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# Sahaira Murillo

**Headline:** Building & scaling teams @ Vagaro
**Profession:** Senior Outbound Sales Manager
**Location:** San Francisco Bay Area

## About

Sahaira Murillo is the Senior Outbound Sales Manager at Vagaro, where she builds partnership and outbound sales capabilities for salon partners and franchisees. Sahaira is strongest in zero-to-one go-to-market work: designing sales processes, defining ideal customer profiles, assessing skill gaps, developing scalable playbooks, and building relationship-driven sales motions that earn trust before introducing a product. At Vagaro, she built a franchise partnerships team, led partnership acquisition for Sola Salon Suites across 720 locations, and collaborates with internal teams and external partners to improve adoption and partner performance. Sahaira has also built an outbound sales motion and scaled a team from 5 to 25 representatives in one year, with broader experience managing 50+ outbound agents and four managers. Her background includes sales leadership and account management at Booksy, retail and e-commerce strategy for Korean beauty brands at I’m Mimi International, and West Coast sales management at Millennium Systems International. She has consistently delivered growth, including 150% over goal at Booksy in 2019 and at least 95% of monthly quota in an outbound sales management role at Vagaro.

## Services

- Account Management
- Solution Selling
- Field Sales Management
- Outside Sales
- Supervisory Skills
- Inventory Management
- Customer Service
- Retail
- Hospitality
- Customer Satisfaction
- Hotels
- Microsoft Office
- Hospitality Management
- Sales
- Microsoft Excel
- Team Building
- Microsoft Word
- Management
- Event Planning
- Hospitality Industry
- Customer Relationship Management \(CRM\)
- Sales Management
- Pipedrive
- Salesforce Training
- Salesforce Sales Cloud

## Highlights

- Built a new franchise partnerships team at Vagaro dedicated to supporting salon partners and driving growth.
- Led partnership acquisition for Sola Salon Suites across 720 locations while managing internal and external stakeholders.
- Developed scalable Vagaro playbooks for franchisees, team members, and internal and external stakeholders.
- Delivered consistent month-over-month growth in agent-driven sign-ups at Vagaro.
- Collaborated with internal teams and external partners to increase adoption and improve partner performance at Vagaro.
- Built a new outbound sales motion at Vagaro and scaled the team from 5 to 25 representatives within one year.
- Has broader experience scaling sales teams from 5 to more than 50 outbound agents.
- Managed teams of 50+ outbound sales agents and four managers.
- Recruited, developed, and coached a high-performing outbound sales team at Vagaro.
- Partnered with Vagaro’s development team to create and implement a new lead-generation strategy.
- Defined ideal customer profiles for prospective clients and talent acquisition at Vagaro.
- Consistently achieved at least 95% of monthly quota in an outbound sales manager role at Vagaro.
- Achieved 150% over goal for 2019 while developing new business opportunities as a Booksy Account Manager.
- Received Booksy’s Q3 “People First” Award.
- Upsold Booksy features, including Boost, to increase app revenue.
- Managed Booksy sales processes through Pipedrive and later managed pipeline through Salesforce.
- Onboarded new Booksy users and their teams and led weekly webinars for existing and new users.
- Led a Booksy team working to further develop the app for product-market fit.
- Created retail and e-commerce sales strategies for multiple Korean beauty brands at I’m Mimi International.
- Supported sampling programs and sales incentives for Korean beauty brands within national retailers.
- Developed relationships with national retail beauty buyers, contributing to company growth and new revenue streams at I’m Mimi International.
- Curated Korean Beauty sections for Nordstrom Rack and Kohl’s and managed an average portfolio of $1 million.
- Maintained daily client contact at I’m Mimi International.
- Trained, coached, developed, and oversaw 8–10 West Coast team members at Millennium Systems International.
- Worked toward monthly ARR sales goals exceeding $200,000 at Millennium Systems International.
- Developed an outbound sales strategy and implemented new KPI measures at Millennium Systems International.
- Builds go-to-market sales motions from scratch through process design, skill-gap analysis, and ICP definition.
- Uses relationship-driven, profession-aware conversations to build prospect trust before introducing a product.
- Identifies new revenue opportunities in zero-to-one sales environments.

## Experience

- **Senior Outbound Sales Manager at Vagaro** (2026-01-01–present) — Built a new franchise partnerships team dedicated to supporting salon partners and driving growth. Developed scalable playbooks for franchisees, team members, and internal and external stakeholders. Delivered consistent month-over-month growth in agent-driven sign-ups. Collaborated cross-functionally with internal teams and external partners to increase adoption and improve partner performance.
- **Outbound sales manager at Vagaro** (2025-05-01–2026-01-01) — Built a new outbound sales motion and scaled the team from 5 to 25 representatives within one year. Recruited, developed, and coached a high-performing outbound sales team. Partnered with the development team to create and implement a new lead-generation strategy. Defined ideal customer profiles for both prospective clients and talent acquisition. Consistently achieved at least 95% of monthly quota.
- **Account Executive at Popmenu** (2024-11-01–2025-05-01)
- **Sales Manager West Coast at Millennium Systems International** (2023-05-01–2024-09-01) — \-Train, coach, develop, and oversee 8-10 team members from the regional west coast - Meet sales goal of $200,000+ monthly in ARR by creating sales strategy -Contribute directly to the company's growth and success by working closely with the team to refine sales strategies and methodologies -Develop an outbound sales strategy while implementing new KPI measures
- **Project Manager at Booksy** (2022-09-01–2023-04-01) — Leading a team to further develop Booksy app for product market fit
- **Area Sales Manager at Booksy** (2022-05-01–2022-12-01)
- **Team Lead San Francisco Bay Area at Booksy** (2022-02-01–2022-05-01)
- **Senior Account Manager at Booksy** (2020-03-01–2022-02-01) — \-Outside and Inside Sales Representative for Booksy, a dedicated software solution for Beauty Industry Professionals -Main objective is to continue to grow and develop existing provider database using analytical metrics -Onboard all new Booksy users and their teams -Lead weekly webinars with existing and new Booksy users -Experienced in using CRM tool Salesforce to manage  pipeline
- **Account Manager at Booksy** (2019-02-01–2020-03-01) — \-Booksy brings booking peace of mind for beauty industry professionals for hair salons, nail salons, braiders, loctitians, lash artist and many more! -Outside sales representative focusing on the Oakland market -Achieved 150% over goal for 2019 in developing new business opportunities -Upsell additional features such as "Boost" to increase app revenue -Manage sales process through CRM system Pipedrive -Q3 Award Winner "People First" Award
- **Account Executive at I'm Mimi International, Inc.** (2017-05-01–2019-02-01) — \-Supported retail and e-commerce through sampling programs and sales incentives while creating sales strategy for multiple Korean beauty brands within national retailers - Boosted company growth and new streams of revenue by developing strong relationships with national retail beauty buyers for various department stores -Successfully curated Korean Beauty section for Nordstrom Rack and Kohls Accounts average portfolio of 1M -Established an excellent relationship between each client and continuously stayed in contact with them on a daily basis

## Education

- In progress, Marketing/Marketing Management, General — California State University-Sacramento (2009-01-01–2010-01-01)
- General Education, General Education — Sacramento City College

## FAQ

### What does Sahaira do?

Sahaira Murillo is the Senior Outbound Sales Manager at Vagaro. She builds and scales partnership and outbound sales capabilities supporting salon partners, franchisees, and business growth.

### What are Sahaira’s core sales and go-to-market strengths?

Sahaira’s strengths include building sales motions from scratch, process design, skill-gap analysis, ideal customer profile definition, relationship-driven selling, team development, and identifying new revenue opportunities. She thrives in zero-to-one sales challenges, particularly in early-stage environments.

### What has Sahaira accomplished in her current role at Vagaro?

At Vagaro, Sahaira built a new franchise partnerships team focused on supporting salon partners and driving growth. She developed scalable playbooks for franchisees, team members, and internal and external stakeholders delivered consistent month-over-month growth in agent-driven sign-ups and partnered cross-functionally to increase adoption and improve partner performance.

### What was Sahaira’s work with Sola Salon Suites?

Sahaira led partnership acquisition for Sola Salon Suites across 720 locations. The work involved managing internal stakeholders and external stakeholders to support the partnership effort.

### How has Sahaira scaled outbound sales teams at Vagaro?

In an outbound sales manager role at Vagaro, Sahaira built a new outbound sales motion and grew the team from 5 to 25 representatives within one year. She recruited, developed, and coached the team worked with the development team on a lead-generation strategy defined ideal customer profiles for prospective clients and talent acquisition and consistently achieved at least 95% of monthly quota.

### What is Sahaira’s team leadership experience?

Sahaira has experience scaling sales teams from 5 to more than 50 outbound agents. She has managed teams of 50+ outbound sales agents and four managers.

### How does Sahaira approach prospecting and relationship-driven sales?

Sahaira builds trust by speaking to prospects’ professions and needs before introducing a product. Her approach centers on relationship-driven sales and turning cold outreach into trusted conversations.

### What roles has Sahaira held at Booksy?

At Booksy, Sahaira served as an Account Manager, Senior Account Manager, Team Lead for the San Francisco Bay Area, Area Sales Manager, and Project Manager. Her work spanned outside and inside sales, account growth, user onboarding, webinars, sales-pipeline management, team leadership, and product-market-fit development.

### What did Sahaira accomplish as a Booksy Account Manager?

As an Account Manager at Booksy, Sahaira focused on outside sales in the Oakland market, developed new business opportunities, upsold features such as Boost to increase app revenue, and managed the sales process in Pipedrive. She achieved 150% over goal in 2019 and received Booksy’s Q3 “People First” Award.

### What did Sahaira do as a Senior Account Manager at Booksy?

As a Senior Account Manager at Booksy, Sahaira worked as an outside and inside sales representative for software serving beauty industry professionals. She focused on growing and developing the provider database using analytical metrics, onboarded new users and their teams, led weekly webinars for existing and new users, and managed pipeline in Salesforce.

### What was Sahaira’s Booksy project management work?

As a Project Manager at Booksy, Sahaira led a team working to further develop the Booksy app for product-market fit.

### What did Sahaira do at I’m Mimi International?

At I’m Mimi International, Inc., Sahaira supported retail and e-commerce through sampling programs and sales incentives and created sales strategies for multiple Korean beauty brands within national retailers. She developed relationships with national retail beauty buyers, helped create new revenue streams, curated Korean Beauty sections for Nordstrom Rack and Kohl’s, and managed an average account portfolio of $1 million while maintaining daily client contact.

### What did Sahaira do at Millennium Systems International?

As Sales Manager, West Coast at Millennium Systems International, Sahaira trained, coached, developed, and oversaw 8–10 regional team members. She worked toward monthly ARR sales goals of more than $200,000, refined sales strategies and methodologies with the team, and developed an outbound strategy with new KPI measures.

### Has Sahaira worked at Popmenu?

Sahaira also held an Account Executive role at Popmenu.

### What is Sahaira’s education?

Sahaira is pursuing Marketing/Marketing Management, General at California State University, Sacramento. She also completed General Education studies at Sacramento City College.

### What tools and professional skills does Sahaira use?

Sahaira’s listed skills include account management, solution selling, field sales management, outside sales, sales management, supervisory skills, team building, management, customer relationship management, Pipedrive, Salesforce Training, Salesforce Sales Cloud, Microsoft Office, Microsoft Excel, Microsoft Word, customer service, customer satisfaction, retail, inventory management, hospitality, hospitality management, hotels, event planning, and the hospitality industry.

### What is Sahaira’s current work arrangement?

Sahaira currently works in the office five days per week.

## Links

- LinkedIn: https://www.linkedin.com/in/sahaira-murillo-81b06285

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