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# Pruthu Simha Hindupur

**Headline:** Product Management and Data Systems | MS in Management Science and Engineering at Columbia University | Ex Deloitte
**Profession:** Vice President of Growth
**Location:** New York, New York, United States

## About

Pruthu Simha Hindupur is Vice President of Growth at Columbia Product Managers Club and a Master’s student in Management Science and Engineering at Columbia University in New York. Pruthu also works as a founding product manager for Oryx’s AI writing platform, leading product discovery, strategy, user research, prototyping, prioritization, requirements, metrics, and engineering delivery. Pruthu’s strengths span product strategy, data platforms, AI product development, analytics, and cross-functional execution in ambiguous 0-to-1 and scaled-system environments. Previously, Pruthu spent 2.5 years at Deloitte USI as a Product Analyst supporting US Cellular’s 500K+ subscriber customer-engagement platform. Pruthu led a Customer Data Platform migration covering 400+ ETL jobs and 150K+ daily records with zero downtime, supported 99.8% uptime, reduced reporting-cycle time by 40%, and earned a Deloitte Spot Award. At Atolls, Pruthu shipped 10+ customer-facing features for a shopping rewards platform serving 300+ retail brands, including a Favorite Brands feature that increased adoption by 18%. Pruthu has also delivered consulting work for Tiffany & Co., Quarre, and Beyul Labs, and independently built Lumio and HALO, an LLM-powered digital-wellbeing MVP that won first place at NYU’s National Product Hackathon among 30+ teams.

## Services

- Inventory Management
- Operations Research
- Linear Programming
- Outreach Automation
- Go-to-Market Strategy
- CRM Integration
- User Journey Mapping
- Role-Based Access Control \(RBAC\)
- Technical Writing
- Customer Discovery
- Figma \(Software\)
- Process Flow Documentation
- Prototyping
- Product Requirements
- KPI Definition
- Objectives and Key Results \(OKRs\)
- Stakeholder Collaboration
- Problem Discovery
- Feature Prioritization
- Quality Assurance
- PRDs
- User Research
- SQL

## Highlights

- Leads growth strategy and member acquisition for Columbia Product Managers Club, scaling active membership 3x through data-driven growth loops, channel strategy, and product-led community initiatives.
- Secured 5+ corporate partnerships across technology and consulting for Columbia Product Managers Club.
- Led a Customer Data Platform migration at Deloitte spanning 400+ ETL jobs and reported as processing 150K+ daily records in one role description and 300K+ daily customer records in another, with zero downtime and 99.8% uptime.
- Reduced Customer Data Platform incident-response time by 20% through monitoring improvements at Deloitte.
- Defined requirements and a roadmap for eight Braze marketing-automation features and delivered 100% of planned launches on time with zero critical defects over a six-month cycle.
- Reduced reporting-cycle time by 40% at Deloitte by redesigning analytics workflows and reusable data architecture, including an audit of 50+ duplicate workflows.
- Scaled 50+ ETL workflows into modular reusable pipelines at Deloitte, reducing data-load cycle time by 40% and improving data availability for downstream analytics and ML.
- Eliminated 15 hours per week of manual reporting work for marketing teams and received a Deloitte Spot Award for operational excellence.
- Mentored three junior analysts and authored runbooks that reduced new-team-member onboarding time by 30% at Deloitte.
- Owned Atolls’ Favorite Brands feature from user research and Figma design through production launch across web and Chrome extension, increasing adoption by 18% and reducing user search time by 24%.
- Reduced page-load time by 22% and increased session duration by 12% at Atolls through front-end optimizations informed by session and funnel analysis.
- Shipped 10+ customer-facing features across six Agile sprints at Atolls, including Referral System and Auto-Apply functionality.
- Progressed from bug fixes to independent feature ownership within three months at Atolls and was converted to a full-time engineer based on delivery velocity and product impact.
- Led 0-to-1 discovery and prototyping for Goal Mode at Oryx, conducting 15+ user interviews and defining a three-layer architecture and five-field input schema.
- Repositioned Oryx around trust and verification after research found that accuracy and citation quality drove adoption for three of four core users.
- Shipped AI and data capabilities across eight Oryx product areas, including source grounding, per-domain source filtering, and real-time AI progress streaming.
- Reduced Oryx Ask-AI latency by 30%, from 14 seconds to 10 seconds.
- Rebuilt Oryx’s 19-bucket backlog into a six-stage delivery system with a 10-area, seven-type taxonomy authored 20+ scoped tickets and coordinated delivery across U.S. and India engineering.
- Instrumented activation and retention funnels in Mixpanel and developed ICP, positioning, and product briefs for Oryx’s founder-led GTM motion.
- Supported 30+ graduate students as a Columbia Graduate Teaching Assistant on project-based data-analysis engagements with external organizations.
- Designed an inventory data pipeline and a two-version linear optimization model for Tiffany & Co. across eight discontinued U.S. product categories and 300+ stores.
- Designed Quarre’s four-layer AI-powered GTM outreach system and a seven-signal scoring model ranking 900+ contacts.
- Delivered a conversational AI agent for Quarre that supports on-demand discovery of investors, brokers, and operators by deal type and geography.
- Authored a 100+ page Account Management SRS for Beyul Labs’ Bhutan national tourism platform, defining a five-tier hierarchy with 15+ user roles.
- Benchmarked global tourism SaaS platforms and Bhutanese portals to prioritize features for a 10-module platform, and delivered Bhutan Payments Merchant and Bank User Guides.
- Built Lumio, a full-stack AI spend-intelligence platform and Chrome extension for Claude and ChatGPT usage and cost visibility.
- Built HALO, an LLM-powered digital-wellbeing MVP that won first place at NYU’s National Product Hackathon among 30+ teams.

## Experience

- **Vice President of Growth at Columbia Product Managers Club \(PMC\)** (2025-10-01–present) — Leading growth strategy to connect students with product leaders through alumni partnerships and industry events. Driving hands-on product case competitions, growth workshops, and recruiting panels while representing Columbia across peer networks. Translating hackathon experience into scalable club tactics, mentoring peers on data-to-product transitions, and continuously growing as a stronger product leader.
- **Graduate Teaching Assistant at Columbia University** (2026-01-01–2026-05-01) — Teaching Assistant for Practicum in Data Analysis \(QMSS Department\) under Professor Charlie Riemann, supporting students on real-world, project-based data analysis engagements with external organizations.
- **Graduate Product Consultant at Beyul Labs** (2025-09-01–2026-05-01) — Authored a 100+ page Account Management SRS defining registration, authentication, and role-based access control across a 5-tier, 15+ role user hierarchy • Benchmarked global tourism SaaS platforms against local Bhutanese portals to identify gaps and prioritize features for a 10-module platform • Delivered end-to-end Merchant and Bank User Guides for Bhutan Payments, covering onboarding, invoicing, recurring payments, disputes, and payout workflows
- **Graduate Product Strategy Consultant at Quarre** (2025-09-01–2026-05-01) — Designed a 4-layer AI-powered GTM outreach system covering contact segmentation, signal enrichment, message generation, and automated reply handling • Built a priority scoring model across 7 signal categories to rank 900+ contacts by deal relevance, seniority, and network proximity • Delivered a conversational AI agent enabling on-demand contact discovery across investors, brokers, and operators by deal type and geography
- **Graduate Operations Consultant at Tiffany & Co.** (2025-09-01–2026-05-01) — Designed a data pipeline to ingest, filter, and aggregate daily inventory files across 8 discontinued product categories in the U.S. • market • Formulated a two-version linear optimization model to minimize inventory-to-need ratio dispersion across 300+ stores, incorporating store-level transfers, RDC reserves, and display constraints • Validated model output by comparing pre/post inventory distributions, confirming ratio convergence toward optimal allocation across all product types
- **Consulting Analyst | US Cellular Corp. at Deloitte** (2023-01-01–2025-07-01) — Working at the intersection of product, data, and marketing technology, I owned the product operations for US Cellular's customer engagement platforms serving 500K+ subscribers. • Product & Platform Ownership: • Owned end-to-end upgrade of the Customer Data Platform, orchestrating migration of 400+ ETL jobs processing 300K+ daily customer records with zero downtime, sustaining 99.8% platform uptime and improving incident response time by 20% • Defined product requirements and roadmap for 8 marketing automation features in Braze, partnering with Engineering, Data Science, and QA across time zones to ship 100% on-time releases with zero critical defects over a 6-month cycle • Identified critical gaps in campaign analytics and designed reusable data architecture that cut reporting cycle time by 40%, auditing 50+ duplicate workflows and building scalable solutions that overcame legacy SAS platform constraints • Cross-Functional Leadership & Impact: • Drove product requirements from discov
- **Product Management Intern at Atolls** (2021-08-01–2022-08-01) — Built and shipped product features for a shopping rewards platform connecting users with 300+ retail brands, focusing on discovery, engagement, and conversion optimization. • Product Discovery & Feature Ownership: • Discovered critical user friction in brand discovery through analytics and user feedback, owned the Favorite Brands feature from Figma design to production launch, increasing feature adoption by 18% and reducing user search time by 24% across web and Chrome extension • Analyzed session behavior patterns to identify performance bottlenecks, then shipped front-end optimizations that reduced page load time by 22% and increased session duration by 12%, directly improving activation and engagement in core shopping flows • Product Development & Growth: • Shipped 10+ customer-facing features across 6 Agile sprints, including Referral System and Auto-Apply functionality, iterating rapidly on conversion funnels to strengthen activation and retention throughout key user journeys • P
- **Product Manager at Oryx Intelligence** (2026–2026) — Founding PM for an AI writing platform, owning product strategy, discovery, and delivery across a 5-person engineering and design team. • Led 0-to-1 discovery and prototyping for Goal Mode, Oryx's flagship AI feature • ran 15+ user interviews, defined a 3-layer architecture and 5-field input schema, and translated research into an engineering-ready product specification. • Repositioned product direction around trust and verification after research showed accuracy and citation quality, rather than writing speed, drove adoption for 3 of 4 core users. • Shipped AI and data features across 8 product areas, including source grounding, per-domain source filtering, and real-time AI progress streaming • reduced Ask-AI latency 30%, from 14s to 10s. • Rebuilt a 19-bucket backlog into a 6-stage delivery system with a 10-area, 7-type taxonomy • authored 20+ fully scoped tickets and coordinated daily delivery across US and India engineering. • Instrumented activation and retention funnels in

## Education

- bachelor's, Computer Science — The National Institute Of Engineering, Mysore (2018-01-01–2022-01-01)
- bachelor's, Computer Science — The National Institute Of Engineering, Mysore (2018-01-01–2022-01-01)
- Master of Science - MS, Management Science and Engineering \(MS&E\) — Columbia Business School (2025-08-01)
- Master of Science - MS, Management Science and Engineering \(MS&E\) — Columbia University (2025-08-01)

## FAQ

### What does Pruthu do at Columbia Product Managers Club?

Pruthu is Vice President of Growth at Columbia Product Managers Club \(PMC\). Pruthu leads growth strategy and member acquisition, runs product case competitions, growth workshops, recruiting events, and industry programming, and represents Columbia across peer networks. Pruthu has scaled active membership 3x through data-driven growth loops, channel strategy, and product-led community initiatives, while securing 5+ corporate partnerships across technology and consulting.

### What are Pruthu’s strongest professional areas?

Pruthu works at the intersection of product, strategy, data, and AI. Pruthu’s core areas include product strategy and management, management and business consulting, data analytics, SQL, Python, AI product development, generative AI and LLM applications, data platforms, process optimization, GTM strategy, product analytics, and stakeholder management.

### What does Pruthu do at Oryx?

Pruthu is described as a Founding Product Manager at Oryx Studio and is listed in experience as a Product Manager at Oryx Intelligence. In that role, Pruthu owns strategy, discovery, and delivery for an AI writing platform with a five-person engineering and design team.

### What product work has Pruthu led at Oryx?

Pruthu led 0-to-1 discovery and prototyping for Goal Mode, Oryx’s flagship AI feature. Pruthu conducted 15+ user interviews, defined a three-layer architecture and five-field input schema, and turned research into an engineering-ready specification. Pruthu also repositioned the product around trust and verification after research found that accuracy and citation quality, rather than writing speed, drove adoption for three of four core users.

### What operational and growth impact has Pruthu delivered at Oryx?

At Oryx, Pruthu shipped AI and data features across eight product areas, including source grounding, per-domain source filtering, and real-time AI progress streaming. Pruthu reduced Ask-AI latency by 30%, from 14 seconds to 10 seconds rebuilt a 19-bucket backlog into a six-stage delivery system with a 10-area, seven-type taxonomy authored 20+ fully scoped tickets coordinated daily delivery across U.S. and India engineering and instrumented activation and retention funnels in Mixpanel. Pruthu also benchmarked competitors and developed ICP, positioning, and product briefs for the founder-led GTM motion.

### What was Pruthu’s role at Deloitte?

Pruthu spent 2.5 years at Deloitte USI as a Consulting Analyst and Product Analyst supporting US Cellular’s customer-engagement platforms for 500K+ subscribers. The work covered product, data platforms, marketing technology, analytics, and business operations, in partnership with U.S. client leadership, Engineering, Data Science, and QA.

### What did Pruthu accomplish on the Customer Data Platform at Deloitte?

Pruthu owned an end-to-end Customer Data Platform upgrade and migration spanning 400+ ETL jobs. The record describes the platform as processing 150K+ daily records and, in another role description, 300K+ daily customer records. The migration was completed with zero downtime, sustained 99.8% uptime, and included monitoring improvements that reduced incident-response time by 20%.

### What product and analytics results did Pruthu deliver at Deloitte?

Pruthu defined requirements and a roadmap for eight Braze marketing-automation features and aligned Engineering, Data Science, QA, and business stakeholders through a six-month delivery roadmap. Pruthu delivered 100% of planned launches on time with zero critical defects. Pruthu also redesigned analytics workflows and reusable data architecture, audited 50+ duplicate workflows, scaled 50+ ETL workflows into modular reusable pipelines, reduced reporting and data-load cycle times by 40%, improved downstream data availability for analytics and ML, and eliminated 15 hours per week of manual reporting work.

### What leadership recognition did Pruthu receive at Deloitte?

Pruthu led global production support, mentored three junior analysts in product operations and technical troubleshooting, and authored runbooks that reduced new-team-member onboarding time by 30%. Pruthu received a Deloitte Spot Award for operational excellence in data-driven marketing optimization.

### What did Pruthu accomplish at Atolls?

As a Product Management Intern at Atolls, Pruthu worked on a shopping rewards platform connecting users with 300+ retail brands. Pruthu discovered brand-discovery friction through analytics and user feedback, owned Favorite Brands from Figma design through production across web and the Chrome extension, increased adoption by 18%, and reduced user search time by 24%.

### How did Pruthu improve product engagement at Atolls?

Pruthu analyzed session and funnel behavior to identify performance and conversion bottlenecks, then shipped front-end optimizations that reduced page-load time by 22% and increased session duration by 12%. Pruthu also shipped 10+ customer-facing features across six Agile sprints, including Referral System and Auto-Apply functionality. Within three months, Pruthu progressed from bug fixes to independent feature ownership by learning Vue.js and product-development workflows, and was converted to a full-time engineer based on delivery velocity and measurable product impact.

### What does Pruthu do as a Graduate Teaching Assistant at Columbia?

As a Graduate Teaching Assistant for Practicum in Data Analysis in Columbia’s QMSS Department, under Professor Charlie Riemann, Pruthu supported 30+ graduate students working on real-world, project-based data-analysis engagements with external organizations. Pruthu helped students translate quantitative analysis into client-ready recommendations.

### What consulting work did Pruthu perform for Tiffany & Co.?

For Tiffany & Co., Pruthu designed a data pipeline to ingest, filter, and aggregate daily inventory files across eight discontinued product categories in the U.S. market. Pruthu diagnosed inventory-concentration risk across 300+ stores and developed a two-version linear optimization model incorporating store transfers, RDC reserves, and display constraints. Pruthu validated the output through pre- and post-inventory-distribution comparisons, confirming convergence toward optimal allocation across product types.

### What did Pruthu deliver for Quarre?

For Quarre, Pruthu designed a four-layer AI-powered GTM outreach system covering contact segmentation, signal enrichment, message generation, and automated reply handling. Pruthu built a priority-scoring model across seven signal categories to rank 900+ contacts by deal relevance, seniority, and network proximity, and delivered a conversational AI agent for on-demand discovery of investors, brokers, and operators by deal type and geography.

### What did Pruthu deliver for Beyul Labs and Bhutan Payments?

For Beyul Labs, Pruthu authored a 100+ page Account Management Software Requirements Specification for a national tourism platform in Bhutan. It defined registration, authentication, onboarding, role-based access control, and a five-tier hierarchy spanning 15+ user roles. Pruthu benchmarked global tourism SaaS platforms against Bhutanese portals to identify gaps and prioritize features for a 10-module platform, and delivered Merchant and Bank User Guides for Bhutan Payments covering onboarding, invoicing, recurring payments, disputes, and payout workflows.

### What independent products and hackathon work has Pruthu completed?

Pruthu built Lumio, a full-stack AI spend-intelligence platform and Chrome extension focused on AI-usage and cost visibility across Claude and ChatGPT. Pruthu also built HALO, an LLM-powered digital-wellbeing MVP that won first place at NYU’s National Product Hackathon among 30+ teams. Pruthu’s competitive product work also includes leading product strategy and execution in a national product hackathon.

### What is Pruthu’s educational background?

Pruthu is pursuing a Master of Science in Management Science and Engineering, listed with both Columbia University and Columbia Business School, with a 2025 date in the LinkedIn education entries. Pruthu earned a bachelor’s degree in Computer Science from The National Institute of Engineering, Mysore, listed with a 2022 date.

### What tools and methods does Pruthu use?

Pruthu’s product and operations skills include customer and problem discovery, user research, user-journey mapping, feature prioritization, prototyping, Figma, product requirements, PRDs, KPI definition, OKRs, quality assurance, stakeholder collaboration, and process-flow documentation. Pruthu also lists inventory management, operations research, linear programming, go-to-market strategy, outreach automation, CRM integration, role-based access control, technical writing, and SQL.

### What certifications, languages, and opportunities does Pruthu have?

Pruthu is certified in Product Management Basics by Pendo.io, Business Analysis & Process Management through Coursera, and Agile Project Management through Google. Pruthu speaks English and Hindi. Pruthu is exploring opportunities in product management, product strategy, AI and technical product, data and analytics, strategy and operations, business operations, management consulting, and AI/data strategy. Pruthu can be reached at \[contact removed\].

## Links

- LinkedIn: https://www.linkedin.com/in/pruthu-simha

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