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# Eli Papillion, MBA

**Headline:** Global Sales & Business Growth Executive | $275M+ Revenue Generated | Robotics, Cobots, AI & Intelligent Automation Leader | Integrated Engineering Solutions | Full P&L Accountability | AMRs, AGVs, Drone Robotics & IoT
**Profession:** National Sales Manager
**Location:** Houston, Texas, United States

## About

Eli Papillion, MBA, is National Sales Manager at Rainbow Robotics, where he leads North American market expansion for collaborative robots, autonomous mobile robots, quadruped robots, metrology, and emerging humanoid robotics. With more than 23 years of leadership in industrial automation, robotics, integrated engineering solutions, and business growth—and 17 years in collaborative robotics—Eli builds OEM, distributor, integrator, and enterprise partnerships while owning pipeline development and revenue-growth initiatives. Eli’s strengths include full P&L accountability, strategic account development, channel strategy, consultative enterprise sales, go-to-market execution, and translating technical automation capabilities into measurable business value. He has led an eight-person Americas sales and marketing team with full budget control and has driven results with constrained marketing budgets through targeted outreach, technical proof, live demonstrations, and coordinated team support. Eli holds an MBA from Louisiana State University.

## Services

- Strategic Account Development
- Goal Setting
- Training and Development \(HR\)
- Wholesale
- Broadcasting
- National Account Management
- Artificial Intelligence \(AI\)
- Robotic Process Automation \(RPA\)
- IES
- Automation
- P&L Management
- SCADA
- Programmable Logic Controller \(PLC\)
- A++
- Adobe Photoshop
- Data Analysis
- Account Management
- Analytical Skills
- AutoCAD
- Business Analysis
- Business Management
- Customer Acquisition
- Time Management
- Sales Prospecting
- Large Account Sales
- CNC Manufacturing
- International Sales & Marketing
- Sales and Marketing
- Manufacturing Process Improvement
- Configuration Management

## Highlights

- Leads North American market expansion at Rainbow Robotics for collaborative robots, AMRs, quadruped robots, metrology, and emerging humanoid robotics.
- Builds and scales OEM, distributor, and integrator partnerships across North America for Rainbow Robotics.
- Has more than 23 years of leadership experience in industrial automation, robotics, integrated engineering solutions, business growth, and transformation.
- Brings 17 years of experience in the collaborative robotics industry.
- Led an eight-person Americas sales and marketing team with full budget control.
- Exceeded Universal Robots welding-segment quota with $8.5 million in results against a $6.5 million target, reaching 131%.
- Closed major deals involving Universal Robots and J&J and is finalizing a Miller Electric partnership.
- Managed approximately $150 million in annual revenue through key B2B relationships at AAF International.
- Expanded AAF International’s client base by 30% and delivered approximately 7% annual margin improvement through pricing strategies.
- Shortened sales cycles by 65% at AAF International through analytics, CRM-driven workflows, and automated processes.
- Secured $230 million in enterprise agreements at MSC Industrial Supply Co., including a $120 million five-year Weatherford MSA and a $110 million four-year NOV MSA managed by Lockheed Martin.
- Drove 15% annual revenue growth, increased market share by 2%, and grew Oil & Energy sector revenue by 35% over two years at MSC Industrial Supply Co.
- Built a new Houston construction segment at Airgas that generated $13.8 million in annual volume.
- Achieved $1.15 million in monthly territory sales at Airgas while meeting and exceeding group targets.
- Added 50 vendor and distributor relationships at Airgas, with emphasis on welding robotics, automation integration, and consumables.
- Organized five Airgas construction and hard-goods trade shows and introduced Construction 101 and 102 classes in the Southwest with robotics-focused modules.
- Managed a 3,000-client Hilti territory with $1 million in annual sales volume, consistently exceeded sales targets, and mentored eight sales representatives.
- Developed North American go-to-market strategies for welding, palletizing, CNC, and machine-tending at Dobot Robotics.
- Led AMR and AGV channel strategy at FlexQube and expanded distributor and integrator partnerships across North America.
- Led automation-focused go-to-market initiatives at WireCo for oil-drilling sectors in the United States and Canada, including automated cable management, predictive maintenance, remote monitoring, SCADA, IoT sensors, analytics, and remote diagnostics.
- Managed strategic North American enterprise accounts at CONVERGIX Automation Solutions, coordinating engineering, product, and operations teams on automation roadmaps and deployments.
- Uses executive presentations and market intelligence to translate robotics capabilities into business value and inform product-roadmap and channel-strategy decisions.

## Experience

- **National Sales Manager at Rainbow Robotics** (2026-05-01–present) — Lead U.S. • market expansion for collaborative robots, AMRs, quadruped robots,metrology and humanoid robots. • Build and scale OEM, distributor, and integrator partnerships across North America. • Own pipeline development and revenue growth initiatives. • Deliver executive presentations translating robotics capabilities into business value. • Provide market intelligence supporting product roadmap and channel strategy. • Leading North American expansion for a high-growth robotics company delivering advanced automation   solutions, including Cobots, AMRs, quadruped robots, and emerging humanoid robotics. • Responsible for driving revenue growth, expanding strategic channel partnerships, and accelerating market adoption across key industrial sectors. • Leveraging deep expertise in automation, integrated engineering solutions, and go-to-market strategy to position the organization as a leader in the future of intelligent manufacturing and industrial transformation.
- **National Account Manager-North America at CONVERGIX Automation Solutions** (2025-06-01–2026-05-01) — Managed strategic enterprise accounts across North America. • Expanded relationships through upsell and cross-sell initiatives. • Acted as executive-level client liaison for automation roadmaps. • Coordinated engineering, product, and operations resources. • Maintained forecasting and CRM discipline. • Build strategic, multi year client partnerships across North America and deliver automation solutions tightly aligned with client objectives to drive durable loyalty. • Lead as primary liaison, translating needs into executable automation roadmaps that reduce manual effort and cycle times and expand wallet share through upsell and cross sell. • Drive on time, on budget deployments through cross functional orchestration of product, engineering, and • operations, delivering measurable ROI. • Conduct quarterly business reviews with senior stakeholders to monitor KPIs, recalibrate goals, and identify • optimization opportunities to improve renewal probability. • Codify scalable automatio
- **North America Segment Sales Manager \(Senior Role\) at Dobot Robotics** (2023-11-01–2025-07-01) — Built go-to-market strategies for welding, palletizing, CNC, and machine-tending segments. • Expanded robotics partnerships throughout the U.S. • and Canada. • Directed regional programs and KPI-driven growth initiatives. • Market Strategy Development: Successfully developed and implemented the go-to-market strategy for the welding, palletizing, cnc and machine tending segments throughout the United States and Canada, ensuring alignment with corporate objectives and facilitating effective execution. • Cross-Functional Collaboration: Collaborated with international and extended sales teams to deploy targeted strategies and tactics, thereby driving business growth within the welding segment. • Ecosystem Expansion: Spearheaded initiatives to expand the Dobot Robotics ecosystem, fostering strategic partnerships and innovative solutions tailored to the welding industry. • Project and Program Management: Directed multiple high-impact projects and programs, ensuring timely execution and align
- **North America Business Manager-Automation \( Consultant \) at FlexQube** (2023-05-01–2023-10-01) — Led AMR and AGV channel strategy across North America. • Expanded distributor and integrator partnerships. • Established KPIs to drive growth and continuous improvement.
- **Regional Welding Segment Manager-North America at Universal Robots** (2022-08-01–2023-10-01) — Defined welding segment strategy across North America. • Expanded ecosystem partnerships. • Exceeded quota with $8.5M versus $6.5M target \(131%\). • Strategic Market Execution: Defined, developed, and activated the go-to-market strategy for the welding segment across the US and Canada, driving targeted business growth. • Collaborative Leadership: Partnered with the Global Segment Manager and extended sales teams to deploy strategic initiatives and ensure effective execution of tactics. • Ecosystem Expansion: Led initiatives to grow the Universal Robots ecosystem, fostering partnerships and innovative solutions specific to the welding segment. • Project Leadership: Directed critical projects and programs, ensuring alignment with strategic objectives and timely delivery. • Performance Tracking: Established and monitored key success metrics for initiatives, enabling data-driven improvements and sustained market impact.
- **Sr. National Key Account Manager-\(Senior Role\) at AAF International \(American Air Filter\)** (2017-10-01–2022-08-01) — Managed key relationships generating $150M in annual revenue. • Increased client base 30%. • Delivered 7% annual pricing improvement. • Implemented analytics, CRM workflows, and forecasting improvements. • Directed strategic sales planning and execution for a diverse industrial portfolio and embedded automated analytics and CRM driven workflows to shorten sales cycles by 65 percent and improve forecast accuracy • Managed top B2B relationships, generating approximately 150 million dollars annual revenue and deployed • automated dashboards to proactively mitigate risk and churn. • Expanded client base by 30 percent and implemented pricing strategies yielding approximately 7 percent annual margin improvement and automated pricing optimization using market data and elasticity modelling. • Developed sales policies and objectives and implemented contract workflows and e signature integration to accelerate approvals. • Integrated sales planning with competitive analysis, dashboards, and
- **Senior National Account Manager at MSC Industrial Supply Co.** (2015-01-01–2017-01-01) — Drove 15% annual revenue growth. • Secured $230M in enterprise agreements. • Grew Oil & Energy sector revenue 35%. • As a key contributor to a leading North American distributor of metalworking and MRO products and services, specializing in inventory management and supply chain solutions, my responsibilities included: • Developed, negotiated, and executed growth strategies for assigned national account customers. • Drove a 15% annual increase in revenue and improved profitability within my unit. • Enhanced the organization's market share by 2% in a highly competitive market through superior customer service. • Served as a trusted business advisor for key accounts, resulting in the successful negotiation and securing of multiple contracts, including a five-year MSA with Weatherford \($120M\) and a four-year MSA with NOV \($110M\), managed by Lockheed Martin. • Implemented business development strategies that increased the O&E sector by 35% over a two-year period.
- **Senior Business Manager at WireCo** (2013-01-01–2015-01-01) — Led go-to-market plans for engineered drilling products. • Partnered with engineering and leadership teams on product strategy. • Developed technology and integrator partnerships. • Lead strategic automation initiatives to enhance the adoption of our high-performance steel, synthetic rope, EMC, and engineered products across North American and Canadian oil drilling sectors \(offshore units, land rigs, well services, rig builders\). • Develop and execute an automation-driven go-to-market \(GTM\) plan that identifies target customers, leverage points, and ROI-driven use cases for automated cable management, predictive maintenance, and remote monitoring solutions. • Collaborate with Engineering and Sr. • Management to translate customer automation needs into scalable product roadmaps and integrated solutions. • Deploy digital sales tools and CRM automation to streamline lead tracking, opportunity scoring, and contract workflows, ensuring faster cycle times and higher win rates. • Lead a cross
- **Business Development Manager \(Sr. MGR Role\)- North America at Airgas** (2007-01-01–2013-01-01) — As a representative of an Air Liquide company, I have demonstrated expertise in the following areas and now explicitly incorporate welding robotics • Spearheaded a new construction segment and generated \\$13.8M in annual volumes through strategic management of construction and hard goods sales within the Houston market, including advanced welding robotics integration to optimize fabrication workflows. • Promoted the company as a premier vendor for gases, welding, safety, power tools, and welding robotics solutions, serving a diverse clientele such as commercial construction firms, oil and gas refineries, chemical plants, concrete subcontractors, and automation companies. • Provided comprehensive consultation to clients across all project phases, ensuring optimal equipment specifications and robotic weld cell configurations through collaborative engagement with architects, engineers, buyers, purchasing managers, and project managers. • Enhanced the product portfolio by cultivating 50 ne
- **Lead Sales Representative at Hilti** (2002-10-01–2007-10-01) — Managed 3,000-client territory and $1M annual sales volume. • Consistently exceeded sales targets, earning recognition for exceptional territory management. • Trained and mentored eight sales representatives.

## Education

- Communications, Communications — Central Michigan University
- Master of Business Administration, Business Administration and Management, General — Louisiana State University
- Bachelor of Science, Communications — McNeese State University

## FAQ

### What does Eli do at Rainbow Robotics?

Eli is National Sales Manager at Rainbow Robotics. He leads North American expansion for collaborative robots, AMRs, quadruped robots, metrology, and emerging humanoid robotics. His work includes building OEM, distributor, and integrator partnerships developing pipeline and revenue initiatives presenting robotics capabilities in business terms to executives and providing market intelligence for product-roadmap and channel strategy decisions.

### How much experience does Eli have?

Eli has more than 23 years of leadership experience in industrial automation, robotics, integrated engineering solutions, business transformation, sales, and market expansion. He also has 17 years of experience in the collaborative robotics industry.

### What are Eli’s primary professional strengths?

Eli’s core areas include strategic P&L leadership, revenue growth, market expansion, profitability, strategic account development, national account management, channel partnerships, international business development, enterprise sales, negotiation, forecasting, CRM, sales operations, business planning, and cross-functional leadership. His technical and automation focus includes AI, robotic process automation, industrial robotics, cobots, AMRs, AGVs, drone robotics, Industrial IoT, SCADA, PLCs, CNC manufacturing, and integrated engineering solutions.

### What leadership and demand-generation experience does Eli have?

Eli has led an eight-person sales and marketing team for the Americas with full budget control. He has a record of driving results under constrained marketing budgets and uses a combination of LinkedIn Premium, outside sourcing, personal outreach, and team support for lead generation.

### How does Eli approach complex automation sales?

Eli uses a consultative sales approach for complex enterprise opportunities involving multiple internal stakeholders. He emphasizes experience, reliability, technical proof, live demonstrations, and team commitment rather than competing on price alone, including in demanding operating environments where demonstrations help address skepticism.

### What did Eli do at CONVERGIX Automation Solutions?

At CONVERGIX Automation Solutions, Eli managed strategic North American enterprise accounts and built multi-year client partnerships. He served as an executive-level liaison for automation roadmaps, translated needs into executable plans intended to reduce manual effort and cycle times, and expanded relationships through upsell and cross-sell initiatives. He coordinated product, engineering, and operations resources for on-time, on-budget deployments conducted quarterly business reviews codified automation playbooks developed business cases and executive sponsorship mentored junior staff and maintained compliance, risk governance, pipeline discipline, and accurate CRM data.

### What did Eli accomplish at Universal Robots?

At Universal Robots, Eli defined, developed, and activated the welding-segment go-to-market strategy across the United States and Canada. He partnered with the Global Segment Manager and extended sales teams, expanded the welding ecosystem through partnerships and solutions, led projects and programs, and established performance metrics. He exceeded quota with $8.5 million in results against a $6.5 million target, or 131%.

### What major robotics partnerships and deals has Eli worked on?

Eli has closed major deals involving Universal Robots and J&J, and he is currently finalizing a partnership with Miller Electric. His experience includes strategic outreach, ecosystem development, and complex technical sales pursuits in collaborative robotics and automation.

### What did Eli do at Dobot Robotics?

At Dobot Robotics, Eli developed and implemented go-to-market strategies for welding, palletizing, CNC, and machine-tending segments across the United States and Canada. He collaborated with international and extended sales teams, expanded the robotics ecosystem through welding-industry partnerships, directed high-impact projects and programs, and used KPIs to guide regional growth and data-driven decisions.

### What was Eli’s role at FlexQube?

As North America Business Manager—Automation at FlexQube, Eli led AMR and AGV channel strategy across North America. He expanded distributor and integrator partnerships and established KPIs to support growth and continuous improvement.

### What did Eli accomplish at AAF International?

At AAF International, Eli directed strategic sales planning for an industrial portfolio and managed top B2B relationships generating approximately $150 million in annual revenue. He expanded the client base by 30%, delivered approximately 7% annual margin improvement through pricing strategies and market-data and elasticity-based optimization, and used automated analytics, dashboards, CRM workflows, forecasting, contract workflows, e-signature integration, competitive analysis, and AI-driven insights. These initiatives shortened sales cycles by 65% and supported forecast accuracy, risk mitigation, churn prevention, channel performance, and product-improvement feedback loops.

### What did Eli accomplish at MSC Industrial Supply Co.?

At MSC Industrial Supply Co., Eli developed, negotiated, and executed growth strategies for national accounts. He drove 15% annual revenue growth, improved profitability, increased market share by 2%, and grew Oil & Energy sector revenue by 35% over two years. He secured $230 million in enterprise agreements, including a five-year $120 million MSA with Weatherford and a four-year $110 million MSA with NOV, managed by Lockheed Martin.

### What did Eli accomplish at Airgas?

At Airgas, an Air Liquide company, Eli spearheaded a Houston construction segment that generated $13.8 million in annual volume and consistently achieved $1.15 million in monthly territory sales. He promoted gases, welding, safety, power tools, and welding-robotics offerings consulted on equipment specifications and robotic weld-cell configurations added 50 vendor and distributor relationships and built partnerships with clients including Harvey Construction, KBR, Burton Construction, Gilman, Shell, Valero, Chevron, and ExxonMobil. He also organized five construction and hard-goods trade shows and implemented Construction 101 and 102 classes in the Southwest with robotics-focused modules.

### What was Eli’s work at WireCo?

At WireCo, Eli led go-to-market plans and strategic automation initiatives for high-performance steel, synthetic rope, EMC, and engineered products serving North American and Canadian oil-drilling sectors, including offshore units, land rigs, well services, and rig builders. He worked with engineering and senior management on product roadmaps and integrated solutions, developed use cases for automated cable management, predictive maintenance, and remote monitoring, and used digital sales and CRM automation. He also led a cross-functional task force, built SCADA, IoT sensor, analytics, and remote-diagnostics partnerships, championed safety, compliance, and quality, and contributed thought leadership through webinars, white papers, and conferences.

### What did Eli accomplish at Hilti?

At Hilti, Eli managed a 3,000-client territory with $1 million in annual sales volume. He consistently exceeded sales targets, earned recognition for territory management, and trained and mentored eight sales representatives.

### What additional skills and industry knowledge does Eli bring?

Eli’s capabilities also include data analysis, analytical skills, business analysis, product management, product development, product marketing, market segmentation, market research, competitive analysis, pricing, purchasing, sourcing, configuration management, AutoCAD, Adobe Photoshop, Salesforce.com, sales presentations, trade shows, customer acquisition, customer retention, customer satisfaction, relationship building, solution selling, direct sales, large-account sales, sales prospecting, marketing strategy, change management, operations management, team building, training and development, and time management. His industry experience includes manufacturing, wholesale, gas, petroleum, upstream, midstream, downstream oil and gas, and broadcasting.

### What is Eli’s educational background?

Eli earned a Master of Business Administration in Business Administration and Management, General, from Louisiana State University in 2025. He earned a Bachelor of Science in Communications from McNeese State University in 2002 and studied Communications at Central Michigan University in 1997.

### What certifications does Eli hold?

Eli holds the Challenger Sales Expert certification from MSC Industrial Supply Co. and Salesforce Training Cloud Guru certification from WireCo.

## Links

- LinkedIn: https://www.linkedin.com/in/eli-papillion

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