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# Matt Halunen

**Headline:** AI Sales Strategist
**Profession:** AI Sales Strategist
**Location:** Los Angeles, California, United States

## About

Matt Halunen is an AI Sales Strategist at CircleBlox, where he develops new business for AI\-powered web development and digital solutions through outbound prospecting, inbound inquiry management, discovery, qualification, and relationship management\. With more than 15 years of sales and account\-management experience across technology, SaaS, nonprofit, and media, Matt is strongest in consultative B2B selling, client communication, strategic partnerships, and managing complex sales cycles from outreach through onboarding and account growth\. He combines a relationship\-first, patient, and persistent approach with enthusiasm for cold outreach, prospect research, and matching clients to appropriate solutions\. At Grepsr, Matt managed inbound enterprise opportunities across North America, Europe, and Australia and generated more than $250,000 in annual revenue, working with organizations including Comcast, Adobe, Home Depot, Gartner, CVS Health, Ally Lending, Daikin, and Boston Consulting Group\. He also closed a $60,000 recurring deal with a large internet provider through months of persistent relationship\-building\. His background includes leading remote teams, six\- and seven\-figure nonprofit sponsorship work, national radio\-promotion campaigns, marketing and promotions leadership, copywriting, and on\-air broadcasting\.

## Services

- Software as a Service \(SaaS\)
- Account Management
- Sales
- Advertising
- Marketing Communications
- Marketing
- Copywriting
- Event Planning
- Management
- Social Media
- Email Marketing
- Marketing Strategy
- Sponsorship
- Radio
- Strategy
- Customer Service
- Microsoft Office
- Public speaking
- Microsoft PowerPoint
- Microsoft Excel
- Keynote
- Leadership
- Digital Accessibility
- Computer Accessibility
- Universal Design
- User Experience Design \(UED\)
- IT Accessibility

## Highlights

- Generates new business at CircleBlox through outbound prospecting and inbound inquiry management for AI\-powered web development and digital solutions\.
- Conducts discovery, lead qualification, and relationship management around web development, accessibility, website performance, and digital transformation services\.
- Generated more than $250,000 in annual revenue at Grepsr by managing inbound enterprise sales across North America, Europe, and Australia\.
- Managed enterprise opportunities at Grepsr from discovery and presentations through proposals, negotiations, onboarding, and ongoing account management\.
- Built executive\-level relationships at Grepsr with Comcast, Adobe, Home Depot, Gartner, CVS Health, Ally Lending, Daikin, and Boston Consulting Group\.
- Closed a $60,000 recurring deal with a large internet provider through months of persistent relationship\-building\.
- Hired, trained, and supervised a remote National MS Society team of four located in Los Angeles, Dallas, Denver, and Phoenix\.
- Oversaw a 15\-state western U\.S\. territory for National MS Society corporate relations\.
- Presented multi\-market and national sponsorship opportunities across the National MS Society’s 500\+ annual events, focusing on six\- and seven\-figure sponsorships\.
- Managed national corporate partnerships and sponsor deliverables for Walk MS, Bike MS, and other nationally scoped National MS Society events\.
- Identified and cultivated new national corporate sponsorship opportunities that drove revenue for the National MS Society\.
- Supported Walk MS, Bike MS, team captains, donors, top fundraisers, sponsors, fundraising initiatives, and recruitment programs in San Diego and Orange County\.
- Created and managed national radio\-promotion and DJ\-endorsement campaigns at NCompass International in markets including New York, Los Angeles, and Toronto\.
- Delivered NCompass campaigns for Warner Brothers/Curb Your Enthusiasm, BlackBerry/Foo Fighters Garage Tour and Alicia Keys Tour, Best Buy/Small Appliances, NBA League Pass, E\!/Total Divas, TNT/Rizzoli & Isles, and TBS/Cougar Town\.
- Wrote on\-air calls to action, DJ\-endorsement copy, social and website copy, client case studies, proposals, and radio\-station manuals at NCompass\.
- Managed campaign reporting, station\-talent and cast\-member preparation, and execution review for NCompass promotions\.
- Led marketing initiatives, station events, sales promotions, website content, and philanthropic efforts for KFWB NEWS TALK 980 and KNX 1070 NEWSRADIO\.
- Executed KFWB and KNX events including the Business Breakfast Series, Food News broadcasts at Morongo Casino Resort, NEC Home Show broadcasts, An Evening with Dave Ramsey, and the U\.S\.O\. Celebrity Golf Tournament\.
- Managed promotional activity for the Los Angeles Angels of Anaheim broadcast partnership for CBS Radio Los Angeles, including ticket giveaways and advertiser appearances\.
- Developed promotional strategies with Southwest Airlines, Broadway L\.A\., Romano’s Macaroni Grill, Fresh & Easy, and Yellow Pages\.
- Organized WBZ NEWS RADIO 1030 events including the WBZ Business Breakfast Series, Ski With WBZ, Free Friday Flicks, Boston Bruins Youth Hockey Clinics, golf tournaments, and Gillette Stadium activations before Patriots games\.
- Directed TV campaigns at WBZ and collaborated with the Boston Bruins and New England Patriots on hospitality events that created advertiser sponsorship opportunities\.
- Hosted radio programming, voiced advertisements, and organized awareness\-building promotions at 93\.7 KROCK\.
- Organized FNX Radio Network events including the FNX/New Orleans Super Bowl trip, Rolling Rock Battle of the Bands, FNX Best Music Poll concert festival, and Summer Concert Series\.
- Hired and managed 20–25 part\-time employees at FNX Radio Network\.
- Has 15\+ years of experience in sales and account management across technology, SaaS, nonprofit, and media industries\.

## Experience

- **AI Sales Strategist at CircleBlox** (2025\-09\-01–present) — Generate new business opportunities through outbound prospecting while managing inbound inquiries for AI\-powered web development and digital solutions\. • Conduct discovery conversations with prospects to understand business challenges and identify appropriate solutions\. • Build client relationships around web development, accessibility, website performance, and digital transformation services\. • Support sales pipeline development through prospecting, outbound outreach, lead qualification, and relationship management\.
- **Senior Account Executive at Grepsr** (2019\-09\-01–2025\-09\-01) — Managed the full sales cycle for inbound enterprise opportunities across North America, Europe, and Australia, generating $250K\+ in annual revenue\. • Conducted discovery calls, solution presentations, proposals, negotiations, onboarding, and ongoing account management\. • Built and managed relationships with Director\-level, VP, and executive decision\-makers at enterprise organizations including Comcast, Adobe, Home Depot, Gartner, CVS Health, Ally Lending, Daikin, and Boston Consulting Group\. • Partnered with internal teams to ensure successful onboarding, customer satisfaction, and long\-term account growth\.
- **Director, Corporate Relations at National MS Society** (2017\-12\-01–2019\-02\-01) — Hired, trained and currently supervise a remote team of four based in Los Angeles, Dallas, Denver and Phoenix, while overseeing a territory that includes 15 states in the western United States\. Our team is charged with presenting multi\-market and national sponsorship opportunities, within the 500\+ annual events we produce throughout the country, specifically focusing on six and seven\-figure sponsorship opportunities \. Additionally, I work with staff within local markets we support, helping to build their portfolio, provide guidance and to share best practices that will help to grow overall revenue for the Society\.
- **Account Manager, Corporate Relations at National MS Society** (2017\-01\-01–2017\-12\-01) — Managed corporate, national partnerships for the National MS Society to ensure deliverables were met for sponsors of Walk MS, Bike MS and other Society fundraising events with national scope, in addition to identifying and cultivating new national corporate sponsorship opportunities that drove revenue\.
- **Fundraising Engagement Manager at National MS Society** (2016\-04\-01–2017\-01\-01) — Coordinate and execute the logistics associated with the building and support of teams and top fundraisers for the mass market special events the chapter produces, including Walk and Bike MS, to help grow chapter income\. • Develop, coach and cultivate relationships with team captains, donors, top fundraisers and sponsors\. • Acquire new teams and team members while meeting retention goals for team registrations through outreach and successful relationship building\. • Secure cash and in\-kind sponsorship for campaigns through continuous cultivation of existing teams and community partnerships\. • Develop programs to elevate team and top fundraiser performance in fundraising and recruitment of team members\. • Work in conjunction with campaign managers for kick\-offs, happy hours, wrap\-ups, TOC and award events\. • Execute team and top fundraiser fundraising initiatives including incentives, competitions and fundraising deadlines\. • Implement strategies to convert event team captains into to
- **Account Director at NCompass International** (2010\-08\-01–2015\-01\-01) — Created and executed Radio Promotion and DJ Endorsement campaigns for NCompass clients in markets across the United States and Canada including New York, Los Angeles and Toronto\. • Created, executed and managed national DJ Endorsement & Radio Promotion campaigns that generated sales and increased viewership for NCompass clients including Warner Brothers/Curb Your Enthusiasm, BlackBerry/Foo Fighters Garage Tour & Alicia Keys Tour, Best Buy/Small Appliances, NBA League Pass, E\!/Total Divas, TNT/Rizzoli & Isles and TBS/Cougar Town\. • Crafted all call to action copy for on\-air commercials and DJ endorsement spots, drawing listeners attention while driving tune\-in for an upcoming TV show or traffic to a local retail store\. • Composed copy for social media and website postings that reinforced the call to action messaging, in addition to writing client case studies showcased on the NCompass website\. • Engaged in communication with clients to ensure all goals were understood and properly
- **Marketing & Promotions Manager at KFWB NEWS TALK 980 & KNX 1070 NEWSRADIO** (2008\-01\-01–2010\-02\-01) — Responsible for strategy, development, production, and deployment of marketing initiatives including: station events and sales promotions, website content and philanthropic efforts\. • Organized and executed all station events that simultaneously attracted listeners while highlighting client products including: The Business Breakfast Series \(Speakers included: Danny Bonaduce, star of Breaking Bonaduce • Richard C\. • Davis, Creator of A&E’s Flip This House • John Garamendi, Lieutenant Governor of California\) • live broadcasts of Food News with Melinda Lee at Morongo Casino Resort • NEC Home Show live broadcasts • An Evening with Dave Ramsey at the Cerritos Center for the Performing Arts and the U\.S\.O\. • Celebrity Golf Tournament\. • Communicated and executed all promotional aspects of the Los Angeles Angels of Anaheim broadcast partnership for CBS Radio Los Angeles including ticket giveaways and on\-site appearances for advertisers that helped showcase client products while boosting the An
- **Promotions Manager at WBZ NEWS RADIO 1030** (2003\-05\-01–2007\-12\-01) — Most listened to radio station in New England, reaching 1 million listeners per week in 38 states and six provinces of Canada with news all day and talk at night\. • Flagship station of the Boston Bruins Radio Network\. • Organized and executed all station events that simultaneously attracted listeners while highlighting client products including: WBZ Business Breakfast Series \(Speakers included: Katie Couric • Jack Welch, Author & former CEO of GE Corp\. • John Henry, Principal Owner of the Boston Red Sox\) • Ski With WBZ program • Free Friday Flicks • Boston Bruins Youth Hockey Clinics • Golf Tournaments and on\-site client display and sampling opportunities at Gillette Stadium prior to New England Patriots games\. • Oversaw wbz1030\.com, including contest page, event listings and customized sales promotion programs to ensure content was published in a timely fashion and included the proper client messaging\. • Directed the production of TV campaigns that drove station ratings and provided s
- **On\-Air Personality at KROCK** (2002\-10\-01–2003\-02\-01) — Part of the Galaxy Communications network of stations between Albany and Syracuse, NY\. • Hosted on\-air radio show, creating new ideas to help boost station ratings\. • Produced and voiced station and client advertisements that informed listeners about new products\. • Organized and executed station promotions at area venues to boost awareness for 93\.7 KROCK including: concert halls, national retailers, bars and local businesses\.
- **Sales Promotion Coordinator/On\-Air Personality at FNX Radio Network** (2000\-06\-01–2002\-10\-01) — The FNX Radio Network consisted of 4 separate signals to create one radio network stretching throughout New England • Organized, managed and executed all on\-site station events that simultaneously attracted listeners while highlighting client products and services including: the FNX/New Orleans Super Bowl trip, Rolling Rock Battle of the Bands at the Hard Rock Café, FNX Best Music Poll concert festival and Summer Concert Series\. • Hired and managed a staff of 20\-25 part time employees, conducting weekly meetings that updated each employee regarding station events, scheduled appearances and company directives\. • Interacted directly with clients, concert promoters, band management and bar and store managers to ensure upcoming appearances would run smoothly and effectively for the station and clients\. • Copywriter for promotional advertisements and proposal writer for major station clients \- produced and voiced station and client advertisements\. • Hosted on\-air radio show, creating n

## Education

- A\.S, Communications — Newbury College (1997\-01\-01–2000\-01\-01)
- Music Industry — NORTHEASTERN UNIVERSITY

## FAQ

### What does Matt do at CircleBlox?

Matt is an AI Sales Strategist at CircleBlox\. He generates new opportunities through outbound prospecting, manages inbound inquiries, conducts discovery conversations, qualifies leads, and builds relationships for AI\-powered web development and digital solutions\. His client conversations address web development, accessibility, website performance, and digital transformation services\.

### What are Matt’s core professional strengths?

Matt’s strengths include client communication, consultative B2B sales, relationship management, account expansion, new\-logo acquisition, strategic partnerships, prospect research, cold outreach, proposal development, negotiation, and sales\-pipeline management\. He is especially known for being outgoing, friendly, curious about clients’ businesses, and persistent without being pushy\.

### How does Matt approach outbound sales and long sales cycles?

Matt primarily works in outbound sales and is passionate about cold outreach, researching prospects, and finding the right client matches\. He has experience both acquiring new customers and expanding existing accounts, and he keeps multiple opportunities active when longer sales cycles are underway\.

### What did Matt accomplish at Grepsr?

At Grepsr, Matt managed the full sales cycle for inbound enterprise opportunities across North America, Europe, and Australia, generating more than $250,000 in annual revenue\. His work included discovery calls, presentations, proposals, negotiations, onboarding, and ongoing account management\.

### Which enterprise organizations did Matt work with at Grepsr?

At Grepsr, Matt built and managed relationships with director\-level, VP, and executive decision\-makers at organizations including Comcast, Adobe, Home Depot, Gartner, CVS Health, Ally Lending, Daikin, and Boston Consulting Group\. He also partnered internally to support onboarding, customer satisfaction, and long\-term account growth\.

### What is an example of a significant deal Matt has closed?

Matt closed a $60,000 recurring deal with a large internet provider after building the relationship persistently over several months\.

### What did Matt do as Director of Corporate Relations at the National MS Society?

As Director of Corporate Relations at the National MS Society, Matt hired, trained, and supervised a remote team of four based in Los Angeles, Dallas, Denver, and Phoenix\. He oversaw a 15\-state western U\.S\. territory and supported multi\-market and national sponsorship opportunities across the Society’s more than 500 annual events, with a focus on six\- and seven\-figure sponsorships\.

### How did Matt support National MS Society local markets?

Matt worked with staff in the National MS Society’s local markets to build sponsorship portfolios, provide guidance, share best practices, and help grow overall revenue for the Society\.

### What did Matt do as an Account Manager in Corporate Relations at the National MS Society?

As an Account Manager in Corporate Relations at the National MS Society, Matt managed national corporate partnerships, ensured sponsor deliverables were met for Walk MS, Bike MS, and other nationally scoped fundraising events, and identified and cultivated new national sponsorship opportunities that drove revenue\.

### What did Matt do as Fundraising Engagement Manager at the National MS Society?

As Fundraising Engagement Manager at the National MS Society, Matt coordinated logistics and support for teams and top fundraisers in Walk MS, Bike MS, and other mass\-market events\. He developed and coached relationships with team captains, donors, fundraisers, and sponsors acquired and retained teams secured cash and in\-kind sponsorships developed fundraising and recruitment programs and supported major events in San Diego and Orange County, including Walk MS San Diego, Carlsbad, and Irvine and Bike MS\.

### What did Matt do at NCompass International?

At NCompass International, Matt created, executed, and managed radio\-promotion and DJ\-endorsement campaigns in U\.S\. and Canadian markets including New York, Los Angeles, and Toronto\. His client work included Warner Brothers for Curb Your Enthusiasm, BlackBerry for the Foo Fighters Garage Tour and Alicia Keys Tour, Best Buy Small Appliances, NBA League Pass, E\! for Total Divas, TNT for Rizzoli & Isles, and TBS for Cougar Town\.

### What communications and campaign\-execution work did Matt perform at NCompass International?

At NCompass, Matt wrote call\-to\-action copy for on\-air commercials and DJ endorsements, social and website copy, and client case studies\. He developed proposals, created detailed radio\-station manuals, prepared station talent and cast members through one\-on\-one calls, managed a client reporting site, and reviewed promotion materials to ensure correct execution\.

### What did Matt do at KFWB NEWS TALK 980 and KNX 1070 NEWSRADIO?

As Marketing & Promotions Manager for KFWB NEWS TALK 980 and KNX 1070 NEWSRADIO, Matt led the strategy, development, production, and deployment of station events, sales promotions, website content, and philanthropic efforts\. He organized events including the Business Breakfast Series, Food News with Melinda Lee broadcasts at Morongo Casino Resort, NEC Home Show broadcasts, An Evening with Dave Ramsey, and the U\.S\.O\. Celebrity Golf Tournament\.

### What were Matt’s additional accomplishments at KFWB and KNX?

At KFWB and KNX, Matt handled promotional aspects of the Los Angeles Angels of Anaheim broadcast partnership for CBS Radio Los Angeles, including ticket giveaways and advertiser appearances\. He oversaw contest pages, event listings, and email blasts wrote and voiced advertisements hired and managed interns and part\-time staff and developed revenue\-generating promotions with companies including Southwest Airlines, Broadway L\.A\., Romano’s Macaroni Grill, Fresh & Easy, and Yellow Pages\.

### What did Matt do at WBZ NEWS RADIO 1030?

As Promotions Manager at WBZ NEWS RADIO 1030, Matt organized station events and client activations, oversaw wbz1030\.com content and customized sales\-promotion programs, directed TV campaigns, and collaborated with the Boston Bruins and New England Patriots on hospitality events that created advertiser sponsorship opportunities\. He also wrote and voiced advertisements, prepared proposals for major clients, and managed interns and part\-time staff\.

### Which events and audience context were part of Matt’s work at WBZ?

At WBZ, Matt organized the WBZ Business Breakfast Series featuring Katie Couric, Jack Welch, and John Henry the Ski With WBZ program Free Friday Flicks Boston Bruins Youth Hockey Clinics golf tournaments and client display and sampling opportunities at Gillette Stadium before New England Patriots games\. WBZ was described as New England’s most\-listened\-to radio station, reaching 1 million weekly listeners across 38 states and six Canadian provinces, and as the flagship station of the Boston Bruins Radio Network\.

### What did Matt do at KROCK?

As an on\-air personality at 93\.7 KROCK, part of the Galaxy Communications network between Albany and Syracuse, Matt hosted a radio show, developed ideas intended to increase ratings, produced and voiced station and client advertisements, and organized promotions at concert halls, national retailers, bars, and local businesses\.

### What did Matt do at FNX Radio Network?

At FNX Radio Network, Matt was a Sales Promotion Coordinator and On\-Air Personality\. He organized station events including the FNX/New Orleans Super Bowl trip, Rolling Rock Battle of the Bands at the Hard Rock Café, the FNX Best Music Poll concert festival, and the Summer Concert Series hired and managed 20–25 part\-time employees worked directly with clients and entertainment partners wrote proposals and advertisements and hosted an on\-air show\.

### What is Matt’s education?

Matt earned an A\.S\. in Communications from Newbury College and studied Music Industry at Northeastern University\.

### What tools, domains, and working preferences does Matt bring to a role?

Matt’s listed skills include SaaS, sales, account management, advertising, marketing communications, marketing strategy, copywriting, event planning, sponsorship, social media, email marketing, customer service, public speaking, leadership, Microsoft Office, PowerPoint, Excel, Keynote, radio, digital accessibility, computer accessibility, universal design, user experience design, and IT accessibility\. He prefers scaling established processes rather than building structure entirely from scratch\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/matthewhalunen

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