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# Stacy Sullivan

**Headline:** Enterprise SaaS & AI Sales \| Business Development \| GTM Strategy \| Pipeline Generation \| Outbound & New Logo Growth
**Profession:** Founding Senior Sales Representative
**Location:** Austin, Texas Metropolitan Area

## About

Stacy Sullivan is an enterprise SaaS and AI sales professional working at the senior SDR/FTR level, focused on strategic pipeline building and developing toward an Account Executive role\. With 5\+ years of experience across AI, LegalTech, language technology, and logistics, Stacy specializes in enterprise prospecting, outbound GTM strategy, new\-logo acquisition, discovery and qualification, account strategy, stakeholder mapping, and revenue growth\. Stacy has built campaigns and new\-market plays from scratch, developed ICPs and messaging, and partnered with Account Executives, Marketing, Customer Success, Product, and leadership to advance complex opportunities\. At Matey AI, Stacy generated 208 qualified meetings—approximately 37% of company\-wide qualified meetings—and approximately $1\.5M in pipeline, while contributing to more than $365K in closed\-won revenue from outbound opportunities\. Stacy also created a Federal Defender Office campaign that generated 27 qualified meetings and contributed to four closed\-won customers\. Earlier, Stacy achieved 123% of qualified\-meeting target in Enterprise Sales Development at DeepL, earned President’s Club and the 2023 Lead Gen Impact Award at DISCO, and achieved 135% of annual sales target at Arrive Logistics\. Stacy is interested in sales development leadership, strategic business development, or a closing role with greater revenue ownership\.

## Services

- Salesforce\.com
- SalesLoft
- LinkedIn Sales Navigator
- LinkedIn Training
- LinkedIn
- Apache Phoenix
- Phoenix
- MetaBase
- Confluence
- Slack
- Google Docs
- Google Drive
- Google Sheets
- Google Workspace
- ZoomInfo SalesOS
- Zoom
- Microsoft Teams
- Cognism
- Advertising
- Client Relations
- Social Media Communications
- Digital Marketing
- Business Strategy
- Retail Sales
- Presentations
- Soft Skills
- Written Communication
- Interpersonal Communication
- Software Industry
- Public Speaking

## Highlights

- Generated 208 qualified meetings at Matey AI, representing approximately 37% of all qualified meetings company\-wide\.
- Generated approximately $1\.5M in pipeline at Matey AI\.
- Contributed more than $365K in closed\-won revenue from outbound\-generated opportunities at Matey AI\.
- Exceeded sales targets by as much as 175%\+ during high\-performance periods at Matey AI\.
- Created a nationwide Federal Defender Office campaign that generated 27 qualified meetings and contributed to four closed\-won customers\.
- Built and executed outbound GTM strategies across LegalTech segments, including ICP development, messaging, account strategy, vertical campaigns, and new\-market plays\.
- Led Mid\-Market and Enterprise discovery and qualification calls and delivered live Matey AI product demonstrations\.
- Achieved 123% of qualified\-meeting target at DeepL Enterprise Sales Development, generating 37 qualified meetings against a target of 30\.
- Supported Enterprise new\-logo growth across the Americas at DeepL\.
- Built Enterprise pipeline at DeepL through strategic account research, personalized outreach, stakeholder mapping, multi\-threaded prospecting, and account\-based sales strategies\.
- Navigated Enterprise sales processes involving executive stakeholders, technical evaluation, AI security considerations, procurement, and multiple decision\-makers\.
- Generated qualified new\-logo opportunities for DeepL Pro for Business across the Americas before progressing into Enterprise Sales Development\.
- Built Mid\-Market pipeline at DeepL through cold calling, email, LinkedIn, account research, account\-based prospecting, and multichannel outbound campaigns\.
- Consistently ranked among DISCO’s top SDR performers while exceeding quota and generating Enterprise LegalTech pipeline\.
- Earned President’s Club and DISCO’s 2023 Lead Gen Impact Award\.
- Generated DISCO qualified pipeline across LegalTech opportunities ranging from approximately $50K to $1M in potential deal value\.
- Achieved 135% of annual sales target as a Carrier Sales Representative at Arrive Logistics\.
- Negotiated commercial terms and closed business daily with carriers, drivers, dispatchers, and transportation partners at Arrive Logistics\.
- Founded and operated South Austin Supper, managing sales, marketing, customer acquisition, pricing, operations, and client relationships for a private\-chef and catering business\.
- Managed daily operations, customer experience, and team execution at Botticelli’s Italian restaurant while implementing efficiencies to reduce costs, improve service, and support profitability\.
- Managed high\-volume customer relationships and sales at The Continental Club and built long\-term relationships with musicians, industry professionals, local clientele, and visitors\.
- Managed retail sales, merchandising, customer experience, marketing initiatives, and store operations as General Manager at weare\_MOJO\.
- Developed local advertising campaigns and promotional events at weare\_MOJO to increase brand awareness, engagement, foot traffic, and sales\.

## Experience

- **Founding Senior Sales Representative at Matey AI** (2025\-09\-01–2026\-07\-01) — Generated 208 qualified meetings, representing approximately 37% of all qualified meetings company\-wide, while generating approximately $1\.5M in pipeline\. • Led discovery and qualification calls with Mid\-Market and Enterprise prospects, identifying business needs, use cases, buying criteria, and fit while delivering live product demonstrations of Matey AI\. • Contributed to $365K\+ in closed\-won revenue from outbound\-generated opportunities and exceeded sales targets by as much as 175%\+ during high\-performance periods\. • Built and executed outbound GTM strategies across LegalTech segments, developing ICPs, messaging, account strategy, vertical campaigns, and new\-market plays\. • Created a nationwide Federal Defender Office campaign, generating 27 qualified meetings and contributing to 4 closed\-won customers\. • Partnered cross\-functionally with Sales, Customer Success, Product, and leadership across discovery, qualification, pipeline development, account strategy, customer feedback, and
- **Enterprise Sale Development Represenative at DeepL** (2024\-06\-01–2025\-08\-01) — Achieved 123% of qualified\-meeting target, generating 37 qualified meetings against a target of 30 while supporting Enterprise new\-logo growth across the Americas\. • Led discovery and qualification conversations with Enterprise prospects, identifying business needs, use cases, stakeholders, buying criteria, and next steps while delivering product demonstrations of DeepL's AI language technology\. • Built Enterprise pipeline through strategic account research, multi\-threaded prospecting, stakeholder mapping, personalized outreach, and account\-based sales strategies\. • Partnered with Enterprise Account Executives on account strategy, buying committees, discovery, qualification, messaging, opportunity development, and sales\-cycle progression\. • Navigated complex Enterprise sales environments involving executive stakeholders, technical evaluation, security considerations, procurement, and multiple decision\-makers\. • Collaborated with Sales, Marketing, and GTM teams to refine ICP strategy,
- **Strategic Sales Development , Mid \- Market Division at DeepL** (2024\-06\-01–2025\-01\-01) — Generated qualified new\-logo opportunities for DeepL Pro for Business across the Americas before progressing into Enterprise Sales Development\. • Conducted discovery and qualification calls with Mid\-Market prospects, uncovering business challenges, AI language\-technology use cases, buying needs, and next steps\. • Delivered product demonstrations while connecting DeepL's capabilities to customer workflows and business requirements\. • Built pipeline through account\-based prospecting, cold calling, email, LinkedIn, account research, and multichannel outbound campaigns\. • Partnered with Sales and Marketing to refine ICP strategy, messaging, qualification, campaigns, and pipeline\-generation plays\.
- **Sales Development Representative at DISCO** (2022\-07\-01–2024\-09\-01) — Consistently ranked among DISCO's top SDR performers, exceeding quota and generating Enterprise pipeline across law firms, corporate legal departments, and complex legal organizations\. • Earned President's Club and the 2023 Lead Gen Impact Award for exceptional sales and pipeline\-generation performance\. • Generated qualified pipeline across complex LegalTech opportunities ranging from approximately $50K to $1M in potential deal value\. • Partnered closely with Account Executives on account strategy, discovery insights, qualification, stakeholder mapping, opportunity development, and strategic follow\-up\. • Built targeted Enterprise outbound campaigns and collaborated with Sales and Marketing to refine messaging, prospecting strategy, ICP targeting, and new\-logo acquisition\.
- **Carrier Sales Representative at Arrive Logistics** (2021\-04\-01–2022\-06\-01) — Achieved 135% of annual sales target through outbound selling, account development, relationship management, negotiation, and closing\. • Managed direct sales conversations with carriers, drivers, dispatchers, and transportation partners, negotiating commercial terms and closing business daily\. • Developed new business through high\-volume outbound prospecting, CRM opportunities, independent account research, and relationship\-based selling\. • Managed and expanded carrier accounts, strengthening skills in discovery, objection handling, negotiation, customer retention, revenue growth, and closing\.
- **Proprietor at South Austin Supper** (2020\-03\-01–2021\-08\-01) — Founded and operated an independent private\-chef and catering business, managing Sales, Marketing, Customer Acquisition, Pricing, Operations, and Client Relationships\. • Built new and repeat business through direct sales, referrals, digital marketing, relationship building, and customer retention\. • Managed the full customer lifecycle from initial discovery and pricing through service delivery, relationship management, and repeat business\.
- **Botticelli’s Italian restaurant at Botticelli Foods** (2018\-01\-01–2020\-07\-01) — Managed daily operations, customer experience, and team execution within a high\-volume Austin restaurant\. • Built strong customer relationships while implementing operational efficiencies to reduce costs, improve service, and support profitability\. • Developed leadership, customer management, problem\-solving, and revenue\-focused skills in a demanding hospitality environment\.
- **Bartender at The Continental Club** (2013\-02\-01–2018\-07\-01) — Managed high\-volume customer relationships and sales at one of Austin's best\-known live\-music venues\. • Consistently drove revenue through relationship building, communication, customer retention, problem\-solving, and exceptional customer experience\. • Built long\-term relationships with musicians, industry professionals, local clientele, and visitors in a fast\-paced sales and service environment\.
- **General Manger at weare\_MOJO** (2007\-12\-01–2010\-01\-01) — Managed Retail Sales, Customer Experience, Merchandising, Marketing initiatives, and day\-to\-day store operations\. • Developed local advertising campaigns and promotional events to increase brand awareness, customer engagement, foot traffic, and sales\. • Built customer relationships while developing experience across Sales Management, Marketing, Revenue Growth, and Business Development\.

## Education

- Austin Community College
- University of Louisiana Monroe
- University of Louisiana Monroe
- History — University of Louisiana Monroe

## FAQ

### What does Stacy do?

Stacy is an enterprise SaaS and AI sales professional with 5\+ years of high\-performance experience in pipeline generation, new\-market development, outbound GTM strategy, enterprise prospecting, and new\-logo growth\. Stacy is working at the senior SDR/FTR level, training toward an Account Executive role, and wants to participate in the full sales motion from discovery through close rather than only booking meetings\.

### What are Stacy’s strongest sales capabilities?

Stacy’s core strengths include enterprise SaaS and AI sales, business development, GTM strategy, pipeline generation, new\-logo acquisition, enterprise prospecting, account strategy, sales development leadership, outbound strategy, discovery and qualification, multi\-threading, stakeholder mapping, negotiation, and revenue growth\. Stacy also handles complex technical sales conversations involving AI security, compliance, and infrastructure concerns\.

### What did Stacy accomplish at Matey AI?

At Matey AI, Stacy served as a Founding Senior Sales Representative\. Stacy generated 208 qualified meetings, approximately 37% of all company\-wide qualified meetings, and approximately $1\.5M in pipeline\. Stacy contributed more than $365K in closed\-won revenue from outbound\-generated opportunities and exceeded sales targets by as much as 175%\+ during high\-performance periods\. Stacy led discovery, qualification, and live product demonstrations for Mid\-Market and Enterprise prospects developed ICPs, messaging, account strategies, vertical campaigns, and new\-market plays across LegalTech and partnered with Sales, Customer Success, Product, and leadership on opportunity progression and customer feedback\.

### What was Stacy’s Federal Defender Office campaign?

Stacy created a nationwide Federal Defender Office campaign at Matey AI\. The campaign generated 27 qualified meetings and contributed to four closed\-won customers\. In a targeted government and federal\-vertical push, Stacy worked with an Account Executive to focus the account list and buyer strategy, booking nearly 30 demos over about two weeks a reference attributed roughly $2M in pipeline and about $200K in first\-month revenue to that push\.

### What did Stacy do in Enterprise Sales Development at DeepL?

As an Enterprise Sales Development Representative at DeepL, Stacy achieved 123% of qualified\-meeting target by generating 37 qualified meetings against a target of 30 in support of Enterprise new\-logo growth across the Americas\. Stacy conducted Enterprise discovery and qualification, delivered demonstrations of DeepL’s AI language technology, researched strategic accounts, used multi\-threaded and account\-based prospecting, and mapped stakeholders\. Stacy partnered with Enterprise Account Executives on account strategy, buying committees, messaging, and opportunity development, while navigating executive stakeholders, technical evaluation, security considerations, procurement, and multiple decision\-makers\.

### What did Stacy do in DeepL’s Mid\-Market division?

Before moving into Enterprise Sales Development, Stacy generated qualified new\-logo opportunities for DeepL Pro for Business across the Americas in DeepL’s Mid\-Market division\. Stacy conducted discovery and qualification calls, delivered product demonstrations tied to customer workflows and business requirements, and built pipeline through account\-based prospecting, cold calling, email, LinkedIn, account research, and multichannel outbound campaigns\. Stacy also worked with Sales and Marketing on ICP strategy, messaging, qualification, campaigns, and pipeline\-generation plays\.

### What did Stacy accomplish at DISCO?

At DISCO, Stacy consistently ranked among the company’s top SDR performers, exceeded quota, and generated Enterprise pipeline for law firms, corporate legal departments, and other complex legal organizations\. Stacy earned President’s Club and DISCO’s 2023 Lead Gen Impact Award for sales and pipeline\-generation performance\. Stacy generated qualified pipeline for LegalTech opportunities with potential deal values ranging from approximately $50K to $1M, built targeted Enterprise outbound campaigns, and partnered with Account Executives, Sales, and Marketing on account strategy, discovery insights, qualification, stakeholder mapping, messaging, and new\-logo acquisition\.

### What did Stacy do at Arrive Logistics?

At Arrive Logistics, Stacy was a Carrier Sales Representative and achieved 135% of annual sales target\. Stacy managed direct sales conversations with carriers, drivers, dispatchers, and transportation partners negotiated commercial terms and closed business daily\. The role included high\-volume outbound prospecting, CRM opportunities, account research, account development, relationship management, objection handling, customer retention, revenue growth, and closing\.

### What was Stacy’s role at South Austin Supper?

As proprietor of South Austin Supper, Stacy founded and operated an independent private\-chef and catering business\. Stacy managed sales, marketing, customer acquisition, pricing, operations, and client relationships built new and repeat business through direct sales, referrals, digital marketing, relationship building, and retention and managed the customer lifecycle from discovery and pricing through service delivery and repeat business\.

### What did Stacy do at Botticelli’s Italian restaurant?

At Botticelli Foods’ Botticelli’s Italian restaurant, Stacy managed daily operations, customer experience, and team execution in a high\-volume Austin restaurant\. Stacy built customer relationships and implemented operational efficiencies intended to reduce costs, improve service, and support profitability, while developing leadership, customer management, problem\-solving, and revenue\-focused skills\.

### What did Stacy do at The Continental Club?

As a bartender at The Continental Club, Stacy managed high\-volume customer relationships and sales at an Austin live\-music venue\. Stacy drove revenue through relationship building, communication, customer retention, problem\-solving, and customer experience, and developed long\-term relationships with musicians, industry professionals, local clientele, and visitors\.

### What did Stacy do at weare\_MOJO?

As General Manager at weare\_MOJO, Stacy managed retail sales, customer experience, merchandising, marketing initiatives, and day\-to\-day store operations\. Stacy developed local advertising campaigns and promotional events to increase brand awareness, customer engagement, foot traffic, and sales, while building experience in sales management, marketing, revenue growth, and business development\.

### What tools and additional skills does Stacy use?

Stacy uses Salesforce\.com, SalesLoft, LinkedIn Sales Navigator, ZoomInfo SalesOS, Cognism, Apollo, Apache Phoenix, Phoenix, MetaBase, Confluence, Slack, Google Docs, Google Drive, Google Sheets, Google Workspace, Zoom, and Microsoft Teams\. Stacy’s additional listed skills include advertising, client relations, social media communications, digital marketing, business strategy, retail sales, presentations, written and interpersonal communication, public speaking, online marketing, customer retention, social media marketing, business management, collaborative problem solving, strategic thinking, renewals, customer service management, team leadership, upselling, business reviews, voice of the customer, process management, strategic communications, organization, training and development, customer support, customer success management, outbound sales, phone etiquette, relationship building, growth strategies, time management, accountability, leadership, business relationship management, customer contact, contract requirements, team building, critical thinking, negotiation, sales operations, CRM, solution selling, consultative selling, inside sales, sales and marketing, customer experience, marketing strategy, sales presentations, outside sales, customer satisfaction, account management, sales processes, forecasting, direct sales, new business development, lead generation, B2B sales, customer service, retail, cold calling, email marketing, appointment scheduling, and market development\.

### What is Stacy’s education?

Stacy attended the University of Louisiana Monroe and Austin Community College\. Stacy studied History at the University of Louisiana Monroe\.

### What certifications does Stacy hold?

Stacy holds the WbD Selling for Impact Certification course credential DISCO’s Sales Certified \- Software as a Service Solutions 2023 credential Advanced Customer Service and Sales Certification from DISCO Sales Certified \- Software as a Service Solutions and Security Awareness Training\.

### What do references say about Stacy?

Bianca, Matey AI’s Chief of Staff during Stacy’s tenure, described Stacy as a consistently top\-performing, dependable, adaptable SDR who could take on AE\-level responsibilities, represent the company strongly at conferences and events, collaborate proactively, and bring a great attitude while delivering results\. Bianca said Stacy personally generated more than 50% of company meetings while training and coaching other SDRs, rated Stacy 5 out of 5, and highly recommended Stacy\. Alexis Cisneros, a VP of Customer Success at Matey, highlighted Stacy’s persistence, drive, follow\-through, self\-motivation, competitiveness, goal orientation, and accountability\. Alexis strongly recommended Stacy for SDR or sales roles and said Stacy thrives in fast\-paced, high\-accountability environments with clear goals, autonomy, direct feedback, close AE alignment, competition, and visibility into progress\.

### What is Stacy seeking next in her career?

Stacy is seeking a long\-lasting Account Executive career at a financially stable company, or a sales development leadership, strategic business development, or closing role that combines outbound expertise, enterprise selling, GTM strategy, relationship building, commercial execution, and greater revenue ownership\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/stacymsullivan

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