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# Robert Connors

**Headline:** Global Revenue Leader | Sales | GTM Strategy | Partner Ecosystems | Revenue Growth Channels | • AI/ML • Cybersecurity • Big Data • IoT • Fintech • KYC, AML, KYB, IAM • SaaS
**Profession:** Mentor & Advisor
**Location:** New York, New York, United States

## About

Robert Connors is a global revenue, alliances, and channel executive who currently advises startups through Quay and global companies through GrowthSpark. With more than 20 years of experience, Robert builds revenue organizations, partner ecosystems, and go-to-market strategies across North America, EMEA, APAC, and Latin America. His work spans AI/ML, cybersecurity, identity, cloud, Big Data, IoT, fintech, KYC, AML, KYB, IAM, SaaS, and digital transformation. Robert is strongest in translating strategic partnerships into scalable growth channels, leading enterprise and partner sales motions, and helping organizations enter new markets and verticals. He combines team leadership with the development of partnership teams, using a consultative, solution-based sales approach focused on clear business value. His record includes scaling global sales across more than 75 countries at Thawte/VERISIGN, building a $10 million pipeline and closing $1.25 million with Fortune 100 clients at Onfido, capturing 70% Americas market share at cDs Global, and raising $500,000 as founder of 4theTable. Robert also closed a $1.5 million deal and helped open a new vertical as Head of Partnerships at Inphi, contributing $2 million indirectly to sales.

## Highlights

- Advises international startups at Quay, formerly WEVE/Numa, on U.S. market entry, GTM strategy, pricing, branding, and sales readiness across AI/ML, SaaS, IoT, and Big Data.
- Leads Quay workshops for global founders on TAM analysis, ICP definition, competitive positioning, and sales-motion development.
- Hosts executive roundtables for C-level leaders on cross-border commercial strategy, investor narratives, and ecosystem navigation.
- Advises global companies at GrowthSpark on GTM strategy, branding, pricing, sales transformation, RFP/RFI development, live pitches, executive coaching, and proposal strategy.
- Builds outbound, partner, and enterprise GTM motions for GrowthSpark clients in AI/ML, SaaS, IoT, and Big Data.
- Leads global alliances strategy at INFI across OEM, VAR, GSI, and ISO ecosystems, with a focus on partner-led revenue, vertical expansion, and marketplace acceleration.
- Built a $10 million pipeline and closed $1.25 million with Fortune 100 clients at Onfido.
- Drove enterprise adoption of Onfido's identity-verification, facial-recognition, KYC/KYB, AML, and biometric solutions.
- Improved conversion rates by 18% and reduced sales-cycle length by 12% at Leadspace through data-driven sales playbooks.
- Built enterprise, channel, and BDR/SDR GTM motions at Leadspace and grew pipeline across the Americas and EMEA with GSIs, data providers, and ABM vendors.
- Founded 4theTable, a hospitality-tech platform leveraging AI, guest personalization, and Big Data insights.
- Developed 4theTable partnerships with major POS and payment providers and raised $500,000.
- Scaled global sales across more than 75 countries as Head of Worldwide Sales & Partnerships for Thawte at VERISIGN.
- Built exclusive Thawte/VERISIGN partnerships with OEMs, ISPs, CSPs, and security distributors, helping drive PKI adoption and SSL standards.
- Gained IPO and extensive M&A experience at VERISIGN.
- Formed strategic partnerships with advertising agencies globally and managed more than 100 crews at Scratch Productions.
- Captured 70% Americas market share in digital media and talent-management verticals at cDs Global.
- Built cDs Global sales playbooks that improved conversion by 30% and drove a $2 million revenue increase.
- Led channel, enterprise, and SME sales teams at WellAware across IoT, industrial automation, and SaaS.
- Built WellAware partner programs for distributors, OEMs, and systems integrators across North America and Latin America, increasing sales efficiency by 30%.
- Closed a $1.5 million deal and opened a new vertical as Head of Partnerships at Inphi, contributing $2 million indirectly to sales.
- Served as a U.S. cultural ambassador in Japan's Ministry of Education-created JET Programme, supporting school initiatives, teacher training, community events, English speech contests, and curriculum development.

## Experience

- **Mentor & Advisor at Quay \(formerly WEVE/Numa\)** (2017-01-01–present) — \* Advise international startups entering the US market, guiding GTM strategy, pricing, branding, and sales readiness across AI/ML, SaaS, IoT, and Big Data verticals. \* Lead workshops for global founders on TAM analysis, ICP definition, competitive positioning, and sales motion development. \* Host executive roundtables with C-level leaders, advising on cross-border commercial strategy, investor narratives, and ecosystem navigation.
- **Principal Consultant at GrowthSpark** (2013-01-01–present) — \* Advise global companies on GTM strategy, branding, pricing, and sales transformation. \* Lead strategic RFP/RFI development, live pitch direction, executive coaching, and proposal strategy. \* Build sales frameworks that improve win rates, shorten sales cycles, and enhance brand clarity. \* Create outbound, partner, and enterprise GTM motions for AI/ML, SaaS, IoT, and Big Data clients. \* Manage executive relationships and drive process improvements using modern tools and data-driven techniques.
- **Vice President of Strategic Alliances at INFI** (2025-01-01–2025-12-01) — \* Lead global alliances strategy, driving partner-led revenue across OEM, VAR, GSI, and ISO ecosystems. \* Enable partner sales teams through training, playbooks, and co-sell frameworks based on existing services \* Develop GTM strategies aligned with new vertical expansion and marketplace acceleration. \* Improve operational efficiency, partner onboarding, and customer journey across hospitality and retail tech.
- **Strategic Accounts & Channels at Leadspace** (2021-06-01–2022-06-01) — \* Built go-to-market motions combining Enterprise, Channel, and BDR/SDR teams. \* Improved conversion rates by 18% and reduced sales cycle length by 12% through data-driven Sales Playbooks. \* Partnered with GSIs, data providers, and ABM vendors to grow pipeline across the Americas & EMEA.
- **Channel Partnerships at WellAware** (2019-06-01–2021-04-01) — \* Led Channel, Enterprise, and SME sales teams across IoT, industrial automation, and SaaS. \* Built partner programs enabling distributors, OEMs, and systems integrators across NA & LATAM. \* Increase Sales efficiency by 30% by strengthening GTM alignment and sales enablement.
- **Strategic Account Specialist at Onfido** (2018-06-01–2019-06-01) — \* Drove Enterprise adoption of Onfido’s IDV, facial recognition, KYC/KYB, AML and biometric solutions. \* Built a $10M pipeline closed $1.25M with Fortune 100 clients. \* Led RFP/RFI strategy and trained SDRs and partners on onboarding and fraud-prevention workflows.
- **CEO & Founder at 4theTable** (2015-12-01–2018-06-01) — \* Built a hospitality-tech platform leveraging AI, guest personalization, and Big Data insights. \* Developed partnerships with major POS & payment providers. \* Raised $500K
- **Director of Sales & Business Development - Americas at cDs Global** (2010-06-01–2013-06-01) — \* Captured 70% Americas market share in digital media + talent management verticals. \* Built sales playbooks improving conversion by 30% drove $2M revenue increase. \* Led strategic RFPs, platform integrations, and executive-client relationships.
- **CEO & Executive Producer at Scratch Productions** (2005-01-01–2010-12-01) — \* Formed strategic partnerships with Ad agencies globally \* Led large-scale media productions across global markets managed 100+ crews. \* Directed RFP, pitch, and creative strategy for major brands and agencies.
- **Head of Worldwide Sales & Partnerships, Thawte at VERISIGN** (1997-06-01–2005-06-01) — \* IPO and extensive M&A experience \* Scaled global sales across 75+ countries \* Built exclusive partnerships with OEM, ISP, CSP, and security distributors. \* Helped drive PKI adoption and SSL standards for open and closed networks.
- **Assistant Language Teacher at Japan Exchange and Teaching Program\(me\) \(JET\)** (1994-06-01–1997-06-01) — \* Served as a cultural ambassador representing the United States in one of Japan’s most respected international exchange programs created by the Japanese Ministry of Education \* Supported school-wide initiatives, including English speech contests, teacher training, community events, and curriculum development. \* Built meaningful relationships with educators, administrators, and local community groups, enhancing communication and fostering collaboration across cultures.

## Education

- Bachelor of Science, Health Science — California State University, Chico
- Associate of Arts \(A.A.\), Telecommunications & Graphic Design — Napa Valley College
- Jakarta International School

## FAQ

### What does Robert do at Quay?

Robert advises international startups entering the U.S. market through Quay, formerly WEVE/Numa. He guides go-to-market strategy, pricing, branding, and sales readiness for AI/ML, SaaS, IoT, and Big Data companies leads workshops on TAM, ICP, competitive positioning, and sales motions and hosts executive roundtables on cross-border commercial strategy, investor narratives, and ecosystem navigation.

### What does Robert do at GrowthSpark?

Robert is a Principal Consultant at GrowthSpark, where he advises global companies on go-to-market strategy, branding, pricing, and sales transformation. His work includes RFP/RFI development, live-pitch direction, executive coaching, proposal strategy, sales frameworks, and outbound, partner, and enterprise GTM motions for AI/ML, SaaS, IoT, and Big Data clients.

### What is Robert's role at INFI?

Robert leads global alliances strategy at INFI, focused on partner-led revenue through OEM, VAR, GSI, and ISO ecosystems. He enables partner sales teams with training, playbooks, and co-sell frameworks develops GTM strategies for vertical expansion and marketplace acceleration and works to improve operational efficiency, partner onboarding, and the customer journey in hospitality and retail technology.

### What did Robert accomplish at Onfido?

At Onfido, Robert drove enterprise adoption of IDV, facial recognition, KYC/KYB, AML, and biometric solutions. He built a $10 million pipeline, closed $1.25 million with Fortune 100 clients, led RFP/RFI strategy, and trained SDRs and partners on onboarding and fraud-prevention workflows.

### What did Robert accomplish at Leadspace?

At Leadspace, Robert built go-to-market motions that combined enterprise, channel, and BDR/SDR teams. Through data-driven sales playbooks, he improved conversion rates by 18% and reduced sales-cycle length by 12%, while partnering with GSIs, data providers, and ABM vendors to grow pipeline across the Americas and EMEA.

### What did Robert build at 4theTable?

Robert founded and led 4theTable, a hospitality-technology platform using AI, guest personalization, and Big Data insights. He developed partnerships with major POS and payment providers and raised $500,000.

### What did Robert do at Thawte and VERISIGN?

As Head of Worldwide Sales & Partnerships for Thawte at VERISIGN, Robert scaled global sales across more than 75 countries and built exclusive relationships with OEMs, ISPs, CSPs, and security distributors. He helped advance PKI adoption and SSL standards for open and closed networks and gained IPO and extensive M&A experience.

### What did Robert do at Scratch Productions?

At Scratch Productions, Robert formed strategic partnerships with advertising agencies globally, led large-scale media productions across global markets, and managed more than 100 crews. He also directed RFP, pitch, and creative strategy for major brands and agencies.

### What did Robert accomplish at cDs Global?

At cDs Global, Robert captured 70% Americas market share in the digital media and talent-management verticals. He built sales playbooks that improved conversion by 30%, drove a $2 million revenue increase, and led strategic RFPs, platform integrations, and executive-client relationships.

### What did Robert accomplish at WellAware?

At WellAware, Robert led channel, enterprise, and SME sales teams across IoT, industrial automation, and SaaS. He built partner programs for distributors, OEMs, and systems integrators across North America and Latin America, improving sales efficiency by 30% through stronger GTM alignment and sales enablement.

### What did Robert accomplish at Inphi?

As Head of Partnerships at Inphi, Robert closed a $1.5 million deal, helped break into a new vertical, and contributed $2 million indirectly to sales. The work involved adapting sales approaches for a complex stakeholder environment.

### What did Robert do in the JET Programme?

Robert served as an Assistant Language Teacher in the Japan Exchange and Teaching Programme, representing the United States as a cultural ambassador in the Japanese Ministry of Education's international exchange program. He supported English speech contests, teacher training, community events, and curriculum development, while building relationships with educators, administrators, and local community groups.

### What are Robert's core strengths?

Robert builds global revenue and partner organizations, strengthens major-partner, alliance, and ISV relationships, and drives enterprise growth through strategic alliances. He also leads complex GTM, co-sell, and marketplace initiatives, coaches leaders, and develops high-performing teams.

### Which markets and technologies does Robert work in?

Robert has worked across AI/ML, cybersecurity, identity, cloud, Big Data, IoT, digital transformation, fintech, KYC, AML, KYB, IAM, and SaaS. He has experience navigating complex enterprise environments, market entry, vertical expansion, and cross-border commercial strategy.

### What is Robert's educational background?

Robert holds a Bachelor of Science in Health Science from California State University, Chico, and an Associate of Arts in Telecommunications & Graphic Design from Napa Valley College. He also attended Jakarta International School.

## Links

- LinkedIn: https://www.linkedin.com/in/robertconnors

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