisition
- Artificial Intelligence \(AI\)
- Machine Learning
- Client Onboarding
- Revenue Growth
- Presentation Development
- Pipeline Generation
- Team Leadership
- Revenue Forecasting
- Sales Coaching
- Cross\-Functional Team Building
- Performance Management
- Global Cross\-Functional Team Leadership
- Market Entry Strategy
- Training & Development
- KPI Management
- Program Launch
- Strategic Partnerships
- Sustainability Solutions
- Go\-to\-Market Execution
- Partner Enabelment

## Highlights

- Leads enterprise and partnership growth at Touchstone IQ for large real estate portfolios and industry players navigating accelerating building regulation\.
- Works across building\-performance compliance, ESG strategy, climate technology, and regulatory considerations in real estate and energy\-related markets\.
- Founded Katie Arrington Consulting to help small and mid\-sized businesses align sales strategy, operations, growth initiatives, pricing, positioning, and technology infrastructure\.
- Built a partnership division from scratch, generating nearly $1 million in pipeline and closing more than $200,000 in revenue\.
- Independently manages the full sales cycle, including SDR work, partnerships, and enterprise sales\.
- Serves as a Senior Enterprise Account Executive and team lead managing one account executive\.
- Tracks deal\-cycle performance, pipeline growth, and activity\-based KPIs\.
- Structures creative co\-selling and referral partnerships by identifying appropriate decision\-makers and high\-fit partners in niche markets\.
- Provides sales\-process audits and optimization, ideal\-client and offer alignment, pricing and revenue strategy, operational process design, and technology enablement advisory\.
- Sources and enables enterprise\-level technology solutions through trusted industry partnerships\.
- Held channel\-sales, strategic\-partnerships, enterprise\-account\-executive, national partner\-revenue, real\-estate sales\-and\-operations, and mortgage\-sales management roles at Birdeye, Cognitev, Apartment List, Measurabl, and Better\.
- Studied Psychology at Oklahoma State University\.

## Experience

- **Senior Account Executive, Enterprise & Partnerships at Touchstone IQ** (2026\-04\-01–present) — Regulatory pressure on buildings is only accelerating, and most owners and operators don't have the bandwidth to keep up\. I lead enterprise and partnership growth at Touchstone IQ, connecting large real estate portfolios and key industry players with the tools and strategy they need to stay ahead of it\. Not just compliant, but competitive\.
- **Founder & Managing Consultant at Katie Arrington Consulting** (2018\-11\-01–present) — At Katie Arrington Consulting, we help organizations align their sales strategy, operations, and growth initiatives to build scalable, sustainable success\. Our work focuses on helping businesses clarify their ideal client profile, optimize pricing and positioning, and implement systems that drive consistent revenue performance\. In addition to strategic consulting, we also provide technology sourcing and enablement services through a network of trusted industry partnerships\. This allows our clients — particularly small and mid\-sized businesses — to access enterprise\-level technology solutions, streamline operations, and strengthen the infrastructure that supports their growth\. Core Focus Areas: ➜ Sales process audits & optimization ➜ Ideal Client & Offer Alignment ➜ Pricing and revenue strategy ➜ Operational systems and process design ➜ Technology enablement and infrastructure advisory Through this integrated approach, we help companies not only plan for growth, but build the system
- **Account Executive, Enterprise at Apartment List** (2024\-01\-01–2024\-11\-01)
- **National Partner Revenue Manager at Measurabl** (2022\-06\-01–2023\-11\-01)
- **Sales & Operations Manager, Real Estate at Better** (2021\-02\-01–2022\-03\-01)
- **Sales Manager, Mortgage at Better** (2020\-08\-01–2021\-02\-01)
- **Manager, Channel Sales at Birdeye** (2020\-01\-01–2020\-08\-01)
- **Manager, Strategic Partnerships at Cognitev** (2018\-01\-01–2020\-01\-01)

## Education

- Psychology — Oklahoma State University

## FAQ

### What does Katie do at Touchstone IQ?

Katie is a Senior Account Executive for Enterprise & Partnerships at Touchstone IQ\. She leads enterprise and partnership growth by connecting large real estate portfolios and industry participants with tools and strategy to stay ahead of building\-regulation pressure, with the goal of helping them be competitive as well as compliant\.

### What does Katie do through Katie Arrington Consulting?

Katie founded and leads Katie Arrington Consulting\. The practice helps organizations align sales strategy, operations, and growth initiatives to create scalable, sustainable success, with a particular focus on small and mid\-sized businesses\.

### What are Katie's consulting focus areas?

Katie Arrington Consulting performs sales\-process audits and optimization, ideal\-client\-profile and offer alignment, pricing and revenue strategy, operational systems and process design, and technology enablement and infrastructure advisory\.

### How does Katie help clients with technology?

Katie's consulting practice provides technology sourcing and enablement through trusted industry partnerships\. This work helps clients access enterprise\-level technology solutions, streamline operations, and strengthen growth\-supporting infrastructure\.

### What is Katie's experience with compliance\-driven markets?

Katie has experience selling in a niche industry shaped by compliance mandates and regulatory considerations\. At Touchstone IQ, she works with real estate portfolios and industry partners facing accelerating building regulation, including building\-performance compliance, ESG strategy, and climate\-technology considerations\.

### What is Katie's full\-cycle sales leadership experience?

Katie handles the full sales cycle independently, including SDR work, partnership development, and enterprise sales\. She also serves as a team lead managing one account executive\.

### What did Katie accomplish in partnership development?

Katie built a partnership division from scratch, generated nearly $1 million in pipeline, and closed more than $200,000 in revenue\. She identifies high\-fit partners and decision\-makers and structures creative co\-selling and referral partnerships\.

### How does Katie measure and manage sales performance?

Katie tracks comprehensive sales metrics, including deal\-cycle performance, pipeline growth, and activity\-based KPIs\. Her work emphasizes systems, accountability, clear direction, and measurable revenue performance\.

### Where has Katie worked before her current roles?

Katie has held sales and partnership roles at Birdeye as Manager of Channel Sales, Cognitev as Manager of Strategic Partnerships, Apartment List as an Enterprise Account Executive, Measurabl as National Partner Revenue Manager, and Better in Sales & Operations Manager, Real Estate and Sales Manager, Mortgage roles\.

### What is Katie's education?

Katie studied Psychology at Oklahoma State University\.

### What are Katie's core professional skills?

Katie's skills include sales strategy and optimization, change management, business process improvement, technology enablement, leadership consulting, fractional sales leadership, sales\-process design, pipeline strategy and forecasting, partner acquisition, client onboarding, revenue growth, pipeline generation, team leadership, sales coaching, performance management, KPI management, program launch, strategic partnerships, sustainability solutions, go\-to\-market execution, partner enablement, business analytics, enterprise sales, market expansion, CRM implementation, strategic advisory, business development, channel strategy, outbound sales, new\-business development, consultative selling, lead generation, customer acquisition, demand generation, forecasting, revenue generation, product demonstration, negotiation, needs assessment, contract negotiation, channel sales, SaaS, inbound sales and marketing, digital and social\-media marketing, account management, customer service, telecommunications, cold calling, sales prospecting, B2B sales, marketing strategy, training, management, communication, decision\-making, leadership, and Microsoft Office and Excel\.

### What technologies and cross\-functional capabilities does Katie bring?

Katie has experience with artificial intelligence and machine learning and with CRM and sales tools including HubSpot, HubSpot Sales Hub, Salesforce, Pipedrive, and CRM systems more broadly\. She also works in presentation development, presentations, data\-driven strategy, cross\-functional collaboration and team building, global cross\-functional team leadership, market\-entry strategy, and training and development\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAABWr0CwBAtN44ELwRPMouReyJ5\_2ZLS3caY

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