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# David Johnson

**Headline:** Software Engineering Manager at Apple
**Profession:** Software Engineering Manager, Safari Extensions and Device Management
**Location:** San Diego, California, United States

## About

David Johnson is a Software Engineering Manager at Apple, where he leads engineering for Safari Extensions and Device Management features that support Safari customization and configuration for education, enterprise, and government users\. David is a product\-minded engineering leader with more than a decade of experience building native and web applications for organizations ranging from two\-person startups to enterprise\-focused unicorns\. His strengths span hiring, mentorship, project management, greenfield development, long\-term maintenance, native mobile engineering, web platforms, and user experience\. David has built work distributed through the iOS App Store, Google Play, and the web, with more than a dozen apps used by millions daily\. At Procore Technologies, he led engineers from junior through staff and principal levels and oversaw work across web, mobile, and AI/ML projects under his management exceeded revenue expectations by more than 500% in their first year\. Earlier, he led native iOS, Ruby on Rails, API, and web work at Mobile Doorman helped rebuild Brad’s Deals around Ruby and Go microservices and developed mobile experiences for Reverb\.com\. David also has founder\-led sales experience, including building scheduling solutions for medical practices and managing outreach, demos, closes, and referrals\.

## Services

- Apple Safari
- Swift \(Programming Language\)
- Mobile Applications
- Ruby on Rails
- Web Design
- Web Development
- User Experience
- E\-commerce
- Graphic Design
- Information Architecture
- User Interface Design
- Test Driven Development
- Typography
- Conversion Optimization
- Layout
- Web Applications
- Usability
- Interaction Design
- Front\-end
- HTML 5
- CSS
- JavaScript
- HTML
- Ruby
- Java
- Google Analytics
- Adobe Creative Suite
- SQL
- Mac
- Git

## Highlights

- Leads engineering for Safari Extensions and Device Management at Apple, supporting Safari customization and configuration for education, enterprise, and government users\.
- Has more than a decade of experience building native and web applications for organizations ranging from two\-person startups to enterprise\-focused unicorns\.
- Built work that has resulted in more than a dozen apps used by millions daily across the iOS App Store, Google Play, and the web\.
- Managed Procore Technologies projects across web, mobile, and AI/ML that exceeded revenue expectations by more than 500% in their first year\.
- Led Procore engineers from junior through staff and principal levels, with an emphasis on report growth and continued achievement\.
- Coordinated backend, frontend, and mobile engineering at Procore to deliver high\-priority features across new and existing platform tools\.
- Created a declarative navigation API for Procore mobile apps that made cross\-team collaboration less error\-prone\.
- Delivered Universal Links, push notifications for job\-site tools and flows, bug fixes, and stability improvements for Procore mobile apps\.
- Led native iOS and Ruby on Rails web and API development at Mobile Doorman, acquired by Zego/Global Payments\.
- Designed a scalable white\-label Mobile Doorman platform for resident and property\-staff relationships\.
- Built a ground\-up Swift iPhone and iPad resident app for Mobile Doorman\.
- Restructured a Core Data\-based iPad app to support offline data input and server synchronization when connected\.
- Built Mobile Doorman interfaces for threaded messaging, reservations, community bulletins, and maintenance requests across iPhone and iPad sizes\.
- Designed a Swift 2\.x codebase to support future Mobile Doorman team growth\.
- Built a Jekyll and GitHub Pages marketing\-site framework that reduced Mobile Doorman hosting costs by 97%\.
- Developed a scalable iOS UI framework at Reverb\.com for interfaces across device form factors and vintages\.
- Built Reverb iOS deep linking, attribution tracking, push notifications, and targeted marketing capabilities coordinated with in\-house data and advertising networks\.
- Managed ChariPick’s native mobile, web, and print work and eliminated dependence on technical consultants by moving responsibilities in\-house\.
- Introduced agile workflow and test\-driven development at ChariPick to increase transparency and productivity while reducing bugs and manual\-QA reliance\.
- Relaunched charipick\.org with mobile responsiveness, SEO, and design best practices\.
- Led Brad’s Deals projects spanning native iOS and Android plus frontend and backend web applications all four mobile apps in development during his tenure were featured by their respective app stores\.
- Designed a Brad’s Deals push\-notification service capable of sending hundreds of thousands of messages instantly\.
- Built a Brad’s Deals user\-segmentation API using purchase history and website\-engagement metrics\.
- Designed a geolocation API and iOS app capabilities for location\-sensitive Brad’s Deals promotions\.
- Decomposed a 10\-year\-old Brad’s Deals legacy application into a dozen Ruby and Go microservices, improving performance, lowering cost, and easing long\-term development\.
- Instituted source\-control methodologies, test\-driven development, peer code review, and continuous integration at Brad’s Deals\.
- Integrated cleverbridge e\-commerce tools into client designs for dozens of international companies, including VMware, Parallels, and MalwareBytes\.
- Led the redesign and relaunch of events\.cleverbridge\.com and developed PHP and WordPress sites, including buildingkeystones\.com\.
- Built CoreBluetooth device\-to\-app communication and SceneKit force visualization for the NWTN g\-force sensor mobile app at Curious Technologies\.
- Founded a company selling scheduling solutions to medical practices and managed the full sales cycle, including cold outreach, demos, closes, and referrals\.

## Experience

- **Software Engineering Manager, Safari Extensions and Device Management at Apple** (2022\-04\-01–present) — Engineering manager for features that power customization of Safari\. Extensions allow developers and users to add functionality, alter webpages, and block unwanted content\. Device management capabilities let education, enterprise, and government users configure Safari to best meet the needs of their students and employees\.
- **Manager, Software Engineering at Procore Technologies** (2020\-04\-01–2022\-03\-01) — As Engineering Manager, David lead teams of engineers of all skill levels from juniors through staff and principals\. He focused on up\-leveling his reports for continued achievement\. He successfully oversaw projects that take advantage of web, mobile, and AI/ML technologies to deliver work\-changing experiences to users\. His management resulted in new projects that beat revenue expectations by over 500% in the fist year while also balancing run\-the\-business and keep\-the\-lights\-on work across codebases of various ages\.
- **Tech Lead Manager at Procore Technologies** (2019\-06\-01–2020\-04\-01) — David led efforts coordinating backend, frontend, and mobile engineers to deliver high priority and high value features across new and existing tools on the Procore platform\. He also managed a team of direct reports and oversaw their growth through one\-on\-ones and year\-end reviews, formulation of Individual Development Plans, and advocating for their involvement in stretch projects\.
- **Senior Software Engineer \- Mobile at Procore Technologies** (2019\-02\-01–2019\-06\-01) — David focused on the mobile apps while integrating with a cross\-discipline team\. His contributions included a declarative API for navigation across screens and tools in the app making cross\-team collaboration less error\-prone\. David also delivered top requested features from customers including Universal Links \(aka Deep Linking\) from emails to the app, push notifications for tools and flows used on the job site, and highly requested bug fixes and stability improvements\.
- **Senior iOS Developer at Reverb\.com** (2016\-08\-01–2019\-02\-01) — As a senior engineer responsible for the iOS app for the world’s best marketplace for musicians, David developed a UI framework to rapidly build interfaces that scaled across devices of all form factors and vintages\. David worked on all aspects of the Reverb Apps including the browsing, selling, and buying workflows trusted by musicians across the world\. David also built out application features including deep linking, attribution tracking, and push notifications and worked with the growth and marketing teams to form successful strategies for their use\. He worked with product and marketing to build a targeted marketing system that coordinated in\-house data with push notifications  and numerous advertising networks to promote the brand across the web and other apps\.
- **Software Engineering Lead at Curious Technologies** (2016\-07\-01–2017\-01\-01) — David worked with the NWTN team to deliver mobile app connectivity and features for the NWTN g\-force sensor\. NWTN is a small wearable device focused on high\-impact sports that alerted athletes and coaches to hit severity and possible concussions\. David built features for the NWTN mobile app including device to app communication over BLE using CoreBluetooth and force visualization using SceneKit\.
- **Lead Engineer at Mobile Doorman \(Acquired by Zego/Global Payments\)** (2016\-01\-01–2016\-08\-01) — David was the engineering lead responsible for native iOS and Ruby on Rails web and API development\. • David designed a highly\-scalable platform to customize, build, and deliver user\-facing white label to manage the relationship between residents and property staff\. • Additionally, David’s role had him providing expert recommendations on native and web application architecture, general development, consultant allocation, and managing user experience/expectations\. • He helped design and build the best experiences for residents and staff of upscale apartment buildings\. • Built a new from the ground up iOS \(iPhone and iPad\) app in Swift for residents to make their day\-to\-day interactions with their property more enjoyable\. • Also debugged and restructured an iPad app utilizing Core Data to provide offline data input with server sync when connected to a network\. • Built data dense and visually pleasant interfaces that scaled accurately from the smallest iPhone to largest iPad and every siz
- **Development Manager at ChariPick** (2015\-09\-01–2015\-12\-01) — David was the hands\-on technical and design lead for all ChariPick projects—native mobile, web, and print\. • His responsibilities included feature ideation and development, managing both in\-house and consulting technical/design staff, and communicating progress to non\-technical stakeholders\. • He completely eliminated dependence on consultants for technical aspects of the business by seamlessly and rapidly moving responsibilities in\-house\. • Build features for the native mobile platforms iOS and Android, as well as backing services and APIs in Ruby on Rails\. • Manage both in\-house and consulting personal to ensure high quality of work while reducing cost\. • Introduce and implement an agile workflow to increase productivity and transparency\. • Introduce and implement Test Driven Development Practices \(TDD\) to reduce bugs and reliance on manual QA\. • Launch redesigned and new from the ground up www\.charipick\.org website and introduce best practices related to mobile\-responsiveness, SEO,
- **Developer at Brad's Deals** (2013\-02\-01–2015\-08\-01) — David was technical lead on projects spanning native iOS and Android, as well as front and back end web applications\. • During his tenure, all four mobile applications in development were featured by their respective platforms’ app stores\. • Other projects included the development of push notification and location\-aware platforms to provide more context\-aware functionality to the apps\. • He was initially brought on to completely rebuild the BradsDeals\.com platform and reorganize web technology into a series of microservices built on Ruby and Go to help improve maintainability and reliability\. • He helped institute new source control methodologies, test driven development, peer code\-review, and continuous integration processes to keep quality of code high\. • Designed and Architected a push notification service capable of sending hundreds of thousands of messages instantly\. • Built a user segmentation API to target users based on metrics including purchase history and website engagement\.
- **Client Services Designer at cleverbridge** (2010\-11\-01–2013\-01\-01) — David was responsible for website design and development, platform integration, branding, print, and video production\. • He worked to integrate a suite of eCommerce applications and tools into existing client designs for dozens of international companies including VMware, Parallels, and MalwareBytes\. • His responsibilities also included branding of email campaigns, landing pages, and blogs to conform to brand guides and demographic targets\. • Front\-End lead for redesign/relaunch of events\.cleverbridge\.com • Seamless integration of cleverbridge platform into client designs • Design, development, and management of PHP & Wordpress sites including http://buildingkeystones\.com and intranet sites • Cross browser compatibility • Localization of customer shopping experiences • Creation of adaptable checkouts for mobile, tablet, and large\-screen devices • Photography and Videography responsibilities include: • Corporate headshots • Production of company videos in Adobe After Effects and Premier
- **Freelance Front\-End Developer at Freelance Website Developer** (2008\-03\-01–2010\-11\-01) — Wrote HTML, CSS, and Javascript to deliver cost\-effective marketing solutions for small and medium sized businesses\. • Met with clients to discuss design and feature ideas in order to deliver the best possible products\.
- **Web Development Intern at Comcentia** (2007\-08\-01–2008\-03\-01) — Wrote the core HTML, CSS, Javascript, and PHP/C\# for clients worldwide\.

## Education

- AAS Graphic Design, Digital Design \(Web, Mobile, etc\), Print Design, Video Production — Robert Morris University \- Illinois (2010\-01\-01–2011\-01\-01)
- International Baccalaureate Diploma, HL Computer Science, Mathematics, and Physics — Rufus King High School (2006\-01\-01–2010\-01\-01)
- HL Computer Science, HL Mathematics, Physics — International Baccalaureate (2008\-01\-01–2010\-01\-01)

## FAQ

### What does David do at Apple?

David leads engineering for Safari Extensions and Device Management at Apple\. His team works on Safari customization features, including extensions that let developers and users add functionality, alter webpages, and block unwanted content, as well as device\-management capabilities that help education, enterprise, and government organizations configure Safari for students and employees\.

### What are David's core professional strengths?

David’s strongest areas include software engineering leadership, hiring, mentorship, project management, greenfield development, application maintenance, native mobile development, web development, user experience, and architecture\. He has led projects from initial development through ongoing operation across iOS, Android, web, backend, and API systems\.

### What did David accomplish as a Software Engineering Manager at Procore Technologies?

As a Software Engineering Manager at Procore Technologies, David led engineers at levels ranging from junior to staff and principal\. He focused on helping reports continue to grow and achieve, while overseeing web, mobile, and AI/ML projects that delivered work\-changing user experiences\. New projects under his management exceeded revenue expectations by more than 500% in their first year, alongside run\-the\-business and keep\-the\-lights\-on responsibilities across codebases of different ages\.

### What was David's role as a Tech Lead Manager at Procore Technologies?

As a Tech Lead Manager at Procore Technologies, David coordinated backend, frontend, and mobile engineers to deliver high\-priority, high\-value features across new and existing tools\. He also managed direct reports through one\-on\-ones, year\-end reviews, Individual Development Plans, and advocacy for stretch\-project opportunities\.

### What did David build as a Senior Mobile Engineer at Procore Technologies?

As a Senior Software Engineer—Mobile at Procore Technologies, David worked on the mobile apps with a cross\-discipline team\. He created a declarative API for navigation across app screens and tools, reducing cross\-team collaboration errors, and delivered Universal Links, push notifications for job\-site tools and workflows, requested bug fixes, and stability improvements\.

### What did David do at Mobile Doorman?

At Mobile Doorman, later acquired by Zego/Global Payments, David was the engineering lead for native iOS and Ruby on Rails web and API development\. He designed a scalable white\-label platform for resident and property\-staff relationships, built a ground\-up Swift iPhone and iPad resident app, and restructured an iPad app using Core Data for offline input and server synchronization\. He also advised on native and web architecture, development, consultant allocation, and user expectations\.

### What were David's notable Mobile Doorman projects?

David built resident\-facing interfaces for threaded messaging, reservations through a custom calendar, community bulletins, and maintenance\-request forms\. He designed these data\-dense interfaces to scale from small iPhones to large iPads, guided stakeholders on iOS design and native UI choices, designed a Swift 2\.x codebase for team growth, and created a Jekyll and GitHub Pages static\-site framework that reduced marketing hosting costs by 97%\.

### What did David accomplish at Reverb\.com?

At Reverb\.com, David was a senior engineer responsible for the iOS app for a marketplace serving musicians\. He developed a UI framework for rapidly building interfaces across devices and vintages worked on browsing, selling, and buying workflows and built deep linking, attribution tracking, and push\-notification capabilities\. He also partnered with growth, marketing, and product teams on targeted marketing that coordinated in\-house data, push notifications, and advertising networks\.

### What did David do at ChariPick?

At ChariPick, David was the hands\-on technical and design lead for native mobile, web, and print projects\. He handled feature ideation and development, managed in\-house and consulting technical and design staff, communicated with nontechnical stakeholders, and eliminated the company’s reliance on technical consultants by moving responsibilities in\-house\. He built iOS and Android features and Ruby on Rails services and APIs, introduced agile workflow and test\-driven development, relaunched charipick\.org with mobile responsiveness, SEO, and design practices, and supported brand development through advertising design, market research, and platform improvements\.

### What did David accomplish at Brad's Deals?

At Brad’s Deals, David was technical lead on native iOS and Android projects as well as frontend and backend web applications\. All four mobile applications in development during his tenure were featured by their respective app stores\. He helped rebuild BradsDeals\.com into Ruby and Go microservices, instituted source\-control, test\-driven\-development, peer\-review, and continuous\-integration practices, and led agile, data\-driven A/B\-tested feature development informed by user feedback\.

### What platforms and architecture did David build at Brad's Deals?

David designed a push\-notification service capable of sending hundreds of thousands of messages instantly, a user\-segmentation API based on purchase history and website engagement, and a geolocation API and apps for location\-sensitive iOS deals and promotions\. He also broke apart a 10\-year\-old legacy application into a dozen microservices, improving performance, lowering costs, and making long\-term development easier\.

### What did David do at cleverbridge?

As Client Services Designer at cleverbridge, David handled website design and development, platform integration, branding, print, and video production\. He integrated e\-commerce tools into client designs for dozens of international companies, including VMware, Parallels, and MalwareBytes led the redesign and relaunch of events\.cleverbridge\.com developed and managed PHP and WordPress sites including buildingkeystones\.com and intranet sites and created localized, cross\-browser\-compatible, adaptable checkout experiences for mobile, tablet, and large screens\. He also produced corporate headshots and company videos using Adobe After Effects and Premiere Pro\.

### What did David work on at Curious Technologies?

At Curious Technologies, David worked with the NWTN team on mobile\-app connectivity and features for the NWTN g\-force sensor, a wearable for high\-impact sports that alerted athletes and coaches to hit severity and possible concussions\. He built Bluetooth Low Energy device\-to\-app communication using CoreBluetooth and force visualization using SceneKit\.

### What early web\-development experience does David have?

As a Web Development Intern at Comcentia, David wrote core HTML, CSS, JavaScript, and PHP/C\# for clients worldwide\. He later worked as a freelance front\-end developer, writing HTML, CSS, and JavaScript for cost\-effective small\- and medium\-business marketing solutions and meeting with clients to discuss design and feature ideas\.

### What sales and founder experience does David have?

David founded a company that sold scheduling solutions to medical practices and owned the full sales process, from cold approach through close\. He also has software\-sales experience for medical devices, including selling websites to dermatology practices\.

### What outbound and full\-cycle sales experience does David have?

David has used cold outreach by leading with customer pain points, identifying decision makers such as medical\-office front\-desk staff, and navigating gatekeepers\. His sales work included outbound emails, marketing\-automation email campaigns, product demonstrations, closing deals, and generating referrals\. He reported outreach volume of 100 emails per week and 30 to 50 cold approaches per week, producing 100 to 150 meetings per month\.

### What is David's education?

David earned an International Baccalaureate Diploma at Rufus King High School, with higher\-level study in computer science, mathematics, and physics\. He also earned an Associate of Applied Science in Graphic Design in Digital Design from Robert Morris University—Illinois, covering web and mobile design, print design, and video production\. His education record also lists International Baccalaureate higher\-level computer science, mathematics, and physics\.

### What technologies and design disciplines does David work with?

David’s listed technical and design skills include Apple Safari, Swift, mobile applications, Ruby on Rails, Ruby, Java, SQL, HTML, HTML5, CSS, JavaScript, SASS, Jekyll, Git, web applications, web design, web development, frontend development, cross\-browser compatibility, e\-commerce, e\-commerce optimization, Google Analytics, and Adobe Creative Suite\. His product and design skills include user experience, information architecture, user interface design, usability, interaction design, iOS design, typography, layout, conversion optimization, landing\-page optimization, graphic design, and test\-driven development\. He also lists Mac, OS X, and Apple Safari\.

### What is the scope of David's application\-development experience?

David has more than a decade of experience building native and web applications for organizations from two\-person startups to enterprise\-focused unicorns\. His work has resulted in more than a dozen apps used by millions of people each day and distributed through the iOS App Store, Google Play, and web browsers\.

### What work arrangements is David open to?

David is open to hybrid, in\-office, and remote work arrangements\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/honeydijon

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