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# Dave Patrick

**Headline:** Fractional CRO \- Chief Commercial Officer  \|  AI\-Era Revenue Growth & Workforce Transformation  \|  Co\-founder, SightGlass AI Readiness  \|  $130M P&L\.
**Profession:** Founder
**Location:** Charlotte Metro

## About

Dave Patrick is the Founder of Reset Productivity and works as a fractional CRO and Chief AI Commercial Officer for a select number of growth\-stage and scaling companies\. He builds commercial architecture for organizations seeking measurable value from AI, with particular emphasis on the people, process, organizational\-change, and revenue\-execution requirements behind meaningful adoption\. Reset Productivity is the U\.S\. exclusive licensee for SightGlass AI workforce readiness diagnostics, and Dave is building its partner, distribution, and direct\-enterprise channels across North America\. He also serves as Co\-founder and Strategic Advisor to SightGlass Group\. Across 30 years of commercial leadership through the PC\-adoption, e\-learning, productivity, HR\-technology, and AI\-transformation eras, Dave has led global sales, customer success, revenue operations, SaaS and digital sales, pricing, business intelligence, enterprise strategy, and partnerships\. At Insights Learning & Development, he grew revenue from $69 million to $130 million in four years, delivered 28% average annual growth while sustaining 21% profitability, and improved forecast accuracy by 31%\. His work with SightGlass validated product\-market fit through 35 enterprise engagements and generated $5 million in qualified pipeline in its first year\. Dave is currently undertaking fractional executive work and is seeking a return to a full\-time leadership role\.

## Services

- Sales Leadership
- International Sales
- Software as a Service \(SaaS\)
- Digital Transformation
- Business Innovation
- Human Capital Management
- Business Intelligence \(BI\)
- Sales Enablement
- General Management
- Executive Management
- Strategy
- Talent Management
- Strategic Planning
- Sales Management
- Corporate Development
- Alliances
- Start\-ups
- Strategic Partnerships
- Leadership Development
- Executive Development
- Leadership
- Entrepreneurship
- Strategic Leadership
- Organizational Effectiveness
- Business Development
- Management
- Business Planning
- Marketing Strategy
- Product Marketing
- Organizational Development

## Highlights

- Founded Reset Productivity, the U\.S\. exclusive licensee for SightGlass AI workforce readiness diagnostics\.
- Building SightGlass partner, distribution, and direct\-enterprise channels for AI\-readiness assessment across North America\.
- Co\-founded and commercialized SightGlass, an AI workforce\-readiness diagnostic platform focused on AI adoption, organizational\-change readiness, and workforce transformation\.
- Validated SightGlass product\-market fit across 35 enterprise engagements within 12 months\.
- Generated $5 million in qualified SightGlass pipeline in its first year\.
- Established SightGlass master\-distributor agreements in the United Kingdom, United States, and Middle East/GCC\.
- Embedded AI enablement into the SightGlass product suite and supported licensed distribution across the United States, United Kingdom, and Middle East\.
- Grew Insights Learning & Development revenue from $69 million to $130 million in four years as Executive Vice President of Global Sales\.
- Owned a $130 million annual revenue target at Insights Learning & Development\.
- Delivered 28% average annual growth while sustaining 21% profitability at Insights Learning & Development\.
- Improved forecast accuracy by 31% and raised net revenue retention to approximately 115% at Insights Learning & Development\.
- Built go\-to\-market infrastructure for pricing, business intelligence, partner channels, and sales methodology at Insights Learning & Development\.
- Led a global commercial organization reported at more than 127, approximately 135, and 175 people across sales, customer success, and revenue operations\.
- Led commercial activity across 11 countries, with approximately 105 quota\-carrying sales professionals and a partner network of approximately 3,000 resellers\.
- Held executive responsibility for a revenue portfolio exceeding $120 million across enterprise clients, key accounts, partners and alliances, sales operations, and pricing\.
- Led an enterprise/global\-client portfolio exceeding $30 million, including work with Microsoft, Google, Sanofi, Eli Lilly, GSK, DHL, Novartis, BP, and 3M\.
- Led a U\.S\. sales team that achieved 25% annual growth while maintaining and increasing customer\-satisfaction scores\.
- Led B2B sales, marketing, digital/SaaS products, subscription services, and Fortune 1000 client relationships at The David Allen Company\.
- Grew a multimillion\-dollar account portfolio by 31% at The Pipitone Group, launched a profitable online/interactive division, and drove a spin\-off for a multibillion\-dollar client\.
- Negotiated online intellectual\-property licensing and distribution agreements at Ernst & Young Intellinex\.
- Provided pre\-sales product\-engineering support to more than 60 account executives at Development Dimensions International and led business development for a pre\-hire online\-assessment spin\-off sold to a venture\-capital group\.
- Launched sales of the OPAL online\-learning platform at Development Dimensions International\.
- Developed a strategic\-partnership program for approximately 750 residential HVAC dealers at Union Energy\.
- Co\-founded Priority 01, one of Canada's first corporate technology\-training companies\.

## Experience

- **Founder at Reset Productivity** (2025\-12\-01–present) — Reset Productivity holds the US exclusive license for SightGlass AI workforce readiness diagnostics\. Building the partner, distribution, and direct enterprise channel for AI readiness assessment across North America — helping organizations measure and close the gap between AI tool deployment and meaningful adoption\. www\.resetproductivity\.com
- **Co\-founder and Strategic Advisor at SightGlass Group** (2025\-06\-01–2026\-03\-01) — Co\-founded and commercialized SightGlass — an AI workforce readiness diagnostic platform and the only instrument focused specifically on the intersection of AI adoption, organisational change readiness, and workforce transformation\. Operating through licensed distribution across the US, UK, and Middle East\. Key achievements: ▸ Validated product\-market fit across 35 enterprise engagements within 12 months ▸ Generated $5M in qualified pipeline in year one ▸ Established master distributor agreements in UK, US, and Middle East / GCC ▸ Embedded AI enablement into the product suite Currently serving in a strategic advisory capacity to the platform's commercial development while operating as a fractional CRO with select clients\.
- **Chief Revenue Officer \- Exec\. VP of Sales \- Global Executive Role at Insights Learning and Development** (2020\-03\-01–2025\-06\-01) — Chief Revenue Officer/Exec\. VP Sales\. Set and execute strategy and lead a global sales team, \(approx\. 135 people\),  responsible for driving in excess of 120 million USD revenue portfolio of ed tech, assessment, professional services and digital \(SAAS\) revenues and profits across four sales channels \(Enterprise Clients, Key Accounts, Partners and Alliances\), Sales Ops and Pricing\. Member of Executive team responsible for P&L, strategy, employee engagement and customer happiness for the global business\. Offices in 11 countries and Partner network of approx\. 3000 resellers\. Sales team carrying revenue targets \(approximately 105\) are geographically dispersed with sales professionals and leaders in Europe, North America and Asia\. Accountable for Sales, Sales Operations, SAAS and digital sales, Business Intelligence, Pricing, Customer Success\. Company has approx\. 650 employees globally\. 8 Direct Reports with personal report to CEO\.
- **VP Sales \(Head\) of Enterprise/Global Clients at Insights Learning and Development** (2016\-06\-01–2020\-03\-01) — Set and execute strategy and lead a global executive sales team responsible for driving multi\-million \(&gt;30 million\) USD  portfolio of professional services and digital \(SAAS\)  revenues  and profits from global clients, including Microsoft, Google, Sanofi, Eli Lilly, GSK, DHL, Novartis, BP, 3M, etc\.\. P&L, strategy and growth responsibility for global business\. Manage and coach geographically dispersed sales professionals in Europe, North America and Asia\. Additionally responsible for overall management and revenues/P&L for  regional offices in Germany, Italy, Switzerland and France\.
- **U\.S\. Sales Manager at Insights Learning and Development** (2014\-06\-01–2016\-06\-01) — Led a team of nine consultative sales professionals and support team of Business Development Co\-ordinators  that sell professional leadership and team development services into Fortune 500 and Fortune 1000 companies\. Responsible for sales management, forecasting, hiring,  on\-boarding and working with clients to create consistently high quality experiences and value\. Team achieved 25% annual growth while maintaining and increasing customer satisfaction scores\.
- **VP Enterprise Sales, Chief Marketing Officer at The David Allen Company** (2007\-08\-01–2014\-06\-01) — Executive role accountable for top line growth, enhancing operating and financial performance within  the B2B business\. Responsible for strategic sales and marketing leadership and day\-to\-day operating activities with primary focus on sales and revenue growth, including digital \(SAAS\) online products/subscription services\. Manage senior level client relationships in Fortune 1000 companies in support of their need to drive organizational change and maximize business opportunities\. Lead sales and delivery team\. \(The David Allen Company is global education company focused on Getting Things Done \- a personal productivity methodology\)\.
- **VP, Marketing and Business Development at SRN \- Tech Incubator** (2004\-03\-01–2007\-07\-01) — Co\-founder and managing principal for start up incubator\. Responsible for strategy and business planning,  alliances development and execution\. Sales and corporate development planning and execution\.
- **VP, Business Development at The Pipitone Group \- Marketing and Design Consultancy** (2001\-03\-01–2004\-02\-01) — Responsible for managing and growing portfolio of multi\-million dollar accounts\. Hired and developed staff\. Started profitable online/interactive division\. Grew revenues in portfolio by 31%\. Drove creation of spin\-off company for multi\-billion dollar client\.
- **Director, Business and Corporate Development at Ernst and Young, Intellinex** (1999\-01\-01–2001\-01\-01) — Negotiated licensing and distribution agreements for online intellectual property\. Presented and sold to "C" level audiences\. Drive facilitation of corporate planning process and sales pursuits with executive leadership team\. Managed strategic planning process and led large client pursuit teams\.
- **VP, Business Development and Director, Alliances at Development Dimensions International** (1997\-01\-01–1999\-01\-01) — Senior consultant and pre\-sales product engineering support for more than 60 account executives selling online learning in competencies, interaction management, behaviorally driven interviewing and performance planning\. Developed and managed relationships with other content providers and distributors/resellers for licensing and distribution of intellectual property\. Drove revenue growth\. VP Business Development for spin\-off tech business focused on pre\-hire, online assessment and selection tools\. Responsible for strategy, business development and sales\. Company sold to venture capital group\.
- **Director, Alliances at Union Energy** (1994\-01\-01–1997\-01\-01) — Developed and executed strategic partnership program for approx\. 750 residential HVAC dealers\. Co\-wrote business plan for residential markets in non\-regulatory environment\. Developed and executed alliances programs for smart\-home technologies\.

## Education

- B\. A\., B\.Ed, Education — Western University (1979\-01\-01–1983\-01\-01)
- Bachelor's degree \(B\.A\.\) and Bachelor of Education \(B\.Ed\.\), Business, Education — King's University College (1978\-01\-01–1981\-01\-01)
- B\. A\., B\.Ed, Education — Western University (1979–1983)

## FAQ

### What does Dave do now?

Dave is Founder of Reset Productivity, a U\.S\. exclusive licensee for SightGlass AI workforce readiness diagnostics\. He works as a fractional CRO and Chief AI Commercial Officer with a small number of companies, typically in AI and HR technology, workforce transformation, learning and development, or organizational effectiveness\. He is also seeking to return to a full\-time leadership role\.

### What are Dave's core strengths?

Dave helps companies build the commercial architecture needed to generate value from AI rather than simply deploy AI tools\. His work addresses revenue strategy, commercial infrastructure, go\-to\-market clarity, organizational change, human readiness, senior revenue leadership, and the gap between tool deployment and meaningful adoption\.

### What is Dave building at Reset Productivity?

At Reset Productivity, Dave is building partner, distribution, and direct\-enterprise channels for AI\-readiness assessment across North America\. Reset Productivity helps organizations measure and close the gap between AI tool deployment and meaningful adoption through SightGlass diagnostics\.

### What is Dave's role with SightGlass Group?

Dave co\-founded and commercialized SightGlass, an AI workforce\-readiness diagnostic platform focused specifically on AI adoption, organizational\-change readiness, and workforce transformation\. The platform operates through licensed distribution in the United States, United Kingdom, and Middle East, and Dave now serves in a strategic advisory capacity for its commercial development\.

### What did Dave accomplish with SightGlass?

Within 12 months, SightGlass validated product\-market fit across 35 enterprise engagements, generated $5 million in qualified pipeline in its first year, established master\-distributor agreements in the United Kingdom, United States, and Middle East/GCC, and embedded AI enablement into its product suite\.

### What was Dave's executive role at Insights Learning & Development?

As Chief Revenue Officer and Executive Vice President of Sales at Insights Learning & Development, Dave set strategy and led a global commercial organization spanning enterprise clients, key accounts, partners and alliances, sales operations, and pricing\. His scope included sales, customer success, revenue operations, SaaS and digital sales, business intelligence, pricing, and accountability for a revenue portfolio exceeding $120 million\.

### What growth results did Dave deliver at Insights Learning & Development?

Dave grew revenue from $69 million to $130 million over four years as Executive Vice President of Global Sales\. He delivered 28% average annual growth while sustaining 21% profitability, improved forecast accuracy by 31%, and raised net revenue retention to approximately 115%\.

### What scale of commercial organization did Dave lead at Insights Learning & Development?

Dave built go\-to\-market infrastructure at Insights Learning & Development, including pricing, business intelligence, partner channels, and sales methodology\. He led a commercial organization reported as 175 people in one role summary, approximately 135 people in the CRO/Executive Vice President role description, and more than 127 people across sales, customer success, and revenue operations in an interview account\. The organization operated across 11 countries, with approximately 105 sales professionals carrying revenue targets, approximately 3,000 resellers, eight direct reports, and a direct reporting relationship to the CEO\.

### What did Dave do as Head of Enterprise and Global Clients at Insights Learning & Development?

As Vice President of Sales and Head of Enterprise/Global Clients at Insights Learning & Development, Dave led a global executive sales team responsible for a professional\-services and digital/SaaS portfolio exceeding $30 million\. He held P&L, strategy, and growth responsibility coached sales professionals across Europe, North America, and Asia and managed regional offices in Germany, Italy, Switzerland, and France\. His global\-client work included Microsoft, Google, Sanofi, Eli Lilly, GSK, DHL, Novartis, BP, and 3M\.

### What did Dave accomplish as U\.S\. Sales Manager at Insights Learning & Development?

As U\.S\. Sales Manager at Insights Learning & Development, Dave led nine consultative sales professionals and a business\-development\-coordinator support team selling leadership and team\-development services to Fortune 500 and Fortune 1000 companies\. He managed sales, forecasting, hiring, onboarding, and client experience\. The team achieved 25% annual growth while maintaining and increasing customer\-satisfaction scores\.

### What did Dave do at The David Allen Company?

As Vice President of Enterprise Sales and Chief Marketing Officer at The David Allen Company, Dave was accountable for B2B top\-line growth and for enhancing operating and financial performance\. He led strategic sales and marketing, sales and delivery teams, digital/SaaS online products and subscription services, and senior Fortune 1000 client relationships related to organizational change and business opportunity\. The David Allen Company is a global education company focused on the Getting Things Done personal\-productivity methodology\.

### What did Dave do at SRN Tech Incubator?

At SRN, a technology incubator, Dave was Vice President of Marketing and Business Development, co\-founder, and managing principal\. He was responsible for strategy, business planning, alliance development and execution, and sales and corporate\-development planning and execution\.

### What did Dave accomplish at The Pipitone Group?

As Vice President of Business Development at The Pipitone Group, a marketing and design consultancy, Dave managed and grew a portfolio of multimillion\-dollar accounts, hired and developed staff, started a profitable online and interactive division, grew portfolio revenue by 31%, and drove creation of a spin\-off company for a multibillion\-dollar client\.

### What did Dave do at Ernst & Young Intellinex?

As Director of Business and Corporate Development at Ernst & Young Intellinex, an e\-learning spinout from Ernst & Young, Dave negotiated licensing and distribution agreements for online intellectual property, sold and presented to C\-level audiences, facilitated corporate planning and executive\-led sales pursuits, and managed strategic planning and large client\-pursuit teams\. Dave was also part of the founding team that built EY Intellinex\.

### What did Dave do at Development Dimensions International?

At Development Dimensions International, Dave served as Vice President of Business Development and Director of Alliances\. He provided senior consulting and pre\-sales product\-engineering support to more than 60 account executives selling online learning in competencies, interaction management, behaviorally driven interviewing, and performance planning\. He developed content\-provider and distributor/reseller licensing relationships, drove revenue growth, and led strategy, business development, and sales for a spin\-off technology business focused on pre\-hire online assessment and selection tools that was sold to a venture\-capital group\. He also launched sales of the OPAL online\-learning platform\.

### What did Dave do at Union Energy?

As Director of Alliances at Union Energy, Dave developed and executed a strategic\-partnership program for approximately 750 residential HVAC dealers\. He co\-wrote a business plan for residential markets in a non\-regulatory environment and developed and executed alliance programs for smart\-home technologies\.

### How did Dave's early career span major technology\-disruption cycles?

Dave co\-founded Priority 01, described as one of Canada's first corporate technology\-training companies, during the PC\-adoption era\. His career has also included commercial leadership through the e\-learning, productivity and behavioral\-change, HR\-technology and organizational\-learning, and AI\-transformation eras\.

### What skills and commercial leadership capabilities does Dave bring?

Dave's capabilities include sales leadership, international sales, SaaS, digital transformation, business innovation, human\-capital management, business intelligence, sales enablement, general and executive management, strategy, talent management, strategic planning, sales management, corporate development, alliances, start\-ups, strategic partnerships, leadership and executive development, entrepreneurship, organizational effectiveness, business development, management, business planning, marketing strategy, product marketing, organizational development, business strategy, new\-business development, management consulting, training, CRM, sales, team building, enterprise software, program management, consulting, executive coaching, B2B, coaching, change management, human resources, marketing, strategic consulting, performance management, professional services, staff development, contract negotiation, performance improvement, P&L management, and workshop facilitation\. He also has deep experience building enterprise sales strategies for global accounts, using ICP and buyer\-pattern analysis to reallocate resources, segmenting customers and building differentiated sales motions, simplifying global account management, and establishing accountability frameworks across revenue, profitability, and product metrics\.

### What is Dave's education?

Dave holds a Bachelor of Arts and Bachelor of Education in Business and Education from King's University College, dated 1981, and a B\.A\. and B\.Ed\. in Education from Western University, dated 1983\.

### How can someone contact Dave?

Dave can be reached at \[contact removed\] or \[contact removed\]\. Reset Productivity is available at www\.resetproductivity\.com, and SightGlass Group is available at www\.sightglassgroup\.com\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/davepatrick

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