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# Ralph Larke

**Headline:** Helping construction & AEC firms turn manual workflows into software they own \| DevHawk Developer Relations Associate \| SaaS expert I Pro Football Analyst I Nascar Analyst on the side
**Profession:** Account Executive
**Location:** Los Angeles, California, United States

## About

Ralph Larke is an Account Executive at DevHawk and on\-air talent at Tigerbomb Sports Audio Entertainment LLC\. He helps construction and AEC firms turn manual workflows into software they own, and he also identifies himself as a SaaS expert, developer relations associate, pro football analyst, and NASCAR analyst\. Ralph’s strengths span full\-cycle sales, account management, expansion, and coaching across SMB, mid\-market, and enterprise environments\. He manages prospecting, demos, closing, account management, and upsells, typically working with deals around $30,000 per month\. Ralph is comfortable leading opportunities independently or sharing responsibility across a team, and he brings in technical resources strategically to build buyer assurance\. His experience includes early\-stage startups and Fortune 10 companies, where he has adapted to changing processes, executed complex upsells and business\-model transitions, and helped win CEO support for new models\. At Verizon Connect, Ralph coached and developed 18 business development representatives while partnering with sales management and executive leadership on priorities, forecasting, team activity, and sales strategy\.

## Services

- Account Management
- Team Building
- Sales
- Customer Service
- Sales Management
- Direct Sales
- Customer Retention
- Cold Calling
- Alarm Systems
- CCTV
- New Business Development
- Access Control
- Loss Prevention
- Public Speaking
- B2B
- Key Account Management
- Solution Selling
- Management
- Marketing
- Leadership

## Highlights

- Serves as an Account Executive at DevHawk and on\-air talent at Tigerbomb Sports Audio Entertainment LLC\.
- Helps construction and AEC firms turn manual workflows into software they own, according to his professional headline\.
- Manages full\-cycle sales from prospecting and demos through closing, account management, expansion, and upsells\.
- Typically works with deals around $30,000 per month\.
- Has sold across SMB, mid\-market, and enterprise segments\.
- Has experience in both early\-stage startups and Fortune 10 companies\.
- Executed complex upsells, including business\-model transitions\.
- Brings in technical resources strategically to build buyer assurance in complex deals\.
- Coached and supported the skill development of 18 business development representatives at Verizon Connect\.
- Partnered with Verizon Connect sales management and executive leadership to set and manage priorities\.
- Prepared accurate, timely sales forecasts for Verizon Connect senior management and monitored team sales activity and results\.
- Helped shape Verizon Connect sales processes and winning strategies while supporting representative career development\.
- Managed as many as 10 sales representatives as Sales Manager at Protection 1 Security Solutions\.
- Oversaw Protection 1 residential new\-sale and resale opportunities in the Chicagoland region\.
- Developed organic self\-generated lead programs and trained Protection 1 representatives to work with preferred promoters\.
- Owned an annual capital quota of more than $1\.2 million, plus a smaller subscription quota, as an Artemis Distribution Area Sales Manager\.
- Drove new business and expanded partner device adoption in Artemis Distribution's beauty, aesthetic, and wellness territory\.
- Sold WebMD online directory\-listing space to medical and dental practices at Internet Brands in a phone\-heavy role requiring 50 or more calls per day\.
- Developed SMB sales opportunities, delivered online software demos, built pipeline, and closed sales against quarterly quotas at Fleetmatics\.
- Has held Account Executive and Developer Relations Associate roles at Fraction\.
- Served as a High Volume Residential Sales Representative at ADT and General Manager at Halloween City\.
- Also identifies professionally as a SaaS expert, pro football analyst, and NASCAR analyst\.

## Experience

- **Account Executive at DevHawk** (2026\-01\-01–present)
- **On Air Talent at Tigerbomb Sports Audio Entertainment LLC** (2017\-04\-01–present)
- **Developer Relations Associate at Fraction** (2026\-01\-01–2026\-07\-01)
- **Account Executive at Fraction** (2025\-01\-01–2026\-01\-01)
- **Area Sales Manager at Artemis Distribution** (2023\-07\-01–2025\-02\-01) — As an Artemis Area Sales Manager \(“ASM”\), you are responsible for achieving or exceeding sales quotas, objectives, and revenue forecasts in an assigned territory\. The ASM will carry Artemis’s entire suite of innovative technologies and assure market penetration in the beauty, aesthetic, and wellness space\. You will work closely with your Regional Sales Manager to plan and execute strategies, win opportunities, and achieve overall sales targets\. Hats to wear: Own your book of business\. A capital quota of $1\.2M\+ annually as well as a small subscription quota Consistently meet and exceed quota and activity goals aligned with the Regional Sales Manager regarding capital and subscription targets\. Create and manage email campaigns using Yesware by using territory lists in Salesforce\. Accurately prioritize account activity, opportunities, and peripheral
- **Account Executive at Artemis Distribution** (2020\-07\-01–2023\-07\-01) — Objectives of this role Build and maintain lasting relationships with clients and partners by understanding their focus and anticipating their needs Coordinate internal and external resources to expedite workflow Stay current with company offerings and industry trends Oversee and achieve organizational goals while upholding best practices Creating detailed business plans to reach predetermined goals and quotas Responsibilities Solve problems for clients by understanding and exceeding their expectations Illustrate the value of products and services to create growth opportunities Perform prospecting activities such as cold calling and networking Follow up with clients regularly to ensure needs are being met and to identify opportunities Maintain a database of clients, prospects, and partners\.
- **WebMd Account Executive at Internet Brands** (2018\-11\-01–2020\-07\-01) — The Inside Sales Specialist is responsible for selling online directory listing space to medical and dental practices across the country\.This is a phone\-heavy role, requiring 50 or more calls per day\. Essential Functions: Drive sales revenue and market share by managing a defined territory to achieve quota\. Prospecting new clients through cold calling\. Consult with the client to find strategies that will meet their business needs and will improve their ability to generate business\. Closing deals\. Excellent organizational and time management skills\. Ability to effectively communicate features, added value and benefits of our patient referrals\. Meet and exceed daily, weekly, and monthly sales and productivity\.
- **Inside Sales Representative at Fleetmatics** (2016\-03\-01–2018\-01\-01) — Responsible for developing new sales opportunities through cold calling small to medium sized businesses, the ability to build relationships, and scheduling an appointment for them to view Fleetmatics software over the telephone\. Source new sales opportunities through inbound lead follow\-up and outbound cold calls and emails\. Verify customer needs and requirements for further development and closure\. Close sales and achieve quarterly quotas\. Research accounts, identify key players and generate interest\. Maintain and expand database of prospects within your assigned territory as well as team with channel partners to build pipeline and close deals\. Perform effective online demos to prospects
- **SMB Sales Partner at Verizon Connect** (2016\-03\-01–2018\-06\-01) — SMB sales partner \- Canada and Central regions As an SMB Sales Manager in Verizon Connect's growing Chicago, IL  office, I was responsible for partnering with a high performing team of SMB business development representatives \. Crucial factor in coaching and skill development of 18 business development representatives \. Work closely with Verizon Connect's Sales Management and Executive Leadership to set and manage priorities Support business development representatives through coaching and feedback to ensure executive of respective month, quarter, and annual sales targets for business development representatives in addition to myself \.Responsible for preparation and presentation of accurate and timely sales forecasts to senior management Consistently monitor the sales activity of the team and track results Helped to shape and influence sales process and create winning strategy Motivate business development individuals and team to exceed objectives through coaching, and creative ince
- **Sales Manager at Protection 1 Security Solutions** (2015\-06\-01–2016\-04\-01) — Oversee Residential New Sale and Resale opportunities for Chicagoland region\. Manage a staff of as many as 10 Sales Representatives responsible for selling products within assigned territory where territories may overlap between Residential New and Resale \(Matrix\) groups, maintaining assigned sales quota and following established guidelines\. Work closely with local Protection 1 installation management to ensure effective completion while maximizing customer satisfaction and profitability\. Mentor, develop, motivate and coach Sales Representatives\. Develop team for success by regularly communicating results and job expectations\. Develop performance metrics for sales teams and monitor results\. Provide performance feedback and recommendations to improve effectiveness\. Conduct regular performance reviews/appraisals\. Participate in recruiting activities to select and hire new Sales Representatives, as required\. Formulate organic self\-generated lead programs and trained representatives in wo
- **High Volume Residential Sales Representative at ADT** (2012\-10\-01–2015\-06\-01)
- **General Manager at Halloween City** (2011\-01\-01–2011\-01\-01)

## Education

- Political Economy — Tulane University (2004\-01\-01–2006\-01\-01)
- Business Administration and Management, General — Johnson & Wales University (2003\-01\-01–2004\-01\-01)
- Lake Forest Academy

## FAQ

### What does Ralph do now?

Ralph is an Account Executive at DevHawk and on\-air talent at Tigerbomb Sports Audio Entertainment LLC\. His headline describes his work as helping construction and AEC firms turn manual workflows into software they own, alongside developer relations and SaaS expertise\.

### What are Ralph's core sales strengths?

Ralph owns the full sales cycle, including prospecting, demos, closing, account management, expansion, and upsells\. He has worked across SMB, mid\-market, and enterprise segments, with a typical deal size of about $30,000 per month\.

### What kinds of business environments has Ralph worked in?

Ralph has experience in early\-stage startups and Fortune 10 companies\. He is comfortable adapting to changing processes, leading deals as the solo quarterback, or operating in shared\-responsibility team models\.

### How does Ralph handle complex or technical sales?

Ralph strategically involves technical resources to give buyers assurance in complex opportunities\. He has used engineering support to build technical buyer trust and has helped secure CEO buy\-in for new models\.

### What did Ralph do at Verizon Connect?

At Verizon Connect, Ralph was an SMB Sales Partner and SMB Sales Manager in the Chicago office\. He partnered with a high\-performing business development team and was a key contributor to the coaching and skill development of 18 business development representatives\.

### What were Ralph's management responsibilities at Verizon Connect?

At Verizon Connect, Ralph worked with sales management and executive leadership to set and manage priorities\. He supported representatives through coaching and feedback, prepared timely sales forecasts for senior management, monitored team activity and results, helped shape sales processes and winning strategies, and motivated representatives through coaching, incentives, and ongoing support\.

### How did Ralph work across teams at Verizon Connect?

Ralph partnered with Verizon Connect's Sales Development, Sales Operations, Marketing, and Product teams\. He also helped develop business development representatives for career growth within the Verizon Connect sales organization and supported execution of monthly, quarterly, and annual sales targets\.

### What did Ralph do as a WebMD Account Executive at Internet Brands?

At Internet Brands, Ralph served as a WebMD Account Executive\. He sold online directory\-listing space to medical and dental practices, managed a defined territory, prospecting through cold calling, consulted clients on strategies to generate business, and closed deals while meeting sales and productivity expectations\.

### What sales activity did Ralph handle at Internet Brands?

The WebMD role was phone\-heavy and required 50 or more calls per day\. Ralph communicated the features, added value, and benefits of patient referrals while using strong organization and time\-management skills\.

### What was Ralph's role at Halloween City?

Ralph was General Manager at Halloween City\. The record does not provide additional details about his responsibilities in that position\.

### What roles did Ralph hold at Fraction?

Ralph held both Account Executive and Developer Relations Associate roles at Fraction\. The record does not provide further details about his responsibilities in those roles\.

### What did Ralph do at ADT?

Ralph was a High Volume Residential Sales Representative at ADT\. The record does not provide additional details about that role\.

### What did Ralph accomplish as Sales Manager at Protection 1 Security Solutions?

At Protection 1 Security Solutions, Ralph was a Sales Manager overseeing residential new\-sale and resale opportunities in the Chicagoland region\. He managed as many as 10 sales representatives, maintained assigned sales quotas, and worked with installation management to support effective completion, customer satisfaction, and profitability\.

### What were Ralph's leadership responsibilities at Protection 1?

At Protection 1, Ralph mentored, developed, motivated, and coached sales representatives established and monitored performance metrics delivered feedback and appraisals recruited representatives conducted ride\-alongs and held at least weekly sales meetings\. He also developed organic self\-generated lead programs, trained representatives to work with preferred promoters, ensured adherence to company policies and programs, and worked across levels from executives to installers on problem\-solving and conflict resolution\.

### What did Ralph do as an Inside Sales Representative at Fleetmatics?

At Fleetmatics, Ralph developed new sales opportunities with small and medium\-sized businesses through inbound follow\-up, outbound cold calls, and emails\. He researched accounts, identified key players, qualified needs, scheduled and delivered telephone software demos, closed sales against quarterly quotas, maintained prospect databases, and worked with channel partners to build pipeline and close business\.

### What did Ralph do as an Account Executive at Artemis Distribution?

As an Account Executive at Artemis Distribution, Ralph built and maintained client and partner relationships, coordinated internal and external resources, stayed current on offerings and industry trends, created business plans to meet goals and quotas, solved client problems, articulated product value, conducted cold calling and networking, followed up with clients, and maintained client, prospect, and partner databases\.

### What did Ralph do as an Area Sales Manager at Artemis Distribution?

As an Area Sales Manager at Artemis Distribution, Ralph was responsible for meeting or exceeding territory quotas, objectives, and revenue forecasts across the company's technology suite in the beauty, aesthetic, and wellness space\. He owned a book of business with an annual capital quota of more than $1\.2 million, plus a smaller subscription quota\.

### How did Ralph build territory business at Artemis Distribution?

At Artemis, Ralph drove new business and partner device adoption, performed outbound prospecting, managed Yesware email campaigns using Salesforce territory lists, prioritized account activity and Salesforce maintenance, consulted beauty and medical professionals on patient benefits and practice ROI, shared market insights with leadership, attended selected industry events, and could travel up to 25%\.

### What is Ralph's educational background?

Ralph studied Political Economy at Tulane University and Business Administration and Management, General at Johnson & Wales University\. He also attended Lake Forest Academy\.

### What skills does Ralph list?

Ralph's listed skills include account management, team building, sales, customer service, sales management, direct sales, customer retention, cold calling, alarm systems, CCTV, new business development, access control, loss prevention, public speaking, B2B, key account management, solution selling, management, marketing, and leadership\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAmU5YsBxPZjTjpkBxpmkA0\-85MVwRCQWA4

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