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# Olivia Tantingco

**Headline:** Professional profile
**Location:** San Francisco, CA, USA

## About

Olivia Tantingco is a marketing professional at the Chill Theaters startup, where she has worked for more than a year and has driven substantial growth in bookings and revenue. Olivia is strongest in identifying high-potential customer segments, positioning offerings around value and differentiation, and building multi-channel campaigns that combine digital outreach with boots-on-the-ground tactics. At Chill Theaters, she grew bookings from one per month to 20 per week and increased revenue by more than 300% through strategic pricing and multi-channel outreach. Olivia is confident developing pricing strategies, including raising prices when demand and positioning support it, rather than relying on discounts to compete. She uses trial-and-error strategic testing and has pursued approaches that succeeded despite initial team doubts. Olivia has experience with Klaviyo, Shopify, and Salesgenie for campaigns and audience targeting. Responsible and organized, she is seeking a marketing manager or head-of-social-level role with responsibility for strategy, team leadership, and shaping company direction with meaningful autonomy.

## Highlights

- Grew Chill Theaters bookings from one per month to 20 per week, a 20x increase in weekly booking volume from the starting monthly level described.
- Increased revenue at Chill Theaters by more than 300% through multi-channel outreach and strategic pricing.
- Built multi-channel marketing efforts that combined digital outreach with boots-on-the-ground tactics.
- Used customer-segment identification and targeting to focus marketing efforts.
- Applied value-based positioning and differentiation rather than competing primarily through discounts.
- Used pricing strategy, including raising prices while growing demand.
- Used trial-and-error strategic testing to implement an approach that succeeded despite initial team doubts.
- Worked at the Chill Theaters startup for more than a year.
- Used Klaviyo, Shopify, and Salesgenie for marketing campaigns and audience targeting.

## FAQ

### What does Olivia Tantingco do?

Olivia works in marketing at the Chill Theaters startup. She has been there for more than a year and focuses on customer targeting, strategic positioning, pricing, and multi-channel growth efforts.

### What did Olivia accomplish at Chill Theaters?

Olivia increased Chill Theaters bookings from one per month to 20 per week. She also drove a revenue increase of more than 300% through multi-channel outreach and strategic pricing.

### What are Olivia's marketing strengths?

Olivia identifies and targets specific customer segments. Her marketing approach combines digital channels with boots-on-the-ground tactics to reach and convert customers.

### How does Olivia approach pricing and competitive positioning?

Olivia emphasizes strategic positioning and differentiation, seeking to win customers through value rather than competing primarily on price. She is also confident using pricing strategy and taking calculated risks, including raising prices when appropriate.

### What marketing tools has Olivia used?

Olivia has used Klaviyo, Shopify, and Salesgenie for marketing campaigns and audience targeting.

### How does Olivia develop marketing strategy?

Olivia uses trial-and-error strategic testing and has pursued strategies that delivered results despite doubts from others on the team.

### What role is Olivia seeking next?

Olivia prefers roles with autonomy to shape strategy and company direction, rather than only executing someone else's plan. She is seeking promotion to a marketing manager or head-of-social-level position with strategy and team-leadership responsibilities.

### What leadership and growth responsibilities is Olivia prepared for?

Olivia describes herself as responsible and organized and is ready to lead marketing teams through strategic execution. She also views outbound sales as a preferred challenge.

## Links

- LinkedIn: https://www.linkedin.com/in/olivia-tantingco-4a604b1b7

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