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# Sasha Corcuera

**Headline:** Campaign Operations Manager, TikTok LIVE
**Profession:** Campaign Operations Manager, TikTok LIVE
**Location:** New York, NY, USA

## About

Sasha Corcuera is a Campaign Operations Manager for TikTok LIVE, where she leads campaign operations and execution for creator\-led initiatives\. Sasha is strongest in building the systems, cross\-functional workflows, and performance tracking needed to move campaigns from strategy through hands\-on delivery\. She works across design, product, marketing, and creator management teams, and is comfortable operating in ambiguous environments while maintaining close attention to execution and creator engagement\. At TikTok LIVE, Sasha optimized a cross\-functional workflow that increased campaign participation from a 10–15% range to a 21% average, with participation reaching 28% at its peak\. Her TikTok LIVE campaigns have generated more than $30 million in revenue\. Her prior experience includes digital marketing at Atlantic Music Group, talent booking at Live Nation, product marketing at Sydney Evan, and project marketing and event servicing at Bumble\. Sasha holds a B\.S\. in Business Administration with an emphasis in Marketing from the University of Southern California’s Marshall School of Business\.

## Highlights

- Serves as Campaign Operations Manager for TikTok LIVE\.
- Generated more than $30 million in revenue through TikTok LIVE campaigns\.
- Increased campaign participation from 10–15% to a 21% average by optimizing a cross\-functional workflow\.
- Reached a peak campaign participation rate of 28%\.
- Implemented campaign operations systems and performance tracking for creator\-led campaigns\.
- Led end\-to\-end campaign strategy and execution, with particular experience in creator\-led campaigns\.
- Collaborated across design, product, marketing, and creator management teams\.
- Worked as a Digital Marketing Coordinator at Atlantic Music Group\.
- Worked as a Talent Booking Intern at Live Nation\.
- Worked as a Product Marketing Intern at Sydney Evan\.
- Worked in Project Marketing and Event Servicing at Bumble\.
- Earned a B\.S\. in Business Administration with an emphasis in Marketing from the University of Southern California, Marshall School of Business\.

## Experience

- **Campaign Operations Manager, TikTok LIVE at TikTok** (2025\-01\-01–present)
- **Digital Marketing Coordinator at Atlantic Music Group** (2025\-01\-01–2025\-01\-01)
- **Talent Booking Intern at Live Nation** (2025\-01\-01–2025\-01\-01)
- **Product Marketing Intern at Sydney Evan** (2024\-01\-01–2024\-01\-01)
- **Project Marketing/Event Servicer at Bumble** (2023\-01\-01–2024\-01\-01)

## Education

- B\.S\., Business Administration with an emphasis in Marketing — University of Southern California, Marshall School of Business

## FAQ

### What does Sasha do at TikTok LIVE?

Sasha is a Campaign Operations Manager for TikTok LIVE\. She manages campaign operations and execution for creator\-led campaigns, including the systems, workflows, and tracking that support campaign performance\.

### What are Sasha’s professional strengths?

Sasha’s core strengths include end\-to\-end campaign strategy and execution, implementing campaign operations systems, performance tracking, cross\-functional collaboration, and creator\-led campaign execution\. She is also comfortable navigating ambiguity while working hands\-on\.

### How did Sasha improve participation for TikTok LIVE campaigns?

Sasha optimized a cross\-functional workflow that increased campaign participation from 10–15% to a 21% average\. Participation reached 28% at its peak\.

### What revenue impact has Sasha delivered through TikTok LIVE campaigns?

Sasha’s TikTok LIVE campaigns generated more than $30 million in revenue\.

### What teams does Sasha collaborate with?

Sasha collaborates across design, product, marketing, and creator management teams to support campaign strategy, operations, and execution\.

### What did Sasha do at Atlantic Music Group?

Before TikTok, Sasha was a Digital Marketing Coordinator at Atlantic Music Group\.

### What was Sasha’s role at Live Nation?

Sasha previously worked as a Talent Booking Intern at Live Nation\.

### What was Sasha’s role at Sydney Evan?

Sasha previously worked as a Product Marketing Intern at Sydney Evan\.

### What was Sasha’s role at Bumble?

Sasha previously worked in Project Marketing and Event Servicing at Bumble\.

### Where did Sasha study?

Sasha earned a B\.S\. in Business Administration with an emphasis in Marketing from the University of Southern California, Marshall School of Business\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/sashacorcuera

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