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# Cesar Viana Teague

**Headline:** GTM & Change Management Professional. Husband. Cook.
**Profession:** GTM Change Management & Transformation  Consultant
**Location:** San Francisco, California, United States

## About

Cesar Viana Teague is a seasoned GTM and Change Management professional, currently serving as a consultant at NextLevel Consulting, where he supports tech leaders and SMEs in the USA and Europe with organizational change management, enablement, and go-to-market \(GTM\) strategies. With over 14 years of experience, Cesar specializes in driving business transformation through strategic planning, stakeholder communication, and performance coaching. He is a certified Change Management Practitioner \(APMG/Change Management Institute\) and the creator of the proprietary APEEE framework for IT change management strategic planning. Cesar has a proven track record of collaborating with executives and project managers to deliver measurable results, including sales pipeline acceleration, higher conversion ratios, and successful adoption of new technologies. His expertise spans ERP, CRM, Salesforce, ServiceNow, SAP, Oracle, NetSuite, and more. Cesar’s work has impacted organizations such as Rimini Street, DDN Storage, and Sector Marketing, as well as clients like Salesforce, Adobe, Equinix, and NASA. He holds advanced degrees in organizational leadership and international management, and is recognized for his ability to design and deliver impactful training programs that foster real behavioral change and business growth.

## Services

- Marketing Campaign Management
- Economic Development Research
- Technology Change Management
- Strategic Planning
- Strategic Messaging
- Stakeholder Communication
- Business Transformation
- Revenue Cycle Management
- Fractional
- Sales Enablement
- Sales Training
- Salesforce Training
- Sales Pipeline Development
- Salesforce.com
- Social Media Marketing
- Technical Presentations
- Go-to-Market Strategy
- Leading Positive Change
- Cross-Cultural Communication Skills
- Change Management Communications
- Start-up Consulting
- Strategy
- Entrepreneurship
- Leadership
- Business Development
- Marketing Strategy
- Sales Management
- Marketing
- Business Strategy
- Management Consulting

## Highlights

- Certified Change Management Practitioner \(APMG/Change Management Institute\)
- 14 years of experience in change management and enablement
- Creator of the proprietary APEEE framework for IT change management strategic planning
- Senior Manager – Enablement and Change Management at Rimini Street, contributing to 47 quarters of sequential revenue growth and a 32% YoY revenue increase in 2017 Q3
- Developed and rolled out training programs for change initiatives across multiple organizations
- Supported ERP, CRM, Salesforce, ServiceNow, SAP, Oracle, NetSuite, and other technology implementations
- International Project Manager at Sector Marketing, generating sales and promoting marketing expansion for Fortune 1000, INC. 500, and small businesses
- Senior Manager – Enablement/OCM at DDN Storage, enabling sales and technical teams for clients such as NASA, NSA, GE, Apple, and Comcast
- Fractional GTM services for B2B firms in the USA and Europe, including Salesforce Enablement & Revenue Cycle Management
- Collaborated with PMO and project managers to oversee successful technology implementations
- Developed and delivered executive and peer-level engagement strategies for change management
- Regional Sales Director & Trainer at Forever Living Products, increasing sales by 2% to 12% through coaching and training
- Worked with clients including Salesforce, Adobe, Equinix, Travelport, Huawei GEMLabs, Avis Budget Group, ATP Group, Credit Karma, Silicon Valley Bank, and more
- Specializes in organizational change management on the people side, focusing on adoption and behavioral change
- Experienced in developing and delivering presentation training and coaching using the 5P Formula and Insight Selling
- Holds a PhD \(ABD\) in Organizational Leadership from The Chicago School of Professional Psychology
- MBA in International Management from Golden Gate University
- Bachelor's Degree in Business Economics from University of San Francisco
- Experience with Oracle Fusion and ServiceNow ERP implementations
- Developed comprehensive change management approaches with executive and peer-level engagement
- Worked with economic development agencies such as the State of Connecticut Bio Sciences Office, Swedish Development Agency, NFIA, and UK Trade & Invest
- Delivered enablement and change management projects for startups, SMBs, mid-market, and enterprise clients globally

## Experience

- **GTM Change Management & Transformation  Consultant at NextLevel Consulting** (2017-10-01–present) — I support Tech Leaders and SME's with Change Management for Increasing Traction & Revenues, USA & Europe. GTM and hands-on work with Internal & External Teams, accelerating innovation and growth - ✔  Perform Strategic Planning using the APEEE model ✔  Change Management \(Prosci, Kotter 8-Step, McKinsey 7-S\) ✔  Enablement \(Strategic Messaging / Presentations\) ✔  Performance Coaching/Training While specific responsibilities vary by client, I help SMB firms, Enterprises, and Economic Development Agencies globally achieve their business goals. Work includes stakeholder communication & collaboration with key executives & champions for alignment. Fractional GTM services to sell to B2B firms in the USA & Europe. Includes Salesforce Enablement & Revenue Cycle Management. Currently working on projects with NSight, Mosaic Consulting, and Salesforce Partner eClouds Inc. Some of the companies I work with include: ★ Mosaic \(PG&E\) ★ Salesforce ★ eCloudsHealth.ai - Enterprise Cloud Solutions \(Sale
- **Senior Manager – Enablement and Change Management at Rimini Street** (2016-10-01–2017-10-01) — Rimini is a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products. The company is widely recognized by clients and leading industry analysts as a leader in the field. As the Senior Manager of Sales Enablement and Change Management, one of my key responsibilities was to collaborate with executives and leadership to identify and correct gaps in performance that led to: ★ Sales pipeline acceleration ★ Higher conversion close ratios ★ Integrated selling ★ Growing revenue goals with the company I also tested and certified the field with existing and new content to enable maximum effectiveness, ensuring that new hires became profitable faster. One of my main techniques was to stretch individuals outside of their comfort zones, as well as provide ongoing coaching and development. The company has attained: ✔ Over 1,450 active clients ✔ 85 of the Fortune 500 and Global 100 ✔ 47 quarters of sequential r
- **Senior Manager – Enablement/OCM at DDN Storage** (2015-03-01–2016-05-01) — As the Senior Manager for Enablement & OCM, I was responsible for enabling the Sales and Technical teams to support DDN and the company’s objectives, channel partners, and end-user clients. In order to achieve these goals, I developed content and resources to effectively position the value of DDN, applying best practices and processes. To enhance the experience while fostering cost efficiencies, I researched and applied educational tools and managed monthly programs for: 1. New-hire onboarding and continuing education 2. Channel education 3. Customer education Most importantly, I was responsible for collaborating with all departments so that new team members could work cross-functionally and in cohesion with members of other teams. This also included working with company SME’s to deliver webinar trainings for our team. Some of our clients included: ✔ NASA ✔ NSA ✔ GE ✔ Apple ✔ Comcast One of the most important lessons I learned was some of the new challenges and nuances facing tec
- **International Manager - GTM & Enablement at NextLevel Consulting** (2011-12-01–2015-03-01) — Project Management, Facilitation, and Delivery for helping to grow our clients’ business through: ✔ Refine their Messaging to resonate with a defined target market ✔ Train & Coach to enhance Leadership + Management skills ✔ Sales Enablement + Instruction Design ✔ New Hire Training & On-boarding Design/Delivery ✔ Accelerate Ramp-up time ✔ Individual Performance Coaching ✔ Marketing Research & Outreach Helped startups, small business, mid-market, and enterprise companies define and achieve their business goals. Also included are economic development agencies looking to attract targeted clients. Some of these organizations include: ★ Equinix ★ Travelport ★ Huawei GEMLabs ★ AvisBudget Group ★ California Wine Club ★ ATP Group ★ UC Berkeley ★ Thailand BOI, NFIA SPECIALTIES: Contract projects - Onboarding, Leadership Training & Coaching, Communication Training, Business Development, Marketing Research & Outreach, Sales Coaching, Online Presentations, Strategic Messaging, LinkedIn Marketin
- **Regional Sales Director & Trainer at Forever Living Products \(Home Office\)** (2006-11-01–2011-12-01) — As the Regional Sales Director and Trainer, I was responsible for the recruiting and training of the multicultural California independent distributors of health and wellness products. By offering support and motivation, I was able to help these members of FLP International grow their business through the development of their sales and presentation skills for both face-to-face and teleconferences. Part of this sales performance training included setting monthly, quarterly, and annual goals and developing processes to understand and improve the tasks necessary to achieve those goals. Through coaching and creative marketing ideas for generating new business, as well as sustaining monthly volume of product sales, I was able to increase sales anywhere from 2% to 12%.
- **International Project Manager: Economic Development Agencies at Sector Marketing** (2002-06-01–2006-11-01) — Sector Marketing provides highly cost-effective integrated suite of marketing services, such as small and large conferences and events to lead generation programs to exhibition support. As an International Project Manager, I called on Fortune 1000, INC. 500, and Small Business decision-makers in Hi-tech, Biotech, Cleantech, and Medical Equipment sectors nationwide to generate sales and promote interest in expanding their marketing efforts. Often, this included giving presentations to key decision makers and public speaking events to show trends in sales and marketing and how companies could improve their ROI. Some of the clients included: ★ State of Connecticut Bio Sciences Office ★ Swedish Development Agency ★ NFIA ★ UK Trade & Invest

## Education

- Doctor of Philosophy \(PhD: Multiculturalism: ABD 2021\), Organizational Leadership — The Chicago School of Professional Psychology (2014-10-01–2021-12-01)
- Landmark Forum and Landmark Communications Programs — Landmark Education (2006-09-01–2007-05-01)
- Master of Business Administration \(M.B.A.\), International Management — Golden Gate University
- Business, Business Administration and Management — Schiller International University
- Bachelor's Degree, Business Economics — University of San Francisco

## FAQ

### What does Cesar Viana Teague do?

Cesar Viana Teague is a GTM and Change Management consultant who helps tech leaders and SMEs in the USA and Europe drive business transformation, increase traction and revenues, and implement successful organizational change initiatives.

### What is Cesar's current role?

Cesar currently works as a GTM Change Management & Transformation Consultant at NextLevel Consulting, supporting clients with strategic planning, change management, enablement, and performance coaching.

### What are Cesar's main areas of expertise?

Cesar specializes in organizational change management, enablement, go-to-market strategy, stakeholder communication, performance coaching, and training program development, particularly for technology implementations such as ERP, CRM, Salesforce, and ServiceNow.

### What is the APEEE framework developed by Cesar?

The APEEE framework is Cesar's proprietary model for IT change management strategic planning, designed to guide organizations through comprehensive change initiatives with a focus on executive and peer-level engagement.

### What notable companies has Cesar worked with or supported?

Cesar has worked with or supported organizations including Salesforce, Adobe, Equinix, Travelport, Huawei GEMLabs, Avis Budget Group, ATP Group, Credit Karma, Silicon Valley Bank, NASA, NSA, GE, Apple, Comcast, and various economic development agencies.

### What did Cesar accomplish at Rimini Street?

As Senior Manager of Sales Enablement and Change Management at Rimini Street, Cesar contributed to 47 quarters of sequential revenue growth, a 32% year-over-year revenue increase in 2017 Q3, and helped the company serve over 1,450 active clients, including 85 of the Fortune 500 and Global 100.

### What was Cesar's role at DDN Storage?

At DDN Storage, Cesar served as Senior Manager for Enablement & OCM, enabling sales and technical teams, developing onboarding and continuing education programs, and supporting clients such as NASA, NSA, GE, Apple, and Comcast.

### What experience does Cesar have with technology implementations?

Cesar has extensive experience supporting ERP, CRM, Salesforce, ServiceNow, SAP, Oracle, NetSuite, and other technology implementations, including Oracle Fusion and ServiceNow ERP projects.

### What is Cesar's educational background?

Cesar holds a PhD \(ABD\) in Organizational Leadership from The Chicago School of Professional Psychology, an MBA in International Management from Golden Gate University, and a Bachelor's Degree in Business Economics from the University of San Francisco.

### What certifications does Cesar hold?

Cesar is a Certified Change Management Practitioner through APMG and the Change Management Institute.

### What is Cesar's approach to change management?

Cesar uses a comprehensive change management approach that emphasizes executive and peer-level engagement, stakeholder communication, and real user behavior to measure adoption and success.

### What did Cesar achieve as Regional Sales Director & Trainer at Forever Living Products?

Cesar increased sales by 2% to 12% through coaching, training, and developing sales and presentation skills for multicultural independent distributors in California.

### What types of clients does Cesar support at NextLevel Consulting?

Cesar supports SMB firms, enterprises, and economic development agencies globally, providing fractional GTM services, Salesforce enablement, revenue cycle management, and change management consulting.

### What do references say about Cesar?

References praise Cesar's coaching and training abilities. Max Buiani, COO at JUCLAS USA, credits Cesar with helping achieve 22% to 38% annual sales increases over five years. Michael King, Senior Business Development Manager at AWS, highlights Cesar's effectiveness in educating employees on technical topics and presentation skills. Mary Lou Strong, Director of Human Resources, notes Cesar's awareness of organizational needs and ability to design impactful programs.

### What industries has Cesar worked in?

Cesar has experience in hi-tech, biotech, cleantech, medical equipment, economic development, and health and wellness sectors.

### What are some of Cesar's specialties?

Cesar's specialties include GTM, enablement, economic development, onboarding, leadership training and coaching, communication training, business development, sales coaching, insight selling, online presentations, strategic messaging, LinkedIn marketing, public speaking training, and organizational change management.

### What methodologies does Cesar use in change management?

Cesar applies methodologies such as Prosci, Kotter 8-Step, and McKinsey 7-S in his change management work.

### What is Cesar's experience with training and enablement?

Cesar has developed and delivered training programs for new hires, ongoing education, channel partners, and customers, focusing on accelerating ramp-up time and improving performance.

### What is Cesar's experience with economic development agencies?

Cesar has worked with agencies such as the State of Connecticut Bio Sciences Office, Swedish Development Agency, NFIA, UK Trade & Invest, and Thailand BOI, supporting their marketing and business development efforts.

### What languages or cross-cultural skills does Cesar have?

Cesar has strong cross-cultural communication skills and experience working with multicultural teams and international clients.

## Links

- LinkedIn: https://www.linkedin.com/in/cesarvianateague

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