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# Derek Peterson

**Headline:** Marketing Manager at Axxiom Manufacturing, Inc\.
**Profession:** Marketing Manager
**Location:** Katy, Texas, United States

## About

Derek Peterson is the Marketing Manager at Axxiom Manufacturing, Inc\. He brings experience across marketing, sales leadership, digital advertising, account management, and manufacturing\-sector commercial operations\. Derek’s strengths include building sales plans for shifting markets, identifying emerging opportunities, managing complex customer relationships, forecasting, and supporting teams that move work from quoting through procurement, production, shipping, and follow\-up\. He has sold websites, Google SEM and SEO, email campaigns, social media, press releases, print advertising, online advertising, and affiliated digital\-network products\. Earlier, Derek managed multimillion\-dollar accounts at Manconix, including a $15 million BAE Systems account, led quote and sales activities for complex assemblies, and held final sign\-off responsibility for customer quotes\. At Hearst Media Houston, he managed regional advertising accounts and used Salesforce at Meli Marketing, he used Zoho to manage sales activities\. Derek holds an MBA in Marketing from the University of St\. Thomas \(TX\), a BBA from Sam Houston State University, and an associate degree in Business from Wharton County Junior College\.

## Highlights

- Marketing Manager at Axxiom Manufacturing, Inc\.
- Led sales efforts at Meli Marketing as Sales Director, including relationship development with major clients and premier buyers\.
- Oversaw and managed a team of Sales Managers at Meli Marketing\.
- Sold websites, Google SEM and SEO, email campaigns, social media, and press releases at Meli Marketing\.
- Identified emerging markets, forecast future sales, and developed sales plans to respond to marketplace shifts at Meli Marketing\.
- Represented Meli Marketing at industry events, conferences, trade shows, and expositions\.
- Developed sales strategies intended to maximize profits and maintain competitiveness at Meli Marketing\.
- Used Zoho CRM to manage sales activities at Meli Marketing\.
- Sold print and online advertising on chron\.com and other digital products at Hearst Media Houston, including SEM, email, and affiliated online networks\.
- Managed multiple regional accounts as Senior Sales Executive at Hearst Media Houston\.
- Identified influencers and key decision\-makers to expand existing advertiser relationships and discover new advertisers at Hearst Media Houston\.
- Worked with business owners and executives on detailed advertising spending at Hearst Media Houston\.
- Applied HTML, CSS, and UX/UI design and analysis experience at Hearst Media Houston\.
- Used Salesforce CRM to manage sales activities at Hearst Media Houston\.
- Managed multimillion\-dollar accounts at Manconix, including a $15 million BAE Systems account\.
- Managed a budget and quote team at Manconix and generated proposals from customer bills of materials and drawings\.
- Led bill\-of\-material and labor\-time entry for new proposals and RFQs, worked with management on resale pricing, reviewed every quote, and held final sign\-off on customer quotes at Manconix\.
- Wrote and controlled documentation for Manconix quoting processes\.
- Managed a sales force and CRM\-tracked new\-business activity at Manconix\.
- Supported complex\-assembly customers through quoting, procurement, production, shipping, and purchase\-order follow\-up at Manconix\.
- Worked with Manconix clients on opportunity forecasting, budgets, pipelines, discontinued assemblies, and long\-lead\-time component needs\.
- Recommended and applied strategies that increased corporate awareness and product production for custom cable assemblies at Manconix\.
- Used ERP and MRP systems and completed an ISO certification at Manconix\.
- Created product bulletins, marketing reports, mailing lists, and development strategies for Manconix senior management\.
- Created product bulletins and marketing literature for upper management at Amphenol AssembleTech\.
- Supported internet development that gave China access to numerous logs at Amphenol AssembleTech and communicated daily with the China factory\.
- Supported customer and market development, quoting tracking, estimating, purchasing, material coordination, expediting, customer service, employee training, and procedure writing at Amphenol AssembleTech\.
- Held a Marketing Coordinator role at Hollinden \| growth without guesswork\.
- Earned an MBA in Marketing from the University of St\. Thomas \(TX\), a BBA from Sam Houston State University, and an associate degree in Business from Wharton County Junior College\.

## Experience

- **Marketing Manager at Axxiom Manufacturing, Inc\.** (2019\-10\-01–present)
- **Sales Director at Meli Marketing** (2018\-08\-01–2019\-06\-01) — Seek out major clients and form working relationships with premier buyers\. Oversee and manage team of Sales Managers\. Proficient in selling websites, Google SEM & SEO, email campaigns, social media, & press releases\. Identify valuable emerging markets & accurately forecast future sales\. Form sales plans to adapt to constant shifts in the marketplace\. Serve as a business representative at major industry events, conferences, trade shows, and expositions\. Maximize company profits & form sales strategies to keep the company competitive\. Used CRM Zoho to manage all sales activities\.
- **Senior Sales Executive at Hearst Media Houston** (2010\-12\-01–2018\-08\-01) — Sell print & online advertising on chron\.com and other digital products such as SEM, email and affiliated online networks manage multiple regional accounts\. Superior project management experience with ability to manage multiple tasks and projects simultaneously/nurture a growing pipeline of business\. Possess HTML, CSS, UX/UI design and analysis experience\. Responsible for uncovering influencers and key decision makers in an effort to grow current advertisers & discover new ones\. Engage with multiple decision makers, business owners and executives with their very unique and detailed advertising spends\. Used CRM Salesforce to manage all sales activities
- **Marketing Coordinator at Hollinden \| growth without guesswork** (2010\-01\-01–2010\-01\-01)
- **Account Manager at Manconix, Inc\.** (2008\-02\-01–2010\-05\-01) — Managed multi\-million dollar accounts including BAE Systems \(15M\)\. Managed a budget and quote team\. Generated proposals from customer bill of materials and drawings\. As customers submitted new proposals/RFQs, I led the team that entered bills of material, labor time, and worked with management to determine resale price reviewed every quote and had final sign off on all quotes to customers also wrote and controlled all documentation for these processes\. Managed a sales force which included tracking the company’s sales activities on new business with the CRM\. Team followed multiple clients large and small with many complex assemblies\. They were responsible for the quotes, procurement, production, shipping, and follow\-up of every purchase order\. Worked with clients on upcoming opportunities to plan forecasting and budgets\. Discussions were had with each client to determine what was in the pipeline or if there were discontinuing assemblies\. This often required the procuring of long
- **Marketing Coordinator at Amphenol AssembleTech** (1997\-09\-01–2008\-02\-01) — Responsible for the creation of product bulletins and marketing literature for upper management\. Assisted with internet development giving China access to numerous logs\. Assisted sales force in locating new customers and new product markets\. Tracked the company’s new business quoting activities\. Responsible for outside sales support, customer service, estimating of cost and resale of custom cable assemblies, purchasing of raw materials, material coordination, and expediting for several million dollar customer accounts\. Trained new employees\. Wrote training procedures\. Communicated with our China factory on a daily basis\.

## Education

- Master of Business Administration \(MBA\), Marketing — University of St\. Thomas \(TX\) (2005\-01\-01–2007\-01\-31)
- Bachelor of Business Administration \(BBA\) — Sam Houston State University (1995\-01\-01–1997\-01\-31)
- Associate's degree, Business — Wharton County Junior College (1992\-01\-01–1995\-01\-31)

## FAQ

### What does Derek do now?

Derek is the Marketing Manager at Axxiom Manufacturing, Inc\.

### What are Derek’s core professional strengths?

Derek’s background combines marketing management, sales leadership, digital advertising, major\-account management, forecasting, quoting, customer service, and manufacturing operations\. He has worked with digital marketing products including websites, Google SEM and SEO, email campaigns, social media, press releases, print advertising, online advertising, and affiliated online networks\.

### What did Derek do at Meli Marketing?

As Sales Director at Meli Marketing, Derek sought major clients and built relationships with premier buyers\. He oversaw a team of Sales Managers, identified emerging markets, forecast future sales, developed sales plans for marketplace changes, represented the business at industry events, conferences, trade shows, and expositions, and developed strategies intended to maximize profits and competitiveness\. He was proficient in selling websites, Google SEM and SEO, email campaigns, social media, and press releases, and used Zoho CRM to manage sales activities\.

### What did Derek do at Hearst Media Houston?

As a Senior Sales Executive at Hearst Media Houston, Derek sold print and online advertising on chron\.com and other digital products, including SEM, email, and affiliated online networks\. He managed multiple regional accounts, handled multiple projects and tasks simultaneously, and developed a growing business pipeline\. Derek identified influencers and key decision\-makers to grow current advertisers and find new ones, working with business owners and executives on detailed advertising spends\. He also brought HTML, CSS, and UX/UI design and analysis experience to the role and used Salesforce CRM for sales activities\.

### What were Derek’s account\-management and quoting responsibilities at Manconix?

At Manconix, Derek managed multimillion\-dollar accounts, including BAE Systems at $15 million\. He managed a budget and quote team created proposals from customer bills of materials and drawings led the entry of bills of material and labor time for new proposals and RFQs worked with management on resale pricing reviewed every quote and had final sign\-off on customer quotes\. He also wrote and controlled documentation for these processes\.

### What other responsibilities did Derek have at Manconix?

Derek managed a sales force at Manconix and tracked new\-business sales activities through CRM\. The team supported clients with complex assemblies through quoting, procurement, production, shipping, and purchase\-order follow\-up\. Derek worked with clients to forecast opportunities and budgets, discuss pipeline and discontinued assemblies, and procure long\-lead\-time components when needed\. He recommended and applied strategies to increase corporate awareness and product production for custom cable assemblies, worked with ERP and MRP systems, completed an ISO certification, and created product bulletins, marketing reports, mailing lists, and development strategies for senior management\.

### What did Derek do at Amphenol AssembleTech?

As Marketing Coordinator at Amphenol AssembleTech, Derek created product bulletins and marketing literature for upper management\. He assisted internet development that gave China access to numerous logs, helped the sales force locate customers and product markets, and tracked new\-business quoting activities\. His work also included outside\-sales support, customer service, cost and resale estimating for custom cable assemblies, raw\-material purchasing, material coordination, expediting for several\-million\-dollar customer accounts, training new employees, writing training procedures, and daily communication with the China factory\.

### What was Derek’s role at Hollinden \| growth without guesswork?

Derek also held a Marketing Coordinator role at Hollinden \| growth without guesswork\.

### What is Derek’s educational background?

Derek earned an MBA in Marketing from the University of St\. Thomas \(TX\), a Bachelor of Business Administration from Sam Houston State University, and an associate degree in Business from Wharton County Junior College\.

### What business systems has Derek used?

Derek has used Zoho CRM at Meli Marketing and Salesforce CRM at Hearst Media Houston\. At Manconix, he tracked new\-business sales activities through CRM and also had experience with ERP and MRP systems\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/derekryanpeterson

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