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# Anny Coen

**Headline:** Global Process Lead \| Order\-to\-Cash \(OTC\) \| SAP \| Supply Chain \| Customer Service Operations \| Digital Transformation \| Water Technologies
**Profession:** Global Process Leader \- Order Fulfillment
**Location:** United States

## About

Anny Coen is a Global Process Leader for Order Fulfillment at Veolia \| Water Tech, leading Order\-to\-Cash transformation, global fulfillment operations, and digital process improvement across NAM, EMEA, LATAM, and APAC\. With more than 18 years of experience, Anny works at the intersection of operations, systems, and process optimization, partnering with IT, Commercial, Finance, Supply Chain, Product Management, and service teams\. Her strengths include Salesforce and SAP enablement, workflow automation, KPI and SLA design, root\-cause analysis, ISO 9001 and QMS readiness, change management, and global training\. At Veolia, Anny authored and deployed a Global Salesforce Case Management Playbook that reached 95% adoption across global service teams, reduced escalation and expedite backlog by 50%, and harmonized more than 400 SOP documents across four regions\. She also designed CFS training for more than 140 employees and leads Salesforce and SAP enhancement work, including UAT, defect resolution, and future\-state process design\. Earlier roles span O2C operations at Sartorius, sales support at Sage Parts and Intersteel Aços e Metais, and global business operations and sales reporting at Resideo\.

## Services

- Artificial Intelligence \(AI\)
- AI Operarions
- Rubrics
- Order\-to\-Cash \(O2C\)
- Process Operations
- ISO 9001
- Quality Root Cause Analysis RCA
- Order to Cash
- Purchase Orders
- Training
- Finance
- Qualifying Prospects
- Operational Excellence
- Regulatory Compliance
- Operations Management
- Tableau
- Software Sales
- CRM Databases
- Marketing
- Outside Sales
- Project Coordination
- Benefits Administration
- International Sales
- Salesforce Marketing Cloud
- Salesforce\.com Development
- Market Research
- Direct Sales
- Customer Satisfaction
- Customer Acquisition
- Communication

## Highlights

- Authored and deployed Veolia's Global Salesforce Case Management Playbook, achieving 95% adoption across global service teams through training, governance, and compliance audits\.
- Reduced O2C escalation and expedite backlog by 50% through root\-cause analysis, KPI tracking, and targeted process redesign\.
- Updated and harmonized more than 400 SOP documents, strengthening ISO 9001 and QMS audit readiness across four regions\.
- Designed and delivered CFS training for more than 140 employees across NAM, EMEA, LATAM, and APAC\.
- Built KPI dashboards and SLA reporting frameworks for global fulfillment teams, including 24\-hour case\-response requirements and aged\-case flagging\.
- Serves as Veolia's primary IT liaison for Salesforce and SAP enhancements, coordinating UAT, defect resolution, and future\-state process design\.
- Led Salesforce email\-to\-case implementation with case types, subtypes, parent\-case linking, and auto\-closure rules\.
- Led Voice of Customer sessions and change\-management initiatives supporting standardized processes and performance metrics\.
- Partnered with Supply Chain, Commercial, Finance, Product Management, and IT to eliminate workflow bottlenecks and improve fulfillment reliability\.
- Led SAP\-enabled O2C operations at Sartorius, covering order processing, credit management, shipment, invoicing, billing, customer master data, reporting, and billing tracking\.
- At Sartorius, resolved order, delivery, replacement, delay, lost\-shipment, damaged\-shipment, payment, and contract\-related issues with sales, customer care, finance, and service teams\.
- Supported Sartorius audits by analyzing past orders and recommending process improvements to address compliance deficiencies\.
- Negotiated a $100K agreement and secured payment during travel to Brazil for Sage Parts\.
- Worked with Tam, American Airlines, FedEx, UPS, and United Airlines while at Sage Parts\.
- Earned recognition as a top Sales Analyst at Sage Parts while supporting customer engagement, acquisition, retention, referrals, and new\-client prospecting\.
- Translated Sage Parts' entire website from English to Portuguese to support additional international online orders\.
- Coordinated Sage Parts operations with warehouses, freight forwarders, logistics, operations, accounts receivable, purchasing, and reporting teams\.
- Negotiated Intersteel client orders described as 250 Reais and $125K in order value\.
- Presented to Intersteel clients including VIGOR, Coca\-Cola, Zara, Construflama, and KF Industries and collaborated with engineers on order negotiations\.
- Conducted market research, SWOT analysis, trade\-show participation, price monitoring, client prospecting, and buying\-behavior forecasting at Intersteel\.
- Earned increased responsibilities and promotion at Intersteel based on a strong work ethic\.
- Led global business operations and senior\-executive request management at Resideo\.
- Managed Salesforce CRM dashboards, system functionality, conflict resolution, and data analysis at Resideo\.
- Evaluated and adjusted staff commissions across the United States and Canada based on performance metrics at Resideo\.
- Managed Resideo sales dashboards, rebates, budgets, targets, performance assessments, and weekly, monthly, and quarterly financial reporting\.
- Audited and evaluated more than 100 Resideo branches across the United States and Canada for standards adherence and improvement opportunities\.
- Presented monthly Resideo reports to senior management while processing orders through the Sage platform\.
- Develops data\-driven recommendations, forecasts, and trend analyses for leadership to guide process decisions\.
- Designs workflows and continuously iterates operational processes, KPIs, and metrics using performance data\.

## Experience

- **Global Process Leader \- Order Fulfillment at Veolia \| Water Tech** (2024\-07\-01–present) — 🔹ORDER TO CASH \(O2C\) PROCESSES \| SALESFORCE \| SAP \| PROCESS IMPROVEMENT \| KPI DASHBOARDS \| SLA MANAGEMENT \| ISO 9001 \| CHANGE MANAGEMENT \| VOICE OF CUSTOMER \| ROOT CAUSE ANALYSIS \| UAT \| GLOBAL OPERATIONS \| CUSTOMER FULFILLMENT \| OPERATIONAL EXCELLENCE \| REGIONAL OPERATIONS \| CONTINUOUS IMPROVEMENTS \| SUPPLY CHAIN COMMUNICATIONS \| CLAIM & RETURN MANAGEMENT • Authored and deployed the Global Salesforce Case Management Playbook, achieving 95% adoption across global service teams through structured training, governance frameworks, and compliance audits\. • Reduced escalation and expedite backlog by 50% through root cause analysis, KPI tracking, and targeted process redesign across O2C fulfillment operations\. • Updated and harmonized 400\+ SOP documents, significantly strengthening ISO 9001 and QMS audit readiness across 4 regions\. • Designed and delivered CFS training programs for 140\+ employees across NAM, EMEA, LATAM, and APAC driving consistent Salesforce utilization and operational
- **Order Process Management Specialist at Sartorius** (2021\-09\-01–2024\-07\-01) — 🔹ORDER TO CASH \(O2C\) PROCESSES \| REGIONAL OPERATIONS \| CONTINUOUS IMPROVEMENTS • SUPPLY CHAIN COMMUNICATIONS \| CLAIM & RETURN MANAGEMENT \| BUSINESS DEVELOPMENT • Lead Order to Cash \(O2C\) process using SAP, ensuring seamless transactions from inception to completion, while managing urgent customer inquiries regarding orders, delivery, and lead times\. • Collaborate with global sales teams, service sales teams, finance, and other stakeholders to ensure cohesive operation and customer satisfaction\. • Partner with customer care personnel to address replacement issues, delays, and concerns with lost or damaged shipments, maintaining high standards of service\. • Manage order processing operations, including credit management, order shipment, invoicing, and billing, utilizing advanced workflows to boost productivity and accuracy\. • Analyze contract terms, ensuring clear communication of critical information to team members and senior executives for contract compliance\. • Act as the primar
- **Sales Reporting Specialist at Resideo** (2017\-05\-01–2021\-09\-01) — 🔹GLOBAL BUSINESS OPERATIONS MANAGEMENT \| BUDGET MANAGEMENT • STAKEHOLDER ENGAGEMENT \| SALESFORCE CRM \| ORDER PROCESSING • Led global business operations, seamlessly managing requests from senior executives and fostering strong organizational relationships to enhance collaboration and trust\. • Expertly navigated Salesforce CRM, overseeing dashboard management, ensuring system functionality, and resolving conflicts to streamline operations and data analysis\. • Collaborated closely with legal, finance, and sales departments, employing a data\-driven approach to define business parameters and customer needs, driving strategic goals\. • Evaluated staff commissions across the U\.S\. • and Canada, leveraging technical skills to support system management and adjust commissions based on performance metrics\. • Presented compelling reports to senior management in monthly meetings, consistently meeting sales targets and processing orders via the Sage platform, showcasing effective communication and p
- **Sales Support Specialist at Sage Parts** (2015\-11\-01–2017\-05\-01) — 🔹CUSTOMER ENGAGEMENT, ACQUISITION & RETENTION \| CLIENT PROSPECTING \| NEGOTIATION • CONFLICT RESOLUTION \| CROSS\-CULTURAL COMMUNICATIONS \| SALES OPTIMIZATION • Traveled to Brazil, negotiated $100K agreement, and secured payment, generating win\-win agreements while revamping invoicing processes and devising valuable insights to clarify contracts\. • Acquired cross\-cultural exposure and experience by working collaboratively with multiple airlines and high\-profile companies, encompassing Tam, American Airlines, FedEx, UPS, and United Airlines\. • Secured large accounts, drove revenue growth, and achieved customer satisfaction by employing consultative solution\-selling, up\-selling, and cross\-selling techniques during sales engagements\. • Attained high\-level recognition as a top Sales Analyst, performing an integral role in customer engagement, acquisition, and retention while generating referrals and prospecting new clients\. • Acquired mutually beneficial B2B agreements while aligning produ
- **Sales Analyst and Sales Support Specialist at Intersteel Aços e Metais** (2008\-06\-01–2012\-02\-01) — 🔹ORDER NEGOTIATIONS \| CLIENT ONBOARDING \| SWOT ANALYSIS \| CLIENT SERVICES • RELATIONSHIP BUILDING \| CLIENT LOYALTY OPTIMIZATION \| MARKET RESEARCH & ANALYSIS • Tactfully negotiated with clients, thus yielding \(250\) Reais with \($125K\) worth of orders while delivering superior quality customer services, building client relationships, and establishing excellent rapport\. • Orchestrated and delivered highly\-engaging presentations to steel industry clients including VIGOR, Coca\-Cola, Zara, Construflama, and KF Industries while collaborating closely with engineers to negotiate orders\. • Conducted market research & analysis to optimize potential business growth opportunities while attending trade shows, monitoring market prices to offer competitive rates, and prospecting new clients\. • Conducted business SWOT analysis and crafted weekly, monthly, quarterly, and annual reports depicting client buying behaviors and forecasts • eared increased responsibilities and promotion based\-on a strong work

## Education

- Certificate course, Autocad for Industry — Suffolk County Community College (2016\-01\-01–2016\-01\-01)
- ADVANCED ENGLISH, English Language and Literature, General — LISMA LONG ISLAND ENGLISH SCHOOL (2014\-01\-01–2014\-01\-01)
- Public Speaking, Communication and Media Studies — Suffolk County Community College (2014\-01\-01–2014\-01\-01)
- ESL English Second Language, English Course — Suffolk County Community College (2013\-01\-01–2013\-01\-01)
- Bachelor of Science \(B\.S\.\), Portuguese — Universidade Federal da Grande Dourados (2003\-01\-01–2007\-01\-01)

## FAQ

### What does Anny do?

Anny is the Global Process Leader for Order Fulfillment at Veolia \| Water Tech\. She leads global Order\-to\-Cash and customer\-fulfillment process improvement, with responsibility spanning Salesforce, SAP, KPI dashboards, SLA management, ISO 9001, QMS, change management, Voice of Customer work, root\-cause analysis, UAT, claims and returns, and supply\-chain communications\.

### What is Anny's global operations experience?

Anny has more than 18 years of experience driving Order\-to\-Cash transformation across NAM, EMEA, LATAM, and APAC\. She designs and scales end\-to\-end fulfillment operations and translates complex business challenges into standardized operating models\.

### What did Anny accomplish with Salesforce case management at Veolia?

At Veolia, Anny authored and deployed the Global Salesforce Case Management Playbook\. Through structured training, governance frameworks, and compliance audits, the playbook achieved 95% adoption across global service teams\.

### How has Anny improved fulfillment performance at Veolia?

Anny reduced escalation and expedite backlog by 50% through root\-cause analysis, KPI tracking, and targeted process redesign across O2C fulfillment operations\. She also develops workflows and ensures adherence to workflows in order fulfillment\.

### What has Anny done for SOPs, quality systems, and training?

Anny updated and harmonized more than 400 SOP documents, strengthening ISO 9001 and QMS audit readiness across four regions\. She also designed and delivered CFS training programs for more than 140 employees across NAM, EMEA, LATAM, and APAC to support consistent Salesforce utilization and operational alignment\.

### How does Anny use KPIs, dashboards, and SLAs?

Anny built KPI dashboards and SLA reporting frameworks that improved operational visibility and supported data\-driven decision\-making across global fulfillment teams\. She implements and manages SLAs, including 24\-hour case\-response times and aged\-case flagging, and adjusts KPI design based on trends, including shifting from volume measures to case\-type and aging metrics\.

### What systems and workflow work has Anny led?

Anny led Salesforce email\-to\-case implementation with case types, subtypes, parent\-case linking, and auto\-closure rules\. She creates operational dashboards, analyzes trends and errors, and presents recommendations, forecasts, and performance data to leadership to guide process decisions\.

### How does Anny work with IT and cross\-functional stakeholders?

Anny serves as the primary IT liaison for Salesforce and SAP enhancement programs, coordinating UAT, defect resolution, and future\-state process design\. She partners with Supply Chain, Commercial, Finance, Product Management, and IT to remove workflow bottlenecks and improve end\-to\-end fulfillment reliability\.

### What is Anny's change\-management approach?

Anny leads Voice of Customer sessions and change\-management initiatives to accelerate adoption of standardized processes and performance metrics\. Her approach includes training design, SOP creation, and involving frontline workers in rollouts she uses data analysis to iteratively improve processes, KPIs, and operational metrics\.

### What did Anny do at Sartorius?

At Sartorius, Anny led SAP\-enabled O2C processes from order inception through completion, handling inquiries about orders, delivery, and lead times\. She managed credit, shipment, invoicing, and billing workflows maintained customer master data generated reports tracked billing and supported accurate, timely order fulfillment\.

### How did Anny support customers, finance, and compliance at Sartorius?

At Sartorius, Anny collaborated with global sales, service sales, finance, customer care, and sales\-support teams\. She addressed replacements, delays, lost or damaged shipments, payment discrepancies, contracts, quote\-to\-cash accuracy, and at\-risk orders supported audits with analysis of past orders and recommended process safeguards for compliance\.

### What did Anny accomplish at Sage Parts?

At Sage Parts, Anny traveled to Brazil to negotiate a $100K agreement and secure payment\. She worked with organizations including Tam, American Airlines, FedEx, UPS, and United Airlines, secured accounts through consultative solution selling, up\-selling, and cross\-selling, and received recognition as a top Sales Analyst\.

### What operational and international work did Anny perform at Sage Parts?

At Sage Parts, Anny negotiated B2B agreements, aligned offerings with customer requirements, secured payments, clarified contracts, and revamped invoicing processes\. She coordinated with warehouses, freight forwarders, logistics, operations, accounts receivable, purchasing, and reporting teams translated the full website from English to Portuguese supported eCommerce access and navigation and developed sales and staff performance indicators\.

### What did Anny do at Intersteel Aços e Metais?

At Intersteel Aços e Metais, Anny negotiated client orders described as 250 Reais and $125K in order value, delivered presentations for clients including VIGOR, Coca\-Cola, Zara, Construflama, and KF Industries, and partnered with engineers in order negotiations\. She conducted market research, attended trade shows, monitored prices, and prospected new clients\.

### How did Anny support clients and sales analysis at Intersteel?

At Intersteel, Anny conducted SWOT analysis and created weekly, monthly, quarterly, and annual reports on client buying behavior and forecasts\. She processed orders and payments, supported customers onsite, monitored product delivery and quality, handled order and account troubleshooting, reviewed pending orders and special requests, developed performance indicators, and earned increased responsibility and promotion based on her work ethic\.

### What did Anny do at Resideo?

At Resideo, Anny led global business operations and managed requests from senior executives\. She administered Salesforce CRM dashboards, maintained system functionality, resolved conflicts, collaborated with legal, finance, and sales teams, processed Sage\-platform orders, and presented monthly reports to senior management\.

### What reporting, budget, and audit responsibilities did Anny have at Resideo?

At Resideo, Anny evaluated U\.S\. and Canadian staff commissions and adjusted commissions using performance metrics\. She managed sales dashboards, rebate transactions, budget allocation, sales targets, performance assessments, and weekly, monthly, and quarterly financial reports\. She also audited and evaluated more than 100 branches across the USA and Canada for standards adherence and improvement opportunities\.

### What are Anny's core business and customer\-operations skills?

Anny's capabilities include O2C, purchase orders, order processing, process and operations management, operational excellence, regulatory compliance, finance, budgeting, financial analysis, sales operations, sales strategy, sales process optimization, business development, account management, customer acquisition and retention, customer service, customer experience, technical support, stakeholder engagement, negotiation, contract negotiation, conflict resolution, and bilingual communications\.

### What systems, analytics, and transformation skills does Anny bring?

Anny works with Salesforce\.com, Salesforce Marketing Cloud, Salesforce administration, Salesforce implementation and development, CRM databases, SAP ERP, SAP Sales & Distribution, Tableau, Microsoft Excel, PowerPoint, Microsoft Office, SharePoint, Microsoft SQL Server, DocuSign, Pivot Tables, Macro, dashboards, reporting, data analytics, artificial intelligence, AI operations, rubrics, SaaS, information technology, operating systems, and information management\. Her process skills also include RCA, training, project coordination, project management, Project\+, business analysis, data analysis, reporting and analysis, strategic planning, key metrics, process streamlining, and change management\.

### What is Anny's education and language background?

Anny holds a Bachelor of Science in Portuguese from Universidade Federal da Grande Dourados\. Her additional education includes Advanced English from LISMA Long Island English School an ESL English Second Language course, Public Speaking in Communication and Media Studies, and a Certificate course in AutoCAD for Industry from Suffolk County Community College\. She lists English among her skills\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/annycoen

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