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# David Foreman

**Headline:** Consultative Sales Professional \| Full\-Cycle B2B Sales \| Account Management, Growth & Retention \| Relationship\-Driven Solutions \| District and Higher Ed Partnerships \|
**Profession:** Account Executive
**Location:** Norfolk, Virginia, United States

## About

David Foreman is an Account Executive at Teaching Strategies who sells education technology through a full\-cycle, consultative new\-business approach\. He combines a classroom background with experience in B2B, K–12, district, higher\-education, SaaS, account\-management, and partnership sales\. David is strongest in building credibility with educators, administrators, executive stakeholders, and senior district leaders connecting instructional, institutional, funding, and business needs to value\-based solutions and guiding adoption, renewal, retention, and long\-term customer growth\. At Teaching Strategies, David was named AE Hunter of the Year\. His profile reports 120% quota attainment, while his interview record cites $329,000 in new business against a quota exceeding $300,000 by 10%\. He manages prospecting, discovery, demonstrations, executive presentations, negotiation, and closing, including high volumes of smaller $4,000–$5,000 deals\. David also uses practical AI tools, including grant research, to help budget\-constrained districts identify purchase options\. Earlier roles at Edpuzzle, Harris Connect, Norfolk Public Schools, and Yellow Pages inform his ability to navigate complex procurement, engage stakeholders from assistant superintendents to teachers, and support change management and teacher adoption\.

## Services

- Sales Pipeline Development
- Sales Presentations
- Salesmanship
- Stakeholder Engagement
- Executive Relationships
- Cross\-functional Collaborations
- Deal Closure
- C\-Suite Selling
- Partnerships
- Consultative Selling
- Enterprise Education
- Strategic Prospecting
- Lead Qualification
- Executive Level Interaction
- SaaS Sales
- Business\-to\-Business \(B2B\)
- Time Management
- Presentation Skills
- Interpersonal Communication
- Positioning \(Marketing\)
- Product Management
- Spokesperson
- Edtech
- Customer Success
- Business Development
- Sales
- Public Speaking
- Marketing Strategy
- Social Media Marketing
- Higher Education

## Highlights

- Named AE Hunter of the Year at Teaching Strategies\.
- Achieved 120% quota attainment at Teaching Strategies, according to David’s profile\.
- Generated $329,000 in new business at Teaching Strategies, exceeding a quota of more than $300,000 by 10%, according to David’s interview record\.
- Owns the full sales cycle at Teaching Strategies, from prospecting through executive presentation, negotiation, and close\.
- Builds pipeline through strategic prospecting, events, and outbound campaigns\.
- Leads consultative discovery focused on institutional goals, funding, and business requirements\.
- Delivers ROI\-driven presentations to executive stakeholders and engages C\-suite and senior district and institutional leaders\.
- Closes high volumes of smaller deals averaging approximately $4,000–$5,000 to reach quota\.
- Uses AI tools practically in the sales process, including researching grant opportunities for customers\.
- Finds creative funding solutions, such as grants, to help budget\-constrained and underserved districts purchase EdTech solutions\.
- Builds adoption and end\-user buy\-in among teachers, including technology\-resistant older educators\.
- Sells across district stakeholder levels, from assistant superintendents to principals and teachers\.
- Managed full\-cycle SaaS sales across education institutions at Edpuzzle\.
- Built relationships with IT, academic, and leadership teams at Edpuzzle\.
- Maintained CRM forecasting accuracy and collaborated with internal teams to refine positioning at Edpuzzle\.
- Led higher\-education sales of advancement and engagement solutions at Harris Connect\.
- Worked with presidents, advancement leaders, and senior administrators at Harris Connect\.
- Managed complex procurement and budgeting cycles at Harris Connect\.
- Maintained relationships with more than 30 institutional clients at Harris Connect\.
- Supported long\-term donor engagement and institutional growth strategies at Harris Connect\.
- Developed and delivered daily lesson plans at Norfolk Public Schools for students including ESL learners and students with specialized educational needs\.
- Collaborated with teaching peers on classroom strategies and assessment at Norfolk Public Schools\.
- Used educational technology to create learning opportunities and build rapport with students at Norfolk Public Schools\.
- Brings B2B sales experience from Yellow Pages, helping small businesses get started\.
- Holds a Bachelor of Arts in History and a Master of Arts in Education from Old Dominion University\.

## Experience

- **Account Executive at Teaching Strategies** (2023\-01\-01–present) — \- Achieved 120% quota and AE Hunter of the Year • \- Own full sales cycle from prospecting through executive presentation, negotiation, and close • \- Build pipeline through strategic prospecting, events, and outbound campaigns • Lead consultative discovery focused on institutional goals, funding, and business requirements • Deliver ROI\-driven presentations to executive stakeholders • Engage C\-suite and senior leadership across districts and institutions
- **Account Executive at Edpuzzle** (2022\-01\-01–2023\-01\-01) — Managed full\-cycle SaaS sales process across education institutions • Delivered presentations to academic and administrative stakeholders • Built relationships with IT, academic, and leadership teams • Maintained CRM forecasting accuracy • Collaborated with internal teams to refine positioning
- **Teacher at Norfolk Public Schools** (2019\-08\-01–2022\-06\-01) — Developed and executed daily lesson plans to engage and challenge student understanding and involvement, including international students \(ESL\) and students with specialized educational needs Engaged in peer collaboration of classroom strategies and assessment, utilizing staff development opportunities Utilized current educational technology to create opportunities and drive rapport with students
- **Account Executive at Harris Connect** (2012\-01\-01–2017\-01\-01) — Led higher education sales including advancement and engagement solutions • Worked with presidents, advancement leaders, and senior administrators • Managed complex procurement and budgeting cycles • Maintained relationships with 30\+ institutional clients • Supported long\-term donor engagement and institutional growth strategies

## Education

- Bachelor of Arts, History — Old Dominion University
- Bachelor's degree, History — Old Dominion University
- Master of Arts Education — Old Dominion University

## FAQ

### What does David do at Teaching Strategies?

David is an Account Executive at Teaching Strategies\. He leads a full\-cycle, new\-business hunter motion that includes strategic prospecting, discovery, product demonstrations, executive presentations, negotiation, and closing\.

### What has David accomplished at Teaching Strategies?

David was named AE Hunter of the Year at Teaching Strategies\. His profile lists 120% quota attainment, and his interview record reports $329,000 in new business, exceeding a quota of more than $300,000 by 10%\.

### What are David’s core sales strengths?

David builds pipeline through strategic prospecting, events, and outbound campaigns\. He leads consultative discovery around institutional goals, funding, and business requirements delivers ROI\-driven presentations and engages C\-suite and senior leadership across districts and institutions\.

### Who does David work with in education sales?

David works across multiple district stakeholder levels, including assistant superintendents, principals, and teachers\. He builds credibility with educators, administrators, academic leaders, IT teams, executive stakeholders, and senior decision\-makers\.

### What education markets does David serve?

David is experienced in education\-technology sales across schools, districts, K–12, and higher education\. His classroom experience helps him connect instructional and curriculum\-driven priorities with product adoption, customer success, renewals, retention, and new\-business growth\.

### How does David help budget\-constrained customers?

David has experience helping smaller districts that face budget constraints\. He looks for creative ways to enable a purchase, including identifying grant opportunities and using AI tools practically to research funding options\.

### What kind of deals has David closed?

David has closed a high volume of smaller deals averaging approximately $4,000–$5,000 in order to reach quota\. He also owns the broader process from initial prospecting through close\.

### How does David approach customer relationships?

David emphasizes long\-term relationships, earning the right to expand rather than forcing upsells\. His sales philosophy is influenced by Zig Ziglar’s approach of helping others achieve their goals\.

### How does David support product adoption?

David is skilled in change management and in gaining buy\-in from end users, including technology\-resistant older teachers\. He applies empathy and humor in supporting teacher adoption\.

### What did David do at Edpuzzle?

At Edpuzzle, David managed the full\-cycle SaaS sales process across education institutions\. He delivered presentations to academic and administrative stakeholders, built relationships with IT, academic, and leadership teams, maintained CRM forecasting accuracy, and collaborated internally to refine positioning\.

### What did David do at Harris Connect?

At Harris Connect, David led higher\-education sales for advancement and engagement solutions\. He worked with presidents, advancement leaders, and senior administrators managed complex procurement and budgeting cycles maintained relationships with more than 30 institutional clients and supported donor engagement and institutional growth strategies\.

### What was David’s experience at Yellow Pages?

David also has B2B sales experience at Yellow Pages, where he focused on helping small businesses get started\.

### What did David do at Norfolk Public Schools?

As a teacher at Norfolk Public Schools, David developed and executed daily lesson plans for students, including international students learning English as a second language and students with specialized educational needs\. He collaborated with peers on classroom strategies and assessment, used staff\-development opportunities, and applied educational technology to create learning opportunities and build rapport with students\.

### What is David’s education?

David holds a Bachelor of Arts in History and a Master of Arts in Education from Old Dominion University\.

### What sales and account\-management skills does David bring?

David’s capabilities include sales pipeline development, strategic prospecting, lead generation and qualification, consultative selling, B2B and SaaS sales, enterprise education, executive and C\-suite selling, sales presentations, stakeholder engagement, deal closure, contract negotiation, proposal writing, account management, key account development, customer success, CRM, sales operations, and business development\.

### What broader business and communication skills does David have?

David also brings skills in partnerships, cross\-functional collaboration and team leadership, strategic planning, project management, business\-process improvement, product positioning and product management, marketing strategy, digital and social\-media marketing, email marketing, direct mail, online marketing, search\-engine optimization, public speaking, interpersonal communication, time management, coaching, fundraising, customer service, and spokesperson work\.

### What education\-focused skills does David have?

David’s education\-sector skills include educational technology, EdTech, K–12 education, higher education, teaching, lesson planning, e\-learning, youth development, youth mentoring, and youth leadership\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/davidmforeman

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