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# Richard Derrickson

**Headline:** Professional profile
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Richard Derrickson is transitioning from solo founder work into an SDR, BDR, or account manager role on a collaborative team\. He brings firsthand coaching experience, which helps him sell from direct knowledge of coaching pain points and understand prospective customers’ needs\. Richard is strongest at customer\-centered sales communication: while building his own coaching website startup, he conducted cold outreach, listened for what was difficult for coach buyers, and iterated his messaging accordingly\. By pivoting his pitch strategy around those pain points, he improved conversion to 9%\. Richard also brings a customer\-success foundation from 11 years of teaching, where he managed student needs and supported their success\. His background combines practical outreach experience, message testing, empathy for buyers, and a long record of helping people progress toward successful outcomes\.

## Highlights

- Improved conversion to 9% in cold outreach for his own coaching website startup by changing the sales pitch strategy around customer pain points\.
- Built firsthand coaching experience that supports empathy\-driven selling and an understanding of coaching customers' needs\.
- Iterated sales messaging for difficult coach buyers, pivoting the pitch in response to customer pain points\.
- Developed customer success\-related capabilities through 11 years of teaching, including managing student needs and supporting student success\.
- Gained direct cold\-outreach sales experience as a solo founder building a coaching website startup\.
- Is pursuing a transition into an SDR, BDR, or account manager role on a collaborative team\.

## FAQ

### What does Richard do?

Richard is pursuing an SDR, BDR, or account manager role on a team after working in solo founder mode\.

### What are Richard's sales strengths?

Richard is strongest at adapting sales messaging to customer pain points\. In cold outreach for his coaching website startup, he changed his pitch strategy based on what coach buyers found difficult and improved conversion to 9%\.

### What did Richard accomplish through cold outreach for his coaching website startup?

Richard gained sales experience through cold outreach for his own coaching website startup\. He iterated on the pitch and achieved a 9% conversion rate after shifting the message toward customer pain points\.

### How does Richard's coaching experience inform his sales approach?

Richard has firsthand coaching experience\. That background enables him to speak from his own coaching pain points and better understand the needs of coaching customers\.

### How does Richard's teaching background support customer success work?

Richard taught for 11 years, managing student needs and helping students succeed\. He sees that experience as a foundation for customer success\-related work\.

### What type of role is Richard seeking next?

Richard is looking to move from operating as a solo founder into an SDR, BDR, or account manager position within a team environment\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/richard\-derrickson\-22538b120

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