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# Maribel Sandoval

**Headline:** Regional Manager \| M\.S\. Industrial\-Organizational Psychology \| Operations & People Leadership \| Organizational Development \| Strategic Communications
**Profession:** Regional Manager
**Location:** Honolulu Metropolitan Area

## About

Maribel Sandoval is a Regional Manager at Island Family Chiropractic, where she leads healthcare operations with a focus on team development, operational excellence, organizational growth, and employee and client experience\. Grounded in a Master of Science in Industrial\-Organizational Psychology, Maribel is strongest in designing practical processes, establishing performance measures, and using behavioral insight, communication, and data\-driven coaching to support sustainable organizational development\. At Island Family Chiropractic, she created a progressive\-discipline process intended to improve fairness and reduce turnover built front\-desk KPI tracking and a weekly review cadence developed SOPs and introduced assertive scheduling scripts that improved patient scheduling and rebooking outcomes\. She supports adoption through observation, spot checks, and coaching informed by operational data\. Maribel also brings experience in business operations, banking, insurance compliance and claims, financial\-services client support, project coordination, and multi\-channel content strategy\. As Chief Marketing Officer at Vibe Writing, she led content and brand work across social, email, and digital channels reaching more than 15,000 people weekly\. Her background includes work across healthcare, startups, nonprofit organizations, and community\-driven programs, combining operations, people leadership, strategic communications, and organizational development\.

## Services

- Marketing Operations
- Business\-to\-Business \(B2B\)
- Non\-profit Management
- BIP
- Applied Behavior Analysis
- Finance
- Project Coordination
- New Business Development
- Compliance Management
- Team Management
- Sales Prospecting
- Risk Analysis
- State Government
- Rate Analysis
- Strategic Negotiations
- Growth Strategies
- Executive Support
- Strategic Partnerships
- Retirement Planning
- Operational Planning

## Highlights

- Serves as Regional Manager at Island Family Chiropractic, focusing on healthcare operations, team development, operational excellence, organizational growth, and employee and client experience\.
- Created and implemented a progressive\-discipline process at Island Family Chiropractic to improve fairness and reduce turnover\.
- Built KPI strategy and weekly tracking for front\-desk operations at Island Family Chiropractic\.
- Developed SOPs and assertive scheduling scripts that improved patient scheduling and rebooking outcomes\.
- Drives operational\-process adoption through observation, spot checks, and data\-driven coaching\.
- Led end\-to\-end content strategy and execution across social, email, and digital platforms at Vibe Writing, engaging more than 15,000 people weekly\.
- Developed and managed multi\-channel campaigns at Vibe Writing to support brand growth, audience engagement, and visibility\.
- Produced articles, brand messaging, website copy, and thought leadership at Vibe Writing\.
- Built content systems, workflows, and messaging frameworks at Vibe Writing to support consistency and efficiency\.
- Analyzed performance metrics and audience insights at Vibe Writing to optimize content strategy and guide decisions\.
- Partnered with founders and stakeholders at Vibe Writing to align content with business goals, growth strategy, and brand positioning\.
- Advised startups on organizational structure, hiring, and operational planning, including recruitment and onboarding initiatives\.
- Oversaw teller operations, security\-protocol compliance, employee training, customer issue resolution, and branch performance support as Lead Teller at Wells Fargo\.
- Supported insurance regulatory compliance and reporting at New Era Life Insurance Company through research, bulletin review, rate\-deviation filings, documentation, internal guidance, and Excel\-based reporting systems\.
- Coordinated facilities\-project communications, schedules, documentation, vendor materials, and compliance\-related operational support at Heritage Bank NW\.
- Supported branch operations, banking security standards, client service, product education, and relationship management as a Universal Banker at U\.S\. Bank\.
- Supported executive leadership and financial advisors at Three Bridge Wealth Advisors, LLC through client\-meeting documentation, follow\-up coordination, investment transaction processing, portfolio records, and client service\.
- Managed property\-damage recovery, liability analysis, settlement negotiation, coverage evaluation, repair\-estimate review, and total\-loss determinations at Liberty Mutual Insurance\.
- Managed claim investigation, coverage and eligibility review, payment coordination, customer communication, and resolution processes at State Farm\.
- Earned a Master of Science in Industrial and Organizational Psychology from Capella University\.
- Earned a Bachelor of Arts in Psychology from Central Washington University\.
- Earned an Associate of Arts from Lone Star College\-CyFair\.

## Experience

- **Regional Manager at Island Family Chiropractic** (2026\-06\-01–present)
- **Client Services Associate at Three Bridge Wealth Advisors, LLC** (2021\-08\-01–2023\-08\-01) — Supported executive leadership including the CEO, CFO, and financial advisors by coordinating operational workflows and client management processes\. • Documented client meetings and coordinated follow\-up actions across financial advisory teams • Managed investment transaction documentation and client portfolio records • Processed investment platform transactions and handled client service requests • Supported operational coordination between financial advisors and administrative teams
- **Chief Marketing Officer at Vibe Writing** (2020\-03\-01–2026\-05\-01) — Lead end\-to\-end content strategy and execution across social, email, and digital platforms, engaging 15,000\+ weekly • Develop and manage multi\-channel campaigns that drive brand growth, audience engagement, and visibility • Produce high\-impact content including articles, brand messaging, website copy, and thought leadership • Build and scale content systems, workflows, and messaging frameworks to ensure consistency and efficiency • Analyze performance metrics and audience insights to optimize content strategy and guide data\-driven decisions • Partner with founders and stakeholders to align content with business goals, growth strategy, and brand positioning • Advise startups on organizational structure, hiring, and operational planning, including leading recruitment and onboarding initiatives
- **Senior Subrogation Representative at Liberty Mutual Insurance** (2019\-09\-01–2021\-08\-01) — Managed recovery processes for property damage claims and negotiated settlement outcomes\. • Analyzed claims for recovery opportunities and liability determinations • Negotiated settlements and coordinated claim resolution processes • Evaluated policy coverage, repair estimates, and total loss determinations
- **Asistant Compliance Analyst at New Era Life Insurance Company** (2018\-08\-01–2019\-08\-01) — Supported regulatory compliance and reporting processes for insurance operations\. • Conducted regulatory research and reviewed compliance bulletins • Coordinated rate deviation filings and maintained regulatory documentation • Communicated compliance guidelines across internal departments • Maintained regulatory data and reporting systems using Excel
- **Property Claims Adjuster / Total loss Claims handler at State Farm** (2016\-10\-01–2018\-08\-01) — Managed insurance claims processes including investigation, customer communication, and resolution coordination\. • Reviewed claim documentation and evaluated eligibility and coverage • Coordinated claim payments and resolution processes • Communicated with policyholders and internal teams to ensure efficient claim handling
- **Universal Banker at U\.S\. Bank** (2013\-07\-01–2014\-07\-01) — Supported branch operations, customer service delivery, and financial product administration\. • Managed operational processes while ensuring compliance with banking security standards • Resolved customer inquiries and service requests • Supported product education and client relationship management
- **Project Coordinator at Heritage Bank NW** (2013\-01\-01–2016\-10\-01) — Supported facilities leadership in coordinating operational projects and vendor communications\. • Coordinated project communications, scheduling, and documentation for facilities initiatives • Assisted leadership in planning and organizing departmental projects • Managed confidential documentation and vendor proposal materials • Provided operational support related to policies, procedures, and regulatory compliance
- **Lead Teller at Wells Fargo** (2007\-03\-01–2012\-03\-01) — Supervised teller operations and supported branch leadership in maintaining operational efficiency\. • Oversaw daily teller operations and compliance with security protocols • Supervised and trained new employees • Resolved customer issues and supported branch performance goals

## Education

- Master of Science \- MS, Industrial and Organizational Psychology — Capella University (2025\-09\-01–2026\-12\-01)
- Bachelor of Arts \- BA, Psychology — Central Washington University (2022\-11\-01–2023\-06\-01)
- Associate of Arts \- AA — Lone Star College\-CyFair (2020\-06\-01)

## FAQ

### What does Maribel do now?

Maribel is a Regional Manager at Island Family Chiropractic\. Her work focuses on healthcare operations, team development, operational excellence, organizational growth, and improving employee and client experiences\.

### What are Maribel’s strongest professional capabilities?

Maribel’s core strength is building processes and using data and metrics to measure their impact\. She combines process design, operational planning, behavioral insight, communication, and metrics\-driven coaching to help teams adopt and sustain effective ways of working\.

### What has Maribel accomplished at Island Family Chiropractic?

At Island Family Chiropractic, Maribel created and implemented a progressive\-discipline process intended to improve fairness and reduce turnover\. She built SOPs and assertive scheduling scripts that improved patient scheduling and rebooking outcomes, and she developed a KPI strategy with weekly front\-desk tracking\. Maribel supports process adoption through observation, spot checks, and data\-driven coaching\.

### How does Maribel’s Industrial\-Organizational Psychology education inform her work?

Maribel’s Industrial\-Organizational Psychology background informs her approach to leadership through communication, performance optimization, motivation, behavioral insight, employee engagement, workplace culture, and sustainable organizational development\. It also aligns with her interest in People Operations work\.

### What operational and people\-practice challenge has Maribel addressed in her current role?

Maribel has identified a challenge at Island Family Chiropractic involving conflict\-avoidant leadership and the implementation of HR processes\. Her work on a fair, scalable progressive\-discipline process reflects her focus on accountability and consistent people practices\.

### What did Maribel do at Vibe Writing?

As Chief Marketing Officer at Vibe Writing, Maribel led end\-to\-end content strategy and execution across social, email, and digital platforms, engaging more than 15,000 people weekly\. She developed multi\-channel campaigns produced articles, brand messaging, website copy, and thought leadership built content systems, workflows, and messaging frameworks analyzed performance metrics and audience insights partnered with founders and stakeholders on growth and positioning and advised startups on organizational structure, hiring, operational planning, recruitment, and onboarding\.

### What did Maribel do at Wells Fargo?

At Wells Fargo, Maribel served as Lead Teller\. She oversaw daily teller operations and security\-protocol compliance, supervised and trained new employees, resolved customer issues, and supported branch performance goals and operational efficiency\.

### What did Maribel do at New Era Life Insurance Company?

As an Assistant Compliance Analyst at New Era Life Insurance Company, Maribel supported regulatory compliance and reporting for insurance operations\. She conducted regulatory research, reviewed compliance bulletins, coordinated rate\-deviation filings, maintained regulatory documentation and Excel\-based data and reporting systems, and communicated compliance guidelines across internal departments\.

### What did Maribel do at Heritage Bank NW?

As a Project Coordinator at Heritage Bank NW, Maribel coordinated communications, scheduling, and documentation for facilities initiatives\. She assisted facilities leadership with project planning and organization, managed confidential documentation and vendor\-proposal materials, and provided operational support related to policies, procedures, and regulatory compliance\.

### What did Maribel do at U\.S\. Bank?

At U\.S\. Bank, Maribel supported branch operations, customer service delivery, and financial\-product administration\. She managed operational processes while meeting banking security standards, resolved customer inquiries and service requests, and supported product education and client relationship management\.

### What did Maribel do at Three Bridge Wealth Advisors, LLC?

As a Client Services Associate at Three Bridge Wealth Advisors, LLC, Maribel supported the CEO, CFO, and financial advisors through operational workflow and client\-management coordination\. She documented client meetings, coordinated follow\-up actions, managed investment\-transaction documentation and client portfolio records, processed investment\-platform transactions, handled client service requests, and supported coordination between advisors and administrative teams\.

### What did Maribel do at Liberty Mutual Insurance?

As a Senior Subrogation Representative at Liberty Mutual Insurance, Maribel managed property\-damage claim recovery processes and negotiated settlement outcomes\. She analyzed claims for recovery opportunities and liability determinations, coordinated claim resolution, and evaluated policy coverage, repair estimates, and total\-loss determinations\.

### What did Maribel do at State Farm?

As a Property Claims Adjuster and Total Loss Claims Handler at State Farm, Maribel managed claim investigation, customer communication, and resolution coordination\. She reviewed claim documentation, evaluated eligibility and coverage, coordinated payments and resolution processes, and communicated with policyholders and internal teams\.

### What is Maribel’s educational background?

Maribel holds a Master of Science in Industrial and Organizational Psychology from Capella University, a Bachelor of Arts in Psychology from Central Washington University, and an Associate of Arts from Lone Star College\-CyFair\.

### What professional areas interest Maribel?

Maribel’s professional interests include organizational development, leadership and team performance, healthcare operations, employee engagement and workplace culture, strategic communications and brand growth, and process improvement and systems leadership\.

### What skills does Maribel bring to her work?

Maribel’s listed skills include marketing operations, business\-to\-business work, nonprofit management, BIP, applied behavior analysis, finance, project coordination, new business development, compliance management, team management, sales prospecting, risk analysis, state government, rate analysis, strategic negotiations, growth strategies, executive support, strategic partnerships, retirement planning, and operational planning\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAACvZdFkBjIVRAmRbs22PTu56\-I5wXhJL5Us

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