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# Franci Duarte

**Headline:** Student at City University of New York-Herbert H. Lehman College
**Profession:** Senior Sales Executive
**Location:** Bronx, New York, United States

## About

Franci Duarte is a Customer Insights Manager at Higher Studio Productions and a Senior Sales Executive at AT&T, while studying Communications in Media at City University of New York–Herbert H. Lehman College. Franci combines a sales background with customer-insight, growth, and marketing work, with particular strengths in analyzing consumer buying behavior, evaluating performance targets, and building strategic plans to achieve growth goals. At Higher Studio Productions, Franci analyzes audience behavior, develops local business and media partnerships, works with influencers, and partners with podcast clients to strengthen brand and media awareness. At AT&T, Franci has held sales, store-management, multi-unit retail, and leadership roles, including approximately four to five years as a Store Manager. In that role, Franci drove monthly over-performance and 3–4% growth through data-led sales plans, community partnerships, promotional events, and customer-insight-driven initiatives. Franci is actively developing marketing expertise to transition from sales into growth marketing, with longer-term interests in brand, content, and social media marketing.

## Services

- Social Media Marketing

## Highlights

- Serves as Customer Insights Manager at Higher Studio Productions, analyzing audience behavior to inform growth strategies and enhance customer engagement.
- Develops partnerships with local businesses and media at Higher Studio Productions to expand brand reach.
- Collaborates with influencers on marketing campaigns and promotional initiatives at Higher Studio Productions.
- Partners with podcast clients to enhance their brand and media awareness.
- Serves as a Senior Sales Executive at AT&T, managing a portfolio of mid-market business accounts.
- Delivers strategic recommendations to business stakeholders as a Senior Sales Executive at AT&T.
- Identifies growth opportunities through customer and market analysis and collaborates cross-functionally to support customer engagement at AT&T.
- Uses CRM tools to track performance and business outcomes at AT&T.
- Served as an Area Manager for an AT&T authorized retailer, overseeing multiple locations and driving market growth.
- Built experience in multi-unit retail management, authorized-retail operations, sales leadership, coaching, team development, revenue-growth strategy, KPI analysis, customer experience, inventory management, compliance, strategic planning, and telecommunications and mobility solutions.
- Served as an AT&T Assistant Manager, supporting retail operations, sales and customer service, team development, customer-experience management, performance tracking, scheduling, compliance, and conflict resolution.
- As an AT&T Associate Director, managed partnerships with local businesses and community organizations.
- Collaborated with radio personalities and influencers to drive brand awareness as an AT&T Associate Director.
- Executed community marketing events and brand activations and partnered with marketing teams on local campaigns and product launches at AT&T.
- Used Salesforce and Power BI to analyze performance and trends as an AT&T Associate Director.
- Worked as an AT&T Store Manager for approximately 4–5 years.
- Drove monthly over-performance and 3–4% growth as an AT&T Store Manager.
- Built local-business and community partnerships to drive sales, customer acquisition, brand awareness, and customer engagement as an AT&T Store Manager.
- Executed promotional events, community marketing events, and brand activations to increase store traffic as an AT&T Store Manager.
- Collaborated with marketing teams on campaigns and product launches, supported multicultural marketing and outreach, and represented AT&T at local business and community events.
- Applied customer insights and data-led sales plans to identify growth opportunities and improve customer experience in store leadership roles.
- Held additional roles as an AT&T Sales Representative and an Assistant Manager at Universal Meat.
- Brings a deep understanding of consumer buying behavior from a sales background.
- Excels at analyzing targets and building strategic plans for goal achievement and growth.
- Is studying Communications in Media at City University of New York–Herbert H. Lehman College.
- Is actively developing marketing expertise to transition from sales into growth marketing, with future interests in brand, content, and social media marketing.
- Lists Social Media Marketing as a skill.

## Experience

- **Senior Sales Executive at AT&T** (2025-04-01–present) — Core Skills: \* Account Management \* Strategic Sales & Negotiation \* Customer Relationship Management \*Managed a portfolio of mid-market business accounts. \* Delivered strategic recommendations to business stakeholders. \* Identified growth opportunities through customer and market analysis. \* Collaborated with cross-functional teams to support customer engagement. \* Utilized CRM tools to track performance and business outcomes
- **Customer Insights Manager at Higher Studio Productions** (2022-01-01–present) — Analyzed audience behavior to inform growth strategies and enhance customer engagement. • Developed partnerships with local businesses and media to expand brand reach. • Collaborated with influencers to support marketing campaigns and promotional initiatives. • partner with podcast clients to enhance their brand and media awareness
- **Associate Director at AT&T** (2024-05-01–2025-04-01) — Core Skills: • \* Managed partnerships with local businesses and community organizations. • \* Collaborated with radio personalities and influencers to drive brand awareness. • \* Executed community marketing events and brand activations. • \* Partnered with marketing teams on local campaigns and product launches. • \* Leveraged customer insights to identify growth opportunities. • \* Utilized Salesforce and Power BI to analyze performance and trends. • Process Improvement & Compliance • Telecommunications Leadership • Retail & Mobility Operations • Strategic Sales Management • Revenue Growth & Forecasting • Cross-Functional Collaboration • Team Leadership & Development • KPI & Performance Analytics • Operational Excellence • Customer Retention Strategies
- **Area Manager Authorized Retailer at AT&T** (2022-07-01–2025-04-01) — Core Skills: • Multi-Unit Retail Management • Authorized Retail Operations • Sales Leadership & Coaching • Team Development • Revenue Growth Strategies • KPI & Performance Analysis • Customer Experience • Operational Excellence • Employee Engagement • Inventory & Compliance Management • Strategic Planning • Telecommunications & Mobility Solutions
- **Store Manager at AT&T** (2019-10-01–2022-06-01) — Core Skills: • \* Partnered with local businesses to drive sales and brand awareness. • \* Executed community marketing events and brand activations. • \* Collaborated with marketing teams on product launches and campaigns. • \* Built community partnerships to increase customer engagement. • \* Leveraged customer insights to identify growth opportunities. • \* Coordinated promotional events to increase store traffic. • \* Worked cross-functionally to enhance customer experience. • \* Supported multicultural marketing and outreach initiatives. • \* Represented the brand at local business and community events. • \* Drove customer acquisition through partnerships and local marketing efforts. • Retail Store Operations • Sales Leadership & Coaching • Team Development • Customer Experience Management • Revenue Growth Strategies • KPI & Performance Analysis
- **Assistant Manager at AT&T** (2018-11-01–2019-09-01) — Core Skills: • Retail Operations Support • Sales & Customer Service • Team Coaching & Development • Customer Experience Management • KPI & Sales Performance Tracking • Inventory & Compliance Management • Employee Scheduling • Problem Solving & Conflict Resolution • Operational Support • Telecommunications & Mobility Solutions • Revenue Growth Strategies • Team Collaboration
- **Sales Representative at AT&T** (2017-11-01–2018-10-01)
- **Assistant Manager at Universal Meat** (2011-08-01–2015-03-01)

## Education

- Communications in media — City University of New York-Herbert H. Lehman College (2015-01-01–2024-01-01)

## FAQ

### What does Franci do?

Franci Duarte is a Customer Insights Manager at Higher Studio Productions and a Senior Sales Executive at AT&T. Franci is also studying Communications in Media at City University of New York–Herbert H. Lehman College.

### What does Franci do at Higher Studio Productions?

At Higher Studio Productions, Franci analyzes audience behavior to inform growth strategies and improve customer engagement. Franci develops partnerships with local businesses and media, collaborates with influencers on marketing and promotional initiatives, and works with podcast clients to enhance brand and media awareness.

### What does Franci do as a Senior Sales Executive at AT&T?

As a Senior Sales Executive at AT&T, Franci manages a portfolio of mid-market business accounts, provides strategic recommendations to business stakeholders, identifies growth opportunities through customer and market analysis, and collaborates across functions to support customer engagement. Franci also uses CRM tools to track performance and business outcomes.

### What did Franci do as an Area Manager for an AT&T authorized retailer?

Franci served as an Area Manager for an AT&T authorized retailer, overseeing multiple locations and driving market growth. Franci’s work included multi-unit retail management, authorized-retail operations, sales leadership and coaching, team development, revenue-growth strategy, KPI analysis, customer experience, operational excellence, employee engagement, inventory and compliance management, strategic planning, and telecommunications and mobility solutions.

### What did Franci do as an Assistant Manager at AT&T?

As an AT&T Assistant Manager, Franci supported retail operations, sales and customer service, team coaching and development, customer-experience management, KPI and sales-performance tracking, inventory and compliance management, employee scheduling, problem solving, conflict resolution, and operational support. The role also involved revenue-growth strategies, team collaboration, and telecommunications and mobility solutions.

### What did Franci do as an Associate Director at AT&T?

As an Associate Director at AT&T, Franci managed partnerships with local businesses and community organizations, collaborated with radio personalities and influencers, and executed community marketing events and brand activations. Franci partnered with marketing teams on local campaigns and product launches, used customer insights to find growth opportunities, and used Salesforce and Power BI to analyze performance and trends. Franci’s work also included process improvement and compliance, telecommunications leadership, retail and mobility operations, strategic sales management, revenue growth and forecasting, cross-functional collaboration, team leadership, KPI analytics, operational excellence, and customer-retention strategies.

### What did Franci accomplish as a Store Manager at AT&T?

Franci worked as an AT&T Store Manager for approximately four to five years. Franci drove monthly over-performance and 3–4% growth, partnered with local businesses, executed community marketing events and brand activations, collaborated on product launches and campaigns, built community partnerships, and coordinated promotional events to increase store traffic. Franci also used customer insights to identify growth opportunities, supported multicultural marketing and outreach, represented the brand at business and community events, and drove customer acquisition through partnerships and local marketing efforts.

### What other roles has Franci held?

Franci also held a Sales Representative role at AT&T and an Assistant Manager role at Universal Meat.

### What are Franci’s core professional strengths?

Franci’s strongest areas include sales expertise, account management, strategic sales and negotiation, customer relationship management, consumer buying-behavior analysis, target analysis, and strategic planning for growth. Franci also has experience in retail operations, team leadership and coaching, KPI and performance analysis, customer experience, compliance, community partnerships, and local marketing.

### What is Franci studying?

Franci is studying Communications in Media at City University of New York–Herbert H. Lehman College.

### What are Franci’s marketing career goals?

Franci is actively studying marketing to support a career transition from sales into marketing. Franci plans to begin in growth marketing and expand into brand, content, and social media marketing.

### Does Franci have social media marketing experience or interest?

Franci has listed Social Media Marketing as a skill and has an interest in expanding into social media marketing as part of a broader marketing career path.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAACP3aHcBbOEX-9LlLDkwRQ_U5yddDx39Cpk

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