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# Shreyas Parat

**Headline:** Sr\. Product Designer
**Profession:** Sr\. Designer
**Location:** Los Angeles, California, United States

## About

Shreyas Parat is a Senior Product Designer at Five & Done and an independent app developer at Outlandish, with more than 10 years of experience shipping creative, impactful experiences across iOS and the web\. At Five & Done, Shreyas leads design and product strategy for Fortune 500 clients including Toyota, Fender, and Manscaped conducts end\-to\-end research and testing to validate product\-market fit and co\-founded Offleash, the studio’s innovation arm\. Shreyas’s work spans product strategy, UX research, interaction and visual design, branding, rapid prototyping, and engineering\-informed product development\. Notable work includes leading the design and creative direction for Nella, an AI\-powered iOS bedtime\-story app, and building AI\-powered internal tools, including a project\-estimation app that feeds insights into client engagements\. Earlier, Shreyas designed GM’s autonomous\-mobility onboarding experience, contributing to an active patent, and modeled thermal analyses that saved $5 million over the lifetime of the Chevrolet Silverado/GMC Sierra architecture\. Shreyas holds a B\.S\. in Mechanical Engineering from the University of Michigan\.

## Services

- User Interface Design
- Usability Testing
- Visual Design
- Branding & Identity
- UX Research
- Figma \(Software\)
- Product Design
- Adobe Creative Suite
- Product Development
- Interaction Design
- User Experience \(UX\)
- Logo Design
- Graphic Design
- Rapid Prototyping
- CAD
- Mechanical Engineering
- Machining
- Wireframing
- Adobe Illustrator
- Adobe Photoshop
- SolidWorks
- Adobe Indesign CC
- Leadership
- Public Speaking
- User Research

## Highlights

- Leads design and product strategy at Five & Done for Fortune 500 clients including Toyota, Fender, and Manscaped\.
- Led the design and creative direction of Nella, an AI\-powered iOS app for personalized bedtime\-story generation with a playful mad\-libs UI for parents and children\.
- Conducts end\-to\-end user research and testing at Five & Done to validate product\-market fit\.
- Co\-founded Offleash, Five & Done’s innovation arm, and led development of AI\-powered internal tools, including a project\-estimation app that feeds insights into client engagements\.
- Develops Stash at Outlandish, a notes app that replaces the file\-folder model with a frictionless, never\-ending format\.
- Develops Outlandish, described as the first iOS platform for off\-road trip planning and sharing, and defined onboarding through core loops\.
- Developed Allora, an alarm app with no scroll selectors, batch\-toggle alarms, and a UI built for dark rooms\.
- Led product design, brand, and strategy as the first design hire at seed\-funded startup AllTakes\.
- Co\-founded Blacktop Labs and designed and prototyped car\-buying opportunities for Fiat Chrysler through moderated user research\.
- Co\-founded iHub at General Motors, an internal consultancy designing new products inspired by unmet market opportunities\.
- Designed and tested onboarding for GM’s autonomous mobility service, resulting in an active patent and an improved onboarding flow\.
- Modeled and automated thermal analyses at General Motors, guiding heat\-shield design and component placement and saving $5 million over the lifetime of the Chevrolet Silverado/GMC Sierra architecture\.
- Designed a SunPower data\-visualization dashboard enabling businesses to monitor solar\-investment ROI\.
- Launched RenovoMotors\.com for Renovo Motors’ public launch by leading a development team and balancing design and engineering priorities\.
- Developed a first\-principles Stryker product to safely move mobility\-impaired patients during emergency response, creating a first\-mover opportunity in a potential $500 million market\.
- Collaborated with University of Michigan Assistant Professor of Architecture Thomas Moran to research, design, and prototype a DIY rotational molding machine\.
- Managed and grew MPowered Entrepreneurship’s visual identity, helping the University of Michigan organization connect with more than 10,000 students\.
- Earned a B\.S\. in Mechanical Engineering from the University of Michigan in 2015\.

## Experience

- **Sr\. Designer at Five & Done** (2022\-10\-01–present) — · Leading design and product strategy for Fortune 500 clients including Toyota, Fender, and Manscaped\. · Led design and creative direction of Nella, an AI\-powered iOS app for personalized bedtime story generation, featuring a playful mad\-libs UI built for parents and kids\. · Conduct end\-to\-end user research and testing to validate product\-market fit\. · Co\-founded Offleash, the studio's innovation arm, and led development of AI\-powered internal tools including a project estimation app that feeds insights back into client engagements\.
- **Independent App Developer at Outlandish** (2019\-12\-01–present) — · Stash is a notes app that replaces the file\-folder model with a frictionless, never\-ending format\. · Outlandish is the first iOS platform for off\-road trip planning and sharing, defining onboarding through core loops\. · Allora is an alarm app that rethinks the nightly alarm experience: no scroll selectors, batch\-toggle alarms, and a UI built for dark rooms\.
- **Founding Designer at AllTakes** (2021\-12\-01–2022\-09\-01) — · Led product design, brand and strategy as the first design hire for a seed\-funded startup\.
- **Co\-Founder at Blacktop Labs** (2019\-09\-01–2020\-01\-01) — · Designed and prototyped opportunities to improve the car\-buying experience through moderated user research for Fiat Chrysler\.
- **Product Designer at SunPower Corporation** (2019\-03\-01–2019\-11\-01) — Designed a data visualization dashboard enabling businesses to monitor solar investment ROI\.
- **Product & Design Lead at General Motors** (2017\-01\-01–2019\-03\-01) — Co\-founded iHub, an internal consultancy designing new products inspired by unmet market opportunities
- **Product Designer at General Motors** (2016\-07\-01–2016\-12\-01) — Designed and tested onboarding user experience for GM’s autonomous mobility service, resulting in an active patent and improved user onboarding flow\.
- **Associate CAE Engineer at General Motors** (2015\-07\-01–2016\-06\-01) — Modeled and automated thermal analyses, guiding the design of heat shields and placement of components, saving $5M over the lifetime of the current Chevrolet Silverado/GMC Sierra architecture
- **Intern \- Assistant to the CEO at Renovo Motors** (2014\-05\-01–2014\-08\-01) — Launched RenovoMotors\.com for the startup’s public launch by leading a development team and balancing design and engineering priorities to create an exceptional first touch\-point with customers\.
- **Design Lead at MPowered Entrepreneurship** (2013\-05\-01–2014\-05\-01) — Managed and grew visual identity of University of Michigan’s largest student entrepreneurship organization to connect with over 10,000 students\.
- **Product Development Co\-op at Stryker** (2013\-01\-01–2013\-12\-01) — Developed a first\-principles product to safely move mobility\-impaired patients during emergency response scenarios created first\-mover advantage opportunity in a potential $500M market\.
- **Manufacturing Systems Co\-op at Toyota** (2012\-05\-01–2012\-08\-01)
- **Undergraduate Research Assistant at University of Michigan** (2011\-09\-01–2012\-04\-01) — Collaborated with Assistant Professor of Architecture Thomas Moran to research, design, and prototype a DIY rotational molding machine\.

## Education

- B\.S\., Mechanical Engineering — University of Michigan (2011\-01\-01–2015\-01\-01)
- Henry M\. Gunn Senior High School (2007\-01\-01–2011\-01\-01)

## FAQ

### What does Shreyas do?

Shreyas is a Senior Product Designer at Five & Done and an independent app developer at Outlandish\. Shreyas has more than 10 years of experience shipping creative, impactful iOS and web experiences\.

### What does Shreyas do at Five & Done?

At Five & Done, Shreyas leads design and product strategy for Fortune 500 clients including Toyota, Fender, and Manscaped\. Shreyas also conducts end\-to\-end user research and testing to validate product\-market fit\.

### What is Nella, the app Shreyas worked on?

Shreyas led design and creative direction for Nella, an AI\-powered iOS app for personalized bedtime\-story generation\. Nella features a playful mad\-libs interface designed for parents and children\.

### What is Shreyas's work with Offleash?

Shreyas co\-founded Offleash, Five & Done’s innovation arm\. Through Offleash, Shreyas led development of AI\-powered internal tools, including a project\-estimation app that feeds insights back into client engagements\.

### What does Shreyas build at Outlandish?

At Outlandish, Shreyas develops iOS apps including Stash, a notes app that replaces the file\-folder model with a frictionless, never\-ending format\. Shreyas also works on Outlandish, described as the first iOS platform for off\-road trip planning and sharing, and defined its onboarding through core loops\.

### What is Allora?

Allora is an alarm app that rethinks the nightly alarm experience\. Its design eliminates scroll selectors, supports batch\-toggling alarms, and uses a UI built for dark rooms\.

### What did Shreyas do at AllTakes?

As AllTakes’ first design hire, Shreyas led product design, brand, and strategy for the seed\-funded startup\.

### What did Shreyas do at Blacktop Labs?

As co\-founder of Blacktop Labs, Shreyas designed and prototyped opportunities to improve the car\-buying experience for Fiat Chrysler through moderated user research\.

### What was Shreyas's Product & Design Lead role at General Motors?

As Product & Design Lead at General Motors, Shreyas co\-founded iHub, an internal consultancy that designed new products inspired by unmet market opportunities\.

### What did Shreyas accomplish as a Product Designer at General Motors?

As a Product Designer at General Motors, Shreyas designed and tested the onboarding user experience for GM’s autonomous mobility service\. The work resulted in an active patent and an improved onboarding flow\.

### What did Shreyas accomplish as an Associate CAE Engineer at General Motors?

As an Associate CAE Engineer at General Motors, Shreyas modeled and automated thermal analyses that guided heat\-shield design and component placement\. This work saved $5 million over the lifetime of the current Chevrolet Silverado/GMC Sierra architecture\.

### What did Shreyas do at SunPower Corporation?

At SunPower Corporation, Shreyas designed a data\-visualization dashboard that enabled businesses to monitor the ROI of solar investments\.

### What did Shreyas do at Renovo Motors?

As an intern and assistant to the CEO at Renovo Motors, Shreyas launched RenovoMotors\.com for the startup’s public launch\. Shreyas led a development team and balanced design and engineering priorities to create an exceptional first customer touchpoint\.

### What did Shreyas do at Stryker?

At Stryker, Shreyas developed a first\-principles product for safely moving mobility\-impaired patients during emergency\-response scenarios\. The work created a first\-mover opportunity in a potential $500 million market\.

### What is Shreyas's connection to Toyota?

Shreyas worked as a Manufacturing Systems Co\-op at Toyota\. Shreyas now also leads design and product strategy for Toyota as a Fortune 500 client at Five & Done\.

### What research did Shreyas conduct at the University of Michigan?

As an Undergraduate Research Assistant at the University of Michigan, Shreyas collaborated with Assistant Professor of Architecture Thomas Moran to research, design, and prototype a DIY rotational molding machine\.

### What did Shreyas do at MPowered Entrepreneurship?

As Design Lead at MPowered Entrepreneurship, Shreyas managed and grew the visual identity of the University of Michigan’s largest student entrepreneurship organization, helping it connect with more than 10,000 students\.

### What is Shreyas's educational background?

Shreyas earned a B\.S\. in Mechanical Engineering from the University of Michigan in 2015 and attended Henry M\. Gunn Senior High School, graduating in 2011\.

### What are Shreyas's core professional skills?

Shreyas’s skills include product design, user interface design, interaction design, user experience, usability testing, UX and user research, visual design, branding and identity, graphic and logo design, wireframing, rapid prototyping, product development, Figma, Adobe Creative Suite, Illustrator, Photoshop, InDesign CC, CAD, SolidWorks, mechanical engineering, machining, leadership, and public speaking\.

### What languages does Shreyas speak?

Shreyas speaks English, Hindi, and Spanish\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/shreyasparat

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