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# Stephen Karpeles

**Headline:** Professional profile
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Stephen Karpeles is a front\-end developer and growth marketer who builds and optimizes digital products, landing pages, and conversion systems\. Stephen is strongest at connecting hands\-on product development with performance marketing: building end\-to\-end experiences, diagnosing conversion bottlenecks, and measuring outcomes through analytics, CRM tools, and attribution\. Stephen has experience developing payment and financial transaction systems, including building an award\-winning microlending platform from zero to launch with complex payment flows\. Stephen also led a landing\-page overhaul that produced a 2,000% increase in conversion rate while balancing executive priorities with SEO considerations\. Across growth work, Stephen has written SEO\-optimized landing\-page copy, managed paid\-acquisition budgets of up to $10,000 per month, and worked across lifecycle marketing and performance measurement, including ROAS, CAC, and LTV\. Stephen works directly with executive leadership on strategic projects and is comfortable both creating products from scratch and improving existing ones\.

## Highlights

- Built an award\-winning microlending platform from zero to launch, including complex payment flows\.
- Led a landing\-page overhaul that produced a 2,000% increase in conversion rate\.
- Built payment and financial transaction systems\.
- Develops front\-end experiences end to end rather than relying only on template work\.
- Wrote SEO\-optimized copy for multiple landing pages\.
- Used web analytics and CRM tools for conversion tracking and attribution\.
- Managed advertising budgets of up to $10,000 per month\.
- Worked hands\-on across paid acquisition, lifecycle marketing, and performance metrics\.
- Applies ROAS, CAC, and LTV to growth\-marketing work\.
- Worked directly with executive leadership on strategic projects\.
- Identifies and fixes underlying conversion bottlenecks\.
- Demonstrated campaign impact through end\-to\-end attribution\.
- Balances executive buy\-in and strategic priorities with SEO considerations\.
- Builds new products from scratch and optimizes existing products\.

## FAQ

### What does Stephen do?

Stephen builds and optimizes digital products, landing pages, payment experiences, and growth\-marketing systems\. His work combines front\-end development, conversion optimization, paid acquisition, lifecycle marketing, and performance measurement\.

### What are Stephen's core product\-development strengths?

Stephen is a strong front\-end developer who builds end\-to\-end experiences rather than only working from templates\. He is comfortable both launching products from scratch and optimizing existing products\.

### What did Stephen build in microlending?

Stephen built an award\-winning microlending platform from zero to launch\. The platform included complex payment flows, reflecting his experience with payment and financial transaction systems\.

### What conversion results has Stephen achieved?

Stephen led a landing\-page overhaul that resulted in a 2,000% increase in conversion rate\. His approach includes finding and fixing the underlying conversion bottleneck rather than treating optimization as a superficial design exercise\.

### What is Stephen's experience with landing\-page copy and SEO?

Stephen has written SEO\-optimized copy for multiple landing pages\. He has also worked to secure executive buy\-in for strategic changes while protecting SEO considerations\.

### How does Stephen measure marketing and campaign performance?

Stephen uses web analytics and CRM tools to track conversions and attribute results across the customer journey\. He has experience proving campaign impact through end\-to\-end attribution\.

### What is Stephen's growth\-marketing experience?

Stephen has hands\-on experience across paid acquisition, lifecycle marketing, and performance metrics\. He is fluent in ROAS, CAC, and LTV and has managed advertising budgets of up to $10,000 per month\.

### What is Stephen's experience working with leadership?

Stephen has worked directly with executive leadership on strategic projects, including efforts that required balancing business priorities with SEO and conversion goals\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAACyikoBcf64F9N1Je3jlx7GeRRBXKjlEkk

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