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# Daniel Larin

**Headline:** System Operations @ Roku Inc\.
**Profession:** Sr\. System Operations Associate
**Location:** New York, New York, United States

## About

Daniel Larin is a Senior System Operations Associate at Roku Inc\., where he leads cross\-functional initiatives to streamline internal tooling, automate workflows, and optimize content\-pipeline operations\. He is strongest in workflow automation, product operations, data\-driven process design, and translating technical work into practical improvements for engineering, product, business, and client\-facing stakeholders\. At Roku, Daniel has driven integrations including Airtable and Zendesk, built intelligent automation systems that reduce weekly manual work, and led licensing\-cost efforts that generated significant annual savings\. He also supports data integrity, publishes technical documentation, and identifies insights that have helped resolve financial discrepancies\. Daniel brings experience in large\-scale content ingestion, web\-crawler optimization, structured\-data extraction, SQL, XPath, RegEx, MySQL, media research, and database maintenance from roles at Meltwater\. A University of California, Berkeley graduate with a bachelor’s degree in Cognitive Science, he has also supervised library operations, conducted education research, mentored students in engineering and science, and held facilities\-management responsibilities in Pi Lambda Phi\. His creative interests include web design, content creation, UX/UI, trending data, and the gaming and technology industry\.

## Services

- Artificial Intelligence \(AI\)
- Artificial Intelligence for Business
- Research
- HTML
- Microsoft Office
- Data Collection
- Graphic Design
- Digital Marketing
- Web Development
- Social Media
- Adobe Photoshop
- Adobe Illustrator
- CSS
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Python
- Organization Skills
- Mentoring
- Team Management

## Highlights

- Leads cross\-functional initiatives at Roku Inc\. to streamline internal tooling, automate workflows, and optimize content\-pipeline operations\.
- Drove major Roku tool integrations, including Airtable and Zendesk\.
- Built intelligent automation systems at Roku that cut hours of manual work each week\.
- Led Roku efforts that delivered significant annual licensing\-cost savings\.
- Collaborates with engineering, product, and business stakeholders to support data integrity and operational execution\.
- Publishes technical documentation at Roku and uncovers insights that have resolved several financial discrepancies\.
- Managed large\-scale content\-ingestion pipelines as a Data Science Analyst at Meltwater\.
- Optimized web crawlers to extract structured data from XML, HTML, and JavaScript sources at Meltwater\.
- Used SQL, XPath, and RegEx to query metadata stored in MySQL for downstream analytics and reporting\.
- Partnered with engineering, sales, and product teams at Meltwater to improve data tools and workflows\.
- Translated technical findings into actionable insights for Meltwater internal teams and external clients\.
- Maintained and expanded Meltwater’s media\-contact database through Boolean\-fed media trackers, search engines, social channels, and direct outreach\.
- Supervised UC Berkeley Library night and weekend shifts, responding to complaints, emergencies, and questions\.
- Delegated and supervised hourly work shifts for student library employees\.
- Trained more than 10 new UC Berkeley Library students on policies, procedures, and front\-end patron support\.
- Implemented emergency plans when necessary and directed library opening and closing\.
- Supported research using online academic\-journal databases and a UC Berkeley Library catalog with more than 9\.5 million items\.
- Assisted library patrons with transactions involving books, laptops, chargers, and other equipment\.
- Gathered data across Bay Area high schools as a Research Assistant for the UCLA High School Diversity Project\.
- Volunteered at 18 local schools through Berkeley Engineers and Mentors, designing hands\-on engineering and science lessons and materials\.
- Managed Pi Lambda Phi house\-maintenance responsibilities, including contractor scheduling, resident job assignments, and Excel\-based progress tracking\.
- Earned a bachelor’s degree in Cognitive Science from the University of California, Berkeley\.

## Experience

- **Sr\. System Operations Associate at Roku Inc\.** (2024\-08\-01–present) — As a Sr\. System Operations Associate at Roku, I lead cross\-functional initiatives that streamline internal tooling, automate workflows, and optimize content pipeline operations\. I’ve driven major tool integrations \(e\.g\., Airtable, Zendesk\), built intelligent automation systems that cut hours of manual work weekly, and led efforts that saved significant $ annually in licensing costs\. I collaborate closely with engineering, product, and business stakeholders to ensure data integrity, publish technical documentation, and uncover insights that have resolved in several financial discrepancies\.
- **System Operations Associate at Roku Inc\.** (2021\-11\-01–2024\-08\-01)
- **Data Science Analyst at Meltwater** (2020\-02\-01–2021\-11\-01) — Managed large\-scale content ingestion pipelines and maintained databases by optimizing web crawlers to extract structured data from XML, HTML, and JavaScript sources\. Leveraged SQL, XPath, and RegEx to query metadata stored in MySQL, supporting downstream analytics and reporting\. Partnered cross\-functionally with engineering, sales, and product teams to enhance data tools and workflows, while also translating technical findings into actionable insights for both internal teams and external clients\.
- **Media Research Associate at Meltwater** (2018\-07\-01–2021\-11\-01) — Responsible for maintaining Meltwater’s media contact database current and expansive through proactive online research using boolean fed media trackers, search engines, social communication channels, and direct email/phone correspondences\.
- **Work Leader at UC Berkeley Library** (2017\-12\-01–2018\-06\-01) — Acted as supervisor during night and weekend shifts, responding to complaints, emergencies, and questions\. Delegated and supervised hourly work shifts for other student library employees\. Trained over 10 new students on the policies and procedures of the library to be able to perform front end patron support\. Implemented emergency plans when necessary and directed the opening/closing of the library during business hours\.
- **Mentor at BEAM \(Berkeley Engineers and Mentors\)** (2016\-08\-01–2016\-12\-01) — Volunteered at 18 local schools, designing hands\-on lessons plans and materials centered on engineering and science topics\.
- **Research Assistant at UCLA High School Diversity Project** (2016\-02\-01–2017\-05\-01) — Research Assistant gathering data across high schools in the Bay area for the UCLA High School Diversity Project, a longitudinal study that tracks the ways in which high school students perceive themselves within their community of friends and how they view their circle of friends\.
- **Vice President of House Management at Pi Lambda Phi Fraternity** (2015\-08\-01–2016\-12\-01) — Worked alongside the rest of the executive board and was responsible for maintaining the cleanliness of the house\. Assured the house and all house hold equipment were functional and up to date\. In charge of contacting and scheduling appointments with contractors, as well as issuing house jobs to the residents of the house, tracking progress on an excel sheet\.
- **Student Library Assistant at UC Berkeley Library** (2015\-08\-01–2017\-12\-01) — Assist students and faculty members in research by providing information regarding database of online academic journals and library catalog with over 9\.5 million items\. Help patrons with library and electronic related transactions such as borrowing and returning books, laptops, chargers, and other library equipment as well as answer complaints and inquiries\. Work in a fast\-pace environment tending to multiple patrons and organizing large quantity of books in an efficient and accurate manner\.

## Education

- Bachelor's degree, Cognitive Science — University of California, Berkeley (2013\-08\-01–2017\-12\-01)

## FAQ

### What does Daniel do at Roku?

Daniel is a Senior System Operations Associate at Roku Inc\. He leads cross\-functional work to improve internal tooling, automate workflows, optimize content\-pipeline operations, maintain data integrity, document technical processes, and surface actionable operational insights\.

### What has Daniel accomplished at Roku?

Daniel has driven tool integrations including Airtable and Zendesk, built intelligent automation systems that cut hours of manual work each week, and led licensing\-cost initiatives that saved significant dollars annually\. His work has also uncovered insights that resolved several financial discrepancies\.

### What are Daniel’s core professional strengths?

Daniel’s strengths include workflow automation, product operations, data\-driven process design, internal\-tooling improvement, content\-pipeline operations, and cross\-functional execution\. He works with engineering, product, and business stakeholders to connect strategy with operational implementation\.

### What was Daniel’s earlier role at Roku?

Before becoming a Senior System Operations Associate, Daniel worked as a System Operations Associate at Roku Inc\.

### What did Daniel do as a Data Science Analyst at Meltwater?

As a Data Science Analyst at Meltwater, Daniel managed large\-scale content\-ingestion pipelines and maintained databases\. He optimized web crawlers to extract structured data from XML, HTML, and JavaScript sources used SQL, XPath, and RegEx to query MySQL metadata supported analytics and reporting and partnered with engineering, sales, and product teams to improve data tools and workflows\. He also translated technical findings into actionable insights for internal teams and external clients\.

### What did Daniel do as a Media Research Associate at Meltwater?

As a Media Research Associate at Meltwater, Daniel maintained and expanded the company’s media\-contact database through proactive online research\. His methods included Boolean\-fed media trackers, search engines, social communication channels, and direct email and phone correspondence\.

### What did Daniel do as a Work Leader at the UC Berkeley Library?

Daniel was a Work Leader at the UC Berkeley Library, supervising night and weekend shifts and responding to complaints, emergencies, and questions\. He delegated and supervised hourly work for student library employees, trained more than 10 new students on library policies and front\-end patron support, implemented emergency plans when needed, and directed library opening and closing during business hours\.

### What did Daniel do as a Student Library Assistant at the UC Berkeley Library?

As a Student Library Assistant at the UC Berkeley Library, Daniel helped students and faculty conduct research by providing information about online academic\-journal databases and a library catalog with more than 9\.5 million items\. He also assisted with borrowing and returning books, laptops, chargers, and other equipment addressed patron questions and complaints and managed multiple patrons while organizing large quantities of books accurately and efficiently\.

### What research experience does Daniel have?

Daniel served as a Research Assistant for the UCLA High School Diversity Project, gathering data across Bay Area high schools\. The longitudinal study examines how high school students perceive themselves within their friend communities and how they view their circles of friends\.

### What mentoring experience does Daniel have?

Daniel volunteered with Berkeley Engineers and Mentors at 18 local schools\. He designed hands\-on lesson plans and materials focused on engineering and science topics\.

### What did Daniel do as Vice President of House Management at Pi Lambda Phi?

As Vice President of House Management for Pi Lambda Phi Fraternity, Daniel worked with the executive board to maintain house cleanliness and keep the house and household equipment functional and up to date\. He contacted and scheduled contractors, assigned house jobs to residents, and tracked progress in an Excel sheet\.

### Where did Daniel study?

Daniel earned a bachelor’s degree in Cognitive Science from the University of California, Berkeley\.

### What technical and professional skills does Daniel have?

Daniel’s listed skills include Artificial Intelligence, Artificial Intelligence for Business, research, HTML, data collection, graphic design, digital marketing, web development, social media, Adobe Photoshop, Adobe Illustrator, CSS, Python, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, organization, mentoring, and team management\.

### What creative and industry interests does Daniel have?

Daniel is interested in innovative web design, content creation, UX/UI, trending data, and the gaming and technology industry\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/daniellarin

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