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# Ashley D\.

**Headline:** 🚀 Senior Growth & Performance Marketing Leader \| Demand Generation \| Revenue Impact \| B2B SaaS & Enterprise Technology
**Profession:** 🚀 Senior Growth & Performance Marketing Leader \| Demand Generation \| Revenue Impact \| B2B SaaS & Enterprise Technology
**Location:** San Diego, California, United States

## About

Ashley D\. is the founder of CulturEQ and CEO and founder of DeLoach Digital Consulting, with experience leading growth, demand generation, performance marketing, marketing operations, and integrated digital campaigns across B2B SaaS, enterprise technology, higher education, healthcare, e\-commerce, and retail\. Ashley’s strengths include full\-funnel strategy, email and lifecycle marketing, paid and social media, campaign analytics, CRM and MarTech optimization, Salesforce and Pardot administration, and alignment between marketing, sales, partners, and leadership\. At Amazon Web Services, Ashley influenced $15 million in opportunities through Cloud Optimization Success initiatives and delivered high\-intent campaign performance for the AWS Well\-Architected Framework\. At Slalom, Ashley increased qualified MQLs by 45% through email nurturing and automation, enabled $1\.7 million in Salesforce opportunities across Q1 and Q2, and generated 3\.8 million social engagements through paid media\. Ashley also led Simplus’s Dreamforce 2024 strategy, generating $10 million in influenced revenue, and has delivered measurable email, engagement, and social\-growth results for Harvard Medical School and Massachusetts General Hospital, Rue La La, MIT, PAN, and other organizations\.

## Services

- Site Visits
- Marketing Campaign Management
- Data\-driven Marketing
- HubSpot Sales Hub
- B2C e\-commerce
- Strategic Communications
- Digital Marketing Analytics
- Establishing Strategic Partnerships
- Salesforce Training
- Digital Marketing Innovations
- CRM Program Management
- Social Media Content Creation
- Social Media Development
- IT Service Catalog
- Twitter Ads
- Event Management
- Admissions
- Leading Meetings
- Email Campaigning
- Facebook Ads

## Highlights

- Founded CulturEQ, also known as CulturEQ\.AI, an artificial intelligence company focused on human\-centered digital experiences and helping people connect with complex technologies at their own pace\.
- Serves as CEO and founder of DeLoach Digital Consulting\.
- Led full\-funnel digital marketing strategy for AWS Well\-Architected Tool and Framework services, including launches for Trusted Advisor integration, Consolidated Report with Enhanced Search, prescriptive Framework guidance, and AWS Service Catalog AppRegistry integration\.
- Generated $15 million in influenced opportunities for AWS Cloud Optimization Success through event marketing and partner\-engagement programs\.
- Achieved a 63\.86% AWS website quality\-visit rate and a 53\.2% open rate with a 3\.4% click\-through rate across segmented AWS lead campaigns\.
- Delivered an AWS Well\-Architected Trusted Advisor integration campaign with 2\.4 million impressions, a 1\.72% engagement rate, and a 3\.48% Twitter click\-through rate\.
- Increased qualified MQLs by 45% at Slalom through email nurturing and automation\.
- Enabled $1\.7 million in Salesforce opportunities at Slalom across Q1 and Q2\.
- Built Salesforce marketing\-impact dashboards at Slalom for quarter\-over\-quarter and year\-over\-year campaign performance, ROI, and funnel\-health visibility\.
- Owned and optimized Pardot and Salesforce at Slalom and developed internal training processes that improved cross\-functional marketing\-operations performance\.
- Executed LinkedIn, Twitter, and Madison Logic paid\-media campaigns at Slalom that generated 3\.8 million social engagements across Q1 and Q2\.
- Led Slalom alliance\-partner marketing with AWS, Microsoft, Salesforce, Tableau, Snowflake, and Google for co\-marketing events\.
- Generated more than 150 high\-quality leads from strategic Slalom partner\-marketing events across two quarters\.
- Developed Slalom campaign assets including landing pages, HTML emails, email copy, and social copy\.
- Increased Simplus LinkedIn followers by 20% through analytics\-informed digital marketing\.
- Led Simplus's Dreamforce 2024 event strategy, generating $10 million in influenced revenue\.
- Managed professional\-certificate admissions processes at Harvard Medical School and Massachusetts General Hospital and improved the connection between marketing and the admissions sales funnel\.
- Developed Salesforce inbound email campaign strategy for Harvard Medical School and Massachusetts General Hospital, including segmentation, landing pages, scheduling, custom templates, HTML coding, and campaign data analysis\.
- Created inbound, social, and video content and implemented outbound email and social strategies for CME and CME Online audiences at Harvard Medical School and Massachusetts General Hospital\.
- Hosted informational webinars at Harvard Medical School and Massachusetts General Hospital that drove a 20% increase in digital\-engagement metrics\.
- Developed lead\-generation email journeys for certificate programs that achieved a 3\.5% click\-through rate and 60% average open rate\.
- Built email\-marketing automation and HTML/CSS email templates for Harvard Medical School and Massachusetts General Hospital program communications\.
- Managed social\-media execution, media and influencer engagement, media relations, content development, and client advisory work for B2B technology clients at PAN\.
- Supported PAN speaking and awards programs, developed abstracts and submissions, created related press releases, and mentored colleagues in quarterly PANOptic reporting\.
- Managed Rue La La's daily 11 a\.m\. email deployment to more than 3\.3 million subscribers\.
- Increased Rue La La social channels by 30% through Instagram and Facebook engagement strategies and organized push\-notification campaigns\.
- Managed Rue La La marketing calendars, database operations, marketing\-meeting coordination, and diversity initiatives\.
- Built MIT email campaigns with database selection, HTML presentation development, quality assurance, A/B testing, tagging, scheduling, and deployment of one\-time, recurring, triggered, and dynamic content\-driven campaigns\.
- Conducted MIT social\-media campaigns across LinkedIn, Facebook, and Twitter to increase program awareness and engagement\.
- Held additional roles in retail sales at Nordstrom, social\-media content creation at Carlo Milano, and digital marketing study at Startup Institute\.

## Experience

- **Digital Marketing Manager at Simplus** (2024\-11\-01–2025\-10\-01) — Managed social media channels to enhance brand visibility and engagement\. • Optimized CRM processes, improving customer relationship management and retention\. • Leveraged digital analytics to drive strategic marketing decisions, achieving a 20% growth in LinkedIn followers\. • Led the execution of the Dreamforce 2024 event strategy, generating $10 million in influenced revenue\.
- **Founder at CulturEQ \| Think Radically Different** (2023\-05\-01–2025\-10\-01) — CulturEQ\.AI is an Artificial Intelligence company that helps align high\-level "unicorn" concepts and blends them into authentic human\-centered digital experiences\. Meaning, we enjoy helping others connecting with rich and difficult technologies at their own pace\.
- **Digital Marketing Manager at Amazon Web Services \(AWS\)** (2022\-08\-01–2025\-07\-01) — Led full\-funnel digital marketing strategy for AWS Well\-Architected Framework services, partnering with data science and analytics teams to optimize campaign performance and drive qualified pipeline growth\. Influenced $15M\+ in opportunities while exceeding internal benchmarks for engagement quality and conversion\. Key Achievements: ∙	Developed and executed integrated digital marketing strategy for AWS Well\-Architected Tool and Framework, launching campaigns for Trusted Advisor integration, Consolidated Report with Enhanced Search, nurturing Framework with prescriptive guidance, and deeper AWS Service Catalog AppRegistry integration ∙	Generated $15M in influenced opportunities for Cloud Optimization Success through strategic event marketing initiatives and partner engagement programs ∙	Achieved 63\.86% quality visit rate on AWS website and 53\.2% open rate with 3\.4% click\-through rate across segmented lead campaigns—demonstrating ability to drive high\-intent engagement ∙	Delivered ex
- **Demand Generation Specialist at Slalom** (2021\-09\-01–2022\-10\-01) — Built scalable demand generation programs & marketing operations frameworks that elevated team performance and strengthened alignment between marketing, sales, and leadership\. • Increased qualified MQLs by 45% through email nurturing and automation while enabling $1\.7M in Salesforce opportunities across Q1 & Q2\. • Key Achievements: • ∙Built dynamic marketing impact metrics dashboards in Salesforce to measure campaign performance \(QoQ & YoY\), providing leadership with clear visibility into ROI • ∙Owned and optimized MarTech stack \(Pardot, Salesforce\), developing internal training processes that enhanced cross\-functional team performance and marketing operations efficiency • ∙Ideated and executed integrated paid media campaigns across LinkedIn, Twitter, and Madison Logic, generating 3\.8M engagements across social channels in Q1 and Q2 • Served as point person for alliance partner marketing initiatives, liaising with AWS, Microsoft, Salesforce, Tableau, Snowflake, and Google to manage and
- **Integrated Marketing Specialist \- Account Executive at PAN** (2020\-09\-01–2021\-09\-01) — Executed integrated marketing and media relations strategies for B2B technology clients, managing social media execution, campaign planning, content development, and metrics reporting while serving as a strategic client advisor\. Key Achievements: ∙	Owned social media execution including content calendar creation, daily/weekly/campaign post management, media and influencer identification and engagement, and quarterly strategy development ∙	Supported media relations execution including proactive pitching, pitch creation, byline abstract creation, reactive pitching, daily media monitoring, and client coverage tracking via media database management ∙	Supported quarterly and campaign planning efforts across media relations, social media, influencer relations, and speaking/awards programs ∙	Owned content development for press releases and bylines to support integrated campaign execution ∙	Supported speaking and awards program execution including developing PAN\-owned abstracts/submissio
- **Communications and Admissions Specialist at Harvard Medical School & Massachusetts General Hospital** (2019\-04\-01–2020\-09\-01) — Managed and enhanced admissions processes for certificate programs while bridging gaps between marketing and admissions sales funnel\. Enhanced communications strategies to drive higher conversion rates through data visualization and Salesforce\-driven lifecycle marketing\. Key Achievements: ∙	Managed and enhanced admissions processes for professional certificate programs, improving operational efficiency and applicant experience ∙	Bridged gaps between marketing and admissions sales funnel, creating seamless handoff processes and improved lead nurturing ∙	Organized applications and communications coordination between faculty and program participants, ensuring smooth program delivery ∙	Enhanced communications processes and strategies to drive higher conversion rates, utilizing data visualization strategies to inform decision\-making ∙	Collaborated with PGME marketing team to develop comprehensive Salesforce inbound email marketing campaign strategy, including data analysis for strateg
- **Digital Marketing Coordinator at Harvard Medical School & Massachusetts General Hospital** (2018\-09\-01–2019\-04\-01) — Developed marketing copy and digital content while supporting lead generation strategies for certificate programs\. Built automation strategies and hosted engagement webinars that resulted in significant uptick in digital engagement\. Key Achievements: ∙	Developed marketing copy for email, ad, and social campaigns to support integrated digital marketing initiatives ∙	Collaborated with video production team to develop informational video content for program awareness and education ∙	Hosted informational webinars to engage prospective students, resulting in 20% uptick in digital engagement metrics ∙	Developed lead generation email marketing strategies and customer journeys for certificate programs, achieving 3\.5% click\-through rate and 60% average open rate ∙	Built automation strategies for email marketing campaigns to improve efficiency and lead nurturing effectiveness ∙	Fostered and nurtured social networks to develop community of healthcare workers and prospective students ∙	Dev
- **CEO \| Founder at DeLoach Digital Consulting** (2018\-05\-01–2025\-10\-01)
- **Email Marketing Associate at Rue La La** (2018\-04\-01–2018\-06\-01) — Managed high\-volume email campaigns targeting millions of subscribers for luxury e\-commerce platform, driving engagement through strategic calendar management and social media growth initiatives\. Key Achievements: ∙	Managed daily 11am email deployment targeting 3\.3M\+ subscribers for luxury flash\-sale e\-commerce platform ∙	Organized and managed marketing calendars to ensure strategic campaign timing and coordination ∙	Increased social channels by 30% through Instagram and Facebook engagement strategies and organized push notification campaigns ∙	Promoted diversity initiatives within department and site\-wide, contributing to inclusive marketing practices ∙	Managed database operations and led marketing meeting coordination to align team on priorities and campaigns Skills: Digital Marketing \| Marketing \| Fashion \| Social Media Marketing \| Social Media \| Google Analytics
- **Email Marketing Specialist at Massachusetts Institute of Technology \(MIT\)** (2017\-08\-01–2018\-03\-01) — Executed comprehensive email marketing operations including campaign development, database management, and A/B testing while conducting multi\-channel social media campaigns\. Key Achievements: ∙	Built email campaigns including database selection, HTML presentation development, and quality assurance for all outbound campaigns ∙	Performed day\-to\-day email marketing activities including campaign set\-up, scheduling, A/B testing, tagging, and deployment of one\-time, recurring, triggered, and dynamic content\-driven campaigns ∙	Conducted social media campaigns across multiple channels including LinkedIn, Facebook, and Twitter to drive program awareness and engagement Skills: Digital Marketing \| Marketing \| Pardot \| Salesforce \| HubSpot Marketing Hub \| Sales Enablement \| Social Media Marketing \| Social Media \| B2B Marketing \| Google Analytics
- **Digital Marketing Specialist at Startup Institute** (2017\-06\-01–2017\-09\-01) — Digital Marketing Student
- **Social Media Junior Associate at Carlo Milano** (2015\-11\-01–2017\-06\-01) — Social media and content creator
- **Sales Associate at Nordstrom** (2012\-08\-01–2013\-10\-01) — Retail Sales

## FAQ

### What does Ashley do?

Ashley is a senior growth and performance marketing leader focused on demand generation, revenue impact, digital strategy, marketing operations, full\-funnel campaigns, and B2B SaaS and enterprise technology marketing\. Ashley is also the founder of CulturEQ and CEO and founder of DeLoach Digital Consulting\.

### What are Ashley's core strengths?

Ashley is strongest in performance marketing, digital strategy, campaign analytics, funnel optimization, stakeholder management, email and lifecycle marketing, Salesforce and Pardot operations, paid and social media, sales enablement, and B2B marketing\.

### What did Ashley do at AWS?

At Amazon Web Services, Ashley led the full\-funnel digital marketing strategy for AWS Well\-Architected Framework services, partnering with data science and analytics teams to optimize campaigns and grow qualified pipeline\. Ashley developed campaigns for Trusted Advisor integration, Consolidated Report with Enhanced Search, Framework nurturing with prescriptive guidance, and deeper AWS Service Catalog AppRegistry integration\.

### What results did Ashley achieve at AWS?

Ashley generated $15 million in influenced opportunities for Cloud Optimization Success through event marketing and partner engagement programs\. Ashley achieved a 63\.86% quality\-visit rate on the AWS website and a 53\.2% open rate with a 3\.4% click\-through rate across segmented lead campaigns\. A Well\-Architected Trusted Advisor integration campaign generated 2\.4 million impressions, a 1\.72% engagement rate, and a 3\.48% Twitter click\-through rate, exceeding internal and industry benchmarks\.

### What did Ashley do at Slalom?

At Slalom, Ashley built scalable demand generation programs and marketing\-operations frameworks, improving alignment among marketing, sales, and leadership\. Ashley owned and optimized the Pardot and Salesforce MarTech stack, created internal training processes, built Salesforce campaign\-impact dashboards, developed integrated campaign assets, and led paid\-media and alliance\-partner marketing programs\.

### What results did Ashley achieve at Slalom?

Ashley increased qualified MQLs by 45% through email nurturing and automation and enabled $1\.7 million in Salesforce opportunities across Q1 and Q2\. Ashley generated 3\.8 million engagements across LinkedIn, Twitter, and Madison Logic paid\-media campaigns in Q1 and Q2, and generated more than 150 high\-quality leads from strategic partner\-marketing events across two quarters\.

### Which partners did Ashley work with at Slalom?

Ashley served as the point person for alliance\-partner marketing at Slalom, working with AWS, Microsoft, Salesforce, Tableau, Snowflake, and Google to manage and execute co\-marketing events\. Ashley also created landing pages, HTML emails, email copy, and social copy for integrated campaigns\.

### What did Ashley accomplish at Simplus?

At Simplus, Ashley managed social channels, optimized CRM processes to improve customer relationship management and retention, and used digital analytics to guide marketing decisions\. Ashley increased LinkedIn followers by 20% and led execution of the Dreamforce 2024 event strategy\.

### What was Ashley's Dreamforce 2024 impact at Simplus?

Ashley led Simplus's Dreamforce 2024 event strategy, which generated $10 million in influenced revenue\.

### What did Ashley do as a Communications and Admissions Specialist at Harvard Medical School and Massachusetts General Hospital?

As Communications and Admissions Specialist at Harvard Medical School and Massachusetts General Hospital, Ashley managed admissions processes for professional certificate programs and connected marketing with the admissions sales funnel\. Ashley improved lead handoffs and nurturing, coordinated applications and communications among faculty and program participants, and used data visualization to inform communications strategies intended to improve conversion rates\.

### What marketing work did Ashley deliver for Harvard Medical School and Massachusetts General Hospital?

Ashley collaborated with the PGME marketing team on Salesforce inbound email strategy, including data analysis, landing\-page creation, email scheduling, audience segmentation, custom template development, and HTML email coding\. Ashley also created inbound assets, social and video content, and outbound email and social campaigns for CME and CME Online audiences\.

### What did Ashley do as a Digital Marketing Coordinator at Harvard Medical School and Massachusetts General Hospital?

As Digital Marketing Coordinator at Harvard Medical School and Massachusetts General Hospital, Ashley developed copy for email, advertising, and social campaigns collaborated on informational videos hosted prospective\-student webinars built lead\-generation journeys and marketing automation nurtured social networks and developed HTML/CSS email templates\.

### What results did Ashley achieve as a Digital Marketing Coordinator?

Ashley hosted informational webinars that produced a 20% uptick in digital\-engagement metrics\. Lead\-generation email strategies for certificate programs achieved a 3\.5% click\-through rate and a 60% average open rate\.

### What did Ashley do at PAN?

At PAN, Ashley executed integrated marketing and media\-relations strategies for B2B technology clients\. Ashley managed social\-media calendars and posting, media and influencer identification and engagement, quarterly social strategies, media pitching and monitoring, client coverage tracking, campaign planning, and content for press releases and bylines\.

### How did Ashley support clients and reporting at PAN?

Ashley supported speaking and awards programs at PAN by developing PAN\-owned abstracts and submissions and creating related press releases\. Ashley contributed to metrics reporting, mentored team members in quarterly PANOptic report development, developed deep knowledge of client businesses and markets, and served as a daily strategic advisor who proactively provided insights, updates, recommendations, and solutions\.

### What did Ashley accomplish at Rue La La?

At Rue La La, Ashley managed high\-volume email marketing for a luxury flash\-sale e\-commerce platform, including a daily 11 a\.m\. deployment targeting more than 3\.3 million subscribers\. Ashley managed marketing calendars, database operations, marketing\-meeting coordination, push\-notification campaigns, and department and site\-wide diversity initiatives\.

### What social\-media result did Ashley achieve at Rue La La?

Ashley increased Rue La La's social channels by 30% through Instagram and Facebook engagement strategies\.

### What did Ashley do at MIT?

As an Email Marketing Specialist at MIT, Ashley executed email\-marketing operations including campaign development, database management, A/B testing, and multi\-channel social\-media campaigns\. Ashley built outbound emails through database selection, HTML presentation development, and quality assurance handled setup, scheduling, tagging, deployment, recurring and triggered campaigns, and dynamic content\-driven campaigns and used LinkedIn, Facebook, and Twitter to build program awareness and engagement\.

### What are Ashley's founder roles?

Ashley founded CulturEQ, also known as CulturEQ\.AI, an artificial intelligence company focused on aligning high\-level 'unicorn' concepts and blending them into authentic, human\-centered digital experiences\. CulturEQ helps people connect with rich and difficult technologies at their own pace\. Ashley is also CEO and founder of DeLoach Digital Consulting\.

### What other experience and tools does Ashley bring?

Ashley has also worked as a Sales Associate at Nordstrom in retail sales, as a Social Media Junior Associate at Carlo Milano creating social\-media content, and as a Digital Marketing Specialist at Startup Institute as a digital marketing student\. Ashley's listed tools and capabilities include Salesforce, Pardot, HubSpot Marketing Hub, HubSpot Sales Hub, Google Analytics, Twitter Ads, Facebook Ads, CRM program management, digital marketing analytics, event management, strategic communications, admissions, and strategic partnerships\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ashd\-corporate\-kanye

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