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# Bhoomi Parikh

**Headline:** GTM Engineer
**Profession:** GTM Engineer
**Location:** San Francisco, CA, USA

## About

Bhoomi Parikh is a GTM Engineer at Barkley Bites \(UTD\), where Bhoomi focuses on connecting technical product capabilities with customer adoption\. Bhoomi’s strongest area is product\-led feature adoption: identifying the right customers, framing features around customer outcomes, integrating them into user workflows, and aligning cross\-functional teams around customer problems\. Bhoomi is skilled in measuring adoption through SQL, cohort analysis, and multi\-dimensional usage metrics, using those insights to understand how customers engage with features and where rollout improvements can increase awareness\. In a problem\-focused rollout and workflow\-integration effort, Bhoomi increased feature awareness by 25%\. Bhoomi’s experience also includes work as a GTM Product Engineer focused on GTM and product enablement at Kantar, and as a GTM Engineer at Boom Panda\. Bhoomi holds an MS from The University of Texas at Dallas\.

## Highlights

- Increased feature awareness by 25% through a problem\-focused rollout and workflow integration\.
- Measures feature adoption using SQL, cohort analysis, and multi\-dimensional usage metrics\.
- Specializes in product\-led feature adoption and connecting cross\-functional teams to drive customer usage\.
- Collaborates cross\-functionally to solve customer problems\.
- Works as a GTM Engineer at Barkley Bites \(UTD\)\.
- Previously served as a GTM Product Engineer focused on GTM and product enablement at Kantar\.
- Previously worked as a GTM Engineer at Boom Panda\.
- Earned an MS from The University of Texas at Dallas\.

## Experience

- **GTM Engineer at Barkley Bites \(UTD\)** (2025\-01\-01–present)
- **GTM Product Engineer \- GTM & Product Enablement at Kantar** (2022\-01\-01–2024\-01\-01)
- **GTM Engineer at Boom Panda** (2021\-01\-01–2021\-01\-01)

## Education

- MS — The University of Texas at Dallas (2026\-01\-01)

## FAQ

### What does Bhoomi do now?

Bhoomi is a GTM Engineer at Barkley Bites \(UTD\)\. Bhoomi works at the intersection of product, go\-to\-market execution, and customer adoption\.

### What is Bhoomi strongest at?

Bhoomi is strongest at product\-led feature adoption, including connecting cross\-functional teams to help drive customer usage\.

### What measurable result has Bhoomi delivered?

Bhoomi increased feature awareness by 25% through a problem\-focused rollout and workflow integration\.

### How does Bhoomi measure feature adoption?

Bhoomi measures feature adoption with SQL, cohort analysis, and multi\-dimensional usage metrics\.

### How does Bhoomi approach finding the right customers for a feature?

Bhoomi identifies the right customers for features such as unified filters and considers how those capabilities fit customer needs and workflows\.

### How does Bhoomi connect product features to customer value?

Bhoomi reframes features around customer outcomes and collaborates across functions to solve customer problems\.

### What did Bhoomi do at Kantar?

Bhoomi previously worked at Kantar as a GTM Product Engineer focused on GTM and product enablement\.

### What was Bhoomi’s role at Boom Panda?

Bhoomi previously worked as a GTM Engineer at Boom Panda\.

### Where did Bhoomi study?

Bhoomi earned an MS from The University of Texas at Dallas\.

### How does Bhoomi approach customer impact ownership?

Bhoomi focuses on end\-to\-end customer impact by linking rollout decisions, workflow integration, feature awareness, and ongoing usage measurement\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/bhoomiparikh

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