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# Timothy Serafino

**Headline:** Professional profile
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, USA

## About

Timothy Serafino is a player-coach sales leader who manages two Account Executives while carrying responsibility for a collective $9M ARR team quota. He specializes in enterprise sales of AI data and technology consulting services, helping buyers navigate AI adoption through complex, consultative processes that involve multiple customer stakeholders and internal teams. Timothy remains engaged through onboarding, with a focus on reducing buyer risk through tangible proof and converting AI pilots into multi-year revenue. Timothy has achieved approximately $3M ARR in personal quota attainment in each of the past two years while adapting go-to-market strategy to rapid changes in the AI market. As the first sales hire at Upstart 13, he built the go-to-market motion from zero, developing pipeline through outbound outreach and events before later working qualified inbound opportunities. He is particularly strong at building GTM playbooks amid ambiguity and evolving sales motions from longer consultative engagements to faster 90-day pilots when market conditions and buyer expectations change.

## Highlights

- Hit approximately $3M ARR in personal quota attainment in each of the past two years.
- Manages two Account Executives in a player-coach capacity with a collective $9M ARR quota.
- Served as the first sales hire at Upstart 13 and built the full go-to-market motion from zero.
- Sells AI data and technology consulting services to enterprise buyers navigating AI adoption.
- Runs complex consultative B2B sales processes across multiple internal teams and customer stakeholders, remaining involved through onboarding.
- Built pipeline from scratch through outbound outreach and events and now works with qualified inbound leads.
- Adapted the GTM motion from lengthy consultative engagements to faster 90-day pilots as the AI market evolved.
- Maintained quota attainment while evolving sales strategy in response to rapid AI market changes.
- Uses tangible AI proof to reduce buyer risk and has turned AI pilots into multi-year revenue.
- Builds go-to-market playbooks amid ambiguity.

## FAQ

### What does Timothy do?

Timothy Serafino is a player-coach sales leader focused on enterprise sales of AI data and technology consulting services. He manages two Account Executives, supports complex consultative sales cycles, and stays involved through customer onboarding.

### What quota performance has Timothy delivered?

Timothy has hit approximately $3M ARR in personal quota attainment in each of the past two years. He also manages a collective team quota of $9M ARR.

### What is Timothy's leadership scope?

Timothy manages two Account Executives in a player-coach capacity, with responsibility for a collective $9M ARR quota. His cadence balances pipeline development with coaching and team leadership.

### What did Timothy do at Upstart 13?

At Upstart 13, Timothy was the first sales hire and built the entire go-to-market motion from zero.

### What kinds of sales does Timothy lead?

Timothy sells AI data and technology consulting services to enterprise buyers that are navigating AI adoption. He runs complex consultative B2B processes that coordinate multiple internal teams and customer stakeholders.

### How has Timothy built pipeline?

Timothy has built pipeline from scratch through outbound outreach and events, and he now also works with qualified inbound leads.

### How has Timothy adapted to changes in the AI market?

Timothy has adapted his go-to-market approach as the AI market changed, shifting from lengthy consultative engagements to faster 90-day pilots while maintaining quota attainment.

### How does Timothy help customers adopt AI?

Timothy uses tangible AI proof to reduce buyer risk and has turned AI pilots into multi-year revenue.

### How does Timothy manage complex enterprise sales cycles?

Timothy coordinates internal teams and customer stakeholders throughout complex sales processes and remains involved through onboarding.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAs0pwwBuIdKfU47DtoC0AG8sPSjRNhGpl4

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