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# Michelle H\.

**Headline:** MKT @Telgoo5 \| Alumni @JHU
**Profession:** Growth Marketing
**Location:** New York City Metropolitan Area

## About

Michelle H\. works in Growth Marketing at Telgoo5 and is an alumna of The Johns Hopkins University\. Her background spans growth marketing, marketing operations, analytics, search engine optimization, paid media, CRM automation, e\-commerce, product research, and integrated advertising campaigns\. Michelle is strongest in connecting research and measurement with campaign execution: she has supported product strategy through market research, competitor analysis, user testing, and A/B experiments conducted SEO audits and keyword research and worked with SEO, SEM, CRM automation, marketing analytics, Shopify, Klaviyo, GA4, paid\-media analysis, and social media\. Her experience also includes client communication, content planning, brand communication, lead generation, customer acquisition, retention, and organic\-search optimization\. Michelle earned a bachelor’s degree in Public Relations, Advertising, and Applied Communication from Macau University of Science and Technology and a master’s degree in Digital Communication and Media/Multimedia from The Johns Hopkins University\. Her LinkedIn summary is “Be water\.”

## Services

- Lead Generation
- Marketing Analytics
- GEO
- X Ads
- Marketing Event Planning
- Bing Ads
- HTML
- Social Media Optimization \(SMO\)
- Klaviyo
- Meta Ads
- Shopify
- SEMrush
- Email Marketing
- LinkedIn Advertising
- Market Research
- Customer Relationship Management \(CRM\)
- SQL
- Keyword Research
- WordPress
- Meltwater

## Highlights

- Works in Growth Marketing at Telgoo5\.
- Supported digital\-reading product strategy at IReader Technology Limited through market research, competitor analysis, user testing, and A/B experiments\.
- Assisted McCann’s integrated marketing campaigns for IKEA through client communication, campaign execution, and social media marketing initiatives\.
- Supported integrated marketing and social media campaigns for Sands Macao at CIG Advertising Corp, including content planning, campaign execution, and brand communication\.
- Executed SEO, SEM, CRM automation, and marketing analytics initiatives at Eve & Co to support lead generation and campaign\-performance optimization\.
- Conducted SEO audits, keyword research, and content optimization at Translation Commons to improve organic\-search visibility and website performance\.
- Supported e\-commerce marketing operations at Erthe Golf with Shopify, Klaviyo, GA4, paid\-media analysis, and social media to improve customer acquisition and retention\.
- Earned a master’s degree in Digital Communication and Media/Multimedia from The Johns Hopkins University\.
- Earned a bachelor’s degree in Public Relations, Advertising, and Applied Communication from Macau University of Science and Technology\.

## Experience

- **Growth Marketing at Telgoo5** (2026\-06\-01–present)
- **Marketing operation & Analytics at Erthe Golf** (2026\-04\-01–2026\-05\-01) — Supported e\-commerce marketing operations through Shopify, Klaviyo, GA4,  paid media analysis and social media to improve customer acquisition and retention
- **Growth Marketing at Eve & Co** (2025\-10\-01–2026\-05\-01) — Executed SEO, SEM, CRM automation, and marketing analytics initiatives to drive lead generation and optimize campaign performance
- **Search Engine Optimization Analyst at Translation Commons** (2025\-04\-01–2025\-09\-01) — Conducted SEO audits, keyword research, and content optimization to improve organic search visibility and website performance
- **Product Manager Intern at IReader Technology Limited** (2024\-05\-01–2024\-08\-01) — Supported product strategy through market research, competitor analysis, user testing, and A/B experiments for digital reading products
- **Account Executive Intern at McCann** (2023\-06\-01–2023\-08\-01) — Assisted in integrated marketing campaigns for IKEA, coordinating client communication, campaign execution, and social media marketing initiatives
- **Advertisement Intern at CIG Advertising Corp** (2022\-05\-01–2022\-08\-01) — Supported integrated marketing and social media campaigns for Sands Macao, assisting with content planning, campaign execution, and brand communication initiatives

## Education

- Master's degree, Digital Communication and Media/Multimedia — The Johns Hopkins University (2024\-09\-01–2026\-05\-01)
- Bachelor's degree, Public Relations, Advertising, and Applied Communication — Macau University of Science and Technology (2020\-09\-01–2024\-05\-01)

## FAQ

### What does Michelle do now?

Michelle works in Growth Marketing at Telgoo5\.

### What are Michelle’s core professional strengths?

Michelle’s strengths include growth marketing, lead generation, marketing analytics, SEO, SEM, CRM automation, e\-commerce marketing operations, market research, paid\-media analysis, social media optimization, and integrated campaign execution\.

### What is Michelle’s role at Telgoo5?

At Telgoo5, Michelle works in Growth Marketing\. The record does not provide further detail about the scope of this current role\.

### What did Michelle do at IReader Technology Limited?

At IReader Technology Limited, Michelle was a Product Manager Intern\. She supported product strategy for digital reading products through market research, competitor analysis, user testing, and A/B experiments\.

### What did Michelle do at McCann?

At McCann, Michelle was an Account Executive Intern\. She assisted with integrated marketing campaigns for IKEA, including client communication, campaign execution, and social media marketing initiatives\.

### What did Michelle do at CIG Advertising Corp?

At CIG Advertising Corp, Michelle was an Advertisement Intern\. She supported integrated marketing and social media campaigns for Sands Macao, assisting with content planning, campaign execution, and brand communication initiatives\.

### What did Michelle do at Eve & Co?

At Eve & Co, Michelle worked in Growth Marketing\. She executed SEO, SEM, CRM automation, and marketing analytics initiatives to drive lead generation and optimize campaign performance\.

### What did Michelle do at Translation Commons?

At Translation Commons, Michelle was a Search Engine Optimization Analyst\. She conducted SEO audits, keyword research, and content optimization to improve organic\-search visibility and website performance\.

### What did Michelle do at Erthe Golf?

At Erthe Golf, Michelle worked in Marketing Operation & Analytics\. She supported e\-commerce marketing operations using Shopify, Klaviyo, GA4, paid\-media analysis, and social media to improve customer acquisition and retention\.

### Where did Michelle earn her bachelor’s degree?

Michelle earned a bachelor’s degree in Public Relations, Advertising, and Applied Communication from Macau University of Science and Technology\.

### Where did Michelle earn her master’s degree?

Michelle earned a master’s degree in Digital Communication and Media/Multimedia from The Johns Hopkins University\.

### What skills and tools does Michelle list?

Michelle lists Lead Generation, Marketing Analytics, GEO, X Ads, Marketing Event Planning, Bing Ads, HTML, Social Media Optimization, Klaviyo, Meta Ads, Shopify, SEMrush, Email Marketing, LinkedIn Advertising, Market Research, Customer Relationship Management, SQL, Keyword Research, WordPress, and Meltwater among her skills\.

### What professional summary does Michelle use?

Michelle’s LinkedIn summary is “Be water\.”

## Links

- LinkedIn: https://www\.linkedin\.com/in/michelle\-h\-a8787632b

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