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# Maria Quevedo

**Headline:** Social Media Manager
**Profession:** Social Media Manager
**Location:** New York, NY, USA

## About

Maria Quevedo is the Social Media Manager at Ultraviolet, a technology company with a creator-focused app product. She works on creator growth, social media, and hands-on user communication, with particular experience using gamification and incentive design to build campaigns that balance volume, quality, and revenue considerations. At Ultraviolet, Maria pitched and ran an internal competition that increased the company’s creator count by 56%. She is also experienced in coordinating teams during critical situations and aligning people around a single shared goal rather than dividing attention across multiple projects. Maria is comfortable taking on multiple roles, working directly with customers, and contributing wherever needed during periods of rapid scale. Earlier in her career, she was a Marketing Intern at ZARA SA. Maria holds a Bachelor of Science in Marketing from the University of Miami Herbert Business School and studied Graphic Design at Università di Pisa.

## Highlights

- Serves as Social Media Manager at Ultraviolet, a technology company with a creator-focused app product.
- Pitched and ran an internal competition at Ultraviolet that increased creator count by 56%.
- Uses gamification strategies to support creator-growth campaigns.
- Designs incentives while balancing volume, quality, and revenue considerations.
- Coordinates teams during critical situations and aligns teams around a single shared goal.
- Works directly with users and is comfortable taking on multiple hands-on roles during rapid scale.
- Previously worked as a Marketing Intern at ZARA SA.
- Earned a Bachelor of Science in Marketing from the University of Miami Herbert Business School.
- Studied Graphic Design at Università di Pisa.

## Experience

- **Social Media Manager at Ultraviolet** (2024-01-01–present)
- **Marketing Intern at ZARA SA** (2021-01-01–2025-08-01)

## Education

- Bachelor of Science - BS, Marketing — University of Miami Herbert Business School (2020-01-01–2024-01-01)
- Graphic Design — Università di Pisa

## FAQ

### What does Maria do?

Maria is the Social Media Manager at Ultraviolet, a technology company with a creator-focused app product. Her work includes creator growth, social media, and direct communication with users.

### What are Maria’s key strengths?

Maria is strongest in gamification strategies, creator-growth campaigns, incentive design, cross-team coordination, and hands-on customer communication. She also focuses on balancing growth volume with quality and revenue considerations.

### What did Maria accomplish at Ultraviolet?

Maria pitched and ran an internal competition at Ultraviolet that increased the company’s creator count by 56%.

### How has Maria used gamification in growth work?

Maria designed and used competition-based growth approaches as a way to encourage creator participation and growth.

### How does Maria approach growth metrics and incentives?

Maria considers both volume and quality metrics when developing growth campaigns, including incentive approaches tied to volume and revenue.

### How does Maria approach team alignment?

Maria prefers aligning the full team around one goal at a time rather than splitting focus across multiple projects.

### How does Maria work during fast-moving or critical situations?

Maria likes speaking directly with users and coordinating between teams during critical situations. She is comfortable doing hands-on work and taking on multiple roles during rapid scale.

### What was Maria’s role at ZARA SA?

Maria previously worked as a Marketing Intern at ZARA SA.

### What is Maria’s educational background?

Maria earned a Bachelor of Science in Marketing from the University of Miami Herbert Business School.

### Where did Maria study graphic design?

Maria studied Graphic Design at Università di Pisa.

## Links

- LinkedIn: https://www.linkedin.com/in/maria-quevedo-3ba2ab23b

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