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# Maddie Burke

**Headline:** Change Management Leader \| Workday Enthusiast \| Prosci Certified
**Profession:** Workday OCM Manager
**Location:** Toledo, Ohio Metropolitan Area

## About

Maddie Burke is a Workday organizational change management leader and Prosci\-certified professional who currently serves as a Workday OCM Manager at Avaap\. She leads strategy, end\-user engagement, communications, and training workstreams for large, complex teams, while managing client relationships across internal partners, vendors, and employees\. Maddie’s strengths include change readiness, stakeholder management and analysis, ERP implementations, digital transformation, strategy alignment, project management, operational efficiency, and technology change management\. At Avaap, Maddie has delivered project timelines, kickoff presentations, stakeholder interviews and takeaways, change and communication strategies, and training strategies and materials\. She has also overseen internal change management for Avaap’s major multi\-system technology change, standardized consulting documentation, mentored team members, supported RFP responses, and helped develop internal initiatives\. Earlier roles at Collaborative Solutions and TopBloc combined Workday implementation consulting, client\-specific training, communications, Change Champion Network activities, resource planning, people leadership, sales support, and operational improvement\.

## Services

- Relationship Building
- Change Readiness
- ERP Implementations
- Strategy Alignment
- Operational Efficiency
- Digital Transformation
- Stakeholder Management
- Project Management
- Stakeholder Analysis
- Google Slides
- Job Aids
- Organization Skills
- Google Sheets
- Stakeholder Engagement
- Instructor\-led Training
- Training Presentations
- Manufacturing Process Improvement
- Implementation Experience
- Training Course Development
- Technology Change Management

## Highlights

- Currently serves as Workday OCM Manager at Avaap, leading strategy, end\-user engagement, communications, and training workstreams for large, complex teams\.
- Delivered Avaap client\-project materials including project timelines, kickoff presentations, stakeholder interviews and takeaways, change strategies, communication strategies and communications, and training strategies and materials\.
- Owns and manages client\-side relationships involving internal partners, vendors, and employees that influence project success\.
- Supported the identification and development of internal initiatives for the Avaap team\.
- Led the standardization of internal documentation for use on consulting projects at Avaap\.
- Developed and mentored direct reports and more junior team members at Avaap\.
- Supported Avaap’s sales cycle through RFP responses\.
- Oversaw internal change management during Avaap’s major technology change involving multiple systems implementations\.
- Developed Workday training materials and conducted customized multi\-day interactive training at Collaborative Solutions\.
- Evaluated training needs to prioritize Workday training initiatives at Collaborative Solutions\.
- Identified training needs, recommended focus areas, and facilitated client prioritization sessions at TopBloc\.
- Orchestrated Change Champion Network sessions to support stakeholder engagement, stakeholder identification, and coordinated activities\.
- Created client\-specific communications to build understanding and awareness of Workday transitions\.
- Delivered remote and in\-person interactive training tailored to customer configurations and audience demographics\.
- Managed resource allocation and forecasted training demand to meet project timelines\.
- Assessed implementation configuration adjustments and created strategic responses integrating communications, training, and change management\.
- Spearheaded TopBloc’s standard presentation materials and methodology to improve consistency\.
- Led TopBloc internal initiatives to improve operational effectiveness and create new client offerings\.
- Mentored TopBloc consultants in Workday and change management to support high\-quality deliverables and client satisfaction\.
- Onboarded and mentored TopBloc employees and helped grow the team from 3 to 7, resulting in promotion to people manager\.
- Developed client Statements of Work detailing project scope, deliverables, and assumptions\.
- Contributed change\-management expertise to TopBloc sales efforts and met with prospective clients\.
- Improved collaboration between change management and sales to enhance the client and sales\-executive experience\.
- Facilitated departmental goal setting aligned to organizational priorities and presented on change management across multiple departments\.
- Earned a Bachelor of Arts in Psychology from Miami University\.

## Experience

- **Workday OCM Manager at Avaap** (2026\-01\-01–present) — Led key workstreams for large, complex teams such as strategy, end\-user engagement, communications, and training\. Completed deliverables for client projects, including \(but not limited to\) project timeline establishment, project kickoff presentations, stakeholder interviews and takeaways, change strategy, communication strategy and creation, and training strategy and creation\. Own and manage client\-side relationships influencing project success \(such as internal partners, vendors, and employees\)\. Supported determining internal initiatives for the overall team and supported my team in the development of key initiatives\. Led the standardization of internal documentation to be used on consulting projects\. Developed and mentored direct reports and more junior team members on the team\. Supported the sales cycle through responding to RFPs\. Oversaw internal change management during Avaap’s major technology change that involved multiple systems implementations\.
- **Change Management Principal Consultant at Avaap** (2025\-03\-01–2026\-01\-01) — Led key workstreams for large, complex teams such as strategy, end\-user engagement, communications, and training\. Completed deliverables for client projects, including \(but not limited to\) project timeline establishment, project kickoff presentations, stakeholder interviews and takeaways, change strategy, communication strategy and creation, and training strategy and creation\. Own and manage client\-side relationships influencing project success \(such as internal partners, vendors, and employees\)\. Supported determining internal initiatives for the overall team and supported my team in the development of key initiatives\. Led the standardization of internal documentation to be used on consulting projects\. Developed and mentored direct reports and more junior team members on the team\. Supported the sales cycle through responding to RFPs\. Oversaw internal change management during Avaap’s major technology change that involved multiple systems implementations\.
- **Change Management Manager at TopBloc** (2024\-03\-01–2025\-03\-01) — Onboarded and mentored new employees and helped grow the team from 3 to 7 resulting in promotion to people manager\. Developing comprehensive Statements of Work \(SOWs\) for clients outlining project scope, deliverables, and assumptions to ensure clarity and alignment\. Play a pivotal role in the sales cycle, contributing insights and expertise to client engagements as well as meet with potential clients\. Enhance change management and sales’ collaborative process to provide a better client and sales executive experience\. Facilitate the establishment of departmental goals, aligning team efforts with organizational priorities for enhanced performance\. Elevate Change Management awareness across multiple departments through change management presentations Provide leadership and guidance to my team to achieve departmental goals\. Same consulting and internal responsibilities as Senior Change Management Consultant\.
- **Senior Organizational Change Consultant at TopBloc** (2023\-02\-01–2024\-03\-01) — Spearheaded the creation of TopBloc standard presentation material and methodology to ensure consistency\. Led multiple internal initiatives to enhance operational effectiveness and create new offerings for clients\. Mentored consultants in Workday and change management activities to ensure high\-quality deliverables and client satisfaction\. Same consulting and internal responsibilities as Change Management Consultant\.
- **Organizational Change Consultant at TopBloc** (2022\-01\-01–2023\-02\-01) — Identified training needs, offered recommendations, and facilitated prioritization sessions to align with client objectives\. Orchestrated Change Champion Network sessions, fostering stakeholder engagement/identification and coordinating activities\. Crafted client\-specific communications to enhance understanding and awareness of the transition to Workday\. Delivered engaging, interactive training sessions tailored to each customer’s configuration and audience demographics, both remote and in person\. Managed resource allocation and forecasted training demands to meet project timelines efficiently\. Evaluated configuration adjustments during implementations and devised strategic responses blending communication, training, and change management\.
- **Organizational Change Consultant at Collaborative Solutions, LLC** (2021\-03\-01–2022\-01\-01) — Developed training materials across a variety of Workday functional areas Conducted customized multi\-day interactive training sessions tailored to client\-specific needs and Workday configurations\. Evaluated training needs to prioritize focus areas for Workday training initiatives\.
- **Workday Consultant at Collaborative Solutions, LLC** (2019\-06\-01–2021\-03\-01)
- **HCM Analyst at Collaborative Solutions, LLC** (2018\-06\-01–2019\-06\-01)

## Education

- Bachelor of Arts \(B\.A\.\), Psychology — Miami University

## FAQ

### What does Maddie do?

Maddie is a Workday organizational change management leader, Workday enthusiast, and Prosci\-certified professional\. She currently serves as a Workday OCM Manager at Avaap, leading change strategy, end\-user engagement, communications, and training workstreams for large and complex teams\.

### What are Maddie’s professional strengths?

Maddie is strongest in relationship building, change readiness, ERP implementations, strategy alignment, operational efficiency, digital transformation, stakeholder management, stakeholder analysis, project management, and technology change management\. Her training capabilities include instructor\-led training, training presentations, training course development, and job\-aid development\.

### What has Maddie accomplished at Avaap as a Workday OCM Manager and Change Management Principal Consultant?

At Avaap, Maddie has led key workstreams spanning strategy, end\-user engagement, communications, and training\. She has created client deliverables including project timelines, project kickoff presentations, stakeholder interviews and takeaways, change strategies, communication strategies and communications, and training strategies and materials\.

### How does Maddie support Avaap clients and business development?

Maddie owns and manages client\-side relationships with internal partners, vendors, and employees that influence project success\. She also supports the sales cycle by responding to RFPs\.

### How has Maddie contributed internally at Avaap?

Maddie has supported the identification and development of internal initiatives for her Avaap team\. She led the standardization of internal documentation for use on consulting projects and developed and mentored direct reports and more junior team members\.

### What internal technology change did Maddie support at Avaap?

Maddie oversaw internal change management during Avaap’s major technology change, which involved multiple systems implementations\.

### What did Maddie do as an Organizational Change Consultant at Collaborative Solutions?

As an Organizational Change Consultant at Collaborative Solutions, Maddie developed training materials across a variety of Workday functional areas\. She also conducted customized, multi\-day interactive training sessions tailored to each client’s needs and Workday configuration, and evaluated training needs to prioritize Workday training initiatives\.

### What was Maddie’s HCM Analyst experience at Collaborative Solutions?

Her client experience included healthcare, manufacturing, and insurance organizations\.

### What training materials did Maddie create at TopBloc?

At TopBloc, Maddie developed comprehensive Workday training materials, including job aids, eLearnings, and live training\.

### How did Maddie tailor change and training services for TopBloc clients?

Maddie identified training needs, offered recommendations, and facilitated prioritization sessions aligned to client objectives\. She also delivered engaging interactive training tailored to each customer’s configuration and audience demographics, both remotely and in person\.

### What stakeholder and communications work did Maddie lead at TopBloc?

Maddie orchestrated Change Champion Network sessions to foster stakeholder engagement and identification and to coordinate activities\. She also crafted client\-specific communications to build understanding and awareness of the transition to Workday\.

### How did Maddie manage implementation changes and training demand at TopBloc?

Maddie managed resource allocation and forecasted training demand to meet project timelines\. During implementations, she evaluated configuration adjustments and developed strategic responses that combined communications, training, and change management\.

### What did Maddie accomplish as a Senior Organizational Change Consultant at TopBloc?

As a Senior Organizational Change Consultant at TopBloc, Maddie spearheaded the creation of standard presentation materials and methodology to improve consistency\. She led internal initiatives to improve operational effectiveness and create new client offerings, and mentored consultants in Workday and change management activities to support high\-quality deliverables and client satisfaction\.

### What people\-leadership experience does Maddie have from TopBloc?

As Change Management Manager at TopBloc, Maddie onboarded and mentored employees and helped grow the team from 3 to 7, resulting in her promotion to people manager\. She provided leadership and guidance to help the team achieve departmental goals\.

### How did Maddie support sales and scoping at TopBloc?

Maddie developed Statements of Work that outlined client project scope, deliverables, and assumptions\. She contributed change\-management expertise during the sales cycle, met with prospective clients, and worked to improve collaboration between change management and sales for clients and sales executives\.

### How did Maddie advance departmental performance and change management awareness at TopBloc?

Maddie facilitated the establishment of departmental goals aligned with organizational priorities\. She also presented on change management across multiple departments to increase awareness\.

### What is Maddie’s education?

Maddie earned a Bachelor of Arts in Psychology from Miami University\.

### What tools and additional delivery skills does Maddie use?

Maddie’s tools and delivery skills include Google Slides, Google Sheets, job aids, organization skills, implementation experience, training course development, training presentations, instructor\-led training, and manufacturing process improvement\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/madelinegburke

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