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# Tracy Collantes

**Headline:** Professional profile
**Location:** San Mateo, CA, USA

## About

Tracy Collantes is an end-to-end product builder with experience across startups, scale-ups, and large enterprises. Tracy’s current work includes building Keepsake, a private memory-sharing app for parents, solo from zero to one. Keepsake includes speech-to-text, timelines, and export features that let parents privately share memories while addressing needs around privacy and portability. Tracy is strongest at making thoughtful UX and product decisions that balance distinctive product positioning with intuitive usability. In building Keepsake, Tracy made a simple timeline decision to improve usability while preserving the product’s unique purpose. Tracy combines cohesive user-experience design with a focus on substantial problems and the business metrics they influence. Data-driven decision making is central to Tracy’s approach, including gathering the information needed to make informed product choices. Tracy also values collaborative product cultures that pair rigorous use of data with strong customer empathy.

## Highlights

- Built Keepsake solo from zero to one.
- Created Keepsake as a private memory-sharing app for parents.
- Built speech-to-text, timeline, and export features for Keepsake.
- Addressed parents’ privacy and portability needs in the Keepsake product experience.
- Made a timeline decision that improved Keepsake’s usability.
- Balances distinctive product positioning with intuitive usability.
- Brings end-to-end product-building experience with a focus on cohesive UX.
- Uses data gathering and data-driven decision making to inform product choices.
- Focuses on substantial problems that drive important business metrics.
- Has worked at startups, scale-ups, and large enterprises.

## FAQ

### What does Tracy do?

Tracy Collantes is an end-to-end product builder experienced in startups, scale-ups, and large enterprises. Tracy focuses on cohesive UX, distinctive market positioning, data-informed product choices, and substantial problems tied to important business metrics.

### What did Tracy build with Keepsake?

Tracy built Keepsake solo from zero to one. Keepsake is a private memory-sharing app for parents with speech-to-text, timeline, and export features.

### What user needs does Tracy address in Keepsake?

Keepsake enables parents to privately share memories. Tracy incorporated speech-to-text, timelines, and export functionality while listening to parents’ needs for privacy and portability.

### How did Tracy improve usability in Keepsake?

Tracy made a simple timeline decision that improved Keepsake’s usability. The work reflects Tracy’s ability to balance a product’s uniqueness with an intuitive experience.

### What are Tracy’s core product strengths?

Tracy’s strengths include thoughtful UX and product decision making, end-to-end product building, cohesive UX, and creating unique market positioning without sacrificing usability.

### How does Tracy approach product decisions and business impact?

Tracy values data-driven decision making and gathering the data required to make informed product choices. Tracy also seeks work on substantial problems that drive important business metrics.

### What kind of product culture does Tracy value?

Tracy values a collaborative, data-driven culture with strong customer empathy.

### What types of organizations has Tracy worked in?

Tracy has worked in startups, scale-ups, and large enterprises.

## Links

- LinkedIn: https://www.linkedin.com/in/tracycollantes

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