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# Corley Frierson

**Headline:** Klaviyo Certified \| Email Marketing \| D2C E\-Commerce Lifecycle
**Location:** Charleston, SC, USA

## About

Corley Frierson is an email marketing and lifecycle specialist who builds campaigns and automation flows designed to connect brands with customers in a human, measurable way\. Corley is a Klaviyo Certified Practitioner with experience in campaign design and execution, audience segmentation, copywriting, email design, deployment, strategy, conversion tracking, and creative project management\. With backgrounds in agency marketing, editorial, events marketing, social media, and journalism, Corley brings close attention to brand voice alongside performance metrics such as conversions and revenue\. At The Murray Road Agency, Corley has applied popup and email automation strategies for ecommerce clients, including work that drove more than 200 conversions and $25,000–$35,000 in revenue over two weeks\. Corley builds automation programs such as popups, welcome series, and reminder sequences, using platforms including Klaviyo, Mailchimp, and Shopify\. Corley is also skilled at using competitive research and data\-driven arguments to earn client buy\-in for conversion strategies\. Corley holds a Bachelor of Arts in Communication from the College of Charleston, earned in 2021\.

## Services

- Communication
- Copywriting
- Email Marketing
- Project Management
- Events
- Klaviyo
- Instagram
- Journalism
- Organization
- Marketing Strategy

## Highlights

- Drove more than 200 conversions and $25,000–$35,000 in revenue over two weeks for an ecommerce client through popup and email automation\.
- Builds email automation flows including popups, welcome series, and reminder sequences with conversion tracking\.
- Uses Klaviyo, Mailchimp, and Shopify for email marketing and conversion\-tracking work\.
- Klaviyo Certified Practitioner\.
- Experienced in email campaign design and execution, audience segmentation, copywriting, email design, deployment, strategy, and creative project management\.
- Uses competitive research and data\-driven arguments to build client buy\-in for conversion strategies\.
- Marketing Coordinator at The Murray Road Agency\.
- Social Media Manager at Charleston City Lifestyle Magazine\.
- Contributing Writer for Charleston City Lifestyle Magazine’s print publication\.
- Editorial Intern at Charleston Magazine, supporting organic social media, onsite content shoots, and copywriting\.
- Earned a Bachelor of Arts in Communication, General, from the College of Charleston in 2021\.
- Completed the International Baccalaureate Diploma Program at A\. C\. Flora High School\.
- Completed LinkedIn’s Email Marketing: Strategy and Optimization certification\.
- Completed LinkedIn’s Email Marketing Foundations certification\.

## Experience

- **Marketing Coordinator at The Murray Road Agency** (2023–2025)
- **Social Media Manager at Charleston City Lifestyle Magazine** (2023–2023)
- **Contributing Writer at Charleston City Lifestyle Magazine** (2022–2023) — Contributing writer for print publication\.
- **Editorial Intern at Charleston Magazine** (2020–2020) — Spring internship organic social media, onsite content shoot support, copywriting,

## Education

- Bachelor of Arts \- BA, Communication, General — College of Charleston (2017–2021)
- International Baccalaureate Diploma Program — A\. C\. Flora High School

## FAQ

### What does Corley do?

Corley builds email campaigns and lifecycle automation flows that help brands connect with customers and measure performance\. Corley’s work includes campaign design, audience segmentation, copywriting, email design and deployment, conversion tracking, strategy, and creative project management\.

### What email marketing certifications does Corley hold?

Corley is a Klaviyo Certified Practitioner\. Corley also holds LinkedIn certifications in Email Marketing: Strategy and Optimization and Email Marketing Foundations\.

### What measurable results has Corley achieved in email marketing?

Corley drove more than 200 conversions and $25,000–$35,000 in revenue in two weeks for an ecommerce client through a popup and email\-automation initiative\.

### What types of email automation does Corley build?

Corley builds automation flows that include popups, welcome series, and reminder sequences, with conversion tracking to assess results\. Corley has used Mailchimp and Shopify in email marketing and conversion\-tracking work, in addition to Klaviyo\.

### What does Corley do at The Murray Road Agency?

Corley works as a Marketing Coordinator at The Murray Road Agency\. The role includes agency\-side marketing experience and ecommerce email automation work\.

### How does Corley build client support for a marketing strategy?

Corley has experience persuading clients to adopt conversion strategies through competitive research and data\-driven arguments\.

### What was Corley’s work at Charleston City Lifestyle Magazine?

Corley was a Social Media Manager at Charleston City Lifestyle Magazine and also contributed writing for its print publication\.

### What did Corley do at Charleston Magazine?

As an Editorial Intern at Charleston Magazine during a spring internship, Corley supported organic social media, onsite content shoots, and copywriting\.

### What is Corley’s educational background?

Corley earned a Bachelor of Arts in Communication, General, from the College of Charleston in 2021\. Corley also completed the International Baccalaureate Diploma Program at A\. C\. Flora High School\.

### What are Corley’s core skills?

Corley’s listed skills include communication, copywriting, email marketing, project management, events, Klaviyo, Instagram, journalism, organization, and marketing strategy\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/corley\-frierson\-1233a617a

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