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# Jason Raikes

**Headline:** Professional profile
**Location:** Lisbon, Lisbon, Portugal

## About

Jason Raikes is a PPC professional currently or recently employed in ProSight’s PPC department, where he has built campaign analytics systems to improve performance at scale\. He is strongest in turning complex campaign data into practical operating systems: analyzing performance in SQL and BigQuery, building reusable templates from historical data, and writing scripts that automate data extraction and processes\. At ProSight, Jason built a campaign analytics dataset, owned analytics and template redesign work, and developed a resumable workaround when API access was unavailable\. His work has included identifying outdated keywords that could threaten PPC performance, lowering cost per click, and accelerating client lead generation\. Jason brings a resourceful, systems\-oriented approach to technical constraints and seeks to create leverage through scalable solutions rather than one\-off analysis\. He also has research experience, including a published case study at Cornell\. Jason is highly learning\-oriented and is looking for challenging work that expands his data analytics, SQL, and Python capabilities\.

## Highlights

- Built a campaign analytics dataset at ProSight to improve PPC performance at scale\.
- Turned three years of campaign data into scalable PPC templates\.
- Owned the analytics and template redesign work at ProSight\.
- Built a resumable workaround when API access was unavailable\.
- Identified outdated keywords that threatened PPC performance\.
- Lowered CPC through PPC campaign optimization work\.
- Accelerated client lead generation through PPC performance improvements\.
- Managed and optimized PPC campaigns\.
- Used SQL and BigQuery for campaign data analysis\.
- Wrote scripts for data extraction and process automation\.
- Published a research case study at Cornell\.
- Built systems intended to create leverage and scale impact\.
- Navigated technical constraints through resourceful problem solving\.

## FAQ

### What does Jason do?

Jason works in PPC campaign management, optimization, and campaign analytics\. He is currently or was recently employed in ProSight’s PPC department\.

### What is Jason strongest at?

Jason’s core strengths are building systems that create leverage, using campaign data to improve PPC performance at scale, and navigating technical constraints resourcefully\. He works with SQL, BigQuery, data extraction scripts, and process automation\.

### What did Jason accomplish at ProSight?

At ProSight, Jason built a campaign analytics dataset designed to improve PPC performance at scale\. He also owned analytics and template redesign work, using three years of campaign data to create scalable templates\.

### How has Jason handled technical constraints?

Jason developed a resumable workaround for work that needed to continue despite unavailable API access\. This reflects his ability to solve practical technical constraints without relying on an ideal tool setup\.

### What PPC optimization work has Jason done?

Jason has identified outdated keywords that could threaten PPC performance\. His optimization work has also lowered cost per click and accelerated client lead generation\.

### What is Jason’s PPC experience?

Jason has experience managing and optimizing PPC campaigns, including using campaign analytics to identify performance issues and improve outcomes\.

### What technical tools does Jason use?

Jason uses SQL and BigQuery for data analysis\. He can also write scripts for data extraction and process automation\.

### What research experience does Jason have?

Jason has research experience and published a case study at Cornell\.

### What is Jason looking to develop next?

Jason wants challenging work that grows his data analytics, SQL, and Python skills\. He is highly learning\-oriented and seeks roles that expand his capabilities through new data challenges\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jraikes\-vlg

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