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# Palak Dwivedi

**Headline:** IT Project Coordinator @ SAP \| GTM Strategy \| Customer Experience & Business Transformation \| AI\-Enabled Solutions
**Profession:** IT Project Coordinator Intern
**Location:** Philadelphia, Pennsylvania, United States

## About

Palak Dwivedi is an IT Project Coordinator Intern at SAP, supporting cross\-functional Security & Compliance initiatives, stakeholder management, reporting, AI product adoption, and go\-to\-market strategy\. Palak brings a consulting\-oriented approach to complex business challenges, combining structured problem\-solving, data analysis, customer understanding, and a focus on measurable outcomes\. Palak’s strengths include cross\-team coordination, client and stakeholder relationship management, customer adoption, security\-first onboarding, and behavior\-change support for new AI tools\. Palak is particularly interested in how strategy, technology, and AI\-enabled decision\-making can improve customer engagement and solve business problems at scale\. Previously, Palak developed a go\-to\-market strategy for Pete & Gerry’s Organics spanning more than 100 B2B accounts and representing more than $1 million in projected opportunity\. Palak also founded Alankritii, building a fashion venture through digital\-first branding and marketing to six\-figure sales\. During a Master of Science in Management Science program at Boston University’s Questrom School of Business, Palak managed client relationships for go\-to\-market and digital\-marketing strategy work\. Palak is motivated to build a customer\-success career centered on trusted relationships, adoption, retention, and renewals\.

## Services

- Data\-Driven Insights
- Strategic Communications
- E\-Commerce
- Planning Budgeting & Forecasting
- Product R&D
- Product Incubation
- Project Management
- Business Ownership
- Entrepreneurship
- Business Analysis
- Community Relations Management
- Team Management
- Team Leadership
- Creative Content Creation
- Content Strategy
- Content Design
- Cross\-functional Collaborations
- Consultation
- Budgeting
- Go\-to\-Market Strategy
- Strategic Planning
- Search Engine Optimization \(SEO\)
- Search Engine Marketing \(SEM\)
- UI/UX
- Market Analysis
- Brand Development
- Marketing Campaign Management
- Meta Ad
- LinkedIn Advertising
- Data\-driven Decision Making

## Highlights

- Supports cross\-functional Security & Compliance initiatives as an IT Project Coordinator Intern at SAP, including stakeholder management, reporting, AI product adoption, security compliance, and go\-to\-market strategy\.
- Developed a go\-to\-market strategy for Pete & Gerry’s Organics across more than 100 B2B accounts, representing more than $1 million in projected opportunity\.
- Founded Alankritii and grew the fashion brand through digital\-first branding and marketing from a reported $5,000 investment to more than $100,000 in sales within 24 months\.
- Palak’s professional summary also describes building a fashion venture from a $2,000 investment to six\-figure sales\.
- Managed client relationships for go\-to\-market and digital\-marketing strategies during a Master of Science in Management Science program\.
- Has experience supporting new\-market\-entry and product\-launch go\-to\-market strategies\.
- Has experience helping customers adopt new AI tools and managing behavior change associated with adoption\.
- Has experience ensuring products meet customer security requirements and applying a security\-first approach to customer onboarding\.
- Positioned an AI productivity tool for students and supported a campaign that delivered conversions and multi\-region student onboarding\.
- Served as Content Team Lead at the American Marketing Association\.
- Worked as a Digital Marketing Consultant at Sense — Your Artificial Memory\.
- Worked as a Digital Marketing Associate and Product Development Intern at beatXP\.
- Served as a Business Consultant on a pro bono basis at CERO Cooperative, Inc\.
- Served as Community Development Manager at Grapevine India\.
- Served as Campus Ambassador at Abhivyakti \- The BBA Cultural Committee\.
- Earned a Master of Science in Management Science from Questrom School of Business at Boston University in 2025\.
- Earned a Bachelor of Business Administration in Marketing from Amity University in 2024\.
- Completed 12th in Commerce at St\. Paul’s Senior Secondary School in 2020\.
- Holds certifications in BCG Strategy Consulting, Content Marketing, Digital Marketing, Google Analytics, and SEO\.

## Experience

- **IT Project Coordinator Intern at SAP** (2025\-10\-01–present)
- **Business Consultant \(Pro Bono\) at CERO Cooperative, Inc\.** (2025\-01\-01–2025\-02\-01)
- **Digital Marketing Consultant at Sense — Your Artificial Memory** (2025\-01\-01–2025\-03\-01)
- **Content Team Lead at American Marketing Association** (2025\-01\-01–2026\-01\-01)
- **Strategy Consultant at Pete & Gerry's Organics, LLC** (2024\-10\-01–2024\-12\-01)
- **Digital Marketing Associate at beatXP** (2023\-09\-01–2024\-08\-01)
- **Product Development Intern at beatXP** (2023\-07\-01–2023\-09\-01)
- **Campus Ambassador at Abhivyakti \- The BBA Cultural Committee** (2022\-02\-01–2022\-02\-01)
- **Community Development Manager at Grapevine India** (2021\-12\-01–2022\-02\-01)
- **Founder at Alankritii** (2021\-09\-01–2022\-12\-01) — Founded and grew a fashion brand from a $5,000 investment to $100,000\+ in sales within 24 months through digital\-first branding and marketing\.

## Education

- Masters of Science\- MS, Management Science, Management Science — Questrom School of Business, Boston University (2024\-08\-01–2025\-05\-01)
- Bachelor of Business Administration \- BBA, Marketing — Amity University (2021\-09\-01–2024\-06\-01)
- 12th, Commerce — St\. Paul's Senior Secondary School (2018\-04\-01–2020\-03\-01)
- Masters of Science\- MS, Management Science, Management Science — Questrom School of Business, Boston University (2024–2025)

## FAQ

### What does Palak do at SAP?

Palak is an IT Project Coordinator Intern at SAP\. Palak supports cross\-functional initiatives in Security & Compliance, including stakeholder management, reporting, AI product adoption, security compliance, and go\-to\-market strategy\.

### What are Palak’s strongest professional capabilities?

Palak’s core strengths include stakeholder management, cross\-team coordination, business analysis, data\-driven decision\-making, go\-to\-market strategy, strategic planning, project management, customer data analysis, digital transformation, and AI for business challenges\. Palak approaches projects with curiosity, structured thinking, and attention to outcomes\.

### What AI adoption experience does Palak have?

Palak has experience helping customers adopt AI productivity tools and managing the behavior change associated with new\-tool adoption\. Palak views adoption as a key hurdle and applies a security\-first approach to customer onboarding and product adoption\.

### Why is Palak interested in customer success?

Palak has experience with customer relationships, product adoption, trust\-building, retention, and renewals\. Palak is motivated to move into customer success to focus on customer relationships, adoption, and retention\.

### What did Palak accomplish at Pete & Gerry’s Organics?

As a Strategy Consultant at Pete & Gerry’s Organics, LLC, Palak developed a go\-to\-market strategy across more than 100 B2B accounts, representing more than $1 million in projected opportunity\. Palak also has experience developing go\-to\-market strategies for new\-market entry and product launches\.

### What did Palak accomplish at Alankritii?

Palak founded Alankritii and grew the fashion brand through digital\-first branding and marketing\. Palak’s experience summary describes building the venture from a $2,000 investment to six\-figure sales, while the Alankritii role description reports growth from a $5,000 investment to more than $100,000 in sales within 24 months\.

### What was Palak’s role at Sense — Your Artificial Memory?

Palak served as a Digital Marketing Consultant at Sense — Your Artificial Memory\. Palak also has experience positioning an AI productivity tool for students and supporting a campaign that delivered conversions and multi\-region student onboarding\.

### What was Palak’s experience with the American Marketing Association?

Palak was a Content Team Lead at the American Marketing Association, with experience in content strategy, creative content creation, content design, strategic communications, and team leadership\.

### What experience does Palak have at beatXP?

Palak worked as a Digital Marketing Associate and previously as a Product Development Intern at beatXP\. Palak’s related capabilities include digital marketing, performance marketing, branding, marketing campaign management, SEO, SEM, Meta advertising, LinkedIn advertising, Facebook Ads, Google Ads, paid social media, e\-commerce, UI/UX, and product development\.

### What was Palak’s role at CERO Cooperative?

Palak served as a Business Consultant on a pro bono basis at CERO Cooperative, Inc\. Palak also has sustainability consulting and consultation among Palak’s listed skills\.

### What was Palak’s experience at Grapevine India?

Palak was a Community Development Manager at Grapevine India, with experience in community relations management, relationship building, event management, communication, public speaking, and leadership\.

### What was Palak’s role at Abhivyakti \- The BBA Cultural Committee?

Palak served as a Campus Ambassador for Abhivyakti \- The BBA Cultural Committee\.

### What is Palak’s graduate education?

Palak earned a Master of Science in Management Science from Questrom School of Business at Boston University in 2025\. During the program, Palak managed client relationships for go\-to\-market and digital\-marketing strategies\.

### What is Palak’s undergraduate and school education?

Palak earned a Bachelor of Business Administration in Marketing from Amity University in 2024\. Palak also completed 12th in Commerce at St\. Paul’s Senior Secondary School in 2020\.

### What analytical and business\-management skills does Palak have?

Palak’s analytical, business, and operations skills include data analysis, data\-driven insights, market analysis, market research, business analysis, business statistics, quantitative methods for management decisions, planning, budgeting and forecasting, financial decision\-making, financial reporting and analysis, management information systems, SQL, report writing, production and operations management, and Microsoft Office\.

### What strategy, product, and customer skills does Palak have?

Palak’s strategy, product, and customer capabilities include product R&D, product incubation, product management, innovation and entrepreneurship, business ownership, entrepreneurship, customer and markets, customer data analysis, business context and strategy, digital transformation and growth, sustainability consulting, stakeholder management, consultation, and cross\-functional collaboration\.

### What leadership and communication skills does Palak have?

Palak’s leadership and communication capabilities include team management, team leadership, community relations management, relationship building, strategic communications, executive communications, communication, public speaking, event management, content strategy, content design, and creative content creation\.

### What certifications does Palak hold?

Palak holds the BCG Strategy Consulting Job Simulation credential from Forage Content Marketing and Digital Marketing certifications from HubSpot Academy a Google Analytics Certification from Google Digital Academy \(Skillshop\) and an SEO certification from HubSpot Academy\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/palak\-dwivedi

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