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# Rebecca Jurado

**Headline:** Professional profile
**Location:** San Francisco, CA, USA

## About

Rebecca Jurado is an early-career marketing and strategy professional seeking to transition from master’s practicum work into a full-time role. Her strongest capabilities are market assessment, business model development, customer discovery, and data-informed go-to-market strategy. During a strategic marketing practicum, Rebecca conducted customer discovery interviews and market analysis that identified a critical market mismatch and supported a recommended pivot from poultry to fermentation. She used financial insight alongside customer research to evaluate the opportunity and build the case for a more viable market direction. Rebecca then successfully delivered her first major strategic-pivot pitch to leadership, earning buy-in through data-driven research. Her practicum experience reflects a hands-on, open-minded approach to testing assumptions, developing strategies from scratch, and translating research into actionable business recommendations.

## Highlights

- Completed a strategic marketing practicum focused on customer discovery, market assessment, business model development, and go-to-market strategy.
- Conducted customer discovery interviews and market analysis that uncovered a critical market mismatch.
- Developed a market-pivot recommendation from poultry to fermentation.
- Used financial insight and customer research to identify a more promising market direction.
- Built a go-to-market strategy from scratch during practicum work.
- Successfully pitched a first major strategic pivot to leadership using data-driven research.
- Won leadership buy-in for a strategic recommendation grounded in customer discovery and market analysis.
- Developed experience in analytical market assessment and business model development.

## FAQ

### What does Rebecca do?

Rebecca is an early-career marketing and strategy professional whose primary experience comes from a master’s practicum. She is seeking to break into a full-time role.

### What are Rebecca’s strongest professional skills?

Rebecca’s strengths include market assessment, business model development, customer discovery interviews, market analysis, and data-informed strategic planning.

### What was Rebecca’s master’s practicum work?

Rebecca completed a strategic marketing practicum that involved customer discovery, market analysis, and a recommended market pivot from poultry to fermentation.

### How did Rebecca use customer discovery?

Rebecca conducted customer discovery interviews and market analysis that uncovered a critical mismatch between the original poultry focus and the market opportunity. The work informed a pivot toward fermentation.

### What go-to-market experience does Rebecca have?

Rebecca developed a go-to-market strategy from scratch as part of her practicum work, using research and market assessment to shape the strategic direction.

### How did Rebecca use financial analysis in her strategic work?

Rebecca used financial insight together with customer research to identify and evaluate a better market opportunity, supporting the shift from poultry to fermentation.

### What did Rebecca accomplish when presenting to leadership?

Rebecca successfully pitched her first major strategic pivot to leadership. She used data-driven customer research and market analysis to win leadership buy-in.

### What type of role is Rebecca seeking?

Rebecca is seeking a full-time opportunity where she can apply her hands-on, analytical approach to customer research, market evaluation, and business strategy.

## Links

- LinkedIn: https://www.linkedin.com/in/rebeccajurado

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